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Poster Present

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----------------------- References:

Addis, M. (2006). Wittgenstein: A Guide for the Perplexed. London: Continuum Press Ltd.

Andersen, M.L. and Taylor, H.F. (2008). Sociology: Understanding a Diverse Society. London: Wadsworth.

Borch-Jacobsen, M. (1989). The Freudian Subject. London: Macmillan Press.

Boeree, C.G. (2006). Carl Jung. http://webspace.ship.edu/cgboer/jung.html [Accessed on 05/10/2012].

Businessballs.com (2006). Maslow’s Hierarchy of Needs. http://www.businessballs.com/maslow.htm [Accessed on 12/10/12].

Gilbert, D. The surprising science of happiness. [online]. Available at: http://www.ted.com/talks/dan_gilbert_asks_why_are_we_happy.html. [Accessed on 19/10/2012].

Schermerhorn, J.R. (2011). Management. London: John Wiley & Sons.

Storr, A. (2001). Freud: A Very Short Introduction. Oxford: Oxford University Press.

Tonnesmann, M. (2005). Towards the structural model of the mind. In. R.J. Perelberg. (Eds). Freud: A Modern Reader. London: Whurr Publishers.

Sigmund Freud (1856-1939)

Carl Jung (1875 – 1961)

Synthetic happiness is an unconscious process that can help individuals to cope with not getting their every wish fulfilled (Gilbert 2009). This has links to Freud’s ego and superego as they help to manage the id which demands that its every wish is catered for.

In self-management it could be useful as it would help individuals recover from setbacks. This correlates to Maslow’s hierarchy as it can help individuals to reach self-actualisation by making them more secure in their self-esteem.

However, none of these theories are 100% successful as they are subject to individual personality differences in both employees and the manager. In addition these are theories which do not always translate well to the

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