...services | | Scenario / Context of Assessment | As a member of the Public Services the publics perceptions of your conduct is determined by how they are reported in the media which may affect your morale and operational effectiveness. However as a member of the public services you should be aware of how the media can be used as a positive resource | TASK 1- Magazine article (P5, M3 & D2) | Your Task is to create a magazine article that will:Explain how positive and negative images affect public perceptions of the public services. (P5)Analyse how positive and negative images affect public perceptions of the public services. (M3)Evaluate how positive and negative images affect public perceptions of the public services. (D2) You are to explain by using current pictures and newspaper articles,TV shows how each of the public services have been perceived by the public in recent years. You should choose at least 4 positive and 4 negative images to do this. You should use examples from the various Uniformed Public Services (e.g. Army, Navy, Police, Fire Service etc.) At least one of these images should be a factual event and one should be a fictional event. To further support your work, you should explain what impact the media had on the morale...
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...Portrayal of Latinos in News News media organization allow the public to understand and know what is happening in their community. Whether it is watching TV or simply reading a newspaper online or in the print format, people can absorb information that is reliable and at times true. However, stereotypes, specially within the Latino community, have impacted the way people perceive the true and understand the reality outside of a TV or newspaper. News organizations have shown Latinos in different ways throughout the years that contribute to the overall stereotype and stigma placed on the Latino population or combat those opinions and shows a positive light on the real struggles Hispanics face. Negativity starts. To understand the portrayal of Latinos in the media, it is important to understand when the negative portrayal started. Arias & Hellmueller (2016) stated that it all started in 1994, when California Proposition 187 was brought out and approved. The proposition prevented immigrant with no legal status from receiving federal benefits. It is important to discuss the effect of Propostition 187, because Arias & Hellmueller (2016) stated...
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...lives, the way people perceive others, and in the media we view everyday. Portrayals of types of people can give others a misleading portrait of a group of people that can lead to a prejudiced view from others. Considering that 81% percent of the US has some type of social media, an overdose of negative images of a certain type of people can be detrimental to the mindset of people, and more specifically, children.The year is 2018 and it has been decades since the racial, gender, and other elements of human life have been, supposedly, broken down. Today, because everyone’s lives are running through social media, what you see is what you believe due to prolonged exposure. There are some who believe that representation doesn’t matter and does not affect the life of others. You see, representation of all forms, of any demographic, matters in the media to help progress and create a sense pride in certain groups of people and eliminate negative...
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...Media representation of women Media have been reflectors of dominant values and work as an active agency aiming at reinforcing and strengthening dominant value structure. There is no doubt that mass media like TV, film, radio newspapers and magazines mould opinion, thinking, attitudes and behaviour. TV and films are more powerful as their reach and impact is greater than that of other media. All of these media have greater reach among men than women, but what catches the attention of the feminists and other concerned people is the unrealistic, negative portrayal of women in these media. Mass media do give coverage to women and their issues but damage done by media to women is more than the help offered to them. The role of media in the development of women and enhancement of their status in the society is very depressing. All mass media are being blamed for this. Mass media have been powerful agents of social influence but they have not been effective in portraying women in meaningful, respectable and positive manner. In 1978, a major UNESCO study on the portrayal and participation of women in the media found that the portrayal of women in the mass media globally was consistently poor. The study also confirmed that there was severe under-representation of women in the upper cadres of all media organizations, and that the average media woman earns less than her male counter-parts. Studies carried out in South Asia in 1986 confirm that women are portrayed either as docile...
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...Turning Negative to Positive: African American Portrayal in Media As the day progresses into the late evening hour most of America sits in front of their televisions impatiently waiting to watch their favorite shows. From prime time television to viral videos on YouTube, media has become one of the most influential areas of life. The clothes we wear, slogans we say, and actions we portray are all influenced by media. For example, in 2012 “Ain’t nobody got time for that” became a popular slogan which transcended from a news interview that went viral. Although the slogan was catchy, it became famous more so for the way it was presented. The interviewee was an African American female who was a victim of a house fire. With the female being very passionate and animated while speaking in an urban accent, it provided for great entertainment. Sadly, that news interview lacked the appropriate representation of African Americans. The way media portrays a certain message “can have an inordinate influence on the public’s perception of blacks” (Holt 6). Audiences have been a witness to negative portrayal of African Americans since the days of “blackface”, where Caucasian American actors painted their faces black to depict African Americans. According to blog author Michelle Whalen, “now, more than ever, images of African Americans are transcending racial stereotypes and forging ahead into the fight for equality” (1). In the past two decades, media has been successful in providing positive...
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...the effects of the media’s portrayal of sexuality on adolescents’ sexual lives?What are some negative and some positive effects of the media’s portrayal of sexuality? o How has the media’s portrayal of sexuality affected your life? The effects of the media’s portrayal on sexuality on adolescent’s lives are vast. Most media in today’s society portrays acts of sexuality as commonplace and expected. It shows young girls being flirtatious and having sex. It shows young men as sexual predators or pressuring the girls. It is far and few between that a show displays age appropriate sexuality for it’s viewers. The media also represent’s young gays and lesbians more readily than it would have years ago. I think this is a good idea since that demographic of viewer base has increased greatly. This increased awareness for young people has both positive and negative impacts. The increased awareness of the effects of sexuality in early ages such as pregnancy and STD’s are more prevalent than in yester years. However, the increased stimuli of sexuality leads to more exploration of our younger generations to have sex earlier than they should be and producing babies at a younger age as well as they are contracting more STD’s. I think the media’s influence on our future generations needs to be tempered and that is the job of the parent or caregiver. The media’s portrayal of sexuality has not has as great an effect on my life as it could have as I do not watch much TV and tend to read more often...
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...innocents rather than going after those who wronged them.The Italian mafia has been a prominent theme in the media for decades. Movies and shows that are usually the most talked about are The Godfather, Goodfellas, and the Sopranos. The media's portrayal of the mafia has created stereotypes for Italians that are socially accepted in American culture.Movies and shows like these create terrible stereotypes for Italian because these gangster lifestyles are glorified. Sadly, most Italians living in America today embrace these stereotypes instead of setting them right.These shows today often make a mockery about what the mafia actually stands for.These shows are often scripted so they can get more views. Some mafia tv portrayals are :Mob Wives, Amish Mafia, Mafia City, The Sopranos, and Boardwalk Empire. In todays American society stereotyping of most cultures is seen greatly in the media. Media such as: MTV's reality TV shows “Jersey Shore”, HBO series the “Sopranos”, VH1’s reality show “Mob Wives”, the movie “Goodfellas” and, “The Godfather” are some examples of when Americans began to misjudge Italians. Most of these movies and TV shows reflect badly on Italian culture. Going back to when Italians first step foot in America no negative, stereotypical thoughts were found at all.It wasnt until movies and shows began mentioning Italians, that they started being called “mobsters” or better yet, “guidos”. Comic book authors, too, took aim at those fascinated with the Mafia. Dick...
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...A Biennial Report of the Kaiser Family Foundation 2003 X SE ON TV Dale Kunkel, Ph.D. Erica Biely Keren Eyal Kirstie Cope-Farrar, Ph.D. Edward Donnerstein, Ph.D. Rena Fandrich 3 SEX ON TV 2003 A BIENNIAL REPORT TO THE KAISER FAMILY FOUNDATION DALE KUNKEL, PH.D., ERICA BIELY, KEREN EYAL, KIRSTIE COPEFARRAR, PH.D., EDWARD DONNERSTEIN, PH.D., and RENA FANDRICH UNIVERSITY OF CALIFORNIA, SANTA BARBARA FEBRUARY 2003 ACKNOWLEDGMENTS The authors wish to convey their sincere appreciation to a number of individuals who have played important roles in supporting and facilitating this research. At UCSB, Charles Mullin directed the videotaping effort that captured over 1,000 programs for analysis with diligence, dedication, and careful precision, as he has done consistently over the years in his work on this project. Emma Rollin generously assisted in this effort, assuming primary responsibility for several of the channels studied. The staff at UCSB’s Institute for Social, Behavioral, and Economic Research accomplished all of the financial aspects of the study helpfully and expertly. Tim Schmidt, Jan Jacobson, Jan Holtzclaw, Monica Koegler-Blaha, and Nicole DuBois all contributed to the success of this study with their “can do” approach to the many challenges posed by administrative bureaucracies. At the Kaiser Family Foundation, Vicky Rideout has been an invaluable partner since the outset of this ongoing project tracking sexual messages on television. Her vision...
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...the popular TV show Jersey Shore, the American reality television series that premiered on MTV in December 2009, eight housemates spend their summer in the Jersey Shore in New Jersey. The show is heavily based on an Italian-American stereotype referred to as “Guidos” and “Guidettes.” Every episode includes alcohol and drama, which are typically directly related to one another. Rather than viewing their actions as an example of how to live your life in an improper fashion, it’s the viewer’s responsibility to establish the differences between right and wrong. Reality television shows typically exceed social norms, to attract a large number of viewers. A program where people are paid to act in a certain, bad mannered behavior is more likely to attract an audience than a program of an average family performs average actions and lives an average life style. Since such lifestyles are usually unattainable to the average American, some people may tend to live their life vicariously through a television program. In Jersey Shore Season 1 (Season 1, Episode 4: “Fade To Black”), two of the characters in the episode, Paul DelVecchio and Michael Sorrentino, mainly referred to as “Pauly D” and “The Situation” respectively, bring to their household two females with intent of nothing other than having sexual intercourse. Through the principals of frontiersmanship, it’s the viewer’s responsibility to recognize that attempting to live in this lifestyle could result in a negative outcome—such...
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...morality. The portrayal of the profession in the media elicits an atmosphere of unethical and immoral behaviors being demonstrated by actors. The depiction of nursing in a negative manner began in early literature. Sairy Gamp, a midwife created by Charles Dickens in "Martin Chuzzlewit," was depicted as unclean, uneducated, untrained and unreliable. Beginning in the 1960’s, nurses began to be portrayed as sexual, romantic, and cast in demeaning roles by the movie industry. During this era, MASH created the nurse, Margaret "Hot Lips" Houlihan. The name alone paints a picture of a sex object. In the 1970’s movie, One Flew Over the Cuckoo's Nest, nurse Ratched was represented as...
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...is mentioned in the news, newspaper, magazine ads, television shows, or internet blogs, it is usually related to a negative, stereotypical thought of black men as a whole. The media constantly produces images of black men as sexually-instable, violent, and unintelligent. Such portrayals ultimately influence the nation when it comes to what black men are thought to be like. If the media gave honest and positive portrayals of black men, less racism would exist because people would be able to see the black men of this world for who they really are. In this paper, I give examples of how black men are negatively portrayed in the media and suggest how such misrepresentation can be stopped; by positive portrayals of black men in the media. Over the decades, the media has become an extremely influential power tool when it comes to making assertions about certain groups of people. African-Americans are one of the media’s many victims of false generalizations that influence the world beyond the television screens. Black men are constantly depicted as sexually-instable, angry, uneducated criminals throughout the media, in which, has an ultimate effect on how these men are represented throughout this society. Such depictions are one of the reasons why racism and stereotypical beliefs continue to exist throughout this world. If the media gave honest and positive portrayals of black men, less racism would exist because people would be able to see the black men of this world for who they...
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... In his 1991 study, Paul Hunt identified 10 stereotypes that the media use to portray disabled people: 1. The disabled person as pitiable or pathetic 2. An object of curiosity or violence 3. Sinister or evil 4. The super cripple 5. As atmosphere 6. Laughable 7. His/her own worst enemy 8. As a burden 9. As Non-sexual 10.Being unable to participate in daily life Shakespeare (1999) presents a potential reason behind the use of one of these stereotypes: "The use of disability as character trait, plot device, or as atmosphere is a lazy short-cut. These representations are not accurate or fair reflections of the actual experience of disabled people. Such stereotypes reinforce negative attitudes towards disabled people, and ignorance about the nature of disability" In other words, the disability itself is often used as a hook by writers and film-makers to draw audiences into the story. These one-dimensional stereotypes are often distanced from the audience - where characters are only viewed through their impairment, and not valued as people. Shakespeare...
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...The media as a whole has many hidden messages or ideas that the entertainment world wants to get across. The media uses subliminal messages through radio, television, and advertisement. “A subliminal message is a signal in the form of a picture or sound that is designed to pass the normal limits of perception,” which means when people receive images or ideas consciously they also receive it subconsciously in their mind (Subliminal Messages in Movies and Media). There have been many controversial issues concerning the usage of this technique (Subliminal Messages in Movies and Media). There were rumors stating that Bush has used subliminal messages in some of his campaign speeches in order to deliver hidden messages to the world (Subliminal Messages in Movies and Media). One example of this would have been when; “A similar accusation was made against a promotional film of the Liberal party of Canada, where after dissecting their ad, one could clearly see a gun being fired at the viewer” (Subliminal Messages in Movies and Media). The Bush promo is rumored to be filled to the brim with subliminal images of a disturbing nature: fire, explosions, terrified children, mutilation, ghost-like figures and several acts of violence” (Subliminal Messages in Movies and Media). In the manipulation of many viewers, it was first to be just a tested experiment that could determine the facts of subliminal messages (Subliminal Messages in Movies and Media). A movie theatre in New Jersey did an experiment...
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...The Power of TV Commercials The power of pop culture has an enormous influence on the minds of the youth. TV commercials are powerful tools that are used to portray an image, change an idea or shape an attitude. These thirty seconds or more of flashy attractions draws viewers in on the attitudes and values of which people hold in society. It promotes particular beliefs and ways of thinking. Such beliefs that are promoted through TV commercials can be the encouragement of changing one’s appearance in order to look similar as a certain celebrity. On the good side, TV commercials display positive behaviors and role models that young girls and adolescent girls can aspire to be. In contrast, many of these TV commercials have a negative influence on the life of young girls and adolescent girls. TV commercials targets young girls and adolescent girls through the use of different outlets that glorify unrealistic expectations, distorted body image and sexualization in which leads them on a path of self-destruction. TV commercials can promote positive behavior. Dove is the first “beauty” company to promote to young girls and adolescent girls that they should be comfortable with their own body. Their marketing campaign helps to establish self-esteem and a good body image. It shows “real women” as role models who are happy with themselves even though their body may not be what is typically thought of as beautiful. According to the article, “The Dove® Campaign for Real Beauty”, Dove...
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...It is well documented that the Media, particularly Hollywood, is one of avenues in which the general public has become familiar with the role of nurses. This is proven based on many healthcare episodes on televisions, theatres, and the news coverage. The media often times negatively influences the public image of nursing by repeatedly broadcasting news coverage of nurses that have made mistakes on the job. Unfortunately, on these occasions, those mistakes have led to detrimental consequences for patients. A good example of the Hollywood Media that has negatively influenced the public image is the fictional portrayals of nurses that HBO showed Nurse Jackie as a drug addicted nurse who steals drugs from the facility she works and uses the stolen drugs to support her habit. It is very rare to see news coverage of hard working proficient nurses who effectively perform their jobs treating patients and assisting physicians. In most of the healthcare episodes or scenes, nurses are hardly featured but physicians are featured all through the episodes. If the media were to show coverage of hard working capable nurses, which include the vast majority of practicing nurses, it would have had great positive influences on the public’s opinion on nurses whose goal is to provide patients’ quality care, safety, and healthcare information both to the patients and their families. The public needs to be educated on the role and scope of nursing as well as their role in changing healthcare system...
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