...the assessments tell me about myself? Attitude? Work? Behavior? Personality? Perception? Attitude: I’m sensible, the backbone of any group, and believe that work comes before play. This is truly me!! I’m the one that goes in early to work and stays late to make sure that things get done, and are done on time. People know that they can depend on me. I’m the person with sticky notes on my desk and computer, so that I remember that I need to do this at a certain time, or remind my boss of a particular appointment. They know they can count on me. Work: I’m a planner, well organized, and dependable. This too, fits me like a shoe! I’m the one that two weeks before a mass mailing will be ordering in extra labels, tape, and updating mailing lists. I like to have my envelopes ready, so that all I have to do is insert and tape. I look ahead and what is coming down the road and plan my work and time accordingly. Behavior: I learned that I’m punctual, responsible, energetic, ambitious, and I have a strong sense of right and wrong. This is me to a T! I hate it when people walk into work late, or show-up for a meeting late. I still believe that people should put in a day’s work for a day’s pay. If I’m the manager, I will set a good example. I expect people to work, if they want to get paid. Personality: In the Meyers-Briggs test, I tested out as an ISTJ, meaning that I’m an Introvert, Sensing, Thinking, and Judging. Again, this is me! I’m an Introvert...
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...Sure, on an individual level. In a field where we communicate with large groups of people, the individual level begins to matter less and less. In the previous example them same ad was written by two people, but one was a lie and the other was the truth (at least from each copywriter’s perspective.) The audience gets the same information, so it doesn’t matter if the copywriter was telling the truth or lying. In this way, I think it is ultimately the consequences we should be concerned with, not whether the information was true or not. The Nazi at the door example we discussed in class resonated the most with me. If a Nazi at the door asks if there are Jews hiding in the house, should you tell the truth or lie and say they are not there? It is clear to me that you should lie. Truth is a tool to bring about societal well-being and order. In scenarios where it can’t do that, it no longer serves it’s purpose. I want to make it clear that there are very few scenarios where this is the case. I am not advocating for lying whenever it doesn’t suit the individual. I am using extremes because they help to better dissect what the word really stands for to...
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...Title: Tiger in a Tank Do you wish that you could move as fast as a Tiger? In today’s world you need to have gas for your car in order to go somewhere. In the Enco Ad from 1964 there was a slogan on there that said, “Put a Tiger in Your Tank.” Basically this is saying that if we use this gas then we will be as fast as a tiger. There are many people that would like to drive as fast as a tiger and believe that the gas that they put in their car would be the best option. When people trust a certain gas and know that it works really good for their car then they normally continue to buy that fuel. In this ad it tells you that there are three ways that this gas will help your car make you go as fast as a tiger. The first way is the Cleaning Power. It is letting you know that while using this gas that not only will your car stay cleaner but so will the other things in the car as well. Secondly the gas will give you firing power to go as fast as you need to move. Like the ad said, “Put a Tiger in your Tank.” Lastly, while using the Enco gas you will have Extreme Power in your car. This will allow you to think when using this product that your car will perform to the extreme and go really fast. The use of Pathos comes into this ad because of the way that they are using the tiger. The ad shows the emotions of a tiger pushing a car and letting the driver think that it will become fast with the Enco gas that was put into the gas tank. Also this gas has been improved with...
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...EACH, describe the ad using content analysis. What is visible in each? What explicit information is conveyed about the product? First add is about coke zero. In this add one man is hero and he start drinking coke then he observe different situation. For example, he is on bike near the coast and see that his 10 friends join him. Second he sees that he travels 10 km/h which become 100. Third one only two girls meet him and then they become 20. Finally, 100 person party become 1000. They are showing the adding of zero because some people say that zero is nothing. On the other hand, coke zero means something special. In short, coke give you more taste without any sugar. The second ad is about the Microsoft. Steve Gleason, who is formal football player, shows in the ad and question raise that what is technology and then they show different clips of new machines and ask about its function. They show that paralyse child is walking and playing game another old man has problem with eye sight and he thought he couldn’t do the painting and also many other things which was impossible all the things are possible due to technology. Its unit us. In other words, it’s give us new life. Ad show that in all these thing Microsoft play vital role. 2. For each ad, tell me the meaning (semiotic) of the ad. What is the REALLY saying or suggesting? Is the ad geared towards women or men? Why? This coke ad targeted to youth because in the ad they show young girls and young boys. Ad showing that coke...
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...individual over a substantial amount of time due to their exposure to the norms of society. The first advertisement is a short video from the National Disability Awards day of 2010 in accordance with the United Nations International Day of People with Disability and the second advertisement is from a United Kingdom organization for Down syndrome. The first advertisement is from the National Disability Awards day of 2010, the opening scene is of boxing bags and a kickboxing ring and training room, the first words from Dawson Ko in the ad are “Don’t tell me I lack vision, I see things most people cannot” He then explains his desire to accomplish his dreams despite what other people, his diagnosis and his doctors say. The camera shows Ko kicking the bags and includes a front full-face camera shot. After this text is displayed on the screen stating his name and informing the audience that he has been blind since the age of 18, He then says, “When people ask me...
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...Mark SMith 9/24/13 Eng 226 (MM1) bill paxton Rhetorical Analysis Is It In You? In 1965, on a hot summer day at the University of Florida, researchers developed a new sports drink to help replenish player’s bodily fluids that they sweat out during athletic competitions. The new drink was named Gatorade, giving reference to the schools’ mascot, the Florida Gators. The drink contained water, electrolytes and a carbohydrate that helps boost players bodily fluids back to normal. Gatorade is now the most popular sports drink on the market and can be found for sale at almost any convenience store. One way Gatorade became so popular is their advertisements. Gatorade works to persuade their customers in their ads by making the consumer believe in themselves, by showing how drinking Gatorade is the best decision and by using professional athletes to promote their products. The specific Gatorade ad I am breaking down makes the consumer want to drink Gatorade before, during and after sports events and shows how Gatorade gives you everything you need in a sport drink. Gatorade has been replenishing and refueling athletes for some time now. In 2010 Gatorade introduced their new G Series line of Gatorade, which has three different segments of Gatorade: The Prime 01, the Perform 02 and the Recover 03. I will be discussing the G Series in specific. The ad shows athletes from different sports, drinking the segments of the G Series at the appropriate times. Underneath each of the athletes...
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...Taylor Williams Ad Analysis Feb. 28, 2013 "This is where families form unbreakable bonds. Where sharing a moment means creating a memory. And where your family getaway is something you'll return to forever. Come share this unforgettable experience. In a land called Colorado." This particular ad is a description of a visit to the state of Colorado. Convincing more tourism is the purpose for this ad. The targeted audience for this ad is seen visually in the painting of a family surrounded by a camp-wood fire in the middle of nowhere. Families, and mainly people who love to travel, are called through this promotion. This ad appeals to families of a certain socio-economic and educational level. There are advertising techniques used to symbolize these things. Plain folks, the most seen technique, is a suggestion that the product is a practical product of good value for ordinary people. When you look at the Colorado ad, you can easily visualize your "ordinary" family around that camp fire in the wilderness. However, families who cannot provide the "perfect" life for their children cannot replace the people that are photographed in the picture. Families that are poor or unstable, such as drug addicts, alcoholics, and abusive will not be seen taking a plane, bus, or car al the way to Colorado to see the mountains. The ideal family is seen here. Using the consumer's imagination, they are finishing up riding their horses around for a nature walk, settling down around a fire to...
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...The sociologist, Harold Lasswell, tells us that in studying communication we should consider the elements in the graphic above. Lasswell was primarily concerned with mass communication and propaganda, so his model is intended to direct us to the kinds of research we need to conduct to answer his questions ('control analysis', 'effects research' and so on). In fact, though, it is quite a useful model, whatever category of communication we are studying. Note, incidentally, that the Lasswell Formula consists of five major components, though this is by no means obligatory. You might be interested to look at the comments on Maletzke's model to see which components a selection of other researchers have considered essential. Lasswell: Communicator Lasswell was primarily concerned with mass communication. In every form of communication, though, there must be someone (or something) that communicates. How appropriate is the term communicator? You might say that you can't really talk about communication if the audience for the message don't respond appropriately. Maybe that's a reason that many communication specialists refer to the communicator as source or transmitter or sender of the message - at least that doesn't presuppose that communication does actually take place. Control analysis Because of the application of Lasswell's Formula to the media, his question Who? has come to be associated mainly with control analysis: • who owns this newspaper? ...
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...Coyle Final K Matthew Coyle 9/22/2013 English C100--Mr. Davis Ad Analysis The Windows Phone: Smoked by the Competition In today’s fast-paced world, advertisements aim to convey a strong message in a single glance. Minimal wording and clever use of tools such as rhetorical, narrative, and genre focused aims help convey meaning in advertisements and successfully get a message across. The aim of this Windows Phone advertisement is to catch the eye of “gamers”. This is appealing to internet users that are attracted to some sort of action genre to convey that their device might be “superior” to a competitor. This advertisement uses a simple, minimal message to target its audience but leaves many questions and effectively ignores other audiences. When Microsoft designed this ad, the designer picked a color scheme to flow like the sky with a dash of smoke. The phone itself features App blocks or windows to match the background color to imply that the phone might be customizable (which is a common feature on any competitor’s phone.) Maybe the implication they are trying to convey is that the device would “smoke the competition in the sky”? I’m personally not too fond of the message. This Window’s phone ad has a very direct message but does not show the reader any feature of the device where it has “smoked the competition”. This message would be used primarily to target gamers, young adults, and cheesy action movie lovers where someone “smokes” the competition. The problem...
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...Sociological Ad Analysis Submitted For SOCI 1005A Instructor: Priscillia Lefebvre 101015189 This advertisement created by Old Spice Body Wash was an interesting way to not only market their product but it was also comical and entertaining to their audience in such a way that it will not be forgotten by the viewers, thus making it quite popular around the world. In this short to the point ad, it has the audience engaged right off the bat with superstar NFL football player Isaiah Mustafa shirtless showcasing his desirable muscular physique and speaking in a deep projected masculine voice directly telling the audience with full eye-contact that he’s “The man your man could smell like.” In a span of 30 seconds, the Old Spice Guy was able to gain popularity and also spread awareness all around the globe about the product that was being advertised. There are many reasons as to why this ad has gained so much popularity in recent years, and it’s not hard to see why. It is a very short ad that gets straight to the point and is rather easy to share and spread around the world. Another thing that the creators did well was the emphasis on humour. Generally, when we see an ad while watching T.V. and find it hysterical and humorous, we will proceed to search it online to view it and show it to friends and family. The main issues in this ad is the gender stereotypes that is easily noticeable, such as the idea that women like a masculine good looking male...
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...Major Assignment #2: Visual Rhetoric Evaluating Visual Arguments: Advertisement Analysis Essay The advertisement by “Nationwide”, one of the major insurance companies in the world, was broadcasted on the 5th of February in 2006, being the first ever Super Bowl commercial for its producers. As always, humor was expected to be the governing ingredient throughout the Super Bowl ads and, with that in mind, it is easy to tell that Nationwide was also hoping to score some touchdowns by using wittiness to connect with its audience. The commercial starts out as a cheesy, hair shampoo promoting advertising. Fabio, the main character and an Italian, blond-longhaired gondolier dressed in a white shirt with his chest showing, romantically floats down a canal in Venice being escorted by a beautiful young woman sitting next to a bunch of red roses whose long-brunette hair is moved by the wind while she is trying to get the gondolier’s attention. The scene is accompanied by romantic, slow, violin/fiddle music when a manly voice in a ton one recognizes out of fairytales pops in: “From the man who brought fantasy to life comes a hair product born into reality – Fabio. Beauty has a face. Perfection a name – Fabio.” Other imagery, such as a white horse, a same colored flower opening in slow motion, Fabio blowing petals into the camera and between it all a shampoo bottle labeled “Fabio, Shampoo Di Italia” are shortly introduced before the gondola passes under a bridge...
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...Facebook activity, interaction event as well as packaging change (modern design, lower cost). Slide 5: Video show “The Switch” * Agency: Wieden+Kennedy * featuring the song ‘The Golden Age’ by Danish alternative pop group. The series showcases a man with impeccable style who arrives at a party, interacts with the guests in so many ways before saying yes to a freshly branded bottle of Heineken. * The series follows through with shorter clips providing insights into each guest’s story. The series is released on social media in 2010 Dec. and launched on television in 2011 Feb.. Slide 6: “The Switch” Analysis results * Role and Objective: As the first Ad of “open your world”, “The switch” is target to build up the impression of the excellence after you open your world and create the buzz for the upcoming related activities. Slide 7: “The Switch” Analysis results (con`t) * Communication target: Social network members & TV audience * Target insight: Be encouraged to be more unrestrained and bring more flavors to life *...
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...BS/COM 100 6/21/2015 New Business Analysis Gatorade is named after the Gators of Florida in the 1960's when a team of researchers were looking for something to help the football team. The team was suffering on the field from playing in the extreme heat. The coaching staff went to their crack team of scientists to figure out what they could do to help keep their team fresh during the crucial 4th quarter. Their solution was Gatorade and the product is still the number one sports drink in the world. Millions of athletes from all walks of life continue to use the product to get that extra boost. Is there a way to expend though? How can Gatorade's numbers grow even greater? Tapping into the social media realm to me is the way to go. Forms of media such as newspapers, magazines and even television to a certain point are dead forms of marketing. How often to see someone reading the newspaper or reading a magazine? There are reasons that most papers and publications have "E-books" of their content because this isn't 1985 anymore. Computers, Tablets, and Phones are the new way to market. Tapping into that market is the key to growing what is already a global product. Even television is a lost art in the world of marketing because of the introduction of DVR. Some services like Hulu Plus and Netflix will force viewers to watch an ad before continuing the programing. I am not saying to completely clean the slate of TV ads but more ad dollars need to be pushed into...
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...Ad Analysis 1. Pepsi Next “Baby” Commercial Summary- This is a 31 second commercial about a new mother who is filming their baby doing “baby” things when the father comes home with the new Pepsi Next soda. The mother doesn’t believe that the Pepsi Next really tastes like Pepsi, since it is supposed to have 60% sugar. They try the soda and are so mesmerized by the new Pepsi Next that they don’t notice their baby dancing, doing “the worm” and playing guitar. Audience- The audience for this commercial could be diabetics who would like a soda with less sugar, or people in general who are looking for a “healthier” soda or a trying to lose weight without giving up soda. Hook- The first thing that gets your attention is the cute baby in the scene, and the super excited vibe that the father gives off about the new Pepsi Next, and finally the dancing baby makes the whole commercial hilarious. Sell Techniques- The Pepsi Next sell techniques for this commercial are the use of “shock and awe”. ie: “The NEW Pepsi Next has the SAME great taste but 60% less sugar!!” Plus it makes you feel like if you drink this soda you not notice anything in your surroundings other than the amazing taste of the Pepsi Next. Motivator- The simple fact that EVERY ‘diet’ soda on the market tastes awful, makes you want to try the new Pepsi Next just to see if it really does taste like regular Pepsi. I bought some just to see if it tasted as good as the commercial says… It actually tastes pretty good...
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...Measuring Value from Social Media Steve Latham Spur Digital January 2008 Outline Industry Trends Digital media landscape Why Social Media Barriers to Online Investment Metrics ROI analysis Case study 2 © 2007 Spur Digital LP. All rights reserved. Industry Trends Global online ad spend > $80 billion by 2011(1) $42 billion to be spent in U.S. Online = 11.4% of U.S. ad budget (up from 6.6% in 2006) 2007 online video ad spending to exceed $650mm(2) $1.7 billion by 2009 Video ads will be 8% of Internet ad spend (2.3% today) Media fragmentation is proliferating In 1966 5 mediums dominated In 1986 there were 12 In 2006, 30+ mediums were defined “Prime-Time” has been replaced by “My Time” Consumers determine when and how to engage brands Advertisers must adapt to changing marketplace (1) Piper Jaffrey & Co., February 2007“The User Revolution (2) eMarketer 2006 3 © 2007 Spur Digital LP. All rights reserved. Media Consumption is Changing Interactive now accounts for >30% of media time (1) TV = 35%, Radio = 12%, Print = 9% Gen Y (50% of Internet usage will be “Communitainment” Social Media is the platform for communitainment Networking Interactive discussions Community User Generated Content is the medium Blogs / Discussions Photo sharing Video sharing (1) Credit Suisse 2006 (2) MultiChannel News 2006 4 © 2007 Spur Digital LP. All rights reserved. Today’s Media Landscape TV Direct Mail Radio Print ...
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