Premium Essay

Stock Market Changes

In:

Submitted By mholl
Words 270
Pages 2
TO: Marty White
FROM: January Jones
DATE: November 29, 2011
SUBJECT: ACCT 201- WSJ Article
RE: “Yum Splits India Into Separate Division, Names New International CEO”

Who: YUM! Brands Inc. (YUM)
What: Yum splits India into its own division and appoints a new international CEO.
Where: Louisville, Kentucky
Why: Yum Brands Inc. has decided to split India into its own separate division. Due to the large expansion and success in China, Yum hopes to see just as much growth in India. Although still smaller than China’s division, the decision to report India separately shows Yum’s high expectations for India’s growth. Currently KFC has 100 restaurants and Pizza Hut has 175 restaurants in India comparing to China where there are 3,475 and 564 respectively. Yum’s CEO, David Novak, sees India as on the same track as China due to it’s current sales rising 42%. Yum hopes to have 75% of all its profit come from its international divisions by 2015 however the U.S., although not growing like it used to, contributed more than 95% to Yum’s operating profit last quarter. Due to their hopes of huge international growth Yum has appointed a new international CEO, Micky Pant to oversee both India and China’s divisions.
How: Stock price closed at $54.51 on November 22, 2011 (before the article). After the article, the stock price decreased to $53.18 on November 23, 2011, a decrease of $1.33 or 2.4%.

Reference:
Gasparro, Annie (2011, November 23). Yum Splits India Into Separate Division, Names New International CEO. Wall Street Journal. Retrieved from:

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