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Burger King Swot Analysis


Submitted By holakira
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Burger King

Abstract Burger King is a very well-known chain of fast food restaurants that serves over 11 million people daily. Their top competitor has been McDonald’s up until now, but this may possibly change in the near future. They have come a long way in the past few decades. They have faced good times and some not so good times. They have had good leadership as well as some that were considered sub-par. Included in the following paper you will find a SWOT analysis of Burger King and the effects of the issues discussed directly. The way a company handles the information that a SWOT provides can make or break a company no matter how small or how large they may seem.

History/Background Burger King is a world renowned fast food chain, also known as the “Home of the Whopper,” that serves over 11 million clients across the globe (Burger King, 2014). They serve breakfast, lunch, and dinner. Burger King was not always like it is now. It was originally founded on July 28, 1953 by Keith J. Kramer and Matthew Burns as Insta-Burger King. After the company ran into financial difficulties a year later in 1954, it was purchased by its Miami, Florida franchisees, James McLamore and David R. Edgerton. They initiated a corporate restructuring of the chain, first renaming the company Burger King, then opening the first Burger King restaurant was in Miami, FL and was advertised as the “home of the whopper” and featured “the king” on its sign. In 1957, Burger King debuted its most famous menu item, the original Whopper sandwich and in 1958, the first television advertisement for Burger King was broadcasted. In 1959, Burger King began franchising its restaurants. In 1963, the first Burger King outside of the United States was opened in Puerto Rico. In 1967, Burger King had 274 restaurant locations

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