...can consider to effectively handle those challenges. Though the real estate sector in general experiences several common challenges like spiraling input costs, shortage of labor, global liquidity crunch etc. Sobha's marketing-specific challenges are the following in our view – 1. Get recognized as a major pan India player in the real estate segment 2. Competing with established all-India players like DLF, Unitech etc In this paper we discuss on how Sobha can leverage its unique differentiating factors like full backward integration, reputation on quality etc and effective marketing mix to address the above challenges. 2. Segmenation The real-estate industry can be segmented broadly under the following heads – 1. Individual a. Affluent b. Upper middle-class c. Middle-class d. Low income group 2. Corporate e. Office space f. Retail g. Industrial h. Hotel i. Resorts 3. Location of individuals and company j. Tier 1, 2 & 3 cities k. SEZ (Special Economic Zones) Further segmentation (sub-segmenting) can be done by combinations of above like housing for individuals at tier-1 Cities, office space at Special Economic Zones etc Currently Sobha’s...
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...business sponsors, to stand out among the crowd is critical to success. UNITECH Builder is one of the largest real estate Developer in India with around US$ 5 bn market capitalization. Turning many barren landscapes into landmarks UNITECH has an experience of 20 years in real estate development. It comes under the top 50 real estate companies in the world and boasts development such as South City, Nirvana Country, Cascade, The Close and many more remarkable developments are there. Reliance and commitment is the cornerstone of Unitech’s corporate philosophy and combined with an exceptional insight that how people aspire to live. The first real estate company in India is Unitech which has achieved the ISO 9001-2000 certification for planning, Marketing and Construction of real estate in the National Capital Region. Unitech is committed to develop energy efficient green buildings and is also a registered member of the Indian Green Building Council. A great experience in developing prestigious projects across India an Unraveled expertise makes the Untiech the niche of conceptualizing and delivering world class IT/ITes parks, commercial complexes, SEZ’s , schools, malls, hotels, integrated residential development and amusement parks. Today Unitech is one of the leading real Estate Developers in India. Established in 1972, and now a pan-India presence has been established but earlier Unitech was focussing more on National Capital Region (NCR and is one of the largest and the...
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...Table of Contents Objective 3 Introduction 4 The Real Estate Sector in India 4 A Brief about DLF: 5 Demand and Supply Scenario 6 Reasons for growth in Real Estate Sector: 9 Demand Side: 10 Supply Side: 11 Production and Cost Structure 12 Market Structure and Player’s Strategy 14 STRATEGY FOLLOWED (Player Considered: DLF): 15 Observations and Analysis 18 References 20 * Objective The sector chosen for our project is Real Estate Industry. The objective of our project is to deeply analyze the Real Estate Industry in India. Our Analysis includes Demand and Supply in the real estate market, Production and Cost analysis, Consumer behavior effect on demand and costs. We have further analyzed the Market structure of Real Estate Industry and the different strategies about by different players. During our Analysis we have taken DLF infrastructure as an illustration to reflect some concepts, facts and figures about Real Estate Industry. * * * Introduction * The Real Estate Sector in India The real estate sector in India is flourishing rapidly with a growth rate of 30 percent each year. About 80 percent of the real estate development in India has been in the field of residential housing. The remaining 20 percent of the real estate includes office, shopping malls, entertainment centers, hotels, multiplexes and hospitals. India’s booming outsourcing business industry and consumption-led growth are contributing significantly...
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...ANALYSIS OF REAL ESTATE SECTOR IN INDIA REPORT SUBMITTED TO Dr. Dennis Raj Kumar Submitted by (GROUP-9) Lavanya Sriharshini Vinod Varun Ashok P Manju harsha Pramit CONTENTS CHAPTER NO. | CHAPTER NAME | PAGE NO. | | ABSTRACT | 3 | 1 | INTRODUCTION | 4 | 2 | MARKET STRUCTURE | 6 | 3 | ANALYSIS OF INDIAN REAL ESTATE IN HOUSING SECTOR | 11 | 4 | PRICING STRATEGIES | 16 | 5 | ADVERTISING STRATEGIES | 19 | 6 | FINANCIAL ANALYSIS OF INDIAN REAL ESTATE COMPANIES | 21 | 7 | FUTURE OUTLOOK OF REAL ESTATE | 32 | | CONCLUSION | 35 | | REFERENCES | 36 | ABSTRACT EXECUTIVE SUMMARY: Real estate sector in India is assumed greater heights with the labor migration, liberalization of economy which led to raise for commercial and housing space.2012 was very sluggish year in terms of growth where GDP contribution of real estate declined from 10.6% to 6.5% due to raise in input cost, high lending rates which impacted sales as a result of inflation. Real estate sector is described as cyclic moments in terms of price over a period of time which caused fluctuations in commercial and residential markets. This resulted in change in economic policies of Indian market environment. The change in macro-economic factors such as GDP, employment rate, population growth, House hold disposal income, stock market values, Price to income ratio, Net rental yield, Household debt service ratio, interest rate / mortgage rate, demand supply...
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...the quantitative research methodology. It was found that indeed the middle class with their high aspiration levels, and disposable income were the ideal target for real estate. However, in order to further attract the target customers, a host of suggestions are made. This dissertation is created through thorough referencing from academic journals, books, reports, newspaper articles etc. This paper would also be immensely helpful for students aiming to understand a clear picture of the real estate sector of Mumbai on ways to maintain its growth. Table of Contents Abstract 2 Introduction 5 Background 5 India’s Real Estate Sector 6 Real Estate Housing in Mumbai 8 A Brief History 9 Present condition of the Mumbai Real Estate Market 9 Brief look at the future of Mumbai Real Estate 10 Concept of Affordable Housing 13 Key Players 14 Problem Statement 15 Purpose 15 Research Objectives 15 Dissertation Structure 16 Conceptual Framework 17 Literature Review 19...
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...STRATEGIC ANALYSIS OF DLF DLF INDIA PRIVATE LIMITED DLF INDIA PRIVATE LIMITED INTRODUCTION: DLF Limited (Delhi Land & Finance) is the largest commercial real estate developer in India. It was founded by Raghuvendra Singh in 1946 and is based in New Delhi, India. The company operates through three reportable segments, namely, residential, commercial, and retail. It is associated with the development of residential, commercial and retail properties. The company caters to three segments of the residential market - Super Luxury, Luxury and Mid-Income. The Annuity business of the company comprises mainly of rental businesses of offices and retail. The company is headed by Indian billionaire Kushal Pal Singh. Kushal Pal Singh, according to the Forbes listing of richest billionaires in 2009, was the 98th richest man in the world and the world's richest property developer. The company's US$ 2 billion IPO in July, 2007 was India's biggest IPO in history. In its first quarter results for the period ending 30 June 2007, the company reported a turnover of Rs. 3,120.98 Crore and profits after taxes of Rs. 1,515.48 Crore. VISION MISSION AND VALUES DLF Vision To contribute significantly to building the new India and become the world’s most valuable real estate company. DLF Mission To build world-class real-estate concepts across six business lines with the highest standards of professionalism, ethics, quality and customer service. DLF Values Sustained efforts to...
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...renounded luxury brand with a long history of producing luxury goods has left its mark on the world. Louis Vuitton started out as a single product brand of making leather bags which were all handmade. As Shin-Fen Chen states, “Louis Vuitton combined the artistic creativity of its designers with a rigorous management of resources to produce brands that were the most profitable in the world in the luxury genre.” Since the company’s creation, time has shown people will spend the extra money for the extra benefits that the handmade luxury leather bags provide them. Louis Vuitton has gained success due to communication and expertise between managers and designers. They currently have four business segments which include an array of goods. These goods consist of wines and spirits, watches and jeweler, perfumes and cosmetics, and fashion and leather goods. (Chen, 2008) Also, the brand has expanded into new markets, the two largest being the United States and Europe. We are going to dig deeper and see how this well-oiled machine we call Louis Vuitton functions. Question: 1. Why do people buy luxury goods? In analyzing why people buy luxury goods we can break down the people’s reasoning for doing so into several different categories. First we look at what a luxury good entails. A luxury good is not a good necessary to live, but it is viewed as a desired item by the society that the people live in. So a luxury good in one culture may not be viewed as a luxury good in another...
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...Organised by Local Event Manager Supported by INDIA INTERNATIONAL FURNITURE FAIR 16 - 18 November 2011 I Bombay Convention and Exhibition Centre www.indiafurniturefair.com 16 - 18 November 2011 I Bombay Exhibition Centre I Mumbai, India I www.indiafurniturefair.com ADVANTAGE INDIA • World's largest democracy with 1.2 billion people. • India's economy will grow five-fold in the next 20 years (McKinsey). • Investor-friendly policies and incentive-based schemes. • Second most attractive Foreign Direct Investment (FDI) location in the world; India received a total of US$ 25.9 billion of FDI in 200910. • The urban population of India will double from the 2001 census figure of 290 million to approximately 590 million by 2030 (McKinsey). INDIA INTERNATIONAL FURNITURE FAIR 16 - 18 November 2011 I Bombay Convention and Exhibition Centre www.indiafurniturefair.com INDIA GDP GROWTH 8.9% 8.5-9% Rapid economic growth: GDP to grow by 8.9% in 2010-11* and 9.0% in 2011-12 2010 INDIA INTERNATIONAL FURNITURE FAIR 16 - 18 November 2011 I Bombay Convention and Exhibition Centre www.indiafurniturefair.com 2011-12 Source: World Bank INDIA FURNITURE MARKET • • Worth US $8 Billion Growing at 30% compound annual growth rate in the organised sector (about 15% of the whole industry) World’s 8th biggest importer INDIA INTERNATIONAL FURNITURE FAIR 16 - 18 November 2011 I Bombay Convention and Exhibition Centre www.indiafurniturefair.com • INDUSTRY SEGMENTS ...
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...DEMAND AND SUPPLY FOR HOUSING The determination of prices in local and regional housing markets is a classic example of microeconomics in action! We are seeing the interaction between buyer and seller with prices being offered and agreed before a final transaction is made. In this section we focus on the demand and supply side factors that determine the value of properties in a market. Each housing transaction in the UK depends on a) The price that the seller is willing to agree for their property with the prospective buyer b) The actual price that the buyer is willing and able to pay. Buyers place offers for a property that the seller can either accept or reject A Sellers’ Market When the market demand for properties in a particular area is high and when there is a shortage of good quality properties (i.e. supply is scarce) then the balance of power in the market shifts towards the seller. This is because there is likely to be excess demand in the market for good properties. Sellers can wait for offers on their property to reach (or exceed) their minimum selling price. A Buyers’ Market Conversely when demand both for new and older housing is weak and when there is a glut of properties available on the market, then the power switches to potential buyers. They have a much wider choice of housing available and they should be able to negotiate a price that is lower than the published price. When the demand for houses in a particular area increases (perhaps because...
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...Applying the VRIO framework to Purvankara 1. The “Purva” brand Purvankara is India’s one of the most profitable real estate development companies and is one of the largest and most respected brands in South India. This brand recognition is built on the following bases: • Its extensive engagement across the entire real estate segment. It engages in luxury as well as affordable projects through its 100% subsidiary Provident Housing Limited. • Its geographical spread through entire South India (Bangalore, Mysore, Chennai, Kochi, Hyderabad, Mysore) as well as in Colombo and UAE. • Its 3 and a half years of rich experience in property development, real estate and construction. • Its successful track record of completing 34 residential projects and 2 commercial projects spanning over an area of over 7.80mn sq. ft. • Its unique and robust execution capability. Purvankara has developed exclusive brands for different products and consumers. Its flagship brand is addressed towards the premium exclusive client and its Provident brand addressed towards the premium affordable segment. This has mitigated the risk of erosion of its brand image across the entire spectrum- the premium and the mid-mass housing segment. Purvankara has developed a business built around stakeholders’ trust. For this resource of Purvankara: Is the resource Valuable: Yes Is the resource Rare: Yes Is the resource costly to Imitate: Yes Is the firm Organized towards this resource: Yes Competitive Implications:...
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...term of revenue but also earning, market capitalization and developable area. Quality Unitech offers quality Products to its customers even at affordable price. Variety Its key business is the expansion of residential, commercial and retail properties which also includes flyovers, highways and airports, schools, hotels, transmission lines, entertainment projects, amusement parks and SEZs. Design Design is nothing but ‘How the product looks and how you feel about that’. Unitech design its product keeping in mind not only the quality but also make use of an innovative design to attract the buyers towards it. It also provides architectural and engineering design particularly for affordable housing customers. Brand Name Unitech got the title of ‘Super brand’ by the Super Brands India in 2008.’ It also won the award for being among India’s top ten builders. Facilities Unitech designs its products’ keeping in mind the needs and preferences of the buyers and provides them with the best of the facilities: * Gymnasium * Swimming pool * 24*7 power back-up * 3-tier 24*7 security facility * Tennis and Badminton Court * Jogging and Walking tracks * Continuous 24*7 water supply * Children’s play area * Fully loaded club houses etc. PRICE Unitech focused on price fixation which includes Cost Based Approach in which they add certain percentage of their profit to the total...
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...in the fashion world, has been deemed as a womans dream brand, serving as the yardstick of what is palatable for most of the women nowadays. Victorias Secrets collections consist of barely-there pieces that push up our assets and enhance our beauty. From lacy, racy little numbers that will have the men drooling to cute, feminine combinations that are comfortable and flirty, Victoria's Secret has something for every type of person and personal preference. The Victoria's Secret label encourages women to show off their bodies. They do this by designing amazing pieces that show off what we like about our bodies and hide what we don't. What would we do without a label like this? This is my contribution to introduce a women's dream brand in India where individuals are increasingly considering good dressing, Victoria makes a difference. BRAND HERITAGE Ronald Raymond had an idea to make lingerie shopping a more “personalized” experience. He came up with this concept after having a bad lingerie shopping experience in a dept. store Raymond's store in Stanford Shopping Mall had wood-paneled walls, Victorian details and helpful sales staff. He stressed personalization above all else. The original “Victoria” was imagined to be a sophisticated, elegant, and well-traveled English woman who preferred luxurious items. VS still uses Raymond's concept of personalization and describes the brand as sophisticated and elegant. CORE VALUES The customer rules!: Fulfilling customer needs. Passion...
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...Overview "The Biggest Brands and Best People" - this is the philosophy driving Madura Fashion & Lifestyle. A part of the Aditya Birla Group, it has in the past decade made a significant shift to establish itself as a premier fashion and lifestyle company. Today, Madura Fashion & Lifestyle is one of the fastest-growing branded apparel companies in India. Each of its brands is an undisputed leader in its segment. The company is considered a benchmark by competition and a Mecca of learning by industry. Madura Fashion & Lifestyle has pioneered various concepts new to the Indian apparel industry. It has effectively managed a multi-brand, multi-product, and multi-channel environment, and all its brands have evolved significantly in terms of both branding and retailing. The company’s biggest strength lies in its people. In the words of Mr Kumar Mangalam Birla, Chairman, Aditya Birla Group: “For sustainable success, their (people’s) performance orientation and customer focus is imperative. In my view, organisations grow only where people grow.” A rigorous selection process enables Madura Fashion & Lifestyle to hire the best people available. The Management Trainee scheme helps employees sharpen their latent skills by taking them through a systematic process of learning and development, thus enabling them to deliver their best. A career at Madura Fashion & Lifestyle is a logical sequence of personal and professional development, leading employees to achieve their...
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...Secondary Report Affordable housing as a part of the smart cities mission in Pune TABLE OF CONTENTS I. Introduction .............................................................................................................. 1 II. Literature Review..................................................................................................... 6 a. Affordable housing and slum redevelopment in a global context ..................... 6 b. Affordable housing and slum redevelopment in India ....................................... 7 c. Affordable housing and slum redevelopment in Pune ....................................... 9 III. Need Assessment ................................................................................................... 10 IV. Bibliography .......................................................................................................... 12 Introduction The term, “smart city” can be rather nebulous when taken by itself; there exists no widely accepted definition (Ministry of Urban Development, 2015, p. 5). The significance of a smart city varies across countries and cities, making it imperative to examine what the name means in the Indian context. As per the government, a smart city has three major features: a strong infrastructural core that induces high-quality living, a sustainable, clean environment and “smart solutions” (Ministry of Urban Development, 2015, p. 5). Even this concise description...
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...officially opened doors, a sumptuous inauguration welcomed by the worldwide press which identified in the Seven Stars Galleria a hotel worth being registered on the Guinness World Records. The seven stars shining on one of the most relevant monuments in Milan form a crown thought out by the talented Alessandro Rosso - the man who conceived the project - and by the new aesthetics approach by Ettore Mocchetti, chief editor of AD Architectural Digest, where avant garde design and architecture movements are given high consideration. A synergy of competences as a key to success. 3. Morgan Plaza Pangu 7 Star Hotel is China’s newest icon and the latest masterpiece of world- renowned architect C.Y. Lee, the man behind the famous Taipei 101. Our Luxury 7 Star hotel is the pinnacle of Pangu Plaza near the Water Cube, featuring breathtaking views of Beijing’s Olympic Park theatre...
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