...Campaign Plan X- Newz Campaign Plan X- Newz Table of Contents Introduction 3 Debriefing 4 Target audience analysis 6 Media use analysis 7 Desk research 9 Communication Strategie 15 Concept of the core message 17 Promotion plan 18 Media planning 19 Financial budget 21 Appendix 1. Affiliation contract 24 Weekly chair person list: 26 Contact details 26 Appendix 2. Plan of action 27 Appendix 3. Interviews Interview 1. German Expat. 2 Interview 2. Vietnamese expat. 3 Interview 3. Expat Management travel/sport agency Australia 4 Interview Expat 4: travel/sport agency Australia 5 Interview 5. French expat 6 Interview 6. Italiaan expat. 7 Interview 7: Bulgarian expat. 8 Interview 8. Bulgarian expat 9 Interview 9. Greek expat. 10 Interview 10. Greek expat. 11 Introduction ‘’X-News, everything you need as expat’’ Starting up a new life in a different country can be really tricky. Image being all by yourself in a country you know nothing about. Of course you will image that this is hard. As you know, there are already a lot of expat centre’s, websites and meetings. There is only one thing missing in the expat- market! A radio show aiming at expats, the first one on the Internet. Aiming at this particular target audience we will reach out to a new unattended audience. Having the advantage of an unattended audience will create a significant chance of building a successful radio show. With taking this chance...
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...Chapter 1 INTRODUCTION This study is divided into several chapters. The beginning chapter presents a detailed background of the study conducted among a group of secondary schools pupils in The Netherlands. The study focuses on new Media and whether its’ usage has any effect on academic performance. This is explored from the context of HAVO Dutch youths in Rotterdam aged 14-16 years in two schools; Calvijn and Comenius colleges particularly from their peer solidarity and socialization processes. HAVO is one of the four streams of secondary education in Holland referred to as Senior general secondary education (HAVO). The stream takes five years and qualifies students to enter higher vocational education (HBO). Some students can also choose to enter pre-university secondary education VWO or MBO education (Dutch Education Journal, 2007). The analysis is based on both qualitative and quantitative findings from Focus Group Discussions (FDGs), structured and semistructured interviews, drawings, observations and questionnaires. This study considers both the advantages and disadvantages of youth engagement in new media. The study also attempt to contribute to the wider development discourses in the field of children and youth. The conclusion for this book highlights how new media has played a role in the youth cultures in structuring their peer relationships. Throughout the study, pseudo names are used for ethical reasons. BACKGROUND OF THE STUDY Before delving deeper...
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...There are five dimensions of national culture that compare different countries and their culture. These dimensions include power distance, uncertainty avoidance, individualism/ collectivism, masculinity/femininity, and long-term/short-term orientation.While the United States and the Netherlands are similar on four out of the five national culture dimensions, their drastically different on the masculine/feminine dimension. The US is known as a masculine society in which the men are seen as more aggressive and the females are viewed as gentle and caring. The Netherlands are known as a feminine society, in which both males and females alike are viewed as being gentle and modest. The two countries are useful to compare views on virginity loss and...
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...skin care line and/or Belle Couleur hair colouring to be introduced into the Netherlands’ market. After careful consideration, I decided that it would be most beneficial, profitable and valuable for L’Oreal to introduce only the Synergie skin care line to this market; after taking into account that only one Garnier product has previously been sold in the Netherlands it seems too risky to announce two products from the range simultaneously. According to the case study, ‘. For the past 5 quarters unit volume had been growing at a rate of 12 percent annually, and dollar sales at a rate of 16 percent.’ This data, as well as other evidence I have gathered from the case study (which I will discuss further during this report) confirms my initial opinion that Synergie would be more successful in the Netherlands as oppose to the Belle Couleur hair colouring products, for example particularly because, according to the case study, popularity of permanent hair colouring products was decreasing. Current situation As stated in the case study, in the 1980s, generally, women in the Netherlands delayed child birth and had a higher disposable income, and, as a result of this, demonstrating greater self-confidence and interest in purchasing toiletries and cosmetics. However, The Dutch per capita spending on toiletries was only 60 percent of the amount in France or Germany. Despite this, and the fact that the Netherlands only accounted for 4% of the EU’s total sales of toiletries and cosmetics...
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...Essay…………………………………………………………… Page 11 Assignment 8 Summary………………………………………………………. Page 14 Annex ……………………………………………………………………………. Page 15 Assignment 1 Radio program Anne van Oudheusden 2175678 CEAC4B Step 1 Name radio show: The Duchess meets the world Description show: One girl how meets with people who live in the Netherlands but have a different culture running true their blood Step 2: Name: Rodolfo Costa Place of birth: Belem do Para, Para, Brazil Lives in Eindhoven from the age of 7. Step 3: Belem do Para is a big city in the north end of Brazil. The weather is warm/tropical. Their native language is Portuguese. Brazil is an upcoming economical country but this wealth is centered in the south where the biggest cities are. (Wikipedia 2014) Brazilians have a warm and welcoming culture it is very different from the Netherlands. Step 4: Questions: What are according to you the biggest differences between people from the Netherlands and people in Brazil? If your parents didn’t move to Netherlands and you had to choose between Brazil and the Netherlands where would you live now? What do you like about the culture in The Netherlands and what do you like about the culture in Brazil. Step 5: Audio file USB Assignment 2. Cover Letter Anne van Oudheusden 2175678 CEAC4B 297 words The company information is in the annex Dear sir/madam, With reference to the...
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...2013/14 Survey Social Media in the Workplace Around the World 3.0 Proskauer Rose LLP | Prior results do not guarantee a similar outcome | Attorney Advertising About Our Survey We are proud to present Proskauer’s third annual global survey about social media use in the workplace. As in previous years, in addition to our survey results, in collaboration with select law firms across the world, we have included a brief summary of the law from around the world, including significant recent developments. Please note that the information provided in this survey is not intended to be, and shall not be construed to be, the provision of legal advice or an offer to provide legal services, nor does it necessarily reflect the opinions of the firm, our lawyers or our clients. No client-lawyer relationship between you and the firm is or may be created by your access to or use of this survey or any information contained in it. Proskauer Rose LLP (Proskauer) is not obligated to provide updates on the information presented herein. © Proskauer Rose LLP. All Rights Reserved. Social Media in the Workplace Around the World 3.0 When we published our first survey in 2011, there was a sense of novelty and even mystery about social media usage in the workplace. There was a strong perception that social media and business did not mix. The art of harnessing social media for business lacked the sophistication and prominence that it now has. Today, business use of social media is mainstream. This shift from...
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...Position Paper Committee: United Nations Security Council (UNSC) Agenda: Building Incubation and Education Centres that inspire Entrepreneurship and innovation to reduce Youth Radicalization Country: The Kingdom of The Netherlands The European Commission defines the contested and controversial term of 'radicalization' as “the process through which an individual changes from passiveness or activism to become more revolutionary, militant or extremist, especially where there is intent towards or support for violence”. The Kingdom of The Netherlands strongly believes that radicalization, while not necessarily violent, could heighten the potential for violence and is therefore harmful to the democratic legal order. Emerging threat of youth radicalization...
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............................................................................................... 5-7 Appendix – Research material................................................................................................................. 8 1 Introduction On Thursday the 10th of May 2012, there are 16.736.232 people living in the Netherlands (CBS, 2012). An estimated amount of 2.6 million people are singles, of which 97% are looking for that special person to start a relationship with (Singlesite, 2012). Despite the fact that there are a lot of singles and 97% of them are looking for an actual relationship, why is the amount of Dutch singles still increasing according to the central bureau of statistics? (CBS,2012) In this modern 21st century, it is quite easy to obtain information from all over the world. People walk around with the latest hi-tech gadgets and easily communicate globally with their friends via various social media. When looking at the facts stated above, it is not easily explained why singles cannot find that special someone. 2 Research Questions Fact 1: The amount of singles in the Netherlands is rising Fact 2: 97% of the Dutch singles wants to be in a relationship Problem: Why is the amount of...
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...Principles of mARKETING APPLIED RESEARCH (SOCIAL MEDIA AS A MARKETING TOOL AROUND THE WORLD) Professor Paul Ford Park University Internet Campus A course paper presented to the School for Arts and Sciences and Distance Learning in partial fulfillment of the requirements for the degree of Baccalaureate Principles of Marketing Park University January, 2014 This paper or presentation is my own work. Any assistance I received in its preparation is acknowledged within the paper or presentation, in accordance with Park University academic honesty policies. If I used data, ideas, words, diagrams, pictures, or other information from any source, I have cited the sources fully and completely in a citation within the paper and also listed on the reference page. This includes sources which I have quoted or that I have paraphrased. Furthermore, I certify that this paper or presentation was prepared by me specifically for this class and has not been submitted, in whole or in part, to any other class in this University or elsewhere, or used for any purpose other than satisfying the requirements of this class, except that I am allowed to submit the paper or presentation to a professional publication, peer reviewed journal, or professional conference. This is not a draft, and is submitted for grading to satisfy in part the requirements for this course and the program(s) in which I am enrolled. In typing my name following the word 'Signature', I intend that this certification will...
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...Most important competencies for future managers (2020-2023) - Business School Netherlands Written by Business School Nederland Thursday, 16 January 2014 14:38 Business School Netherlands’ (BSN) Advisory Board MBA is an operational committee advising BSN on the current and future role of managers, its function being to maintain an up-to- date connection between the MBA programmes offered by BSN, and worldwide developments, particularly within organisations and non-profit organisations. Changing its approach of the previous years, the Advisory Board has adopted a significantly longer term focus, based on questions like What changes can we expect in the coming 7 – 10 years?, Which managerial competenties will become increasingly important? The reason behind this broader outlook is the large number of sources indicating that managers and organisations will face radical changes over the next decade. The report ‘Agent of change, the future of technology disruption in business’ counts as one of these influential sources; an investigation led by the Economist Intelligence Unit (2012). Based on interviews with nearly 600 international executives (profit and non-profit) the report portrays the following outlook for the future: - By 2020 corporate industries will look drastically different. It is expected that many industries and companies will merge; in particular media, entertainment, financial services and telecommunications; - Information and ‘big data’ will...
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...By: Zeid Malas Date: 21 Aug 2014 Social Networking: Turning the “A” into a “B” Scrolling through notifications and checking every new message, status update, tweet, picture and video is the first and last thing adolescents do on their daily basis. What most of them are not aware of is with this process, they are altering their “A’s” into “B’s”. However, given to its tremendous popularity and use over time, Social Networking has become a genuine time-waster, social and physiological problems-giver, three of which have a noticeable negative influence on adolescents’ academic life leading to a significant decrease in one’s GPA. Although some have argued that there is no direct-connection between Social Networking and GPA, yet many studies have come to prove otherwise. Throughout time, youth generations have always been able to find distractions and time-wasters to entertain and fulfil their bored minds’ desire of escaping academic work and getting over its stresses. Each generation had different tools of distractions than the ones before it; these tools are usually developed by society and technology as years go by. The latest of those tools nowadays go by the name of Social Networks. Social Networks are a of variety of media such as calling, texting, listening to music, social networking sites (e.g. Facebook, Twitter, YouTube, Instagram, Myspace…etc.) and anything related to social media in our current times. Famous social networking sites such as Facebook, are simply websites...
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...Investigate a Social Issue: Sexuality of the Teen and Young Adult Kamala Buck Strayer University Introduction to Sociology June 3, 2012 Val Margarit, M.A., Ed.S Investigating the Social Issue: Sexuality of the Teen and Young Adult How can we educate our teen and young adults about sex in society today? This subject is very sensitive in the home, in the school and even in the church. Our teens today need to be educated on this subject as statistics show that there are growing numbers of teen pregnancies and HIV/ STD cases today. In an article written by Deborah Myers, Educating our Teens about Sex, she writes that it is extremely important they we as parents start to talk to our children when they are younger about their body parts and how they function. By doing this when they are young, this lays the foundation for more detailed conversation about sexuality when they are older. There will be less embarrassment and they are more likely to come to the parent with questions and advise on topics as they get older. By approaching the subject of sexuality naturally and as a healthy bodily function, this eliminates guilt and fears associated with the subject. Today as parents in the United States, we tend to focus mainly on the dangers of sex. Parents, educators and health care providers warn young people against the risks of sex and heartbreak, but unfortunately that does not give them the tools to navigate the territory of sexuality and relationships in a healthy...
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...International Business Project Part 3 Lizbeth Valdez Angelica Vidal Chantel Navy Mellisa Andrade Essence Taylor International Business Part 3 Product/Services/Retail Strategy & Description The Netherlands is known to have a very active population with a heavy nightlife presence. The Dutch do not spend money on unnecessary products, meaning we must cater to things that they will need on a day-to-day and night-to-night basis. They are more health conscious than the average American, so we will not implement the same over-the-counter fast foods as in America. The Netherlands has their version of fast food, Frikandel and Bitterballen which are essentially meat based fried snacks. Also fried cheese pastries, instead of pizza, fried chicken and hot dogs. The Dutch also love eating french fries with mayonnaise and Turkish foods, like kebabs and rolled up pizzas. Additionally we will include fresh fruits, vegetables and the every-day necessities, for example bread, milk, cheese, eggs and cold cuts are very popular every-day foods in The Netherlands. In regards to pharmaceuticals, they are not as prominently used as they are in the US, however the need for general over-the-counter medications are still there. Products like Paracetamol, Advil and Condoms are commonly bought regularly by the Dutch consumer. Therefore, the general pharmacy needs will be sold alongside general health care products like tooth-paste, deodorant, tooth brushes, shampoo and...
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...requirement for any course of study. I also declare that no chapter of this manuscript in whole or in part is lifted and incorporated in this report from any earlier / other work done by me or others. Signature of Student: _____________ Signature of Company Mentor: ___________ Name of Student: ________________ Name of Company Mentor: ______________ Designation: __________________________ Date: Date: Place: Place: Contents Sl no. | Topic | Page no. | 1. | Acknowledgement | 3 | 2. | Executive summary | 4 | 3. | Objective | 5 | 4. | Company profile | 6 | 5. | History of talkingtrendo.com | 8 | 5.1. | Vision and culture | 9 | 6. | Digital marketing sector in India | 10 | 7. | Social media marketing tools | 15 | 8. | Log book of trends covered during internship | 16 | 9. | Methodology | 26 | 10. | Content building for trends | 27 | 11. | Challanges | 34 | 12. | Learning | 35 | 13. | References | 36 | ACKNOWLEDGEMENT I take the opportunity to express special acknowledgment to Ms. Nidhi Khanna(Manager of human resource) & Mr. Hardeep ( Manager of Digital Marketing) the guidance and support that they gave truly helped in the progression of the internship program. Their cooperation is much indeed appreciated. I would like to show my greatest appreciation to...
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...listeningSocial Media Research: How Seriously Do You Listen to Consumers Online? By Marguerite McNeal Once upon a time, marketing researchers relied on the principal that to uncover consumers’ insights, they had to ask a question. “The consumer landscape itself is changing and that’s something we need to understand as both marketers and market researchers,” says Sourabh Sharma, social media research expert at SKIM, a Rotterdam, Netherlands-based market research and consulting agency. “Consumers very positively have more options of how to express themselves.” Current and candid brand sentiment exists on Facebook posts, Twitter feeds and blog posts. Companies are becoming more data-driven and brand-obsessed. How can marketing researchers harness this realtime data to gather deeply emotional insights from consumer chatter online and turn it into actionable business strategies? Sharma says researchers must go beyond social media monitoring, which accounts for the volume of conversation about a brand, and become more active listeners. With listening, “you’re not only asked to seek your brand, but perhaps associations with it or associations with your category, to scope out not just what a conversation looks like and where it spikes, but to see whether they’re positive and when they’re positive,” Sharma says. Some researchers approach social media with trepidation, dismissing it as frivolous compared to classical research methods. A recent Forrester report stated that while nearly...
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