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Evaluation Report

In:

Submitted By Chantallbebb
Words 1413
Pages 6
InHolland University of Applied Sciences
TM2A
2015-2016

E-Commerce 2.2
Evaluation Report

[pic]

Chantall Bebb 550461
Prof. Feico Brinck

Contents

Abstract 3

Evaluation Report E-commerce Website 4

Purpose of Website 4

Navigation and Usability 4

Web Content 5

Marketing 5

Use of Social Media 6

Target Group Analysis 6

Recommendations 6

References 7

Abstract

The continued development of technology has made people increasingly dependent on technological resources to run various aspects of life. Digital communication has worked to foster globalization. The tourism industry is one of the many sectors that have become global because of digital communication. Currently, tourism promoters from different countries are using websites to reach out to a broad market of target consumers. In that line, this paper will analyze and evaluate the “http://www.visitbritain.com/en/EN/” site to create a partial understanding of digital communication in transforming marketing.
Evaluation Report E-commerce Website http://www.visitbritain.com/en/EN/ Purpose of Website

The website under evaluation belongs to the national tourism and a non-departmental public agency financed by the British Department for Culture, Media, and Sport in particular. The purpose of the website is to market and promote Britain as a worthy tourism destination (Visit Britain, 2015). The website highlights and summarizes the various tourist attraction sites and contents that visitors should seek to know. The website portrays the message of great comfort and satisfaction to the people who may intend to visit the Great Britain. To captivate the consumers, the site comprises many words, images, pictures, and explanations.

Navigation and Usability

Navigating the website is easy considering the availability of various options for different people. For

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