Premium Essay


In: Business and Management

Submitted By rrichins01
Words 468
Pages 2
The past eight years have been difficult for the Baldwin company. A few costly mistakes in the early years have plagued the company and overshadowed what might have otherwise been a successful transition through one of the most unstable periods in the industry’s history. The most costly mistakes included a lack of investment in sales, underutilizing assests, and the failure to roll out a new product in a timely manner.
Under production in the early years disguised the damage caused by the lack of investment in sales. The first year saw the company sell nearly all production and end the year with satisfactory inventroy levels, but Baldwin simultaniously lost 20% of its market share that same year. Market share continued to drop in the first few years and it wasn’t until the fourth year that the company invested heavily in sales and began to increase market share.
The failure to roll out the new product on time was perhaps the most devistating blow to Baldwin as this was a simple matter of miscommunication. A simple clerical mistake with the product improvement schedule pushed back the revision date for the new bing product that cost the company an estimated $5 million in idel plant capacity, marketing dollars, and reposition costs.
The stock market and the S&P rating punished the company for these early mistakes. It became costly for the company to raise capital, and the company fell behind in their ability to produce at a competitive cost relative to the competition. Much of this failure was due to the unwillingness to assume debt by the finance department or risk a fall in the stock price by issuing stock while the price was still high.
Baldwin had difficulties in the first few years but has continued to improve since its most devistating performance in year 3. Sales have increased steadily for the past five years, Baldwin’s market share is...

Similar Documents

Premium Essay

James Baldwin

...the modern society. In my opinion the combination of these two issues (fear and ignorance) has created what is a scourge called racism. James Baldwin was a wise and prominent writer who fought against these issues through communication by either writing books or speaking at memorable events. Born in 1924 in New York and died in France in 1987, James Baldwin occupies a unique place in American letters. He is the epitome of the writer that links art to commitment, and can be found alongside Martin Luther King, Marlon Brando, Harry Belafonte and Charlton Heston at the civil rights march in 1963 at Washington. The analysis of James Baldwin was somewhat aporetic, because on one hand we could quote him saying “Every white person in this country-and I do not care what he or she says-knows one thing. They may not know, as they put, "what I want”, but they know they would not like to be black here. If they know that, then they know everything they need to know, and whatever else they say is a lie.” , which is categorical and brutal in tone. Yet on the other hand, Baldwin always tried to put himself in the place of others by attempting to understand their behavior and their motivation. In the end, we can say that he has virtually written more about the moods of whites than those of blacks. This is obviously the faith that animates Baldwin. First of all, he has faith in America, because according to him, only Western nations with both power and experience will be capable of......

Words: 1100 - Pages: 5

Premium Essay

James Baldwin

...AP Language: The Language of Composition Sample Responses to Questions on A Talk to Teachers by James Baldwin 1. In the opening paragraph, Baldwin establishes his ethos by connecting himself to his audience as a fellow citizen and fellow American, someone who loves his country and wants it to be whole and healthy. Though he identifies the chief fear of his audience as the fear of Communist, he proposes that the ore fearful aspect of American society of the early 1960s is the “bad faith and cruelty” of generations. Baldwin builds credibility with his audience by recognizing teachers as powerful people who “deal with the minds and hearts of young people.” His audience senses that he as a deep respect for what teachers do each day. He makes a crucial connection between teachers and the future of American society. In paragraph 2, Baldwin speaks deferentially to teachers and in a respectful tone directs his discussion toward the purpose of education, further establishing a rapport with his audience. His use of historical example and analogy to his audience that his is educated and thoughtful. Finally, as Baldwin reveals the paradox inherent in education – the process of education, whose purpose is to provide a way for individuals to establish an identity and think for themselves, is designed to teach obedience to the dictates of society – he further exhibits his depth of understanding for the role of teachers. He identifies strongly with teachers, as he know they believe...

Words: 744 - Pages: 3

Premium Essay

Baldwin Computer

...CHAPTER EXERCISES 15.69 d/p/m a. The monthly mortgage payment would likely be directly related to the market value of the house, the interest rate, the size of the house, or the monthly taxes and insurance, among other variables. b. The monthly mortgage payment would likely be inversely related to the age of the house, among other variables. c. The monthly mortgage payment would likely be unrelated to the amount of chocolate consumed by the owners, and a wide variety of other variables. 15.70 d/p/m A personal variable that might be directly related to freshman grade point average is high school grade point average. A personal variable that might be inversely related to freshman grade point average is number of times arrested during high school. 15.71 p/a/m The least-squares equation is NetIncome = 0.21 + 0.0999*TotRev. For each additional $billion of total revenue, the equation would estimate an increase of $0.0999 billion in the company’s net income. Note that the p-value is not very impressive, 0.174, and the slope of the population regression equation could very easily be 0, at least based on this sample of years. For a year in which total revenues are $18 billion, the equation would estimate net income as $2.009 billion. The Minitab printout is shown below. Regression Analysis: NetIncome versus TotRev The regression equation is NetIncome = 0.21 + 0.0999 TotRev Predictor Coef SE Coef T P Constant 0.211 1.041 0.20 ......

Words: 9902 - Pages: 40

Premium Essay

Required Reading Seattle Washington. According to the Wikipedia, Starbucks Corporation has opened it “with 19,972 stores in 60 countries, including 12,937 in the United States, 1,273 in Canada, 971 in Japan, 790 in Great Britain, 657 in China, 453 in South Korea, 356 in Mexico, 276 in Taiwan, 158 in Thailand and 1 in India.” Back in 1971, the three founding fathers of Starbucks, Jerry Baldwin, Zev Siegl and Gordon Bowker none of them have any background in coffee making, but came together with one goal, that is to open a high-quality coffee shops that offers high quality coffee beans and equipments. Believe or not, the original coffee beans were purchased from Peet’s Coffee and Tea. Howard Schultz purchased the business in 1988 and makes the business expand to a different level. Now we are familiar with only the coffee shop that sales coffee by the cup, but not it’s true origin which was a store that sales coffee beans and coffee making equipments. As years past by, Howard Schultz really put a new mask on Starbucks coffee mug, the original founders of the corporation have past on but their coffee dream have not only past on but entered into a new age of coffee drinking experience. As the company entering into the 21st century, Starbucks changes its focus from only offering coffee to offering coffee drinking experiences to the customers that come into the store and buy a cup of coffee, instead of just a cup of coffee deal, Starbucks offers an experiences of relaxation, casual meeting...

Words: 301 - Pages: 2

Premium Essay

Baldwin Bike Company

...Introduction: The marketing vice president of a manufacturing bicycle company (Baldwin Bicycle Company), is considering the offer of a buyer from Hi-Valu stores, Inc. who wants BBC to produce bikes for them. This offer represents an opportunity for that “mid-market” bicycle manufacturer, but is also represent costs. Before taking a decision, Suzanne Leister has to think about all the financial, strategic and marketing aspects. Question 1: What is the relevant cost per unit of manufacturing a Challenger bike? To answer this question, we use the relevant cost analysis. According to this method, relevant costs and revenues are the only costs to be taken into account when assessing the different possibilities alternatives in decision-making scenarios. Here, Baldwin Bicycle Company (BBC) has to decide wether it will accept Hi-Valu’s offer. This offer represents some revenues, but also some costs, due to the loss of 3,000 units sold (expressed by the CEO of the company in page 2). We tried to balance the total contribution and the net revenue erosion in the Excel file given in appendix. To determine the relevant cost per unit of manufacturing a Challenger bike, we may reconsider all the elements given in Leister’s primary analysis. Hi-Valu offers to purchase the units at $92.29, which results in a contribution margin of $23.09. However, it is said that Leister anticipates a loss of 3000 of Baldwin Bicycle Company’s regular units sold. This results in a......

Words: 1727 - Pages: 7

Free Essay

Giovanni's Room

...Didin Hasanbelliu Prof. Baker Wilson English 2 01 12 March 2015 Society’s Influence Giovanni’s Room by James Baldwin is a perfect example of how society affects people’s decisions. The story is mainly about David a white American who moves to Paris, France, in search of his identity. In Paris he meets Hella, a white American woman which he becomes engaged with later in the story. At the beginning of their relationship, the two face some problems in which Hella is not sure if she wants to merry David or not, so she decides to go to Spain for a while to gather her thoughts and make a decision. During this time, David gets into an affair with Giovanni an Italian bartender that he meets in a bar in Paris. The decisions of these three characters are being affected by society they live in continuously in the story. In the novel the main character, David, is being affected greatly by the society he lives in. That is the reason he decided to move to Paris in search of his own identity. David is in constant denial over his homosexuality and refuses to embrace it due to the way of thinking of the American society that he grew up in those years. These ideas prevented David from expressing himself and made him try to be someone who he is not. He’s first homosexual encounter is the first evidence in the novel of how he was affected by this ideas of this society. We see this at the beginning of the book when he has sex with his friend Joey when he was a teen, as he describes......

Words: 1209 - Pages: 5

Premium Essay


...Starbucks was founded in 1971 in Seattle, Washington by three partners who are English teacher Jerry Baldwin, history teacher Zec Siegl, and writer Gordon Bowker. Starbucks was as a roaster and retailer of whole bean and ground coffee, tea and spices with single store. Today, Starbucks Corporation is the famous global coffee company and coffeehouse chain with nearly 18,000 retail stores in 60 countries. The company has committed to providing highest quality coffee and "Starbucks Experience" while controlling business by providing the path of economic profitability, and social environment in the community where it conducts business. Almost Starbucks store serve hot and cold beverages, coffee bean, instant coffee, full-leaf teas, pastries, and snacks.    The mission of Starbucks : “To inspire and nurture the human spirit-one person, one cup and one neighborhood at a time” to achieve its mission that the company must have a specialist business plan. So that the Starbucks coffee company was operated as the new way of business, to establish the own network pure coffee bean supply maintaining its characteristics. While both a company achieves the highest standards in the world for fresh hot coffee brand, Starbucks recognized that profitability is essential to its success in the future. Starbucks will aim to contribute positively to the local and global community communicate through its activities with a number of partners with expertise in areas such as development cultural......

Words: 518 - Pages: 3

Free Essay

Giovanni's Room a central theme governing the interactions of the characters pertaining to the novel, Giovanni’s Room. David’s words are a source of wisdom for why loneliness so frequently follows the actualization of love. He says, “With this fearful intimation there opened in me a hatred for Giovanni which was as powerful as my love and which was nourished by the same roots” (p 84). Baldwin perhaps is trying to hint at the thin line separating what we perceive as love from that which we perceive as hate. Similarly, we can identify these components within the pages of Baldwin’s novel. In David, we find a most emphatically unpleasant and disagreeable protagonist; he is often seen as unsympathetic, and almost cruel. Yet, depictions such as, “I felt sorrow and shame and panic and great bitterness” paint a picture of an individual to whom, we must all admit to being able to relate. This stylistic quality, noted by its use of subtlety and skill of realistic depiction of certain elements of personality that are irrefutably universal, and consequently human, betrays a prose that is characteristically, and uniquely, Baldwin. Such being the case, we find in David, a protagonist who is simultaneously intriguing and reprehensible; the consequence of which is an engaging narrative of self-discovery. This curious dichotomy of emotions that David’s character evokes within the reader may be telling of a deeper correlation; a contention best supported by conclusions drawn from the analysis of......

Words: 643 - Pages: 3

Premium Essay

Refelctive Baldwin Essay

...unprofessionally can cause me to be terminated, although it may be challenging to change the way you speak a language, you just have to deal with what the employer wants from you or you will lose your job. According to James Baldwin, language “is the most vivid and crucial key to identity: It reveals the private identity, and connects one with, or divorces one from, the larger, public, or communal identity. There have been, and are, times and places, when to speak a certain language could be dangerous, even fatal” (650). Baldwin explains that there is a time and place that certain language should be speaking because language has fatal consequences. I agree with Baldwin, there is a time and place for everything. I also agree that language can be dangerous, even fatal. In James Baldwin’s essay, “If Black English Isn’t a Language, Then Tell Me, What Is?” Baldwin confronts the topic of “Black Language.” Baldwin states, “Language incontestably, reveals the speaker” (Baldwin, 648). The language one speaks can say a lot about a person. People may speak the same language, but it is always going to be different based off where the speaker comes from, what type of person the speaker is, what the speaker does as their career, and what the speaker has experienced in their life. Baldwin states that his argument has “nothing to do with language itself but with the role of language” (648). Language is key to communication; it allows people to exude their perspective on things. In Amy......

Words: 836 - Pages: 4

Premium Essay

Planet Starbucks

...PLANET STARBUCKS CASE REVIEW: The Starbucks company born from the idea of Alfred Peet, after that, Jerry Baldwin, Zev Siegel and the writer Gordon Bowker ran out this project, and they founded the company. Based in Seattle, Washington, since 1971 (year of foundation) today Starbucks is the world's biggest coffee company retail and has a presence in over 55 countries with approximately 18,000 establishments. Part of the merit of the company was thanks to Schultz, a businessman who had a number of cafes, he decided to purchase Starbucks and maintain in all cafes the trade name Starbucks. He also created the philosophy that to go out for coffee would be more than that, he wanted to create a harmonic place, that would make the customer will feel at home. The basis of success, in addition to those mentioned may be the following ones: having a quality coffee, have competent, and involved workers have a design in the establishments comfortable and modern and have a presence in urban centres and try to unseat the competition. Dates that had marked the history of Starbucks also are 1992 when he entered in the stock market, and 2006 after a disproportionate growth since 2000 was the first time that the company had a small recession and so was forced to make strategic changes. SOWT ANALYSIS: Strength: • Leading retailer and roaster for brand specialty coffee in the world. • Known for providing superior products and services. • No. 7 on Fortune Magazines’s 100 best....

Words: 506 - Pages: 3

Free Essay

Fight for Innocence

...As the whole town was rocked by this discovery, the police decided they had to find the killer immediately. They automatically turned to their first suspect, Damien Echols, an eighteen-year-old boy who was known around town for dressing in all black and listening to rock music. The next arrest was made on Jessie Misskelley, a friend Echols, who was coerced into falsely confessing his guilt. The final arrest was made with Jason Baldwin, yet another associate of Echols. The three boys became known nationally as the West Memphis Three (WM3). The boys had rumors around town saying that they participated in Wiccan circles and Satanic rituals. Many believed that the murder of the three eight year olds’ was for a Satanic ritual that Echols, Misskelley and Baldwin were participating in. Even with a complete lack of circumstantial evidence from police, Jessie MIsskelley, at the age of just 17, was found guilty on one count of first degree capital murder and two counts of second degree murder and was sentenced to life in imprisonment without parole. Jason Baldwin was found guilty on three counts of capital murder. The 16 year old was sentenced to life imprisonment with a non-parole period of 40 years. Damien Echols was found guilty on three counts of capital murder and was sentenced to death by lethal injection. (Steel, “The West Memphis Three”). The town was convinced they had found and put away the killers, but the rest of the world was not so sure. Many people protested against......

Words: 1998 - Pages: 8

Free Essay

Sonny's Blues

...Introduction This annotated bibliography is designed to give readers an understanding of how Sonny’s Blues by James Baldwin is a modernization of the biblical account of Cain and Able. While the text of Sonny’s Blues does not align with the story of Cain and Able verbatim, the underlying theme of being a “brother’s keeper” is central to both stories. I set out to identify the various elements involved in being a “brother’s keeper”. After reading the biblical account of Cain and Able, two sub-themes came to the forefront self-identity and responsibility. I selected the sources listed below to highlight the ways Baldwin uses the themes of identity and responsibility, and other literary mechanisms to connect Sonny’s Blues to the biblical account of Cain and Able. Byerman, Keith A. "Words And Music: Narrative Ambiguity In 'Sonny's Blues'." Studies In Short Fiction 19.4 (1982): 367. Academic Search Complete. Web. 25 Feb. 2013. Byerman discusses how music and words create ambiguity in Sonny’s Blues. He points out the rhythm of the wording in the text and how the narrator uses the words to communicate his ideas and as a defense mechanism when his reality is too harsh to handle. The narrator’s candid wording at times draws the reader in with understanding and intrigue. Yet, his vacillating uses of metaphors seem to shut the reader out when the details become too sensitive. Just as the narrator uses words to present his case to the reader, Sonny uses......

Words: 625 - Pages: 3

Premium Essay


...Appeal Process 1 Appeal Process James Green July 27 2014 CJS/220 Kenneth Breiden Appeal Process 2 When the appeal process starts it is when a case is brought before the higher courts, with the hopes of having the judge overthrow the lower courts rulings set forth by a judge or verdict of the case. In any appeal case both the prosecutor and defense has the right to appeal a case. In any case there must be sufficient evidence and legal grounds for defendants to appeal any conviction. A person who has be acquitted of a crime can not have an appeal filed against them, although the prosecutors can be filed for different charges filed against the accused. A person can not be charged with the same charge twice this will be considered double jeopardy. For example the George Zimmerman trial, George Zimmerman was acquitted on all criminal charges filed against him, but since there was such public outraged over the verdict the government tried to charge Zimmerman with other charges. The appeal process is part of the checks and balances system, which ultimately determine how they are factored into the criminal procedures and process. This system would be defined to allow are parties their legal rights, when it comes to due process in the first stages of the legal system process. Appeals can be considered ways of pursuing goals in specific cases, that can ultimately lead to law being changed based on decisions placed by the court. There are many......

Words: 788 - Pages: 4

Free Essay

An Explanation of Why Churchill Found Himself in the Wilderness in the 1930s.

...An explanation of why Churchill found himself in the wilderness in the 1930s. The Conservative Party lost the General Election in the spring of 1929, as a result of this Winston Churchill stepped down as the Chancellor of the Exchequer. He had served in nearly every major British Cabinet post except two: Foreign Secretary and Prime Minister. Part of his unpopularity was due to political reasons; Churchill was never very popular with the Conservative Party’s rank and file or its leaders. There were also personal reasons which aided in his dislike by many. Many of his enemies considered him unsound and felt he lacked in his judgement. Churchill made the decision to wander into the political dessert; as a result the 1930s were referred to as his wilderness years. Churchill’s persistent attacks on the progression of the Indian constitution and his defence of Edward VIII earned him a public backlash. Mussolini was admired very much by Churchill and he had sympathized with Franco during the Spanish Civil War. He never offered up many ideas on the significant economic questions of the day such as unemployment, protection and recovery. Despite his growing unpopularity, Churchill took up the cause of resistance of Nazi Germany during the 1930s. There were many obstacles that were related to this and the British government was well aware of them; pacifist settlement after the First World War; belief in the League of Nations; sympathy for Germany’s desire to rewrite the treaty of......

Words: 916 - Pages: 4

Premium Essay


...their shops, it is also sold in grocery stores, food services and licensed stores. Starbucks also owns Seattle’s Best Coffee, Starbucks Refreshers, Tazo, Teavana, and Verismo (Long, Jacques, Kepos 2014). Starbucks was founded in Seattle, Washington in 1971 by Gordon Bowker, Jerry Baldwin and Zev Siegl. The first store was built and opened in Pike Place Marketing in 1971 in Seattle (Long, Jacques, Kepos 2014). They invested only $9,050 to start it. The trio chose the name Starbucks because they liked the “ST” sound and the first mate in the story Moby Dick who loved coffee (Long, Jacques, Kepos 2014). Zev Siegl traveled to California to study coffee from Alfred Peet, who ran Peet’s Coffee in Berkeley. Local coffee drinkers in the Berkeley area flocked to Peet’s coffee because of Alfred’s use of the coffee beans. Peet’s approach is what created Starbucks’ reputation: Arabica beans, roasted as dark as possible by a trained roaster who is also a perfectionist (Long, Jacques, Kepos 2014). Starbucks purchased Peet’s coffee for its first nine months of operations. Within the next year, a second store was opened in the Seattle area. The trio purchased their own roaster and Jerry Baldwin became Starbucks first ever coffee roaster (Long, Jacques, Kepos...

Words: 279 - Pages: 2