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Analysis of European Airline Industry

In: Business and Management

Submitted By varghesejacob087
Words 3709
Pages 15
AN ANALYSIS OF BUDGET AIRLINE- ‘RYANAIR’

Module Name: Management and Strategy (MBA INTERNATIONAL)
Module Reader: Claire Devlin
Student Name: Varghese Jacob
Student Number: 8202730
Date: 16/03/2007

Introduction Air line Industry can be called as one of the biggest industry in the world. In that huge industry European Airline industries part is very high. European Airline industry consists of two sectors mainly Main stream and Budget Airlines. The budget airline sector is becoming a great threat to the main stream airlines in these days. Among the Budget Sector Airlines Ryanair is the most established one. Here the essay is mainly dealing with the reviewing of the management strategy of the budget airline giant RYANAIR. Essay includes not only the management strategies but also the main problems that Ryanair have to face in their entire business period. And also includes the analyses of European Airline Industry in relation to Ryanair.
ANALYSIS OF EUROPEAN AIRLINE INDUSTRY

European Airline industry can be called as the world’s biggest airline industry. Europe’s main stream airlines industry includes British airways, Lufthansa, Scandinavian Airlines and BMI. Before the establishment of the budget airlines they were the kings of European airline industry. The Budget Airline or the Low frae airline includes Easyjet, Virgin Express, Aer Lingus, bimbay My TravelLite and last but not the least Ryanair. Among these budget airlines and the main stream airline there occurring a massive competition and many have lead to disputes also. The emergences of the budget air lines really make the condition of the main stream very worse. In response to that the main stream also comes with many remedies and some of them was a success and other was futile.

After the unprecedented tragic events of September...

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