...2011 LGBT Community Survey U.S. Overview Report v2 8.25.2011 5th Annual Edition En3re contents © Community Marke3ng, Inc. CMI’s 5th Annual LGBT Community Survey Thanks to our 2011 Sponsors CMI’s 5th Annual LGBT Community Survey U.S. Overview Report 5th Annual Edition Gay men and lesbians own more homes and cars, travel more, spend more on electronics, and have the largest amount of disposable income per capita of any “niche” market. And it’s a sizeable segment: LGBT consumers make up 5% to 10% of the U.S. consumer market. U3lizing quan3ta3ve and qualita3ve market research methodologies, Community Marke3ng helps companies beQer understand and more effec3vely reach the LGBT community. Our consumer panel provides insights through online surveys, focus groups, intercepts and more. Thomas Roth, President Community Marke3ng, Inc. www.CommunityMarke3ngInc.com 2011 LGBT Community Survey US Overview Report ...
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...Mudra Institute of Communication, Ahmadabad | LGBT Marketing | Innovative Marketing – Individual assignment | Ranajay sengupta | 18054 | 8/25/2012 | Contents Why gay market is lucrative 2 LGBT as a customer segment 3 Over-indexing and Consumption 3 Entertainment 3 Travel and Leisure 3 Internet usage 3 Brand Loyalty 4 LGBT signs and symbols 5 Segments which have used LGBT marketing 6 Lifestyle of a typical LGBT consumer 6 Mistakes to avoid while marketing to the LGBT community 7 References 9 Decades after invisibility and reaching critical mass, a breakthrough July 1991 article in the conservative Wall Street Journal called the lesbian and gay community "a dream market." Today the American market is estimated to be valued at $660 billion, projected to reach $835 billion by 2011 --based primarily on U.S. population growth and steady 7% representation of gays and lesbians within the overall population. In 2004, 36% of Fortune 100 companies have advertised directly to the lesbian and gay market, and American corporations now spend about $223.3 million annually in gay print media, according to the 2006 Gay Press Report from Rivendell Marketing and Prime Access, which tracks 284 U.S. gay press publications. Much more has been spent in sponsorships and online advertising, which the survey does not track. The situation is fast changing in India as well, OutNowConsulting.com, The London-based consultancy firm has been conducting surveys across...
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...LGBT Culture in America Table of Contents LGBT Culture………………………………………………………………………. 3 History……………………………………………………………………………….. 6 Current Events……………………………………………………………………….. 7 Influential LGBT People……………………………………………………………….. 8 Travel………………………………………………………………………………… 9 Tegan and Sara…………….. ………………………………………………………. 10 Gay Pride Events …………………………………………… ……………………… 11 Works Cited………………………………………………………………………… 12 LGBT Culture in America LGBT stands for lesbian, gay, bisexual, and transgendered/trans-sexual and these words define groups of people who are categorized by their sexual orientation except in the case of transgendered. Transgendered people are defined by their gender identity which is often different from their genetic gender. These groups of very different people have come together in a united front because they are all discriminated against in similar ways. So while LGBT people are not a culture in the traditional sense, their adversity brings them together in a special subgroup of society that can be found in just about every country worldwide. The American LGBT culture specifically is very rich, diverse, and active. To best understand this diverse group of people, it is best to examine each letter of LGBT separately. Beginning with lesbian culture, these people are categorized as women who are sexually attracted to other women. Within this group of women, there are very different expressions of their varying degrees of femininity. Some stereotypes of...
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...Health disparities of the LGBT community Darlene Poer Grand Canyon University Minerva Gonzales May 15, 2016 Health disparities of the LGBT community Many factors contribute to a person’s health status. Among them are, limited access to care, socioeconomic, and environmental factors. According to the World Health Organization (WHO), “the social determinants of health as well as race are ethnicity, sex, sexual orientation, age, and disability” (Myers, Yoon, & Kaufman, 2013). The Lesbian, gay, bisexual, and transgender (LGBT) community falls into this category. The individuals that belong to this group come from all ethnicities, races, economic and social statuses throughout the United States and the world. The Institute of Medicines report in 2011 states, “lesbian, gay, bisexual, and transgender individuals have unique health experiences, but as a nation, we do not know exactly what these experiences and needs are ("LGBT health report," 2011, p. 4).For this reason their needs and health care inequities and inequalities should be addressed. The health promotion goal of the LGBT community is to “improve the health, safety, and well-being of lesbian, gay, and transgender individuals” ("," 2014). To understand the current health status of the LGBT community, one must understand some basic definitions. 1. Gender identity-A person’s basic sense of being male or female. 2. Gender expression- Manifestations that are defined as masculine or feminine. 3. Gender role...
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...LGBT Healthcare Disparity Theresa Sellers Southwestern Oklahoma University LGBT Healthcare Disparity INTRODUCTION There is an increasing progress being made in the equal right of the LGBT (lesbian, gay, bisexual and transgendered) community. Fifteen of the states now recognize at least some of the same rights to same sex couples that are given to heterosexual couples (Krehley, 2009). Despite the progress that has been made, the LGBT population continues to experience worse health outcomes due to poor health insurance coverage, higher rates of stress due to discrimination and cultural incompetency (Lesbian, Gay, Bisexual, and Transgender Health, 2012). Same sex marriage laws and domestic partnership benefits increase the burden of health care costs. A recent study of period in disparities in health insurance coverage of same-sex couples revealed that partnered gay men are less likely (42 percent) as married heterosexual men to get employer-sponsored dependent coverage, and partnered lesbians have an even slimmer chance (28 percent) of getting dependent coverage compared to married heterosexual women. As a result of these much lower rates of employer-provided coverage, partnered lesbians and gay men are more than twice as likely to be uninsured as married heterosexuals. The exclusion of insurance benefits for gay men and women and the failure of domestic partnership benefits to provide equal access to health coverage results into more health spending...
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...What Is LGBT? LGBT stands for lesbian, gay, bisexual and transgender and along with heterosexual they describe people's sexual orientation or gender identity. These terms are explained in more detail here. Lesbian A lesbian woman is one who is romantically, sexually and/or emotionally attracted to women. Many lesbians prefer to be called lesbian rather than gay. Gay A gay man is one who is romantically, sexually and/or emotionally attracted to men. The word gay can be used to refer generally to lesbian, gay and bisexual people but many women prefer to be called lesbian. Most gay people don't like to be referred to as homosexual because of the negative historical associations with the word and because the word gay better reflects their identity. Bisexual A bisexual person is someone who is romantically, sexually and/or emotionally attracted to people of both sexes. Transgender or Trans Is an umbrella term used to describe people whose gender identity (internal feeling of being male, female or transgender) and/or gender expression, differs from that usually associated with their birth sex. Not everyone whose appearance or behaviour is gender-atypical will identify as a transgender person. Many transgender people live part-time or full-time in another gender. Transgender people can identify as transsexual, transvestite or another gender identity. Gender Identity One's gender identity refers to whether one feels male, female or transgender (regardless of one's biological...
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...The Lesbian Gay Bisexual and Transgender (LGBT) Community have faced extreme difficulties throughout time when the topics of equality and civil rights issues have been brought to the public's attention. The rights that existed, or for better use of words, did not exist for homosexual men will be discussed, not only in the state of New York, but across America and how it affected the gay community in New York. The lives of homosexual men were highly scrutinized and judged during the time of the rapid rise of the AIDS epidemic during the early 1970s to the late 1980s. Societal view also affected particular rights and liberties for homosexual men due to the fact that the government during this time period was the conservative Republicans. Many...
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...ETIKA PERBANDINGAN MPU2312 SEXUALITY MS. NORIAH Krishna Priyah Chee Long Kok Si Janice Ong Jonathan Chow Justin Bonus Phuah Kah Hock Wang Wei Shen INTRODUCTION In this report we will discuss about sexuality in general such as homosexuality. We will look further into the LGBT community between Asian and Western countries. Homosexuality has been a characteristic of human culture since the course of the 19th century. After the modern gay rights movement that began in 1969, in America, more people around the world started to change their mindset of seeing gay rights as “a mental illness to cure” to having more people trying to understand LGBT through biology, psychology, history and cultural variations of sexual practices and identity. We chose this topic because, gay rights has always been a sensitive topic for Malaysians today, this is mainly due to the fact that the government retains the colonial era penal code criminalizing sodomy and shaped by Islam, the official religion in Malaysia. In addition to the secular law, Muslim citizens may also be charged in special Islamic courts, the Syariah Court. In this report we will discuss the religious perspective of Asian and Western countries about homosexuality. We will go through the meaning of homosexuality in detail and ethical perspectives between Asian countries and western countries. Revealing statistical numbers on homosexuality problems and suggestions on how to be ethical when dealing with sexuality...
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...lesbian, gay, bisexual, and transgender, There are many homophobia/LGBTQ issues in entertainment. “I can’t think of a time when I’ve seen homophobia on television. But I see it in movies all the time. In an industry so well-populated by gay and lesbian filmmakers and producers, we can do better.” says Kelly Bush Novak. In the film & television industry they don’t address homophobia issues quite often due to being fearful of alienating even a portion of the audience. The hit “Brokeback Mountain” which made about $178 million worldwide are written off as “just luck”. On the other hand, the LGBT representation on tv has evolved drastically. “Over the past few years, we’ve seen LGBT representation on TV evolve to more accurately reflect its audience and our culture, with diverse programs like ‘Empire’ and ‘How to Get Away With Murder’ also becoming some of TV’s biggest hits,” Ellis says. “The film industry, on the other hand, lags years behind — and must improve its track record on diverse representations if it is to stay relevant to a wide audience.”. Films are nothing like television when it comes to supporting the LGBTQ community. Films would rather treat the gay community as if it doesn’t even exist meanwhile television aren’t afraid to address the group and issues they face. The LGBT community aren’t quite accepted in the music industry. You rarely hear about the LGBT community in any type of music in a good way. "I used to be scared to talk to a gay...
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...University of Toronto Abstract: Using interview data from a convenience sample of 450 lesbian, gay, and bisexual adults, the varieties of victim experiences in hate crimes based on sexual orientation are described. Most crimes were perpetrated in public settings by one or more strangers, but victimization also occurred in other locales, and perpetrators included neighbors, coworkers, and relatives. In deciding whether a crime was based on their sexual orientation, victims tended to rely primarily on contextual cues and perpetrators’ explicit statements. Victims’ concerns about police bias and public disclosure of their sexual orientation were important factors in deciding whether to report antigay crimes, as were beliefs about the crime’s severity and the likelihood that perpetrators would be punished. Reflection: The method used in this research study is the interview method. They collected a sample size of 450 willing volunteers (224 men: 204 gay, 20 bisexual and 226 women: 202 lesbian, 24 bisexual). They all were asked to describe their experiences with hate crimes and there was a split between people who knew for sure they were attacked by biased views and those who knew their attacker did not have any biased views against them. Many volunteers felt they were most likely attacked because they were in the proximity of publicly known venue for gays. Results indicate that attending any gay identified-establishment heightens the risk of getting verbally harassed and attacked in...
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...The “Amazing Warriors”in the University of the East – Caloocam Campus And their use of gay lingo BY: DADOR, DIANE DE GUZMAN, PAULA DIANZON, RAFAEL EVANGELISTA, SHEENA ORBE, LOVELY PABLO, RUSHMON KYLE RAMOS, KRIZZIA ANNE PROF. PATRICIO LAZARO 2013 CHAPTER I Introduction The term Gay has been used loosely to include homosexuals, bisexuals, transsexuals, cross dressers, and effeminate men. Filipino gays are mostly stereotyped as effeminate, cross dressers, hair dressers, camp and ridiculed. Bakla or bading, are derogatory Filipino word gay, is commonly used. Tibo or tomboy has a similar function, and refers to lesbians, usually of the butch and masculine type. A more benign slang word for gay men is billy boy. For Filipino gays, the Tagalog phrase “paglaladlad ng kapa” (literally means “unfurling of the cape”) refers to the coming-out process. Although gays and lesbians are generally tolerated within Philippine society, there still widespread cases of discrimination. Sward speak is a vernacular language derived from Englog (English-Tagalog) and is used by a number of gay Filipinos. It uses elements from Tagalog, English, and Spanish and some are from Niponggo, as well as celebrities’ names and signature brands, giving them new meanings in the context of this unique language. Background of the Study Different research studies were made and yet there are many different results. Previous research has found numerous benefits to listening to music before performing...
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...During the 60's it was difficult to be in the LGBT+ community. In New York, and many other states, it was illegal to be gay in public, and even businesses and gay bars were frequently raided and closed. One night at The Stonewall Inn, a gay bar located in Greenwich Village, New York, a police raid turned violent. Customers at the bar stood on the street and watched as police arrested employees, and threw 3 drag queens and a lesbian into a wagon. This had happened multiple times before, and usually resulted in the patrons scattering back to their homes. This time, however, the people in the bar were tired of being treated this way so they took a stand. Instead of scattering and returning to their homes, they stood outside the bar and began shouting at the policemen who, having been accustomed to peaceful patrons and uneventful raids, were still inside the bar. The policemen barricaded themselves inside the bar and called for backup....
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...Women and LGBT Diversity in the United States Sharon Shewmake ETH/125 September 21, 2014 Maria Kithcart Women and LGBT Diversity in the United States It is fair to say that great strides have been made concerning equality for women throughout the United States. It is also fair to say that the fight is far from over. For nearly 167 years, women have fought tirelessly to gain equal rights. The Feminist Movement began in the summer of 1848. “The first women’s rights convention began, attended by Elizabeth Cady Stanton, Lucretia Mott, and other pioneers in the struggle for women’s rights. This first wave of feminists battled ridicule and scorn as they fought for legal and political equality for women” (University of Phoenix, 2012, p. 350). Susan B Anthony is probably the most widely recognizable participant from the suffrage movement. She was arrested while attempting to vote in the presidential election in 1872. It was not until 1919 that women finally gained the legal right to cast their votes. “Despite the opposition, the suffrage movement succeeded in gaining women the right to vote, a truly remarkable achievement because it had to rely on male legislators to do so” (University of Phoenix, 2012, p. 351). Unfortunately it would be many decades before a notable amount of progress was made. In the 1960’s, the Civil Rights Movement took up much of the attention. The anti-war movement did as well. Women’s rights seemed to get moved to the backburner. In the meantime, women...
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...focused on the gay and lesbian community and how they have been discriminated for decades. I will also take a look at some common stereotypes and myths that have impacted this group and what actions they, and others, have taken to deal with such discrimination. I believe it is important to note that a lot of this research was gathered quite some time ago, even though the articles were published within the last ten years. The research shows that although there is still a significant amount of...
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...explored. An increased understanding will be gained concerning these issues. Gender and Sex Gender can be defined as an individual’s feelings of being either male or female (Stets & Burke, 1988). This is how an individual identifies themselves. Sex on the other hand is the physical and biological characteristics someone is born with. This simply means whether the individual has a penis, vagina, or both. Despite the similarity in the definitions of these two terms, gender and sex are not the same things (Stets & Burke, 1988). Women In the past, women have had many roles. From the first colonies in America, women were in charge of maintaining the household and caring for the family. However, they did not always have the same rights as men. As families moved westward into uncivilized territories, women were tasked with the responsibilities of defending their families against forces of nature when the husband was not there to do so. For many years the roles of woman did not change, Women remained the primary caregivers for the children and maintainers of the home. Although they were not allowed to vote they fought for equality and won the right to vote. The Nineteenth Amendment was passed in 1920 giving women the right to vote. As they entered the work force they were not paid equally for...
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