...SAVONIA UNIVERSITY OF APPLIED SCIENCES UNIT OF BUSINESS AND ADMINISTRATION, KUOPIO THE IMPORTANCE OF STRATEGIC MANAGEMENT A case study of H&M Ding Huiru Business Administration Bachelor’s thesis International Business April 2011 2 SAVONIA UNIVERSITY OF APPLIED SCIENCES SAVONIA BUSINESS Degree Programme, option International Business Author(s) Ding Huiru Title of study The importance of strategic management, Case study of H&M Type of project Date Pages Thesis 27.4.2011 59+12 Supervisor(s) of study 1st Antti Iire 2nd Anneli Juutilainen Executive organization H&M in Kuopio,Finland Abstract Hennes & Mauritz (H&M) is a 100 billion Sweden company, engaged in designing and retailing of fashion apparel and accessories. The company offers a range of apparel, cosmetics, footwear and accessories for men, women, children and teenagers. H&M primarily operates in Europe, North America and Asia, and has a presence in over 38 countries. The company is headquartered in Stockholm, Sweden and employs approximately 87,000 people on a full-time basis. This thesis focused on the strategic management of H&M company. The main research problem was to make an in-depth analysis of its marketing strategy and how to implement it. The main research method was a qualitative research by analyzing their company data, annual reports and making interviews with the manager, staffs and customers in Kuopio shop. The thesis starts with a general introduction...
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...SAVONIA UNIVERSITY OF APPLIED SCIENCES UNIT OF BUSINESS AND ADMINISTRATION, KUOPIO THE IMPORTANCE OF STRATEGIC MANAGEMENT A case study of H&M Ding Huiru Business Administration Bachelor’s thesis International Business April 2011 2 SAVONIA UNIVERSITY OF APPLIED SCIENCES SAVONIA BUSINESS Degree Programme, option International Business Author(s) Ding Huiru Title of study The importance of strategic management, Case study of H&M Type of project Date Pages Thesis 27.4.2011 59+12 Supervisor(s) of study 1st Antti Iire 2nd Anneli Juutilainen Abstract Executive organization H&M in Kuopio,Finland Hennes & Mauritz (H&M) is a 100 billion Sweden company, engaged in designing and retailing of fashion apparel and accessories. The company offers a range of apparel, cosmetics, footwear and accessories for men, women, children and teenagers. H&M primarily operates in Europe, North America and Asia, and has a presence in over 38 countries. The company is headquartered in Stockholm, Sweden and employs approximately 87,000 people on a full-time basis. This thesis focused on the strategic management of H&M company. The main research problem was to make an in-depth analysis of its marketing strategy and how to implement it. The main research method was a qualitative research by analyzing their company data, annual reports and making interviews with the manager, staffs and customers in Kuopio shop. The thesis starts with a general introduction and some background information...
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... Information Requirement for Sales Department: 5 3.1.1. Operational Level: 5 3.1.2. Management Level: 5 3.1.3. Strategic Level: 6 3.2. Information Requirements for Marketing Departments: 6 3.2.1. Operational Level: 6 3.2.2. Management Level: 6 3.2.3. Strategic Level: 7 4.0. Information System 7 4.1. Transaction Processing Systems 7 Purchasing Details 7 Source Payments 7 4.2. Customer Relationship Management Systems 8 4.3. Knowledge Management Systems 9 5.0. Key Features of Website: 10 5.1. Easy access to the product: Amazing and Stylish Navigation 11 5.2. What’s New Function 12 6.0. Impact on Ecommerce 13 7.0. Conclusion and Recommendation 14 8.0. References 16 1.0. Introduction 2.1. About the Company: Net-A-Porter is one of the leading online indulgence fashion retailer in the world. The website of Net-A-Porter is an award-winning website, which is shown in the elegance of a high class fashion magazine, and deals the style-savvy consumer precisely what they want - unparalleled entree to the world’s most recent and stylish sexy appearances of the period from global pioneering brands via worldwide express transfer and delivery facility. Since its introduction in the year 2000, NET-A-PORTER has recognized itself magnificently as a luxury brand through spotless packing and unequaled customer facility. The website of NET-A-PORTER features the extraordinary fashion writing, updated every...
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...located legally in Hong Kong and take its office in Paris or London, which are a popular fashion cities. While our initial goal is to open one boutique, expansion plans include an “atelier” to make people visit and create with us. In turn, we would hope to penetrate a sizable portion of the online fashion retail market and also offline retail market. 1.2 PRODUCTS & SERVICES The fashion and retail industry tends to be overly youth focused (Y generation) with a “dandy mood”. However, by closely following generational fashion trends as well as our own customers' purchasing preferences, we will tailor our inventory to meet the specific needs of our clientele. We will solely focus on the our styles, colors and fits to flatter our community needs of her figure will be our specialty. 1.3 MARKET ANALYSIS (pour les plus grandes villes où il y a les fashions weeks : Londres, HK, Milan, Paris, Madrid, NYC…) Si vous avez qlq chiffres. 1.4 STRATEGY & IMPLEMENTATION Like a Sir recognizes the importance of marketing. And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign. Our goal is to keep our marketing budget to no more than 5% of our gross annual sales, and we will partner with local organizations such as the designers chambers, fashions places… as often as possible. 1.5 MANAGEMENT Vos CV 1.6 FINANCIAL PLAN On va...
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...STATEMENT Valuatioin & analysis Stage I: Industry and Media Analysis August 21, 2014 MONTY hICKS 20110738 August 21, 2014 MONTY hICKS 20110738 Introduction The Australia retail sector is under huge pressures from many different forces. In the recent Lander & Rogers Briefing, Myer CEO Bernie Brooks referred to the current environment as ‘the third big revolution of the past 100 years’ for retail. This analysis will look at recent opinions and commentary on the Australian retail sector, with a focus on the potential consequences for the economic future for Myer. These commentaries will assist in highlighting the forces that are in play within the sector and elucidate the position of Myer within the current industry. The analysis will finish with a brief discussion of the key issues that face Myers level of profitability going into the future Media Analysis Australian Retailers Get Serious About Online Shopping The Sydney Morning Herald, March 22 2014 This article colossally brings to light the biggest single force that faces retail in today’s technology driven environment. It starts by bringing the reality of the effects of online shopping on retail in a very revealing manner. It tells the story of a member of the audience looking over a model ridden catwalk at the Melbourne Fashion Show, while witnessing the latest fashions being introduced into the market. The normal sequence of events for her is to visit a retail store, try on the apparel which was liked and...
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...Marketing Channel A marketing channel is defined as an organizednetwork of participants and companies that work together and perform activities that will enable the smooth flow of a product or service from the producers to the consumers (Bennet, 1988). Marketing channel is related to logistics management or thelogistical arrangements for delivering value to the customer. More specifically,marketing channels deal with the issue of the arrangements the organization makes to physically deliver its products to the customer. A channel is a set ofintermediary companies, people or agents who manage the movement of products and services from the manufacturer to the final user. All firms which take title to the product, or assist in transferring title as it moves from manufacturer toconsumer form part of thedistribution channel. A marketing channel aims to provide acompetitive advantage to the organization. It is related to supply chain management as both are involved in supplying a service or a product to the end users. Both are involved inpartnerships that are developed between organizations performing adjacent, linear steps in the chain. The supply chain or the marketing channel is viewed as a whole rather than a set of fragmented parts in order that activities, the basic units of competitive advantage, can be configured, confined and performed in different ways torival chains (Bradley, 2003). This paper will discuss the logistics, marketing channel and supply chain of an International...
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...Introduction It would be important to make a stress on the fact that retailing niche in the market is expanding very quickly, seeking for the new markets as across the country, as well as taking into consideration the global situation and the competition between the key players, such as Nordstrom Inc has to compete for the more effective position is really severe. Thus the strategies the companies used are very important and this research objective is to reveal successful strategies in the global consumer goods industry market on the example of the quite important competitor in this market – Nordstrom Inc, the owner of high class department stores chain in the USA, examining its way to success, the industry it is competing, and the reasons of the effective and fail solutions, that occurred in the particular regions as well as company’s strongest and weakest parts. Hence it would be important to note that retailing corporations and Nordstrom Inc, in particular have captured a number of markets and nowadays their marketing, organizational and developmental strategies could be referred to as one of the most effective ever used. The deep understanding of the market niche and target group in different areas, added to the effectiveness of Nordstrom Inc strategies, despite the number of negative factors, oppressive competition and certain fails in particular regions. Among the objectives of the research investigating any ability of cross country infrastructure the company’s suppliers...
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...[Title Page meets APA Guidelines] Strategic Plan, Part 1: Conceptualizing a Business Sherita Darden University of Phoenix / BUS475 May 22, 2013 Bill Pickron Strategic Plan, Part 1: Conceptualizing a Business In planning an opening of a designer clothing and accessory boutique, the plans are to have high-end exclusive pieces from some of the major cities worldwide from New York to Miami where local suppliers and boutique owners does not offer. The Boutique will deliver a uniqueness that will separate consumers shopping experiences of other local boutiques and department stores. I would also like to display a variety of men shirts, ties, socks, and belts. I also want tap into the international market. Paris, France is the capital of fashion dating back to the eighteenth century (Stratford, 2013). I like European styles and want to be more diverse and give customers a better selection of fashion locally. My research began with the cost of the tax licenses and total cost of ownership. The research will include the cost of operations and total labor cost for the number of employees needed to run the store. How much money it will take to operate for six months. I like the European styles and want to offer a more diverse business and give customers a better selection of fashion. The plan is to research of the cost of ownership from how much the license cost. How much money it will take to operate for six months. Who and where suppliers or importers...
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...count: 3516 Reference Style: APA Table of Contents Executive summary3 Introduction5 Report of the Case Study………………………………………………………………………….6 Production department…………………………………………………………………….6 Finance department……………………………………………………………………...7 Human resource department…………………………………………………………..8 Research department…………………………………………………………………..9 Summary………………………………………………………………………………………..13 References……………………………………………………………………………………….15 Executive Summary Snap is well said to be a textile industry that deals in clothes supply in different countries in the world. The company can be said to outdo its competitors in the industry by the use of organizational strategies making it perform differently from other cloth firms. The corporate strategies in use include an increase in general growth, compensation of diversification, product and services diversification and expansion of volume. The strategic plans have helped the company to achieve its goals and objectives as intended. The textile industry has been experiencing stiff competition for the last few decades. Reason being, there have been massive innovations in this field. Many designs are coming up as the old fashions get outdated. That has primarily affected the rate at which textile business has arisen in the market. Snaps clothing industry has its offices located in London as well as England. For some years, the company has been setting a record of about 600 million sales. That means the company sells...
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...the data in Exhibit 1.5. What are its implications? 5. Given the organisation’s size and strategic goals, evaluate the development of the human resource function at Harrison Brothers. What problems do you see? How could its major human resource functions be improved? The Role of HR Manager The continuous and dynamic competition in the global business arena has been very stiff and complex. In this regard, the organization must be able to utilize a strategy and management system that will enhance the performance of the business so as to outgrow its rivals (Pearce & Robinson 2000; Thompson & Strickland 2003). One of the contemporary management concerns in the business world today is the concept of a good manager. What makes a good and functional manager? The job of every manager involves all the elements of what is known as the functions of management: planning, organizing, directing/leading, coordinating and controlling (Matthews and Scott 1995; Witzel 2003; Roney 2004). These functions are goal-directed, interrelated and interdependent with each other. They also are viewed as being critical and universal for all levels of managers, from supervisor to CEO in all types of organizations – business, government, educational, charitable, etc. – of any size. This is usually called the universality of management. The basic process of management is the same, even though the context within which it is practiced is very different from management level to management level and from...
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...Introduction This strategic plan has been developed by Mohammed Shams Khan in order to provide clarity and enable Westside to have a disciplined approach in their management over the next 5 years. Background Founded by two brothers in 1999, West side started off as a small designer store in Ealing Broadway providing exclusive high quality merchandise for local shoppers and fashion freaks. The majority of the shoppers who flocked to the quickly multiplying company were still avid Sneaker heads both men and women. Westside continued to seek out ways to bring in new customers to their store, which is one of the many reasons this Westside has continued to be popular for over 10 years and has opened its branches across London. The last 4 years has seen Westside become one of the leading designer stores offering high street fashion mixed with exclusive street wear within West London and surrounding areas. Westside’s Management Summary Today: Consumers need a new experience, a concept which is fresh, original and innovated for their high street and shopping centres. Future: High impact product presentation, destination shopping for young fashionable clientele. • A creation of interest in specialist product similar to the “Hype” in the U.S. market. Current Status in the UK Approach: • Aim to establish Westside as a leading retail footwear and clothing specialist focusing on product and store presentation not yet experience in the U.K. Coverage: London: ...
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...Extreme Business-Models in the Clothing Industry - A Case Study of H&M and ZARA Kristianstad University The Department of Business Studies FE6130 Bachelor Dissertation International Business Program December 2007 Tutors: Håkan Phil Timurs Umans Authours: Susanne Göransson Angelica Jönsson Michaela Persson Abstract In the clothing industry firms compete successfully by applying different businessmodels. H&M and ZARA are two extremes in the clothing industry. H&M’s business-model mainly focuses on outsourcing and ZARA’s business-model mainly focuses on in-house production. The problem is that the existing theories alone cannot explain why two firms competing in the same environment under the same conditions choose different business-models. The purpose of this dissertation is to further expand the idea of why the two clothing firms H&M and ZARA chose different business-models. Our set of Complementarities for H&M and ZARA are based on the information derived from studying theories, the EU clothing industry and the two firms. Finally, Complementarities were analysed by conducting interviews. Our Complementarities partly explain why H&M and ZARA chose different business-models. However, our analysis is applicable for H&M and ZARA since the Complementarities are based on characteristics found in these two firms. The value of Complementarities can be used by other firms if they find their specific characteristics. Keywords: business-models, internalization, governance...
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...DESCRIPTION 1.1 INTRODUCTION A fashion is a popular trend especially in style of dresses, ornaments and personality. Fashion is always changing, slightly elusive, and extremely seductive. It has the power to transform an image and make a social statement. Fashion statements can be made with clothes, accessories, shoes, hair, makeup, even your cell phone. It is important to know that fashion wear are very special part since it reflects our personality. One of the turning points in the evolution of early humans was the act of decorating the body. All known cultures embellish the body either with marks on the skin or clothing. Body adornment recognizes the individual as a person and communicates aspects of her/his personal and social identity. In the 21st century, fashion as body adornment is still a universal part of a person’s everyday experience. Yet, there is no agreed upon definition of fashion. Social scientists, philosophers and gender theorists present unique understandings of the complexities of the fashion system. Different people present unique understanding and complexity of the fashion system. Social class is just one element in the study of fashion in the 21st century, where gender, ethnicity, sexuality, and subculture affiliation play equally influential roles in the meaning production of dresses. Fashion is equally important to all those who are in the fashion industry profession as well as outside the industry. This research study is a structured literature...
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...owner of the business i.e. Teddy .The main reason for selecting a cloth retail business is identifying a gap that needs to be filled in the fasion industry for men attire which is constantly evolving with time The need that these business wishes to meet in the society is to provide fasionable designs for men at affordable prices and conveniently delivering to busy customers who cant make it to pass by the boutique due to their busy schedules since most of my customers are either students, job seekers and newly employed graduates. Objectives * To create a shoping environment that caters to appeal the needs of the digital age youthfull age. * To be an active and vocal member in the community by supporting fasion events. * To receive an annual profit margin of 50% in the first year. Mission To offer quality, name brand wear in different sizes and styles tio accommodate all the varying body sizes amd shapes. Keys to success Provide customers with a top notch personalized customer service in a hospitable environment. Advertise and promote the boutique in areas that our target customer base will learn about the store eg.the social media, in universities, colleges and in public spaces 2.0Description of business The fashion and retail industry tends to be overly youth focused. However, by closely following generational fashion trends as well as our own customers' purchasing preferences, we will tailor our inventory to meet the specific needs of our...
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...Fashion Industry Analysis From the Perspective of Business Model Dynamics Author: Lisa Gockeln University of Twente P.O. Box 217, 7500AE Enschede The Netherlands ABSTRACT The fashion industry is a dynamic and volatile place, continuously exposed to macro-environmental factors that trigger fashion business models to change. The fast fashion model is currently at the forefront of the apparel market casting questions on whether its underlying philosophy is about to change as well. Therefore, the purpose of this study is to identify external drivers that might lead to such dynamic changes in the fast fashion model. Moreover, it will be investigated whether these may allude to a possible convergence to the newly emerged slow fashion model which is currently trying to penetrate the fashion market. The international retailer Zara has served as fast fashion representative for this analysis and has been examined for business model adjustments, which might have been triggered by macroenvironmental factors. It was found that especially social, environmental and technological factors have influenced developments in the fast fashion model and that it has indeed adopted slow fashion principles in some of its building blocks to respond to such emerging trends. The future of the fashion industry appears to be tailored by such externalities, continuously reshaping the fast fashion model to eventually arrive at a version that brings a long-lasting competitive edge. However...
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