Free Essay

Business Strategy Assignment 1

In: Business and Management

Submitted By varsha58
Words 1232
Pages 5
Final Strategic Plan: Starbucks
Debbie Pryer, MGT578 Strategy Formulation and Implementation
University of Phoenix Table of Contents
Executive Summary 3
Company Background 4
Vision Statement 4
Recommended Vision Statement 5
Mission Statement 5
Values Statement 7
Environmental Analysis 7
Long Term Objectives 14
Strategic Analysis and Choice 15
Plan Goals and Implementation 18
Financial Projections and Analysis 20
Critical Success Factors 24
Controls and Evaluation 25
Conclusion 26
References 28

Executive Summary
Starbucks Coffee Company, Seattle, Washington, is in an enviable position – high growth, few competitors, strong financials, loyal customers, talented management and employees, and brand recognition – so why create a strategic plan? The company faces many threats and opportunities, and if Starbucks wants to continue its success story, a strategic plan will help them continue to achieve stellar results.
Starbucks’ vision is to have coffeehouses in every neighborhood around the world, and will continue to grow by finding and delivering the world’s best coffee to the world’s best customers without compromising our world-class principles. An internal analysis shows Starbucks has more strengths than weaknesses, while an external analysis points to several threats and many obvious opportunities. The key is in choosing the right strategies to minimize threats and maximize opportunities.
Starbucks should focus on the following three strategies: (1) expand the U.S. market, (2) broaden the product line, and (3) expand the China and Eastern Europe markets. Dedicating resources to the three recommended strategies will require significant financial commitments that will put a strain on the company’s cash position, but the rewards will be phenomenal.
Implementing the strategic plan will take a Herculean effort, but we have the right team and capital in place. Measuring and monitoring results will be instrumental in reaching our strategic goals. You will find Starbucks secret recipe for success in the following strategic plan, so grab a cup of java and enjoy! Company Background
Starbucks purchases and roasts coffee beans and sells them, along with beverages, pastries, and coffee-related accessories and equipment – primarily through their 8,500+ company-owned and operated stores. Additionally, the company sells coffee products through a specialty sales group and supermarkets. Starbucks is often touted as one of the world’s most successful companies and a great place to work, while also being credited with creating an entire industry sector almost single-handedly. On the other hand, critics pontificate that Starbucks has reached market saturation, cannibalized its products, and opened too many stores.
Starbucks maintains that, in order to achieve their goals, they plan to “continue to rapidly expand its relation operations, grow its specialty sales and other operations, and selectively pursue opportunities to leverage the Starbucks brand through the introduction of new products and the development of new distribution channels” (Starbucks, 2005). To maintain its phenomenal growth and continued success, Starbucks must have a core purpose and values that remain fixed, while their strategies and practices must continually adapt to change. A vision statement is the logical starting place for a Starbucks’ formal strategic plan.
Vision Statement
An organization’s vision should be the dream – where the company wants to go, what it wants to be. A vision statement might be seemingly unattainable or always just out of reach, because the mission statement will show how the organization plans to achieve the vision. Starbucks vision harkens back to CEO Howard Shultz’s 1983 visit to Italy, where he witnessed espresso bars on nearly every corner, likened to “extensions of the front porch in each neighborhood,” and each coffeehouse had bartenders, called baristas, who had strong bonds with their customers (Ioannou, 1998). Today, Starbucks operates in nearly 10,000 locations worldwide and serves over 33 million customers each week (Starbucks Company Profile, 2005).
Recommended Vision Statement
Starbucks currently does not have an official vision statement; rather, their vision is wrapped into their mission statement. It is this author’s recommendation that Starbucks officially adopt the following vision statement: Starbucks’ vision is to have coffeehouses in every neighborhood around the world.
Mission Statement
An organization’s mission is analogous to a compass, guiding the organization to a destination (or vision) that will forever be pursued but never really reached. A mission statement defines an organization’s core purpose – or why they exist – and acts as a beacon for the work being done. The mission statement should be a cross between a memorable slogan and an executive summary. Starbucks’ mission statement is shown in Exhibit 1. Exhibit 1. Starbucks Mission Statement (Starbucks.com, 2005).
Recommended Mission Statement
Starbucks mission statement could be more simple, clear and concise; it is not easily understandable, nor is it memorable. In this author’s opinion, Starbucks’ mission statement could do a better job of saying who the company is, what they do, what they stand for, and why they do it; additionally, their mission statement seems to be so lengthy that neither stakeholders, customers, nor employees will remember the mission statement. It is this author’s recommendation that Starbucks adopt the following mission statement: Starbucks will continue to grow by finding and delivering the world’s best coffee to the world’s best customers without compromising our world-class principles.
Values Statement
An organization’s values are just as complex as they are simple, as values are more than written words or slogans. Values are developed and displayed by organization’s and people’s behaviors in the context of “corporate culture, brand identity, service standards, codes of conduct, and individual’s core ethics” (Celemi.com, 2005).
A value is an orientation or an idea that an individual considers correct and important. Corporate values represent the common denominator, in an organization as in a company, or that which people consider worth striving for in this context. Corporate values determine business aspects, policies and strategies, all relevant management processes, as well as the daily cooperation of employees within the company and/or with customers, suppliers, and contractual partners (Duetsche Post AG, 2004).
Recommended Values Statement
The guiding principles contained in Starbucks’ mission statement serve as the company’s value statement, and determine how the company will “measure the appropriateness of [their] decisions” (Starbucks.com, 2005). Starbucks six guiding values are: (1) great work environment, (2) embrace diversity, (3) high standards for coffee, (4) customer satisfaction, (5) communities and the environment, and (6) profitability. It is this author’s recommendation that Starbucks’ current guiding principles remain unchanged.
Environmental Analysis
The purpose of an environmental analysis, in the context of strategic planning, is to identify ways that changes in the business environment can directly influence an organization. The following paper examines Starbucks’ internal and external environment, strengths, weaknesses, opportunities, threats, and trends. Several major expected environmental changes and their impact on Starbucks over the next ten years will be presented, along with a set of long-term objectives for the company.
Successful strategic management depends on an accurate and thorough evaluation of an organization’s environment, recognizing internal strengths and weaknesses as well as external opportunities and threats. Additionally, forecasting future trends is critical to develop a clear sense of market opportunities and threats.
Internal Analysis
An analysis of Starbucks’ internal environment focuses on resources and core competencies to determine strengths and weaknesses. Resources refers to “inputs to production that can be accumulated over time to enhance the performance of the firm,” while core competencies means “something a company does especially well relative to its competitors” (Bateman-Snell, 2003). The internal analysis for Starbucks will focus on the five resource areas shown in Exhibit 2.

Similar Documents

Premium Essay

Bus 463 Wk 4 Assignment 1 Start Up a Small Business

...WK 4 ASSIGNMENT 1 START UP A SMALL BUSINESS To purchase this visit here: http://www.activitymode.com/product/bus-463-wk-4-assignment-1-start-up-a-small-business/ Contact us at: SUPPORT@ACTIVITYMODE.COM BUS 463 WK 4 ASSIGNMENT 1 START UP A SMALL BUSINESS BUS 463 WK 4 Assignment 1 - Start Up a Small Business Select a business idea which you would like to implement and complete this assignment. Note: You may use the same idea that you have used in discussion topics during Week 2 through Week 4. Write a seven to eight (6-8) page paper in which you: 1. Propose the value proposition of the product or service the business will offer and explain the rationale. 2. Outline the competitive market and the industry in which the business will operate. 3. Determine at least two (2) strategies of each for protecting the following: a. the branding b. the logo c. the product technology 4. Suggest methods to test the product idea for feasibility. More Details hidden... Activity mode aims to provide quality study notes and tutorials to the students of BUS 463 WK 4 Assignment 1 Start Up a Small Business in order to ace their studies. BUS 463 WK 4 ASSIGNMENT 1 START UP A SMALL BUSINESS To purchase this visit here: http://www.activitymode.com/product/bus-463-wk-4-assignment-1-start-up-a-small-business/ Contact us at: SUPPORT@ACTIVITYMODE.COM BUS 463 WK 4 ASSIGNMENT 1 START UP A SMALL BUSINESS BUS 463 WK 4 Assignment 1 - Start Up a Small Business Select a business......

Words: 821 - Pages: 4

Premium Essay

Assigment 1

...Students, please view the "Submit a Clickable Rubric Assignment" in the Student Center. Instructors, training on how to grade is within the Instructor Center. Assignment 1: Corporate Responsibility and Marketing Strategies Due Week 3 and worth 240 points Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products. Write a six to eight (6-8) page paper in which you: 1. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position. 2. Determine the impact that the publication of ethics and social responsibilities violations made by Apple’s suppliers has had on Apple’s reputation. Support your response with examples of the impact in question. 3. Suggest two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response. 4. Determine whether or not you believe that Apple’s customers would be willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers’ workers. Provide a rationale for your position. 5. Analyze Apple’s current overall marketing strategy. Recommend two (2) actions that Apple can take in order to improve......

Words: 1399 - Pages: 6

Free Essay

Mkt 506 Week 9 Assignment 4 Strayer New

...MKT 506 WEEK 9 ASSIGNMENT 4 STRAYER NEW To purchase this visit here: http://www.activitymode.com/product/mkt-506-week-9-assignment-4-strayer-new/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 506 WEEK 9 ASSIGNMENT 4 STRAYER NEW Assignment 4: A Message Without Words Due Week 9 and worth 200 points Select one (1) of the picture ads from the Benetton advertisement images document, located in the online course shell. Assume you are the project lead at Benetton. You and your team are tasked with revitalizing a social conscious campaign to address a world issue Benetton wants to draw attention to. Write a ten to fifteen (10-15) page paper in which you: 1. Copy or re-create the picture advertisement and include it on the title page. 2. Craft a message for this image and its appeal to the public on behalf of Benetton. 3. Define the goal of this campaign and the targeted audience with supporting rationale. 4. Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model. 5. Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address: 1. The technologies used along with expected benefits of each. 2. How the message and goals will be promoted. 3. Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign. Be sure to discuss the expected benefits that accompany each......

Words: 1517 - Pages: 7

Premium Essay

Bus 402 Complete Course Bus402 Complete Course

...com/q/bus402-bus-402-complete-course-bus402-complete-cou/11613 http://workbank247.com/q/bus402-bus-402-complete-course-bus402-complete-cou/11613 BUS 402 Week 1 Discussion Introduction ------------------------------------------------- Top of Form (Please note: Online students must also respond to the Week 1 discussion to receive attendance for class this week.) * In a short post, introduce yourself to your peers. Tell us a little about what makes you- you! Include information about where you live, your hobbies / interests, your current position or the one that you hope to obtain, your major, what you hope to get out of this class, and any other information you want to share with your peers in order to get to know you better. Lastly, be sure to respond to the introductions of at least two (2) of your peers. Bottom of Form BUS 402 Week 1 Discussion 1 Entrepreneurs Please respond to the following: * Inc. magazine claims, “Entrepreneurship is more mundane than it is sometimes portrayed . . . you don't need to be a person of mythical proportions to be very, very successful in building a company.” Discuss whether you agree or disagree with this statement and why. * Analyze the characteristics of a successful entrepreneur and determine if you have what it takes to start your own business. Provide specific examples to support your response. BUS 402 Week 1 Discussion 2 Strategic Management Please respond to the following: * Analyze the steps involved......

Words: 1200 - Pages: 5

Premium Essay

Btec Level 5 Hnd Diploma in Busin

...[pic] Assignment Brief Assignment front sheet |Qualification |Unit number and title | |Pearson BTEC Level 5 HND Diploma Business |Unit 1: Business Environment | |Centre name |Centre number | |Okan Universitesi MYO |90258 | |Student name |Assessor name | | |Can Mindek | |Date issued |Completion date |Submitted on | |28th October 2013 |22nd November 2013 | | | | ...

Words: 1335 - Pages: 6

Premium Essay

North Brunswick, Nj/Undergraduate Professional Writing

...* Students, please view the "Submit a Clickable Rubric Assignment" in the Student Center.  Instructors, training on how to grade is within the Instructor Center.  Assignment 1: Models for Competitive Dynamics Due Week 2 and worth 100 points Competition has, since the 90s, led to wider gaps between industry leaders and laggards. There are more “winner-take-all” environments and greater churns among industry sector rivals. We have witnessed sharp increases in quality and quantity of IT (Information Technology) investments. We’ve seen striking competitive dynamics, particularly in sectors that spend the most on IT. Some of the competitive dynamics models include the Destroy Your Business (DYB) strategy, the Grow Your Business (GYB) strategy, the Information Systems (IS) and strategic advantage, and the social business strategy. Write a four to five (4-5) page paper in which you: 1. Compare and contrast the DYB and GYB strategies in terms of the ability to sustain a business in the marketplace over the long term, to be competitive against rivals, and profitability. 2. Examine the “cannibalization” strategy and determine if it is or is not a better strategy compared to the DYB strategy for growth, competitiveness, and market leadership. Provide two (2) business examples.    3. Determine whether or not changes in business strategy should entail reassessment of IS. Provide three (3) reasons to support your position. 4. Examine how firms can use...

Words: 766 - Pages: 4

Premium Essay

Mba Managemet Inför

...management and its relationship to other functions of the business. Managing operations well requires both strategic and tactical skills. During the term, we will consider such topics as: strategic planning, demand planning, process analysis, locating facilities, determining capacity, materials management, and technology, together with relevant analytical techniques. The course will involve class room discussions, use of case studies and problem solving. PRE-REOUISITE: MGT 511 Quantitative Business Analysis, Use of PC including Excel & software provided with the text book. TEXTBOOK: Jay Heizer and Barry Render, Operations Management (Global 10th Edition), 2011, Prentice Hall. REFERENCES: William J. Stevenson, Operations Management, 10th Edition, McGraw-Hill, 2008. COURSE OBSECTIVES This course introduces basic concepts of business operations. Specifically: • Understand operations processes including inputs and outputs to meet customer satisfaction for products and services. • Management concepts and techniques used in operations management. • Focus on applications of the concepts. Description of the knowledge to be acquired Understand Operations Management and its relationships with other functional and support areas, such as, finance, marketing, accounting, MIS, and suppliers. Develop operations strategy based on business strategy including how to deploy operations strategy. • Using basic forecasting......

Words: 1561 - Pages: 7

Premium Essay

Ssssss

...BUSINESSAssignment Front Sheet | Qualification | Unit Code / Unit number and title | Pearson BTEC Level 5 HND Diploma in Business (QCF) | Y/601/0546/QCF Level 5Unit 1 Business Environment | Student name NEU Student Number / BTEC Registration Number | | | | Assessor name(s) | Daniel Vanhoutte | Date issued | Submission deadline (for both hard copy and Turnitin) | 15th September (Tuesday), 2015 | 10.00 am, 9th October (Friday), 2015 | Assignment title | Understand the organizational purposes of business(Individual Assignment no.1 of 2) | Student to indicate clearly on the Evidence (Page no) their answers against the following assessment criteria that can be found. | Learning Outcome | Learning outcome | Assessment Criteria | In this assessment you will have the opportunity to present evidence that shows you are able to: | Task no. | Evidence(Page no) | LO1 | Understand the organizational purposes of businesses | 1.1 | Identify the purposes of different types of organization | 1 | | | | 1.2 | Describe the extent to which an organization meets the objectives of different stakeholders | 2 | | | | 1.3 | Explain the responsibilities of an organization and strategies employed to meet them | 3 | | Student declaration | I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that false declaration is a form of......

Words: 1461 - Pages: 6

Premium Essay

Itb 300 Wk 8 Assignment 2 Expanding an Mnc

...ITB 300 WK 8 ASSIGNMENT 2 EXPANDING AN MNC To purchase this visit here: http://www.activitymode.com/product/itb-300-wk-8-assignment-2-expanding-an-mnc/ Contact us at: SUPPORT@ACTIVITYMODE.COM ITB 300 WK 8 ASSIGNMENT 2 EXPANDING AN MNC ITB 300 WK 8 Assignment 2 - Expanding an MNC – Part 2 Imagine that you are a senior business manager in a U.S.-based MNC. Your boss has accepted your recommendation to expand the MNC into the country you selected in Assignment 1. Your boss has now asked you to formulate an entry and implementation strategy for expansion. Write a 5-7 page paper in which you: 1. Describe an organizational culture for your fictional MNC that would ease entry into the given market. 2. Prepare an environmental scanning analysis for the new market as illustrated in Figure 8-3. 3. Determine the entry strategy, ownership structure, and organizational structure for your fictional MNC that would ease entry into the given market. Justify your selections. More Details hidden... Activity mode aims to provide quality study notes and tutorials to the students of ITB 300 WK 8 Assignment 2 Expanding an MNC in order to ace their studies. ITB 300 WK 8 ASSIGNMENT 2 EXPANDING AN MNC To purchase this visit here: http://www.activitymode.com/product/itb-300-wk-8-assignment-2-expanding-an-mnc/ Contact us at: SUPPORT@ACTIVITYMODE.COM ITB 300 WK 8 ASSIGNMENT 2 EXPANDING AN MNC ITB 300 WK 8 Assignment 2 - Expanding an MNC – Part 2 Imagine that you......

Words: 601 - Pages: 3

Premium Essay

Create, Develop and Discuss Your Own Detailed Taxonomy Describing the Components, Structure, History and Theoretical Underpinnings of Strategy.”

...Trobe University CORPORATE STRATEGY MIB PROGRAM applies to any student in this class MIB, MBA or MMM INDIVIDUAL ASSIGNMENT Worth: 40% of your total mark IF YOU DON’T UNDERSTAND THE QUESTION, YOU CAN’T ANSWER IT ASSIGNMENTS • An assignment is not about telling a story, story or giving an explanation. explanation • It is about research, analyses and consideration • It is also about answering the question being asked. ASSIGNMENTS • Assessment Criteria • Research • Analysis • Understanding • Argument • Structure Explanation ≠ Analysis ASSIGNMENTS • Must use the readings in the Subject p g , q g Outline – page 3, the Required Reading • 1 500 words minimum – 2 500 words 1,500 d i i 2,500 d maximum • Ho e cellent m st these words be? How excellent must ords ASSIGNMENTS : # 1 “ Better a consistently applied mediocre gy, strategy, than a series of ad hoc brilliant strategies.” Do you agree with this statement? • Discuss using: • At least 3 theoretical perspectives and perspectives, • At least 3 organisational examples What is Strategy? • St t Strategy is a set of i t f • Objectives, • Policies and Policies, • Plans • taken together define the scope of a business and together, its approach to survival and success. • We could also say that the particular policies, plans, and objectives of a business express its strategy for coping with the complex competitive environment environment. • Each Business Strategy is unique. ASSIGNMENTS: # 2 “ In usual......

Words: 979 - Pages: 4

Premium Essay

Reserach

...advancement of society. Undergraduate education for engineers is thorough, precise, and understandably micronistic. At the graduate level, we attempt to couple the micro skills with the broader macro perspective or, in other words, the proverbial big picture. The management role requires engineers to be able to envision, from a broader perspective, the operation of an organization and the market one serves. You must learn to think, act, speak, and process from the “management mind.” This capstone course draws from all functional areas of an enterprise to provide strategic direction to an organization. It also provides engineers with a management perspective as a complement to the engineering orientation, which they currently possess. Strategies are offered to ensure not only success in a competitive “for profit” environment, but the sustainability of success throughout the economic cycle. A framework is developed to understand the interrelation of accounting, finance, operations, engineering, and marketing. Class format will be lecture, case study analysis, open discussion, guest speakers, and student presentation. Student Notice: As a...

Words: 1175 - Pages: 5

Premium Essay

M4-Assignment 2: Internal Environmental Scan/Organizational Assessment

...M4-Assignment 2: Internal Environmental Scan/Organizational Assessment https://homeworklance.com/downloads/m4-assignment-2-internal-environmental-scanorganizational-assessment/ M4-Assignment 2: Internal Environmental Scan/Organizational Assessment This section provides the opportunity to develop your course project. Conducting an internal environmental scan or organizational assessment, provides the ability to put the strategy audit together. In this module, you will conduct a comprehensive assessment of the internal environment at your business unit or organization you are working with for this project, also known as an organizational assessment, and present your findings in a report. In your report, you should analyze the operating characteristics and assets of your business unit. The SWOT model is one of the most common business tools used during organizational assessment. Another is developing a balanced scorecard based on a prescribed or planned set of performance objectives that will be measured and evaluated regularly. In this assignment, based on the external environmental scan you conducted in M2: Assignment 2 and the internal environmental scan in this assignment, you will develop a SWOT analysis and a balanced strategic scorecard. Part I: Internal Environmental Scan (2–3 pages) The internal environmental scan or organizational assessment should include the following: • Mission, vision, and values: Assess the organization’s understanding of the......

Words: 1140 - Pages: 5

Premium Essay

Hrm 531 Week 6 Learning Team Assignment

...HRM 531 WEEK 6 LEARNING TEAM ASSIGNMENT To purchase this visit here: http://www.activitymode.com/product/hrm-531-week-6-learning-team-assignment/ Contact us at: SUPPORT@ACTIVITYMODE.COM HRM 531 WEEK 6 LEARNING TEAM ASSIGNMENT Complete the Recruitment and Selection Strategies Recommendations task, as described in the Email from Traci, located on the Atwood and Allen Consulting page. Individual Assignment: Recruitment and Selection Strategies Recommendations Presentation: You currently work as a human resource management consultant, and you have scheduled a presentation to pitch your organization's value to a company that you have worked for in the past. Prepare a 12-15 slide Microsoft® PowerPoint® 15-20 minute presentation that will be used to present your assignment. Include the following components in your presentation: Purpose of Assignment For this task, Traci has asked you to develop some recruitment and selection strategy recommendations for your client. It is important for you to understand the relationship between the business strategy and the recruitment and selection strategies. Having appropriate alignment and clear goals helps to ensure that a business is recruiting and selecting the right candidates. It is also important that you examine the importance of a diverse and inclusive workforce in today's global economy. This includes diversity in the recruitment and selection strategies. Resources Required Week Six e-mail from Traci and Week Six......

Words: 753 - Pages: 4

Premium Essay

Mt 400 Unit 8 Assignment: Establishing Baselines and Assessing Success

...MT 400 Unit 8 Assignment: Establishing Baselines and Assessing Success https://homeworklance.com/downloads/mt-400-unit-8-assignment-establishing-baselines-assessing-success/ Unit 8 Assignment: Establishing Baselines and Assessing Success In this Assignment, you are going to evaluate a specific business process based on criteria detailed below. If you already have selected a business process, continue using that and skip to the next paragraph. If you have not yet selected the business process you will use for these Assignments, then begin by selecting one. Email your instructor and clearly describe the objective of this process, the participants, and the strategic significance for the company. The business process you select must have a clear beginning and an end, with identifiable, specific steps. Your instructor will confirm that the process you selected is suitable or will ask you to select another one. For this Assignment, write a paper that answers the following questions (use the subheadings/numbered questions below to organize your paper): Part 1: Implementation Strategies Evaluate the suitability of the four implementation strategies discussed in step 2 for your project. ● For each strategy, explain the specific pros and cons of using it for your project. The analysis should be based on how each strategy applies to the process you selected and the nature of your selected organization. Do not simply repeat the generic pros/cons from the book. ●......

Words: 955 - Pages: 4

Premium Essay

Khata

...Unit 3 Marketing P1 Introduction For this assignment I have been asked to do a report on………………………(say what you have been asked to do) The company I chose for this marketing report is kellogs and Nestle. I will first start off by writing about Kellogs. About Kellogs Kellogs is a …………………(Give history of Kellogs and background info) The types of products Kellogs produces are…..(make sure you mention the products kellogs produces and the general target market for these producst E.g. cereals – aimed at consumers aged 5 onwards, can you think of any other products?) Marketing strategies used by Kellogs Kellogs use a variety of marketing strategies. One of which is the growth strategy which can take many forma s as listed below.. 1. growth strategies (such as diversification, product development, market penetration or market development, Ansoff’s Matrix) I will write about the Growth strategies in greater detail. For Kellogs they use all the following strategies for growth. Growth strategies are: Market penetration – say what it is and how kellogs has used this for one of their products Market development -say what it is and how kellogs has used this for one of their products Product development - say what it is and how kellogs has used this for one of their products Diversification -say what it is and how kellogs has used this for one of their products About Nestle Nestle is a …………………(Give history of Nestle and background info) The types of products......

Words: 700 - Pages: 3