The Culture of BMW
Much of BMW’s success has derived from cultivating the concept of an entrepreneurial culture. They have adopted the idea to provide a place where workers feel connected, feel more like a family, and where work is compared more ofto a lifestyle. “From the moment they set foot inside the company, associates experience a sense of place, history, and mission” (Hellriegel & Slocum, 2009, p. 522). The conversation and communication can be formal, but it is often informal. Decisions are made and ideas are voiced from all members of the team to come up with a great product. Their eAll employees work side by side and are treated equally.
BMW, as a company, is based on commitment of their workers and less hierarchical barriers. They believe a hierarchical structure barriers gets in the way of innovation. To remember where they came from and to motivate worker’s performances, they revisit their downfall of 1959 at every orientation for new hiresemployees. The company is fast paced, andthat promotes growth opportunity and career advancements. , which mean, th This allows thee workers have to be flexible and creative. Managers that are willing tostriving to achieve excellence are promoted with little time for training. They have to work closely with subordinates and peers to learn the important information.
Model of Leadership at BMW and the Related Impact on the Organizational Culture
Today BMW owes its history so that BMW has been running its business very well as a leadership in its the automobile industry since 1959. What I mean is BMW had one a singletime bad experience, which was in 1959 when the company nearly went bankrupt. this became a starting point even if it had been running for many years by that time; this experience remains the crucial role in BMW folklore. Therefore, managers who work for BMW always need to consider the