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Strategy Report

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Contents List of Figures 4 1. Introduction 5 2. Strategic Focus 7 2.1 Our Vision 7 2.2 Our Mission 7 2.3 Organizational Values 7 2.4 Highest Priority Goals 8 3. About DNV 9 3.1 DNV’s History 9 3.2 SWOT Analysis 10 4. Market Analysis 12 4.1 Industry’s Economy 12 4.2 Success Factors 12 4.3 Risks and Barriers 12 4.4 Key Customers 12 4.5 Size of Target Market 13 5. Products 14 5.1 Choosing Services to be implemented in the UAE 14 5.2 The Decision: 25 6 Marketing 26 6.1 Product Prices and Benefits to the Customer 26 6.2 Product Distribution 26 7 Research, Development and Innovation 27 7.1 Importance and Need for Research 27 7.2 Research and Development Objectives 27 8 Business Systems and Processes 28 8.1 Executing Operations and Project Studies 28 8.2 Risk Management 28 8.3 Quality Control System 28 8.4 Contractors and Suppliers 28 8.5 Customer Relationships and Targeting 29 8.6 Employee Training 29 9 External Environment, Stakeholders Relationships and Alliances 30 9.1 Importance of Analyzing the Environment 30 9.2 External Environment Elements 30 9.3 Problems of Uncertainty and Interdependence 31 10. Organization Design and Management 33 10.1 Organization Design 33 10.2 Staffing Requirements 33 10.3 Employee Recruitment and Training 33 10.4 Performance Standards and Feedback 34 11. Environmental and Social Impacts 35 11.1 External Impact 35 11.2 Internal Impact 35 11.3 Ethics 36 12. Strategic Action Plan 38 12.1 Planning Methodology 38 12.2 Strategic Objectives 38 13. Plan Improvement 40 14. References 41

List of Figures Figure 1 14 Figure 2 16 Figure 3 17 Figure 4 20 Figure 5 23 Figure 6 38

1. Introduction
Under the visionary guidance of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of

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