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New Business or Investment? Great Deal or a Trap

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New Business or Investment? Great Deal or a trap?

American Public University

New Business or Investment? Great Deal or a trap? Are you buying a business because the price seems right? Double think prior to investing your hard earned money into any firm. If you are looking into buying small business or looking to invest in a firm, the most important area that should be checked prior to doing so is the financial statement of the company. For small business as well as large firms, Investors and Creditors use a company’s financial statement to understand and analyze the financial condition of the firm and to see how well the firm is performing. Per Way, J. (n.d.), managers give great importance to the financial statements since publishing financial statements can provide management or senior leadership with tools to be able to communicate regarding the company’s accomplishments with interested outside parties. There are many ways to evaluate a firm’s performance, but the best way to do so, is by looking at actual numbers of profits and loss which is clearly reflected in the financial statement of the firm. Thus, a financial statement should be used an optimal tool to evaluate a firm’s financial standing before buying or investing in it. A firm’s financial statement consists of many different components. There are various ways a firm can evaluate their financial accomplishments. One such way is via an Income Statement. A typical income statement would consist of a firm’s expenses and sales revenues over certain period of time. This time could range from a month or quarter, semi-annually or annually. If someone wants to evaluate the bottom line income of a firm to understand how well the firm is doing, it is a two-step process. First, the firm’s operating income needs to be calculated by removing expenses from the income statement. After that,

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