...can get along with anyone, but be careful not to cross the little fellow. I love it when he get into tornado mode. It reminds me of when I get angry about something. He can get angry and get calm in an instant. I relate to that because I do the same thing. Most of the time I am very happy and upbeat, but I do have my moments. Another thing I find interesting about Taz is the fact that he is destructive. Even when he tries really hard to be good, sometimes it turns out to be the opposite. I can relate to this as well. I am like a bull in a china shop sometimes. The more I try to be quite and careful, the more I cause a ruckus. Taz also has such a cute face. It reminds me of my pugs’ faces. Those big eyes looking at me with such love and comfort. I see Taz the same way with his friends. I do know he is a cartoon character, but he is just so cute. The only big difference in his face and my pugs are Taz’s teeth. He has some big chompers for such a little fellow. Unlike my pugs, Taz is also very fast. In tornado mode, he can go through and over anything he wishes. I envy him in this because I wish I were as fast as Taz. Sometimes I think I am too slow to finish some tasks in a timely fashion. The last thing I like about Taz is that he is a furry fellow. I love all my furry friends. I have two pugs, a pit bull, and a Siamese mix cat. I would have a ranch full of animals if I could afford it. All in all, Taz is a character I can relate to and...
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...In regards to the news clip “Giuliani Remembers 9/11,” CNN and its creators paid for the broadcasted interview. When I listened to Giuliani and King talk about 9/11, I didn’t feel as though there was any kind of slant. As Giuliani and King reflect back on 9/11, it shows that not only are they still affected by the tragedy, but so is America. I believe Giuliani to be credible because he experienced 9/11 himself. I am not skeptical on his credibility because during 9/11, Giuliani was in the middle of the chaos trying to help others. He holds those memories dear to his heart, and will continue to for many years to come. I did not detect any bias from him because he was speaking from his personal opinion, and experience. The commercial from the Pedigree website was also paid by Pedigree and its creators. In my opinion, there was no slant in the Pedigree commercial. The Pedigree commercial lets me know that Pedigree is just another type of dog food trying to persuade animal owners into buying their brand because they say it is healthy. I do not find Pedigree to be credible because there is no proof that they are healthier than other brands. In the Pedigree ad, they show a dog and a person in the car and the car tilts over claiming the dog is overweight. They are also claiming that their dog food is healthy for overweight dogs. After seeing this ad, consumers may have the desire to switch their dog food over to Pedigree because they have a new “light” version for dogs that need to...
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...| VODAFONE | A Strategic Brand Management Project | | Submitted to : Dr Lubna Nafees | Submitted by:Ram Narayan 11HR-023Shilpi Pachauri 11HR-027Shravani Kosana 11HR-028Indraneal Balasubramanian 11FN-043Aparna Vyas 11FN-019Prashant Garg 11FN-134 | | | TABLE OF CONTENTS Section one: Brand Campaign Descriptors…………………………………………………..03 1. Brief Description of the campaign……………………………………......................04 2. Communication………………………………………………………………………05 3. Advertising Agency…………………………………………………………………..05 4. Frequency of the campaign and the media used………………………………….......06 Section Two: Campaign Analysis……………………………………………………………07 1. Video………………………………………………………………………………....07 2. Introduction…………………………………………………………………………..07 3. Striking features of the campaign…………………………………………………….08 4. Execution of the campaign…………………………………………………………...09 5. Target Audience……………………………………………………………………...09 6. Critique/Recommendations…………………………………………………………..09 Section Three: Brand analysis………………………………………………………………11 1. Value Proposition…………………………………………………………………….11 2. Brand Essence………………………………………………………………………..11 3. Brand Elements………………………………………………………………………11 4. Vodafone Brand Equity………………………………………………………………12 5. Segmentation……………………………………………............................................13 6. Brand Positioning…………………………………………………………………...
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...is on the London Stock Exchange and it is a constituent of the FTSE 100 Index. It had a market capitalisation of approximately £92 billion as of November 2010, making it the third largest company on the London Stock Exchange. It has a secondary listing on NASDAQ. Vodafone have come a long way since making the first ever mobile call on 1 January 1985. Today, more than 359 million customers around the world choose vodafone to look after their communications needs. In 25 years, a small mobile operator in Newbury has grown into a global business and the seventh most valuable brand in the world. Vodafone now operate in more than 30 countries and partner with networks in over 40 more. In an increasingly connected world, it’s no longer just about being able to talk and text. Its network allows people to share images and videos as soon as they’re captured; to share thoughts and feelings as soon as they’re created. And because they now do more than just mobile in many markets, more customers look to Vodafone for great value in their fixed line. Vodafone understands that businesses need a communications partner with solutions that scale and adapt as their...
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...Creationism VS. Evolution “Why evolution should be taught in public schools” by Laura H. Kahn discusses how evolution being taught in the public school system is essential to our future in science and medicine. Kahn discusses how the theory of evolution has come to be over the many years of research and experimentation by many famous scientists, she also talks about the uphill battle it has been for the theory of evolution to be taught in the public school system because “certain segments of society insist that religious doctrine, masquerading as science, be taught instead. Laura presents her audience with the facts that in the nineteenth century theory of spontaneous generation, the theory that proposed that life could emerge from nonliving material, was the main theory of evolution back then. How ever a French chemist, Louis Pasteur, would try to disprove the theory through his discovery that yeasts were responsible for making wine palatable and bacteria was responsible for turning wine bad. He also discovered through the use of silkworms that microbes caused their illness and death. She states that Pasteur saw the connection between microbes, fermentation, putrefaction, and disease. She claims that his biggest challenge however was to try to convince the scientific community to accept is idea. She backs up her statement with bringing to our attention that at the same time Pasteur was pushing his theory a scientist by the name of Felix-Archimede claimed he had successfully...
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...9-600-006 REV: JANUARY 22, 2003 ROBERT D. AUSTIN DEBORAH SOLE MARK J. COTTELEER Harley Davidson Motor Company: Enterprise Software Selection We were in McDonald’s having our initial SiL’K planning meeting when a gunfight erupted in the parking lot. Bullets started flying through the restaurant. Someone said, ‘Everyone down, lock the doors’. We all hid under the table. I’m lying on the floor looking at Dave and Pat—I’m thinking, Holy Smokes, this is unreal. It was just incredible—a real bonding experience! —Garry Berryman, Vice President, Materials Management David Cotteleer, Information Systems (IS) Manager of the Supplier Information Link (SiL’K) project, smiled as he recalled the terror and subsequent camaraderie that had grown out of that unusual beginning. It had set the tone for the partnership that developed between Berryman, Pat Davidson, Manager of Purchasing, Planning and Control, and himself, as they worked collaboratively to develop the specifications for an integrated procurement system to support the new Supply Management Strategy (SMS). Now he and the SiL’K project team were gathered in their “war room” on the top floor of the Harley-Davidson Corporate Headquarters to face another critical moment in the project’s history. After three hectic months of meeting potential software suppliers, reviewing documentation, and evaluating software packages, the SiL’K team had to make a decision. Who should they choose as their supplier and partner...
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...9-600-006 REV: JANUARY 22, 2003 ROBERT D. AUSTIN DEBORAH SOLE MARK J. COTTELEER Harley Davidson Motor Company: Enterprise Software Selection We were in McDonald’s having our initial SiL’K planning meeting when a gunfight erupted in the parking lot. Bullets started flying through the restaurant. Someone said, ‘Everyone down, lock the doors’. We all hid under the table. I’m lying on the floor looking at Dave and Pat—I’m thinking, Holy Smokes, this is unreal. It was just incredible—a real bonding experience! —Garry Berryman, Vice President, Materials Management David Cotteleer, Information Systems (IS) Manager of the Supplier Information Link (SiL’K) project, smiled as he recalled the terror and subsequent camaraderie that had grown out of that unusual beginning. It had set the tone for the partnership that developed between Berryman, Pat Davidson, Manager of Purchasing, Planning and Control, and himself, as they worked collaboratively to develop the specifications for an integrated procurement system to support the new Supply Management Strategy (SMS). Now he and the SiL’K project team were gathered in their “war room” on the top floor of the Harley-Davidson Corporate Headquarters to face another critical moment in the project’s history. After three hectic months of meeting potential software suppliers, reviewing documentation, and evaluating software packages, the SiL’K team had to make a decision. Who should they choose as their supplier and partner in implementing an...
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...Country Focus - India India is the most populous democracy in the world with nearly 1.2 billion people. Its economy grew 9.4% in the first half of year 2010 and is forecasted to grow 9.7% for the year by IMF (Businessweek). On the one hand, India possesses young and growing workforce, rising income levels and a domestic driven economy that are attracting global investors, on the other hand, issues like rising inflation and poor infrastructure continue to hold back the economy. Workforce: India has one of the highest numbers of working people in the world. In year 2010, India’s labor force counted to 478 million people second to China which has around 820 million. Young and growing workforce is the driving force behind Indian economy. According to a recent report by United Nations, working population in India is expected to grow by 46% between year 2000 and 2025 (United Nations). Growing Indian middle class along with large number of English speaking people is fueling the growth of service industry in India. Income Levels: India’s GDP per capita, PPP adjusted, stood at US$ 3400 for the year 2010 (CIA , 2010) which is relatively low even when compared to other developing countries in the region (China US$ 7400 PPP adjusted) (CIA , 2010). The unemployment rate was as high as 10.8 % for year 2010 and 25% of its population still stays below poverty line (CIA , 2010). Infrastructure: This is one of the most critical issues that pose a threat to the development of Indian...
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...Comparing Commercials One advertisement I chose to consider is the puppy monkey baby commercial that aired during super bowl 50. This advertisement was for Mountain Dew. I was horrified by this commercial. Another advertisement I chose to consider is an ad for Nissan. In the commercial they are advertising the Nissan Rogue. This commercial really grabbed my attention. I had actually said in the past that this was my favorite commercial because now-a-days most commercials are just ridiculous. Because it was such a good advertisement, it affected me in a good way as I still remember it since it last aired in 2015. In the Mountain Dew commercial, there is a hybrid which consists of a pug head, a monkey’s body, and a baby’s legs. The hybrid enters the room with a bucket of Mountain Dew’s new drink, kick start. The hybrid then starts dancing and handing out the drinks to three teenagers sitting on the couch. It seems as if they are targeting the younger generation. This commercial does not use logos to persuade the audience. The puppy monkey baby is not logical or realistic. This commercial does not use ethos to persuade the audience either. I did not get the impression the person behind the commercial had any good sense because I don’t believe there is such a thing as the puppy monkey baby. This commercial does use pathos to persuade the audience. If I had to guess, they are trying to appeal to the audience’s sense of humor. Perhaps I didn’t find it funny because I was not...
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...turban and oversized moustache exuding warmth and hospitality, and Asian Paints' naughty boy Gattu, holding a bristly paintbrush in one hand and a can of overflowing paint in the other. Incidentally, Gattu was created in 1954 by none other than the master cartoonist, R. K. Laxman. Why mascots? The use of mascots goes back to antiquity, but they were not always called mascots. The word 'mascot' suggests a connection with the occult, being derived from the French slang mascotte meaning 'witch'. How the word entered the English language is a story in itself. At the turn of the century, a French composer named Edmond Audran (1842-1901) wrote a series of operettas. One of the most popular was called La Mascotte (1880), a light-hearted plot about a farm girl who brought good luck to whoever employed her, provided she remained a virgin. The opera ran for over a thousand performances between 1800 and 1882. As it gained popularity, it was...
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...People have been drawn to pit bulls for hundreds of years. In fact, historical figures such as President Woodrow Wilson, President Theodore Roosevelt, Helen Keller, Fred Astaire, Humphrey Bogart, and Thomas Edison have all owned this type of dog. The three types of dogs considered to be a “pit bull” are the American Pit Bull Terrier, the American Staffordshire Terrier, and the Staffordshire Bull Terrier. These breeds have developed from bull-dogs over centuries in England. They were originally used for “bull-baiting”, and require much exercise because of their pasts. Pit bulls have worked as many things and are now used as therapy dogs. Despite their history and personalities, many people have differing views. In the beginning they were America’s...
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...is breeding animals with desirable characteristics to produce offspring with those characteristics, cannot do what cloning could, and cloning could influence the traits in an organism as well as relying less on chance, as compared to selective breeding which cannot do those things (“Cloning”). For this reason is cloning beneficial to the environment, as well as rejects the claim that cloning does not add genetic diversity. In addition to the previous statement, from the article “The Ethics of Cloning” states how cloning allows “breeders to produce genetic replicas of valuable animals” which makes selective reproduction “more efficient”. Therefore, the claim that cloning does not enhance diversity within the animal community, is false. In fact, cloning helps make animals better fit for their environment, which could have been a struggle beforehand. There are many other uses for cloning other than selective breeding. The website “Why Clone?” tells a list of uses. It states, how cloning “could help reduce the time needed to make a transgenic animal model”, which are animals that are genetically engineered to “carry disease-causing mutations in their genes”. “Why Clone?” also adds, “Some researchers are looking at cloning as a way to create stem cells that are genetically identical to an individual. These cells could then be used for medical purposes, possibly even for growing whole organs. And stem cells cloned from someone with a disease could be grown in culture and studied to...
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...It's a term we are all familiar with: The ex that obsessively texts or calls you, and tries to continue being a part of your life, regardless of you repeatedly insisting they go away. We've all been on both sides whether we like to admit it or not. But here is the cold hard truth, these obsessive behaviors during a break up are NORMAL! So why are we still calling people we used to love crazy? Seriously, why? Stop it. You know you’ve all crept on your ex just to make sure you are doing better than they are, so don’t pretend like you are above it. But seriously, there are psychological facts that back up the “crazy” nature that comes with a breakup, and here are some of my reasons I don’t believe in the term crazy ex-girlfriend, considering pretty...
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...the base and impacting business across sectors and industries is the entertainment and media (E&M) industry. Business is more and more understood by what it communicates to its stakeholders and therefore organizations are arising to this reality. The E&M industry is growing at an accelerated pace and there is addition in its kitty in the form of newer mediums of communications, rising revenues and growing number of target audiences. Evolution of the Media Industry From the days when British-occupied India got its first newspaper in the form of the Bengal Gazette in 1780, to the 99 million newspaper copies circulated in 2009, the media and communication industry in India has come a long way. As per the Pricewater Coopers report (2011) about the media industry, the print industry of the country grew to a size of INR 193 billion, while the television industry stood at INR 297 billion, and radio was at INR 10 billion. Allied industries such as Out of Home Advertising, Public Relations, Cinema, Animation and VFX also grew substantially, leading the media and communications industry to stand at 652 billion INR at the end of 2010. The cumulative annual growth rate (CAGR) of the industry was pegged at a substantial 8% for the period from 2007 to 2010, and the industry is expected to grow into a 738 billion INR sector by the end of 2011, according to FICCI estimates. Media Industry in India: landscape...
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...A dangerous and destructive tornado struck the city of Cullman, Alabama at around 3:00 p.m. CDT (2000 UTC). This large, multi-vortex tornado was captured on several TV tower cameras from stations such as Birmingham's Fox affiliate WBRC (channel 6) and ABC affiliate WBMA-LD/WCFT/WJSU (channels 58, 33 and 40). The tornado caused extensive destruction in downtown Cullman, a city of about 20,000 people; the tornado has been rated an EF4.[36] The final damage count was 867 residences and 94 businesses in Cullman.[37] At 4:00 p.m. CDT a tornado struck Lawrence County, Alabama, causing severe damage and killing a couple dozen people. At around 5:10 p.m. CDT (2210 UTC), a very large and exceptionally destructive tornado struck Tuscaloosa, Alabama.[38] About 40 minutes later, the same tornado struck the northern suburbs of Birmingham. A tornado emergency was issued for both cities, and many other tornado emergencies were issued that day. Many local TV stations, including WBRC and WBMA-LD/WCFT/WJSU, as well as CBS affiliate WIAT (channel 42), captured footage of this long-track tornado in both Tuscaloosa and Birmingham. A debris ball was observed by the Birmingham NEXRAD,[39] indicating that the tornado was causing extreme damage. Photos from the damage path showed total devastation. The path of this tornado struck the same small communities as the F4 storm on April 1956 Birmingham tornado, and the F5 storms on April 1977 Birmingham tornado and April 1998 Birmingham tornado. The supercell...
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