... |Percentage | |1. |Finance |10% | |2. |Accounting |10% | |3. |Marketing |15% | |4. |Management |15% | |5. |Business Maths |10% | |6. |Business Statistic |10% | |7. |HRM |10% | |8. |Business Communication and Report Writing |10% | |9. |Micro Economics |5% | |10. |Macro Economics |5% | | |Total ...
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...2015-‐09-‐13 + How do you analyze a case? + Analyzing a Case 2 A. Identifying the issues B. Analyzing the case (qualitative & quantitative) C. Generating alternatives D. Analyzing and evaluating alternatives E. Selecting the preferred alternative F. Developing an action & implementation plan 1 2015-‐09-‐13 + 3 Let’s use a case as an example … Porsche Canada: + Selling Winter Driving 4 2 2015-‐09-‐13 + 5 Porsche Canada: Selling Winter Driving n Jasmin Rawlinson (Director of Marketing for Porsche Canada) asks: “How can we encourage Canadians to drive their Porsche vehicles in winter?” n Opportunity: creation of a new category of product (winter equipment) and new car sales to buyers who had not previously considered Porsche as a 4-season car; new service revenue n Challenges: overcoming a long-held consumer perception; limited marketing budget ($500K) due to recent sales drop (15%) n Timeframe: July 2009 n + Dealing with past time frames? A. Identifying the Issues 6 importance low high high III IV low I II urgency 3 2015-‐09-‐13 + 7 B. Analysis - Qualitative n SWOT n Internal analysis: Strengths & Weaknesses n External + analysis: Opportunities & Threats 8 B. Qualitative Analysis n Porter’s n 5-Forces The collective strength of the...
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...Team Project #1: “Getting to Know LSCC” Project—400 points [pic][pic][pic] Handout Alert: Pass instructions out to students. See Week 3 supplements for student project handout. Team Project #1: Selecting Groups Tip: How to get students to select their topics, without knowing it: Have each group select a number, 1-7, whatever number they select as a team, will be their project. “Getting to Know Lawson State Project” Group Project #1: Using effective leadership, time management, communication, critical thinking, social and team work skills, each group, through the use of a variety of internet based tools (to include pre-recorded Tegrity sessions, pre-recorded videos, office handouts and/or brochures, Internet research and other methods of discovery), will showcase a particular campus activity or department on campus via a pre-designed PowerPoint template. Each group will be charged with creating the content for a 10-15 minute PowerPoint slide show to be stored on their online Group page that will highlight their selected campus topic. Groups can opt out of using the standard template for this activity, but all questions must be answered that are outlined within the PowerPoint. The idea of the activity is to expose students to the various departments and key programs at the college (while building their technical skills as well). Groups are encouraged to be resourceful in their approach...
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...Management of Soft Skills @ Campus Placement ABSTRACT Every student pursuing a professional career in engineering/management or any other stream has an ambition to obtain a challenging job in a company of repute (a brand name) and make a successful career. The eligibility of any student for campus placement although decides on the basis of his current and past academic performance (i.e. 10th and 12th marks) but his success in the interview is mainly depend on the technical knowledge and mostly on presentation / communication skill/general awareness. This implies the importance of soft skill knowledge at this stage. Basic campus placement activities conduct in three phases. 1. Technical or subject Test 2. Group discussion 3. Personal Interview A group discussion or GD conducted to test following skill of the candidates. • Interpersonal skill-listening, speaking, receptiveness, team spirit etc. • Clarity of thoughts-knowledge and ability to link known fact • Communication skill- coherence And the interview process to evaluate the candidate on various aspects such as goal, attitude, and motivational level ability to react the situation etc. This also helps company to assess the cultural fit between the company and students. This paper will elaborate on exact soft skill required for the students who are ready for placement i.e. final or pre final year students of the college based on four important factors...
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...IMBA PROGRAM RESUME WORKSHOP November 2002 Stanford Lin Project Manager MIT-China Management Education Project ACKNOWLEDGMENT: Selected portions of this presentation have been reprinted from materials published by the Career Development Office of MIT Sloan and the Career Services Office of Harvard Business School. Outline Resumes • • • • • Resume Purpose Resume Preparation and Format Resume Tips Special Concerns Common Mistakes Cover Letters • Cover Letter Purpose • Cover Letter Preparation and Format • Common Mistakes Resume Purpose 1. Presentation of yourself targeted to an employer’s needs 2. Document that emphasizes transferable skills such as teamwork, analytical abilities, leadership and management 3. Marketing tool that distinguishes you from your peers Resume Preparation • Perform a self-assessment – Review every previous job or activity for responsibilities and impact – Identify your transferable skills and the skills desired by the target employer – Try to develop numerical values for your accomplishments • Good framework for each job – Problem identified – Action(s) taken – Result(s) achieved Create “PAR” statements Resume Preparation • Problem identified Declining revenue in Guangdong. Company management wants to exit from the Guangdong market. • Action taken Did market survey. Looked at products’ strengths and weaknesses relative to competition’s products. Talked with salespeople. Discovered salespersons’ commission plan...
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...économiques, and an MSc in Mathematics from Allahabad University, India. He has published widely (see http://www.enpcmbaparis.com/modwel-suman-phd for detailed CV)Email:modwel@enpcmbaparis.com | Course Description (please list any pre-requisite(s) and maximum number of students, if applicable): Markstrat is a simulation that has primarily been designed for teaching strategic marketing concepts, but has other equally significant learning experiences of an integrative nature. Used in combination with more traditional training methods such as lectures, discussions or case studies, Markstrat is firstly a very effective tool for learning strategic concepts; such as brand portfolio strategy, segmentation and positioning strategies, market research tools, as well as operational marketing. It emphasises the strategic perspective. Tactical decisions cannot be effective without first defining explicit portfolio, market segmentation and product strategies. Marketing mix...
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...STUDY (3 credit hours) PRE-REQUISITE: BAC3634 CORPORATE ACCOUNTING 1 BAC2624 MANAGEMENT ACCOUNTING 2 Trimester 3, 2014/2015 OBJECTIVES This is a capstone course for the Bac. Acc (Hons) programme which integrates knowledge from financial accounting, management accounting, taxation, audit, finance, management and business related technology and other social science courses. Experiential exercises are embedded in this course to support learners’ effort in independent learning. SUBJECT LEARNING OUTCOMES LO1 | Integrate and apply knowledge from the various accounting sub-disciplines and other business related disciplines within an organizational context | Cognitive | Level 3 | LO2 | Identify issues, undertake research, analyse and synthesise information to solve business problems in the unstructured business environment | Cognitive | Level 5 | LO3 | Communicate ideas, views and recommendations effectively, both verbally and in writing | Cognitive | Level 3 | LO4 | Demonstrate ethical awareness in the decision making process | Affective | Level 5 | ASSESSMENT The assessments for this course will be made up as follows: a. Case analysis (individual & group) Report/Class activity (40%) + Self-learning diary (10 marks) | 50% | b. Mid-trimester examination | 20% | c. Final examination | 30% | TOTAL | 100% | FACILITATOR Dr Mariati NorhashimRoom: FOMBR 2023 Tel: 8312-5770Email: mariati.norhashim@mmu.edu.my | Dr Aziz AhmadRoom: FOMBR...
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...AC 611: HB3: Financial Accounting Problems I Fall 2015 INSTRUCTOR: Dr. Yannan Shen CLASS: HB3: Thur OFFICE: Location: Phone: Fax: E-mail: Hours: AAC 222 781-891-2652 781-891-2896 yshen@bentley.edu (best way to contact me) Thur 5:00 PM – 6:30 PM, and by appointment 7:30 PM – 9:50 PM SMITH XXX REQUIRED RESOURCES: Intermediate Accounting with Wiley Plus software (15th edition) Kieso, Weygandt, and Warfield, John Wiley & Sons, 2015 Introduction to Financial Accounting, an online tutorial Harvard Business School (HBS) Publishing Students who prefer to have both hard copy and online access could purchase the “wrapped” edition (text plus the Wiley Plus software) at the Bentley bookstore. Students not buying the textbook from the Bookstore should purchase a Wiley Plus access code directly from the publisher. Please note that textbook and software both are required for AC 611. You will continue to use the same textbook for AC 612 as well, and the Wiley Plus access code would be valid for next semester as well. Wiley Plus also contains an etextbook, but you do NOT get a paper copy. Your Wiley Plus url address is http://www.wileyplus.com/class/461237 The Blackboard website of the course contains a variety of course resources like the solutions manual and powerpoints and other course related announcements. You can access the Blackboard site http://blackboard.bentley.edu from any location at any time. AC 611 Syllabus, Page #1 Log...
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...Career Choice: Network and Computer Systems Administrator Business and Writing for the IT Professional July 26, 2009 Abstract A network and systems administrator is responsible for network security, installing new applications, implementing software updates, monitoring the integrity of the system, developing management programs, and performing routine backups. As has been noted throughout my research, there has been a decline in technology majors throughout the past couple of years, thus affecting the job market. The survey that was conducted on high school seniors, as well as research done by some universities, has proven that lack of information and interest affects this type of career choice. By properly informing potential technology students and offering them resources, we can better equip our future system and network administrators to perform to their potential. Topic Proposal Author Background An interest in computers came to my attention shortly after graduating from high school. I first involved myself in working with cameras and fixing them for several customers. The satisfying knowledge that I gained came from realizing that I could take apart, fix a piece of technology and do it well. Computers as a hobby came only after my brother gave me one to fix and keep for my use. Although I was daunted at first, I took apart and drew diagrams, to remember where the components where located. I had no previous experience from computers that I had learned...
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...Ten Tips for an Effective Training Program Competence and confidence is an ideal mixture in the workplace. Employees with these traits can motivate others to work together and create a safe and productive environment. How can you build this utopia at your facility? Establishing an effective training program is the best way to start. However, building a strong and knowledgeable staff isn't free. These 10 tips will help you make the most of your training dollars. Tip 1: Use variety. You have many training media and methods available: Use as many as you feel comfortable with. For example, if you tell a group of electrici ans some facts about troubleshooting a new motor drive, you'll pass on some knowledge. But you'll pass on much more if you let them view a video on that drive, read the manual, watch another electrician working on it, or listen to a tape on how to troubleshoot it. The more ways you present information, the more your staff will learn and retain. Vary the pace and style of your training. Formal training is good, but informal training fills in many gaps. Magazines, books, and on-the-job training (OJT) are all very useful. Because magazines cover many topics in a single issue, you can bring the knowledge of many experts into one place. Tip 2: Use repetition. Informal training repetition can mean you distill portions of the training into slogans, factoids, and images. Including slips of paper in with paychecks with a sentence or two about some idea can work well with...
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...Article Review #2: Sharing learning through narrative communication Carol D. Fisher Dr. Claudia Rosenberg Adult Learning Theory – EDU 500 Strayer University June 10, 2012 Abstract This paper will discuss the need for quality teachers in adult education. It will also discuss five priority areas where improvements are needed to accomplish the goal of developing these teachers. Improving Adult Education Teacher Effectiveness: A Call to Action for a New Credential Introduction Helping adults to learn requires a targeted set of skills. The success of an adult education program depends for the most part on the teacher. The stakes for adult learners are higher than they have ever been and as a result they must meet the needs of the higher standards so that they could be better prepared for today’s workforce. To address these concerns a joint committee was formed and five key areas have been identified that will help teacher effectiveness. In recent years there has been an increasing struggle to meet the challenge of preparing adult learners to gain employment with today’s new technology. There has been an alarming study that has forecasted workers retiring within the next twenty years will be replaced workers who have lower levels of skills and education (Hess, McLendon, & Moore, 2012). In “A Call to Action” it was determined that in order to counter these trends, the adult education system must make needed improvements. Two national organizations have...
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... Page |2 bdjobstraining.com Page |3 TRAINING TRACKS Marketing/ Sales Track • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 1111 Selling Techniques for Excellence 13 Lessons to turn every Company into Fantastic Brands Advance Selling Techniques Art of Pharmaceutical Sales Brand Management–Walking the Talk Branding for Bangladeshi Business Constructive & Modern Leadership Approach in Selling through Team Building Corporate Sales Management for Excellence Creating New Prospects and Managing Sales Pipeline Creative & Successful Selling Techniques for Excellence Customer Relationship Management (CRM) Digital / On-line Marketing - New Era of Brand Management Effective Print Advertising: 13 Tips to Create Powerful Advertising Effective Selling Techniques Essential Territory Management &...
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...A Framework for Case Analysis Case analysis is a problem solving process. You are demonstrating in a systematic way how you have defined a key problem/issue, identified plausible, realistic alternatives (not necessarily limited by those suggested in the case), analyzed these alternatives using common criteria, and finally developed a complete set of recommendations. This process challenges your organizational and communication skills as much as your analytical and quantitative skills. Step 1. Situation Analysis. The first step in systematically analyzing an organization's marketing problems is to conduct a situation analysis. This is not part of the written case brief but it is needed before you can begin the problem solving process. Step 2. Define the Problem/Issue. Once you have conducted a thorough situation analysis, you can identify the problem(s) facing the organization. Be careful not to assume that the characters in the case are objective or accurate in identifying the problem or make a rush to judgment about the problem. Step 3. Identify plausible alternatives. What are reasonable options for solving the identified problem? While you should at least initially consider the options discussed in the case, do not assume that these are the best or even appropriate alternatives, especially if these options are not consistent with the problem. Alternatives should be plausible, not "straw men" that are just knocked aside in order to make a bee line for some obvious solution...
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...RSM 322 2015 F -2016W | Case Writing Guidance and Detailed Syllabus | D.L. Losell | Table of Contents 1. Required Reading for Topics page 2 2. Cases for Presentation page 4 3. How to prepare a case page 5 4. How to present a case page 9 5. How a case will be evaluated page 11 6. Note on use of historical hindsight page 12 RSM 322 Required Reading for Topics A. Review of the syllabus, responsibility centers and an introduction to case analysis Chapter 5 Part A :Responsibility Accounting E book reading: Sample case – BW Manufacturing company Case Writing Package 2015/16 ( See course web page) B. Introduction to Case Analysis, the importance of cash flow and income, and the relationship between strategy and cost management Chapter 4: Organizational Architecture E Book Readings #1 Cash Budgeting/ Cash management #2 Statement of Cash Flows #3 Note on Cash Flow Statement Handout # 1 on Strategy C Control in an Engineered Cost Centre Chapter 14 : Part A Management Accounting in a Changing Environment, Integrative Framework Chapter 14 Part B Organizational Innovations and Managerial Accounting, Sections 1 – 3 (TQM, JIT ) Handout #2 on Variance Analysis ( Mix and Yield variances) Handout #3 on Theory of Constraints and Tach Time ...
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...(video, presentation, power point, role playing, etc.), because if the training program is not effective, then students/trainees will not learn. The training methods used and the delivery style and appearance of the trainer significantly impact student learning outcomes. Training environment is also very important because there must not be distractions or uncomfortable surroundings. A good trainer must connect with the audience, engage people, effectively deliver information and meet the objectives of the training program. To ensure that I understood “student learning outcomes,” I researched this topic on multiple web-sites, including ones from the University of Washington, Ohio University, the University of North Carolina in Charlotte, California State University and Carnegie Mellon University. I also reviewed our text book to be sure elements of what we have learned throughout this course were incorporated, as well as the use of appropriate verbs for training objectives and learning outcomes (p. 86). I watched 14 training videos on YouTube and also included my own basic training experience at Fort Sill with the Georgia National Guard. Army Basic Training: In my three month basic training program for the Georgia National Guard at Fort Sill, OK., we learned a range of skills from shooting guns to physical fitness to discipline to caring for our uniforms. There also were some top tips outside of the actual training that really stuck with me. These tips include:...
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