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Why are there no offers for baby formula milk products when there are on nappies?

As a mother I became intrigued by the fact that the offers for baby products can be found quite often, except … for baby milk formula. As nappies are highly needed baby product too, I will compare these two products. Both goods are necessity products and in that can be described as price inelastic. By saying inelastic, I mean that milk formula and nappies overall is everyday need and parents have to buy them as babies needs food and their nappies must be changed. So even if the price would go up, customers still would buy it. But if different brands would be compared, then could be said that price is more elastic, as if X firm of nappies would rise price, buyers could switch to the brand Y. At the moment baby formula milk price range is from £7.99 to £9.99 per 900g. Nappies economic (big) pack price varies from £5.99 to £9.99. Most of the time nappies can be bought on offer, for example, 2 for (£10 to £16) or even 1/3 of the full price. As on baby milk formula prices does not change. As both products are necessity and therefore less sensitive to the price changes overall, why there is such a difference with “an offer” case. In economic terms I have thought of two reasons. First is that the formula milk is less sensitive to the price changes then the nappies. If the baby cannot be fed by mother, the formula milk is the only way to survive for the baby. Regarding nappies usage, one could try to save nappies by less changing it, or start using the changing types used before nappies were created. Also customers might switch to another similar product as at the moment there is more nappy selling firms as it used to be. However with baby milk, just one firm is used during baby's first year due to baby’s health not taking into consideration the price. Second reason is that the baby formula milk firms are operating in the oligopoly market. Oligopoly market is then the whole market is leaded by 2 to 5 dominant companies such as Milupa, Cow & Gate and Hipp. At the moment there are 4 firms selling formula milk. In the nappies market there is around 7 firms and within them a lot different types of nappies to choose. I could assume that the formula milk market is in great position, by the fact that then the leading company raised the price, other firms followed that. As in oligopoly market if one firm rise the price, others would not follow this move. In this case it did not happen. Actually, as few times observed, even the price drop of one firm was not followed by other competing firms as would be expected in this market. To conclude, the formula milk is more necessity product then nappies and for this reason it is more price inelastic. Moreover, companies selling formula milk forms oligopoly market and are in strong position regarding price change.

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