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Environmentally Sustainable Management

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Submitted By vall
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Assignment 1: Environmentally Sustainable Management

Environmental sustainability is about more than just cleaning up after the messes we make. It goes beyond recycling and reusing resources and rather focuses on the goal of eliminating the item to reuse or recycle in the first place. After years of wasteful use of natural resources, it has become extremely important to make big changes to the way individuals and businesses conduct themselves for the benefit of our future generations.
Why environmental sustainability? Gone are the days where “ignorance is bliss” regarding using natural resources as though they were limitless. The sad reality is that if something isn't done about the speed at which natural resources are being consumed and destroyed, the next generations will be left with a dim future. Everything from drinking water to soil that grows food could potentially be a thing of the past.
So why would motivate a business to want to spend time and their own resources to focus on becoming more environmentally sustainable? Why not continue to compete at lowest cost and highest margin even if it means that it comes at a high cost to future generations? There are many reasons why businesses are choosing to focus on environmentally sustainable management including customer demands, economic considerations, regulatory laws and social responsibility.
Customers are becoming more and more aware of the long term implications businesses of all sizes can potentially have on the environment and this greatly affects consumer buying behaviour. “Consumer conscience” is essentially the choice to buy a product or service that is driven from a persons ethics. In the end it is what will make them feel good about the purchase rather than having feelings of guilt or remorse (Nswgovau, 2015). Businesses are recognizing that this is becoming important to customers and

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