...Revised, June 1979 Revised, January 1984 Revised, March 1987 Revised, October 1990 Revised, 1996 Revised, March 2000 C:\Cris-Temp_file\ACRC-2006\Code of Ethics\ACRC Code & Manual.doc 1 PREFACE The need for an alternative democratic system of self-regulation in the advertising industry became apparent in the early 1970s when the Marcos administration sought to impose controls on media use, including on advertising, through the Mass Media Council. Through the efforts of advertising industry leaders, the Mass Media Council eventually gave way to a Council of Advertising, Public Relations, Research and Sales Promotion chaired by respected advertising practitioner Francisco Floro. This Advertising Council, in turn, created a sub-committee composed of representatives from the Association of Philippine Advertising Agencies, the Cinema Advertising Association of the Philippines, Kapisanan ng mga Brodkaster sa Pilipinas, Lapian ng mga Adbertaysing Praktisyoners na Pilipino sa Ikauunlad ng Sambayanan, the Outdoor Advertising Association of the Philippines, the Philippine Association of National Advertisers, the Print Media Organization, the Office of Civil Relations, Institute of Mass Communications, and the consumer sector. The sub-committee under the chairmanship of Lyle K. Little, undertook the drafting of a Code of Ethics for the advertising industry. After 15 months of preparation, the Code...
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...ENGLISH RESPONDING TO VISUAL TEXTS Unit Description | This unit of learning involves responding to visual forms of literature; understanding meaning and analyzing intended purposes and messages of directors. | NCEA Level | Curriculum Level | Allocated time period | 3 | 8 | 5-6 weeks | Opportunities for assessment | Standard | Standard title | Internal / External | Credit Value | 91473914759147691478 | Respond critically to specified aspects of visual texts studied.Produce a selection of fluent and coherent writing which develops, sustains and structures ideas.Create and deliver a fluent and coherent oral textRespond critically to significant connections across texts | ExternalInternalInternalInternal | 46 (part of portfolio)3 4 (part of portfolio) | Key Content Areas | Learning intentions and outcomes | In studying visual texts, students will cover: * Director’s intentions and purposes * Stylistic conventions and their impact on meaning * Contextualization of literature * Key literary aspects such as characterization, setting, structure, film techniques and cinematography * Analytical and creative writing | By the end of this unit, students will be able to: * Develop ideas in a coherent and sophisticated manner * Critically analyse a visual text * Appreciate the different understandings that viewers can bring to a text * Understand and appreciate the director’s craft and its impact upon readers. * Collect and use evidence to support...
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...1. Define humanities: The humanities are academic disciplines that study human culture, using methods that are primarily analytical,[citation needed] critical, or speculative, and having a significant historical element,[1] as distinguished from the mainly empirical approaches of the natural sciences.[1] The humanities include ancient and modern languages, literature, philosophy, religion, and visual and performing arts such as music and theatre. The humanities that are also sometimes regarded as social sciences include history, anthropology, area studies, communication studies, cultural studies, law and linguistics. 2. What is the scope of humanities? 1. History, Anthropology, and Archaeology study human social, political, and cultural development. 2. Literature, Languages, and Linguistics explore how we communicate with each other, and how our ideas and thoughts on the human experience are expressed and interpreted. 3. Philosophy, Ethics, and Comparative Religion consider ideas about the meaning of life and the reasons for our thoughts and actions. 4. Jurisprudence examines the values and principles which inform our laws. These are: Arts, Music, Dance, Drama and Literature. 3. What is the different between the humanities and the sciences? Both the sciences and the humanities seek understanding; both offer explanations of various bits of the world. At a very abstract level, though, the kind of things each tries to explain is different. Science and the humanities...
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...There are many barriers to communication but the four key barriers are: process, personal, physical and semantic. Managers must take all of this into consideration as they deal with employees in the order to effectively communicate. If you think about communication, it is a process that begins with the sender and then is processed by the receiver. If the communication/message is decoded or if the message is disturbed any way it will be destroyed. As a manager I think it is very important to take into consideration these barriers as I’m communicating with my employees. In the document below I describe the four barriers and how I would overcome them. Process Barrier How a company disseminates information can make or break the communication process within an organization. There are many levels where the communication process can fail and become ineffective. There must be a flow of communication within the organization and it must be clear to managers and employees. High level executives should be making the decisions and there should be a structured process in place within the organization of disseminating that information downward. Managers must make sure that the same message is given so there is no misunderstanding between different departments or employees. Also, each individual must know who in the organization to contact if they have questions or concerns. As a general guideline I always make sure that new employees understand the organizational structure...
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...Ford Pinto: A Study of Ethics In the 1960s Ford Motor Company, under pressure from stakeholders and the pressures involved in competing with the foreign vehicle market set out to manufacture a vehicle that was smaller, lighter and less expensive than the competition’s product. This vehicle was designed and moved into production within 2 years, much quicker than the 3 ½ year company norm and is still the shortest vehicle production planning schedule in history. The result: The Ford Pinto. While the Pinto was in the design phase it was decided that the fuel tank would be placed under the rear fender instead of over the rear axel to allow for more trunk room in the car. This design however, was quite flawed. The Pinto being smaller than the other American made cars was not built using the same frame design; a design that was manufactured to prevent the fuel tank from exploding upon a rear impact collision. Upon testing a serious defect was found with the placement of the fuel tank. It was determined that if the Pinto was involved in a rear end collision the fuel tank may rupture and burst into flames causing serious injury or death to the passengers. Team A will be examining the ethical dilemmas involved in the case and the solutions that we would recommend today and the solutions that would have been ethically appropriate in 1971. Lee Iacocca was the president of Ford Motor Company in 1971 and was the directive authority behind the creation of the Ford Pinto. He wanted a...
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...If one were to ask any member of the general public, Japanese or otherwise, to describe the first mental image of Japan that comes to mind, and most likely that image will have been colored by the influence of Motoori Norinaga. Norinaga converted Japan from, in his eyes, a culture too heavily inveigled by Chinese ideologies to one that excluded foreign persuasions and was strictly "Japanese". His main focus was that of mono no aware; in addition, he heavily promoted the ideas of aestheticism, spontaneous virtue, and naturalism, which are still fundamental parts of Japanese culture. In Norinaga's attempt to distill the Japanese culture, he made an undeniable impact on the popular interpretation of Japan. Norinaga's most notable works were his annotations on the Kojiki and the Tale of Genji. Rather than take these works as teachings of morality, he focused on their artistic value and their cathartic properties. The Tale of Genji was primarily viewed as a story of good and evil, thought to be riddled with Buddhist and Confucian ideals. Included in this was the character's sukuse, or implications of their previous lives on their current life, which brought an appreciation for history and cause and effect. In reading the Tale of Genji, Norinaga subordinated and even criticized these foreign elements, but rather he emphasized the sensitivity that it brought to life reader's life, what he called "mono no aware". He extolled the virtues of expressing emotion and feelings, often of sadness...
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...Children culture and inequality ‘Culture’ refers to the acquisition of awareness of one’s knowledge, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the world, and matters of possessions obtained by a group of people during generations through individual and group striving. (Spencer-Oatey, 2012) Culture give an identity to a group ensures survival and increases the feeling of belonging. Identity development Identity is an individual's self-explanation that stresses the enduring personalities of the self. To understand identity, the individual can justify the origins of these personalities features and the impacts behind those origins. Inclusive identity includes an interpretation...
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...beliefs, issues and contradictions which existed in the Victorian period. 3) to study the influence of ethical values on the life and work of the Victorians 4) to compare the Victorian value system with our own so that students can perceive the relativity of values and examine their own moral sense from a new perspective 5) to demonstrate that ethics are historical and social constructions Course Standards: On completion of this course, students should be able to: 1) describe the major ethical values of Victorian society, e.g. social and sexual division, religion, progress, innovation, family life, imperialism, etc. 2) give examples of how moral values affected the everyday life of the Victorians 3) explain how moral standards were both a cause and effect of social progress 4) present a reasoned discussion of the moral attitude of Victorian society to issues such as religion, sex, crime, poverty, equality, work and family 5) draw comparisons between the moral issues of the Victorian period and of our own Teaching Methods: 1) lectures, note-taking and discussion of main points 2) reading and interpretation of primary and secondary sources 3) production of a 1200 word research paper which is program-specific 4) visit to a historic site or museum 5) creation of a Victorian collectible with an accompanying short essay. The collectible is an item researched and created by the student in the Victorian style. Evaluation: Research paper outline...
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..."The Beauty and Joy of Computing: Computer Science for Everyone", Constructionism 2012, Athens. About the development of CS 10, Berkeley's new CS breadth course for non-majors. Why Structure and Interpretation of Computer Programs matters In 2011, to celebrate the 150th anniversary of MIT, the Boston Globe made a list of the most important MIT innovations, and they asked me to explain the importance of SICP. This is what I sent them. "Bringing 'No Ceiling' to Scratch: Can One Language Serve Kids and Computer Scientists?" (with Jens Mönig, a talk at the Constructionism 2010 conference in Paris). Scratch is the brilliant grandchild of Logo, from the MIT Media Lab, that uses drag-and-drop visual programming to achieve, truly at last, the "no threshold" half of Logo's famous promise, combined with a half-million-strong social network of kid programmers sharing projects and working collaboratively. But Scratch deliberately drops the "no ceiling" part. How hard would it be to do both at once? Not hard at all, we think, if we remember Lisp's core idea of procedure as data. BYOB (Build Your Own Blocks) is an experimental implementation of this goal. "Speech at UCB CS Graduation, 2005"At Berkeley every department has its own graduation ceremony. At the one for the Computer Science majors in the College of Letters and Science, there are a bunch of student speakers, then a faculty speaker, and then a famous-outsider speaker. This year I gave the faculty speech, about the sorry state...
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...and is very useful in clinical and neurological assessment on identifying intellectually deficient children. This paper will describe the characteristics, uses, and purposes of identifying intellectually deficient children. Analyzing the personality relationships of Cognitive Thinking with intellectually deficient children. Summarizing and differentiate diagnostically the targeted population of the intellectually deficient children. Identifying the psychometric properties of the Stanford Binet test for the particular population of the intellectually deficient children. Finally concluding with two review literatures, The Family Education Rights & Privacy Act and APA guidelines for development, administration and scoring and interpretation of tests for ethical consideration associated with the Stanford-Binet testing. PERSONALITY ASSESSMENT INSTRUMENT 3 Stanford-Binet Personality Assessment Test The Stanford-Binet Personality Assessment Test was developed in France to initiate the modern field in intelligence testing. This test was revised in the United States by a French psychologist named Alfred Binet. He had been commissioned by the French government to cultivate a process classifying intellectually deficient children. This test was to determine the appointment in special-education programs. Although the children case histories were comprehensive and useful, the phase vital for this test consists of having an excessive amount...
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...Integrative Case stident institutuon Professor course Executive Summary The goal of this paper is to integrate what has been mastered throughout the class. To demonstrate this, one scenario was picked where a new CEO must lead a global financial services firm that has been impacted by a national financial crisis. Communication and leadership strategies will be needed. The strategies selected need to be explained and detailed how they will be implemented. Communication has to get to all stakeholders and effectively persuade all on the success of the plan. The board of directors is pressuring to receive a persuasive presentation of this plan. To finalize, the plan must have an ethical set of values that will carry the company forward. Introduction The economy has taken a downturn. Company ACMECORP (AC) was not prepared to respond in a timely and effective manner. As a result of this, the CEO, Bob Ceo was asked to leave by the board of directors and has hired a new CEO from outside the organization. The new CEO needs to set forth a plan to take the company back in track and develop a long term plan that will mitigate exposure on future downturns, and maximize profits when the economy does well. Communication was an issue which impacted response time and silenced employees that saw the financial woes that AC was facing, and frustrated vendors and members of the board. Moral at AC is in an all-time low after several waves of lay-offs and the exodus of several...
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...BUSN 420 Business Driven Technology Final Project Submit a 2,000-word written case analysis of one of the three cases from the textbook listed below. Each case covers different areas of this course so that you can spend your time on this assignment further researching the set of topics that most interest you and/or will be most beneficial in your future career. Be sure to address all the questions for your chosen case and demonstrate five or more theories or principles learned in this course as a part of your case analysis. Your paper must be written in APA format with a proper title page and reference list that cites at least 5 scholarly sources. Please do not simply record answers to the questions, rather synthesize your responses into a cohesive case study analysis. Please upload your final project paper to Blackboard through the Assignment Manager tool. The 2,000-word count does not include charts, graphs, title page or supporting appendices. I will be using the Final Project Rubric (see end of this assignment) to grade your case analysis. Please Note: There are few right or wrong answers in the business world. There are really only efficient and inefficient, and effective and ineffective business decisions. If there were always right answers businesses would never fail. These questions were created to challenge you to apply the materials you have learned to real business situations. For this reason, when grading your answers, I will be focusing on your justification or...
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...possible in order to make generalisations about the wider population as a result of our findings. As previously mentioned, BELB was chosen due to logistical and time issues we anticipated to keep to a minimal, in comparison to what a wider sample population would have created, Having previously decided on a questionnaire as the tool for our proposed method of survey; we then agreed on what questions to decide based on our background knowledge of the topic. ( A copy of the questionnaire can be found at appendix ). We were influenced by elements of a positivist perspective by focusing on a ‘closed-question’ style questionnaire. The advantages of this will be that it should allow for us to easily quantify our findings and as a result create Visual aids to help give increased understanding of our findings about the phenomena of the...
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...Introduction………………………………………….……. XXVI. THE ACADEMIC STANDARDS Production, Performance and Exhibition of Dance, Music, Theatre and Visual Arts…………..……………… A. Elements and Principles in each Art Form B. Demonstration of Dance, Music, Theatre and Visual Arts C. Vocabulary Within each Art Form D. Styles in Production, Performance and Exhibition E. Themes in Art Forms F. Historical and Cultural Production, Performance and Exhibition G. Function and Analysis of Rehearsals and Practice Sessions H. Safety Issues in the Arts I. Community Performances and Exhibitions J. Technologies in the Arts K. Technologies in the Humanities Historical and Cultural Contexts..……………………….. A. Context of Works in the Arts B. Chronology of Works in the Arts C. Styles and Genre in the Arts D. Historical and Cultural Perspectives E. Historical and Cultural Impact on Works in the Arts 9.1. F. Vocabulary for Historical and Cultural Context G. Geographic regions in the arts H. Pennsylvania artists I. Philosophical context of works in the arts J. Historical differences of works in the arts K. Traditions within works in the arts L. Common themes in works in the Arts Critical Response…………………………………………. A. Critical Processes B. Criteria C. Classifications D. Vocabulary for Criticism E. Types of Analysis F. Comparisons G. Critics in the Arts Aesthetic Response………………………………………... A. Philosophical Studies B. Aesthetic Interpretation C. Environmental Influences D. Artistic Choices Glossary……………………………………………………. 9.3. 9.4. 9.2. XXVII...
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...Chapter One: Introduction and Research Methods * Origins of Psychology: 1. PHILOSOPHY; concepts- 2. PHYSIOLOGY; brain and behavior- 3. WILHELM WUNDT; followed psych as a science- 4. EDWARD TICHENER; structuralism, take bare parts down and study each part-5. WILLIAM JAMES AND STUDENTS; functionalism, didn’t care why someone did something he wanted to know the reason for it—one student G. Stanley Hall was the first PHD in US- 6. SIGMUND FREUD; had theories and ideas of psych analysis- 7. JOHN WATSON; behavioralism...treating people for their illnesses instead of just researching about it- 8. CARL ROGERS; client therapy, unconditional positive regard and concern, connecting with your patients * Contemporary Psych: * Biological perspective- biological reason for why things happen and why you do the things you do. * Psychodynamic perspective- directed towards unconscious motivations. How do you see yourself * Behavioral perspective- human behavior * Humanistic perspective- Carl Rogers, look at everything positive * Cognitive perspective- memories of all kinds * Cross-cultural perspectives- studying the different ways of different cultures. Different rules for different cultures. * Evolutionary perspective- how are behaviors adaptable and functional. Changes as time goes on. * Positive psych- maximizing the patients’ strengths. * The Scientific Method: The Scientific Method • The steps of the scientific method – Formulate a...
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