...America Before And After 9/11 Last month NEWSWEEK put out a special issue about our “new” new world. The editorialist says: “TV is now reality-TV, eating rats and bungee jumping doesn’t seems so compelling anymore; with real news to cover, the media gives an added bonus: Enron. Yes but we will never forgot 09/11. As we count the time from Jesus birth, BC – before Christ, and AD, Anno Domini (lat), a new line is now written on the history scroll: 9/11. And the media confirm this new kind of accounting: before 9/11 and after 9/11. Two different edges. In the same issue, NEWSWEEK give us a 22 year-old Rachel Newman confession. She came to New York three years ago to be “a guitar musician in rebellion” against the establishment, like her mother, a ’69 Woodstock veteran. She had herself tattooed, crying: “I would have told you I was a musician, a poet, an artist,… a woman, a lesbian, and a Jew”. That morning, stepped out of the shower in her Brooklyn apartment to watch the second plane barrel into the South Tower. She confess: “In that moment, the world as I had known it was redefined. Weeks ago all I could think of was how to write a good rap… Now is the time to talk with God about my soul and find the meaning of the life because everything has changed. Yes, everything has changed. This refrain has become as common in the post 9/11 world as the Dow Jones level for a broker. For decades, Americans have been paralyzed by intellectual, moral, and religious relativism...
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...America Before And After 9/11 Last month NEWSWEEK put out a special issue about our “new” new world. The editorialist says: “TV is now reality-TV, eating rats and bungee jumping doesn’t seems so compelling anymore; with real news to cover, the media gives an added bonus: Enron. Yes but we will never forgot 09/11. As we count the time from Jesus birth, BC – before Christ, and AD, Anno Domini (lat), a new line is now written on the history scroll: 9/11. And the media confirm this new kind of accounting: before 9/11 and after 9/11. Two different edges. In the same issue, NEWSWEEK give us a 22 year-old Rachel Newman confession. She came to New York three years ago to be “a guitar musician in rebellion” against the establishment, like her mother, a ’69 Woodstock veteran. She had herself tattooed, crying: “I would have told you I was a musician, a poet, an artist,… a woman, a lesbian, and a Jew”. That morning, stepped out of the shower in her Brooklyn apartment to watch the second plane barrel into the South Tower. She confess: “In that moment, the world as I had known it was redefined. Weeks ago all I could think of was how to write a good rap… Now is the time to talk with God about my soul and find the meaning of the life because everything has changed. Yes, everything has changed. This refrain has become as common in the post 9/11 world as the Dow Jones level for a broker. For decades, Americans have been paralyzed by intellectual, moral, and religious relativism...
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...Introduction: Advertisement is one of the most important promotional activities a firm used to depend on to communicate with specific target audience. Each advertisement contains some messages for target audiences and advertiser has to turn these messages into an actual ad execution which is quite difficult. There are various execution style under which messages can be presented in front of customers which seem interesting t o me during the course. The message execution style of advertisement is very interesting and also difficult factor that can never be noticed while enjoying ads on television. But after going through this topic it is really easy to realize the fact of differentiating ads under various style of execution very prominently and the felling of understanding the fact is enjoyable. For this reason I have chosen the topic as I can relate this with the reality around me. Discussion: Lifestyle It can be seen in the advertisement of BOOST where the superstar cricketer Sachin Tendulker used to say that “Boost is the secret of my energy, your energy”. It means that the ad wants to show that Sachin finds the energy of playing such a good cricket by drinking BOOST and it will make consumer’s life energetic too. Recently world’s no.1 all-rounder Sakib Al Hasan has become the model of BOOST with the same message toward customers. This is one of the ways to communicate with target audiences through showing the lifestyle of their favorite celebrities. Slice of life...
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...Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe that it reflects the believe that if people are having it appeals to more people, especially at this time with the economic problems that everyone is having. Wendy’s Commercial: Wild Berry Frosting * In the commercials from Wendy’s the ads were paid for by Wendy’s. Wendy’s slant to their commercial is that by having a Wendy’s product you can experience a mini vacation. The commercials from Wendy’s once again have the same reflection of society that Progressive’s commercials have, that they make everything more fun. I think that at this moment in time with the economic problems and everything that is happening, people are more apt to go for something that appeals to the light hearted, to their happier moments. 2nd Part I am not skeptical of Giuliani’s credibility as he, as well as every American, knows what happened on 9/11. His sincerity came across clearly and he was in no position to fake the topic, especially since it creates a very strong emotional feedback from almost...
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...Mini Case Chapter 4 A – G A. 1.) 0 1 2 0 ? $100 2.) 0 1 2 3 i% 100 100 100 3.) 0 1 2 3 -50 100 75 50 B. 1.) FV=PV + Int = PV + PV(i) FV = 100(1.10)3 = 100(1.331) = $133.10 2.) PV = FV/(1+i) = FV(1/1+i) = 100(1+10)3 = 100(.7513) = 75.13 C. FVn = PV(FVIF i,n)= $2 = $1(FVIF 20,n)= 2.00 = (FVIF 20,n)= 1.728 and 2.0736 = 3.8 D. 1(1 + i) 1(1 + i)2 1(1 + i)3= FV = $1(1 + i)3 = $2 = $1(1 + i)3= $2 (1 + i)3= $2/$1 = 2 = 1 + I = (2)1/3= 1 + i = 1.2599 =i= 25.99%. E. 1.) This is an ordinary annuity--it has its payments at the end of each period. Annuity due has its first payment today. An ordinary annuity has end-of-period payments, while an annuity due has beginning-of-period payments. 2.) 0 1 2 3 100 100 100 F. 1.) FVAn = $100(1) + $100(1.10) + $100(1.10)2= $100[1 + (1.10) + (1.10)2] = $100(3.3100) = $331.00 2.) PVA i,n =( PMT) * (PVIFA i,n ) = PVA 10%,3 =( 100) * (PVIFA 10%,3) = PVA 10%,3 =( 100)* 2.4869 = PVA 10%,3= 248.69 3.) FVAn(Annuity Due) = FVAn(1 + i) = FVA3(Annuity Due) = $331.00(1.10)1 = $364.10 PVAn(Annuity Due) = PVAn(1 + i) = PMT(PVIFAi,n)(1 + i) = PVA3(Annuity Due) = 248.69(1.10)1 = $273.56 G. A B C D E 1 0 1 2 3 4 2 100 300 300 -50 3 $530.09 The Excel formula in cell A3 is = NPV(10%,B2:E2), with a result of...
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...LIBERTY UNIVERSITY SCHOOL OF DIVINITY A Sample Paper for the Purpose of Correct Formatting Submitted to Dr. <Insert Name>, in partial fulfillment of the requirements for the completion of <Insert Course Prefix and Number – Section Number> <Insert Course Title> by <Insert Student Name> <Month Date, Year Submitted> Contents (not Table of Contents) Introduction (First Level) 1 First Major Section (First Level) 3 First Subhead (Second Level) 3 Second Subhead (Second Level) 4 Second Major Section (First Level) 5 First Subhead (Second Level) 5 Second Subhead (Second Level) 5 Examples of Citing the Bible (First Level) 6 Conclusion (First Level) 8 Bibliography (First Level) 10 Introduction (First-Level Subheading) Since most beginning students will have difficulty learning how to write papers and also format papers correctly using the eighth edition of Kate L. Turabian’s, A Manual for Writers of Research Papers, this sample paper can be used as a template for inserting the correct parts. For the purpose of instruction, it will use second person, but third person must be used in student papers. You will notice that the first time Turabian’s name is written in the paper, her full name is given, but the second and subsequent uses of her name will be her last name only. Though some written assignments will not require a table of contents...
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...This week, I’d like you to find and discuss a print advertisement that demonstrates the principles of design discussed in the last topic. Use the concepts and vocabulary from the discussion of design elements and principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under Course Content for image size and resolution guidelines. Post your example as a jpg or pdf and answer the following questions about your ad byThursday of week two: * Which elements of the ad fit our definition of low visual tension? Which principles are used (i.e., centering, symmetry, repetition, etc.)? * The low visual tension is location on the edges as the wording stops yet is not symmetrical to both sides. * Which elements of the ad fit our definition of high visual tension? Which principles are used (i.e., contrast...
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...I.D.B.I. SPECIALIST OFFICER EXAM 07 English Language Directions (1-10) : Read the following passage carefully and answer the questions given below it. Certain words are given in bold to help you to locate them while answering some of the questions. Though the last twenty five years have seen China double the world with its excellent economic performance, it has shied away from playing the kind of active role in international affairs that would seem commensurate with its economic weight This is because traditionally China's politics have been defined by the need for economic development above all else. In the past, China's authorities have tended to down play the country's international clout, choosing to stress instead its developing country status and limited military capabilities. Such modest rhetoric was intended to allay the fears that China's rise was causing across its immediate neighbourhood. That Beijing is finally acknowledging it’s; status as a major player in the international system is evidenced by the fact that the President has formally developed a theory of international relations; the concept of harmonious world. The concept, encompassing broad notions of multilateralism, prosperity for all through common development and tolerance for diversity has left world opinion perplexed. There are commendable objectives but theory is short on specifics regarding the means to achieve them. China's recent willingness to be a more active player internationally stems from...
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...Answers 1. a) The passages says that, idealism is the epistemological doctrine that nothing can be directly known outside of the minds of thinking beings, which does not mean that nothing at all can be known outside the mind. 2. d) The passage says that, Hegel asserts that the twin aims of philosophy are to account for the contradictions apparent in human experience and also simultaneously to resolve and preserve these contradictions by showing their compatibility at a higher level of examination. 3. d) The topic idealism falls under the branch of philosophy and it is also a theory. 4. d) Hegel admitted that his ideas were not new to that of the existing ones and that he merely felt he needed to complete them. Explanation for questions 5 to 7: Correct Answer: ABA ‘Since’ indicates a consequence. Since they failed to conquer (subjugate) the tribes, they built a wall to keep out, or ‘exclude’ the tribes. The question at the end suggests that this attempt was misguided (or overoptimistic’) as no wall can ‘deter’ the determined. The word ‘deter’ is also better than the other options as the wall was to exclude the natives not to conquer or limit them. Explanation for Questions 8 to 10: Correct Answer: BDD. You need to know that ‘bantering’ means ‘playful’. So, although the talk seemed playful, it actually masked bad feeling. Here we have a ‘good word’ followed by ‘bad word’ situation. Hence we choose ‘amicable’ for the good word, and ‘antagonism’ for the bad. The first...
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...二面的准备： 1．这次主要攻案例分析， 我在应届生的BBS上看了很多面经， 把问题分了分类， 现在写的东西主要是靠回忆， 因为当时面试后又飞回国外， 所以笔记都遗失了， 不过我会尽量写全的，如有不周，还请大家多多担待啊。 问题主要分几类： a) 增加国内\外市场份额、增加销售收入 b) 增强团队合作， 很多情况是由于文化差异导致的 c) 如何协助公司向整个团队传达不是很好的消息， 比如团队解散，安排团队不愿意接受的任务等 d) 危机管理 e) 资源的合理分配， 比如划分办公区域等 2．关于增加国内\外市场份额、增加销售收入方面案例的分析，可基于以下思路： a) 对于4C和4P要非常的熟悉， 比如对于每条的理解都要比较深刻， 不是说只知道定义就行了， 那样的话， 就很难总结成自己的思路。 例如，对于cost & price 的理解，我抛个砖头先，大家自己再挖玉啊，成本低固然是好事， 但是不能一味的只注重削减成本，而忽略了消费者的需求；关于定价，也不能只考虑成本， 而要考虑到目标消费群体的最高心理价位，这样在产品的成本和消费者的最高心理价位之间并且兼并考虑竞争对手的情况，寻找一个价位点。 在熟悉了4C 和4P 并有了自己的见解之后，还有很多工作要做。 首先是对市场的分析， 这里首先要对外部环境有个很好的分析， 主要包括： 政治、经济、文化、技术、行业分析研究等。这个对于分析进军国外市场尤其重要，大家仔细研究一下。 我在这里主要是起个总结的作用， 因为工作很忙， 实在没有时间每个点展开来说， 就请大家自己多做功课吧。 然后，同学们还可以在参考波特五力和SWOT模型再分析一下企业所面临的环境， 这对下面策略的确定，都有决定性的意义。接下来， 是进行市场调研，其中市场调研的手段也有很多，凡是大家能自己能在网上找到的学习资料，我在此就不重复了。在调研中， 所谓成也调研，败也调研， 大家可以找一些相关的案例看为什么成功为什么失败并且多长的调研时间是合适的（再抛个砖啊， 比如：时间太短，可能调研结果太粗糙；可是太长成本比较高， 更有可能延误了商机）， 就能明白这句话的深刻含义啦。调研过后， 有了第一手的资料， 就要开始进行市场定位了， 这里也有一些要考虑的， 比如是不是需要市场细分， 如何定位目标群体等。 再插一句，在所有环节中都要兼顾以消费者的需求为出发点考虑问题，这样在能不偏离轨道。 然后， 在产品和产品线的分析中， 建议大家可以用波士顿矩阵来分析， 非常简单明了。这些准备工作做好后，我们还要有另外一条思考的主线，就是在企业的角度， 从原材料采购， 运输到工厂，生产，包装（包装也很有讲究， 有兴趣也可自己在深究一下），运到卖场，然后销售 （促销环节要自己做功课准备啊），传递到消费者手中， 最后还要非常重视售后服务，保持消费者的忠诚度。 还有， 对于进入新市场和增加市场份额，渠道销售是重中之重， 这里大概至少有5种方式， 同学们在网上可以查的到， 每种方式的优缺点都要分析的很透彻， 这样在运用的时候才能有的放矢。 这次，我们该一起分析之前提到的 b & c( b.增强团队合作， 很多情况是由于文化差异导致; c. 如何协助公司向整个团队传达不是很好的消息， 比如团队解散，安排团队不愿意接受的任务等). 这两个问题一起来讨论， 是因为思路差不多， 都是沟通方面的问题。 沟通分为正式沟通和非正式沟通， 在解决这类问题的时候， 正式和非正式沟通要合理搭配使用，才能达到理想的效果。 ...
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...Tony Goodloe Eng 112 Dr. Blumenthal 8 April 2013 If Seeing is Believing, Then Please Take a Second Look! When companies want to sell their product, it is normally done with a famous person as the spoken person for that product. Have you ever wondered,” Does that person really use that product? Another way businesses or companies sell their product is by using sexual images or suggestive words for their ads. Companies might also use a controversial topic to spark up interests for that product. The way that the images of a photo is shown or the way the ads make a play on words can be very tactful or very harmful depending on the way a person views the ads. The two ads that were chosen for this paper shows how both sexual content and controversial topic are being used to sell a product. HUMO is a Belgian satire magazine that makes the basic premise that this is so compelling that an individual doesn’t notice the chaos or danger around him or her. The QSOL.com ad made the statement “QSOL Servers Won't Go Down On You” meaning there servers will work all the time. Advertisements can be funny and help sell a product, but ads should not be offensive to people. The HUMO ad made the statement this magazine is so compelling an individual does not notice the chaos or danger surrounding him or her. The intended audience for this ad seems to be Caucasian, white collar worker, European readers, and professional people who are avid readers...
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...This is basically a few tips on how to optimize your benefits from using Google Admob to advertise mobile apps and games. Having tried this for a while now, making some small and big mistakes, wasting some money along the way, I just felt like sharing my experience. -Admob is no doubt a very good tool for campaigning mobile apps and games especially on android platform. 1. Target to run your first campaign within same month your app goes live. This makes the most impact as apps are well featured in strategic places on the appstore within the first month of launch. 2. Be dynamic, do not just set up the campaign and leave it, watch it and make corrections as the campaign rolls on. 3. For a start, you can publish the campaign in all countries and territories, and as you progress and your app gets downloads, you can then try selecting target countries. 4. Do some research to find out popularity of your app or service in those countries – check on how similar apps and services have fared in those places. 5. Some countries are generally good when it comes to free and paid apps. They give good ads revenue on free apps and also do well in downloading paid apps, number one on this list is USA and also countries like Turkey, Germany, Spain and Italy have been good to me. 6. Monitor your campaigns periodically. It is good to check on the campaigns at least once a day (daily report) if you have the time. This way you can update the countries and cities, remove the...
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...THE INSTITUTE FOR IAS, IPS, IRS (ALL UPSC & TNPSC EXAMINATIONS) C-79, 10 th Cross (West), Thillainagar, Tiruchirapalli-18 Cell: 98425-54825 Ph: 0431-4020611 www.nriasacademy.com email:vijay.nriasacademy@gmail.com NR IAS ACADEMY TNPSC GROUP - II (Interview Post) 01.12.2013 General Knowledge Answer Key 101. Which of the following statements about respiration is true? I. Respiration results in loss of dry weight in plants. II. The intermediate chemical reactions in the breakdown of sugar in respiration and synthesis of sugar in photosynthesis are much the same III. The Oxygen concentration is not known to affect respiration IV. Respiration is a constructive process. A. I, II and IV B. II and IV C. I and II only D. I and III Ref: NR IAS ACADEMY’s Director Vijayalayan Respiration Class 102. Angiosperms differ from gymnosperms by A. Being evergreen B. Having compound leaves C. Being smaller in size D. Having ovule enclosed in the ovary Ref: NR IAS ACADEMY’s Director Sir’s Introduction Class 103. Consider the following statements : (a) Dr.V.A.Smith had called India an Ethnological Museum for there is a great variety of racial types. (b) India is well-known as a land of great varieties. Because, there is a great variety of racial types. Of these : A. (a) is correct (b) is wrong B. (b) is correct (a) is wrong C. (a) and (b) are correct D. Both (a) and (b) are wrong Ref: NR IAS ACADEMY’s Class Room Discussion 104. What is special about the following personalities? Pandit...
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...SETAS 2012 This booklet contains information about booking your mathematics skills assessment appointment, tips on taking multiple-choice exam, mathematics practice exam with answers. When you feel you are ready to take the mathematics exam, you may make an appointment by: • • • Going on-line at http://winapp.centennialcollege.ca/oat/ Calling 416-289-5300 Or in person with Enrolment Services IMPORTANT – If you have learning or medical condition, you may request special accommodations. Please contact the Centre for Students with Disabilities (CSD) at 416-289-5000 Ext. 2627. Students will meet with a CSD Counselor to discuss their concerns and make alternative arrangements for their skills assessments if special accommodations are approved. Students applying to multiple programs may only require one math exam to clear admission requirements. Please note that the Engineering math skills assessment can clear admission requirements for Business and General Arts and Science programs. On the date of your exam, please arrive on time. You will be required to show Government issued photo ID. Examples of acceptable photo ID are: • One of the following: valid passport, driver's license, photo health card, age of majority cards, citizenship card, landed card, minister's permit or a Centennial College student photo ID. The photo must not be older than 5 years. If you do not have any of the above then you may provide nongovernment issued photo ID. These could include other school...
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...Question 9 Explanation: Ad delivery determines how often your ads show throughout the day. After you set your campaign's budget, you have the option to choose one of two ad delivery methods: 1) Standard Delivery (default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning. 2) Accelerated Delivery displays your ads more quickly until you run out of budget. So, if your campaign is limited by budget, your ad might stop running earlier in the day. Question 12 Explanation: A client manager will be billed for these accounts via manager order-level monthly invoice Question 15 Explanation: Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your customers what you'd like them to do, such as visit your store or site, call a phone number, or complete a purchase. Letting people know that they can learn more by clicking "play" usually increases play rates and video interaction rates. * Entice customers to click "play" using rich, sharp colors. * Include a few words to describe your product, service, and/or business. * Boost your play rate with a call-to-action that lets customers know they can play the video to learn more. * Create multiple video ads with different opening image sizes to increase...
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