...BUSINESS MARKETING by: Prof. Joffi Thomas Case Analysis Note: SAP : Building a Leading Technology Brand Name | Roll number | Bankim Kala | EPGP-06-013 | Sanjib Roy | EPGP-06-061 | T Shravan Kumar | EPGP-06-178 | Prakhar Gupta | EPGP-06-047 | Case Preparation Questions 1) What should SAP stand for? What is its brand promise? Answer: Back in 2000, SAP was the leading enterprise software provider in very major market of the world having 12500 individual customers and 25000 software installations. However, it was losing the battle of perception having been perceived as being left out of the E-Business boom of 2000’s. Primary reason for the same was that this was a product driven company and did not devote many resources to marketing and branding. In contrast, SAP should be a market driven company and should stretch itself by communicating its success stories with customers, stakeholders, employees as well as competitors. SAP should first realize that Branding is a strategy problem and not an advertising problem, so the measures that they took like launching ‘mySAP.com’ are not going to help them in their cause. We would suggest the following three-pronged approach that they should follow in order to make it relevant to its customers as well as clearly convey the value proposition of their products and services: * Brand Awareness: SAP, as a brand, should clearly communicate both the tangible...
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...SAP What is that? What is that? Many people may be bewildered after watching one of the company's limited television commercials - the same question jokingly asked in the ING commercials a few years ago. And the acronym SAP, should not be confused for "soon as possible" or the white liquid that sips from the back of a tree, either. SAP stands for Systems, Applications, and Products in Data Processing. In this highly advanced technological era, it is almost unimaginable for companies not to implement systems such as SAP’s so as to boost their Information Systems. Since the global community has 'gotten much smaller', than say fifty years ago, it is imperative that companies design their Information Systems with integrated features so as to operate effectively between countries. The implementation of SAP technology is no longer an advantage but a competitive parity and its relevance toward the field of Management Information Systems is paramount. "Get in the game or fall off the wayside." The story and development of this giant of a company is remarkable. SAP grew from a very modest five member staff at the founding of the company in 1972 to approximately 53,000 employees 38 years later (sap.com ). That is like hiring an average of 1432 employees per year for the last 37 years; a significant contribution by many standards. The company's success and relevance to the world of Information Systems can be attributed to its founders, management, and employees realizing SAP's mission...
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...STORY Global Bike Inc. Background and overview of GBI strategy and operations. Product MOTIVATION PREREQUISITES SAP ERP G.B.I. Release 6.04 A general understanding of GBI (the enterprise) prior to embarking on hands-on exercises and case studies in the SAP ERP client is critical for success. None Level Undergraduate Beginner Focus Company Background NOTES None This narrative provides a historical background for how GBI began and an overview of its operations and strategy. This information will be used extensively throughout the curriculum material. Authors Simha Magal Stefan Weidner Version 2.11 © SAP AG CASE STUDY Company History Task Get to know the company’s history. Time 15 min Short Description Read the below narrative to learn about the company’s history. Global Bike Inc. has a pragmatic design philosophy that comes from its deep roots in both the off-road trail racing and long-distance road racing sports. Nearly 20 years ago, its founders designed their first bikes out of necessity—they had races to win and the bikes that were available at the time did not perform to their extremely high standards. So, they took matters into their own hands and built legendary bikes that would outlast and outperform the competition. From these humble origins, Global Bike Incorporated was born and continues to deliver innovative highperformance bicycles to the world’s most demanding riders. Notes ...
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...------------------------------------------------- E-Business ------------------------------------------------- E-Business ------------------------------------------------- Dr. Bobbi Sharma ------------------------------------------------- Dr. Bobbi Sharma ------------------------------------------------- ID: B00676737 ------------------------------------------------- ID: B00676737 Word: 2022 The Role of ERP in Automotive Industry Table of Contents 1. Introduction ……………………………………………………….……….. 04 2. ERP ………………………………………………………………………… 04 3. The Revolution towards ERP……………………………………..………... 05 4. ERP in Automotive Industry…………………………………..…………… 05 5. ERP implementation Business Risks in Automotive Industry………….….. 07 6. Evaluation and Conclusion…………………………………………………. 08 7. Reference…………………………………………………………………… 10 8. Bibliography………………………………………………………………... 13 9. Appendix………………………………………………………………….… 15 1. Introduction Last few decades there is a rapid change in IT sector which created impact on business organisations and there is a wonderful gift from IT sector is Enterprise Resource Planning System Software (Mazzawi R, 2014). Enterprise Resource Planning (ERP) system has been increased in using in developed countries by large companies, government corporations and in other different industries. And there is a wide adoption of Enterprise Resource Planning System (ERP) in organisational management to improve their performance and productivity...
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...ASSIGNMENT 1 BEST OF BREED versus ERP SYSTEMS (BCO6603) PRESENTED BY JOHN SMITH Student ID: 1234567 Victoria University Assignment 1: Management Report 1234567 John Smith 1 Introduction Making decision of what to select between “best of breed” and Enterprise Resource Planning (ERP) systems are never easy. There are many controversy or chaos issues surrounds this thought and debate. Which one is better? What factors need to be considered? This paper will address the difference between “best of breed” and ERP System that needs to be considered, such as the definition, advantages and disadvantages each of them. “Best Of Breed” System “Best of Breed” is a collection of different applications from different vendors that used in an organisation to run a business (Leahy 2004). Typically, the “best of breed” vendors are focused on a single application. Thus, they have more knowledgeable and able to produce a richer set of functionality (Thompson 2003). Advantages According to Carroll (2002) and Montgomery (2003), the advantages of using the “best of breed” are; Produce a richer set of functionality from particular application for each business area. Flexibility to substitute of individual element in the application without major reconstruction to the system. Getting response faster from the vendor to adopt and create new function as the vendor is specialising in particular system application. Assignment 1: Management Report 1234567 John Smith 2 Disadvantages ...
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...D GE · r & Fr a nci s G ro SAP implementation at Metalica: an organizational drama in two acts M ICH EL AVIT AL and BETTY VANDENBOSCH Department of Information Systems, Weatherhead School of Management, Case Western Reserve University, Cleveland, OH 44106-7235 USA This play attempts to reconstruct the social reality of key players at Metalica during the ® rst couple of years of SAP implementation. Rather than adopting one perspective about the SAP project, we provide the views of different participants using their own words, arguments and ideas as much as possible. The play is constructed from summaries of systematic interviews which were changed only to suit scholarly objectives and a dramatic presentation. At the request of the company involved, the names and locations in this case have been disguised. Act 1 describes the company’ s vision concerning the implementation of an enterprise resource planning (ERP) system, a crisis which emerged during the initial phase of implementation and the actions taken to remedy the shortfalls. Act 2 describes the project management, the dynamics between the implementation team members and the organizational implications of an ERP system implementation. The actual performance of the play and a subsequent discussion among the participants enable students to re-create and experience the thrills, frustrations, dilemmas and concerns originally expressed by the people who inspired this account of SAP implementation. Using theatre in an...
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...Data Mining for Predictive Analytics Stanley Kenton Marks December 11th, 2012 Abstract Simply collecting data for research is nearly a faux pas in today’s competitive web-market. Analysts are now looking toward the predictive analytics of association discovery in web and data mining, to find Business Intelligence of clustering sub=populations while eliminating errors to keep collected data valid. In the midst this data crunch are fears of lost privacy. Do not fear. Creative innovations are bringing mash-ups to our diversity. Data Analytics Report Useful information, knowledge and finding some unexpected results can “strike it rich” with added creative thinking. Data mining supplies analysts, investors, and traders with customers buying patterns, historical trading rules, even fraudulent behavior for insurance claims. Predictive analytics is used in web mining by analyzing user’s movements from one web content to another. Collecting the data of where a user browses and the content they are seeking can become knowledge if the analyst understands the patterns (Turban & Volonino, 2011). An Association Discovery Algorithm is a tool of data mining where new rules are discovered such that if one item is present then another will also be found. This type of knowledge benefits analyst’s predictability of future probabilities and is very useful to the marketing department, (Ranjan, 2008). A traditional example you...
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...Running head: NIKE AND ITS DEMAND MANAGEMENT SOFTWARE Nike and its demand management software, is there a further improvement? Chew Kian May Lim Woan Jinq Center of Southern New Hampshire University 1 NIKE AND ITS DEMAND MANAGEMENT SOFTWARE 2 Table of Contents Executive Summary........................................................................................................................ 3 Introduction..................................................................................................................................... 4 Research...........................................................................................................................................5 I2 Technologies’ Enterprise Resource Planning System...........................................................5 SAP Enterprise Resource Planning System..............................................................................6 SAP’s Enterprise Resource Planning system characteristics.............................................7 Discussion........................................................................................................................................8 Electronic Data Interchange(EDI)............................................................................................8 Requirements of Electronic Data Interchange...................................................................9 How organization should implement Electronic Data Interchange...
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... Patricia Barton November 25, 2001 Table of Contents Introduction Factors Contributing to Failure ERP Success Stories Conclusion References Introduction What is Enterprise Resource Planning (ERP)? “Enterprise Resource Planning” is a term originally coined in 1990 by The Gartner Group to describe the next generation of MRP II software. The purpose was to integrate all facets of the business enterprise under one suite of software applications. The definition of ERP would be broadened to include almost any type of large integrated software package.[i][1] Webopedia provides a generalized definition of ERP as “a business management system that integrates all facets of the business, including planning, manufacturing, sales, and marketing.”[ii][2][iii] Some of the more well-known ERP software developers include SAP, Oracle, and PeopleSoft. This paper will look at both successful and unsuccessful ERP implementations and what contributed to their success or failure. Many lessons have been learned by failed ERP projects, as evidenced by the volume of information available. Many of the failures occurred in 1999, in an attempt to manage Y2K issues, which may suggest that the companies had pressing needs which forced the implementation. Apparently, late adopters are benefiting from the mistakes of their predecessors since the most current research describes successful implementations. What constitutes an ERP implementation failure? There are degrees of failure...
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...Hershey Foods Inc By David F. Carr | Posted 2002-12-16 Was it a fluke? In September, Hershey Foods said it had completed an upgrade to mySAP.com—on schedule and below budget. It was a significant turnaround for a company that had become an example of how not to do a major software project. In 1999, Hershey stumbled while rushing to complete an enterprise systems overhaul, with a new SAP implementation at its core. Basic order management and fulfillment processes broke down, causing the company to fail to meet many retailers' orders. The immediate impact was about $150 million in lost sales for the year. The damage to sales and retailer confidence lingered into early 2000. Hershey is still reluctant to discuss what happened and what caused it; the company declined repeated requests for interviews from Baseline over the past year, and asked SAP and Accenture (which helped with the mySAP implementation) not to talk, either. But we gathered insight from insiders and former employees, and from some public statements Hershey has made about its supply-chain improvements. Here's a look at three things that went wrong at Hershey—and the subsequent lessons learned. #1: The Big Bang"> What Went Wrong #1: The Big Bang The overriding problem appears clear: Hershey was simply trying to do too much at once. In cosmology, the Big Bang theory tells us the universe sprang into being in an instant, wiping out everything that went before. In Hershey's case, it was the old logistics systems that...
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...Sponsored by: SAP Carl W. Olofson August 2012 Dan Vesset THE DAWN OF THE INTE LLIGENT ECONOMY The intelligent economy has arrived. The convergence of intelligent devices, social networking, pervasive broadband communications, and analytics is redefining relationships among producers, distributors, and consumers of goods and services. The growth in volume, variety, and velocity of data has created new challenges and opportunities. The information access, analysis, and management challenges of the intelligent economy can overwhelm organizations unprepared for the emerging changes. In this environment, it is not only access to data but the ability to analyze and act upon it that creates competitive advantage in commercial transactions, enables sustainable and secure management of communities, and promotes appropriate distribution of social, healthcare, and educational services. It is not only access to data but the ability to analyze and act upon it that creates competitive advantage. www.idc.com P.508.872.8200 F.508.935.4015 In This White Paper This IDC white paper discusses the emerging technologies of the Big Data movement. It breaks out these technologies according to their most effective roles and use cases. It also discusses why Big Data has become so important at this time and how Big Data can help enterprises reach their business goals. It considers the challenges created by Big Data and how they can be met. It identifies the relevant technology offered by SAP and shows...
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...Enterprise Resource Planning - Facts, Benefits and Critical Elements for a Successful Implementation in Small Manufacturing Company Azhanorhisam Che Din 1. Introduction Imagine a world without technology, and imagine a company without Enterprise Resources Planning (ERP). Perhaps we can still survive without technology, but without ERP, a company may fail to remain competitive as they fail to respond quickly to new practices and procedures. Indeed, a company who quest for competitive advantage in this era of intense competition where business entities compete for innovation, expanding customer’s expectation and internationalization of markets, a company regardless of their size must have a reliable ERP to support them. ERP has proven to be an effective tool for competitive advantage as ERP help to delivery products of the highest quality on time, as quickly as possible and at the best price. Davenport (1998, p.121) suggests that “ERP appear to be a dream comes true as these software promise the seamless integration of the information flowing through a company. Markus et al. (2000) defines ERP as commercial software package that enable the integration of transaction oriented data and business process throughout an organization. The purpose of this paper is to discuss facts about ERP, its benefits and the critical success factors in ERP implementation especially for small manufacturing companies, which is in this paper, will sometime refer to small and medium-sized enterprises...
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...Food Giant Standardizes on HP for Infrastructure of Champions HP success story One of the largest food companies in the world, General Mills has one of the lowest IT spends per revenue dollar in the consumer packaged goods manufacturing industry. The company, which has long pursued a strategy of IT standardization and consolidation, operates its entire global enterprise on HP systems — from the HP Integrity servers that run its SAP ERP and Business Information Warehouse, to the HP iPAQ Pocket PCs used by its retail salesforce. In addition to cost savings, the simplified infrastructure has enabled quick response to business change — most notably when General Mills acquired Pillsbury, a company of near equal size, and integrated it into its infrastructure in just 16 months. General Mills markets 100 of the world’s best-loved food brands, including Betty Crocker, Haagen-Dazs, Pillsbury, Green Giant, Old El Paso, Wheaties and Cheerios. It holds the No.1 or No.2 market position in virtually every category in which it competes. It also relies on a single vendor for its IT systems worldwide: HP. “We think that we’re extremely different in the way that we manage information systems at General Mills,” says Vandy Johnson, senior director of I.S. Operations, who oversees the $12.3 billion - dollar company’s business warehouse, data management, telecom, network, I.S. security, data center, and server and web infrastructure operations. General Mills operates the core of its business...
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...WS5 Case Study Paper Christina M. Barden Indiana Wesleyan University WS5 Case Study Paper The initiatives and promotional strategies of organizations and corporate substructures differ greatly depending on each particular entities goals, interests, and objectives. While many choose to implement specific strategies to open up and increase their consumer market, some utilize techniques that are limited to maintaining current standings, as well as the groups that focus more on corporate agendas. The primary consideration is often times and more often than not intended to pinpoint a select group or favor a reserved population. In most cases, it is the ambition of those involved to identify exactly what these needs are and define it in a manner in which is easily introduced to those who need the information. It is best done by clearly establishing what the product is and how it is in fact different from the rest of the market, creatively introducing ways to increase and grow sales, stabilize sales, and showoff the value of what is already on the market (Kotler, 2009). Colgate is not new to the world of marketing; in fact, they have been marketing to the populations worldwide for decades (www.colgate.com). The marketing team in place for Colgate is responsible for the development and implementation of plans that are directed at the “establishment and maintenance of current and long range...
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...the benefits and challenges of Enterprise Resource Planning (ERP) systems. These benefits and challenges have a direct impact on the performance of the business. Another crucial thing that has to be well thought-out while implementing the ERP system is how to gain competitive advantage; however, in order to create this competitive advantage companies must be well coordinated and in order to implement the system successfully companies must involve, supervise, recognize and retain everyone who will work closely with the system. Furthermore, this essay examines companies that have failed to implement the ERP system successfully; as well as it emphasizes the results of a Croatian company (PLIVA, pharmaceutical Company) after implementing the SAP software and its benefits it gained. Nevertheless, even though the implementation of an ERP system is long and expensive the potential benefits is very high; it can lead to enhanced performance and satisfied workforce which guides to enhancing profitability and gain competitive advantage. Introduction Nowadays the competition is higher than ever, along with the fast development of new information technologies, companies are forced to rely on information systems. In the past, businesses where organized from independent application systems for different function, for instance: sales and marketing, finance and accounting, manufacturing and production and human resource systems. Yet, enterprise systems have been developed to make possible...
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