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Tm583 - Case Analysis 1

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Submitted By jazzyallover
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When I think of Apple Computers, I think of being in elementary school and going to the library for computer lab. I would sit quietly at my workstation and play a game on a green mono-chromatic screen with a worm that chomped on letters to improve my spelling and grammar skills, trying to get to the apple. Apple, Inc. has made leaps and bounds from the before mentioned computer to my current i-Products that do everything short of walking my dog. No worries, I’m sure that I have an app for that.

Apple, Inc. began April 1, 1976 by Steve Jobs and Steve Woznaik. To date, some of their largest successes include the operating system of the Mac, iPod, iPhone (all generations) and the much anticipated iPad. Apple products peaked in its success because of its innovation. There seems that every six months there is a new product on the horizon; products are more effective, and produced more efficiently to compete in both domestic and international markets. For the past six or seven years it appears that everything Apple touched has turned into gold, but that has not always been the case. They have also experienced a few rotten apples so to speak. The early handheld Newton tablet and the gaming machine Pippin and Apple TV are a few to name. The main reason for the failures of these products was “just didn't live up to consumer expectations and market demands. As the following list demonstrates, flops often get reworked and find successful implementations in later, more successful products [1].” The Newton was a PDA that wasn’t a bad idea; it was just ahead of its time. The Pippin had hopes of being a video gaming device that also served as a network computer but tanked horribly because it was misbranded, adding memory was a nightmare and was priced considerably higher than its competitors, Sony PlayStation, Sega Genesis and the Nintendo 64.

Apple has

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