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Campbell Soup Executive Summary

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To serve as a leader, live a balanced life, and apply ethical principles to make a significant difference” (Vozza, 2014). Morrison goes on to say “I believe you can’t lead others unless you have a strong sense of who you are and what you stand for” (Vozza, 2014). Part of the strategic vision for Campbell Soup Company is summarized in the company’s purpose of “real food that matters for life’s moments” (Campbell Soup Company, 2015). Back in January of this year Denise Morrison announced plans to restructure the company to better “align the organization of the company’s business operations with its core growth strategies” (Fry, 2015). With the old structure was organized by geographies or brand groups, with the new structure the business will …show more content…
From president of global sales in 2003 and then in 2005 becoming president of Campbell USA, then she was executive vice president and COO in October 2010 as part of her transition to president and CEO of Campbell. Also in 2010 while being the COO she earned a seat on the board. She was finally named president and CEO of Campbell in 2011. She jumped right in as though she had been doing the CEO’s job forever, it did help she was great friends with the previous CEO Doug Conant, and regarding him not only as a dear friend but mentor in her early years in the food industry. Not only is Morrison only the 12th CEO in the long running Campbell Soup Company she is the first woman to hold the …show more content…
(2015, July 22). Campbell to provide Update on Business Strategies. Press Release (p. Para 5). Camden: Campbell Soup Company. Retrieved from Campbell's: http://www.campbellsoupcompany.com/pressrelease/campbell-to-provide-update-on-business-strategies-and-outline-key-initiatives-for-fiscal-2016/
FMI. (2014, January 12). Food Retail Industry Recognizes Denise Morrison with Supply Chain Award. Retrieved from FMI The Voice of Food Retail: http://www.fmi.org/news-room/latest-news/view/2014/01/12/food-retail-industry-recognizes-campbell-executive-denise-morrison-with-supply-chain-award
Fry, M. (2015, January 29). Campbell Soup shakes up its structure leadership. Retrieved from NJBIZ: http://www.njbiz.com/article/20150129/NJBIZ01/150129706/campbell-soup-shakes-up-its-structure-leadership
Machan, D. (2012, November 17). A Can Do Attitude. Barrons, http://www.barrons.com/articles/SB50001424052748704526104578115224010576076.
Marcus, B. (2014, April 25). Campbell Soup CEO Denise Morrison Stirs the Pot to Create Cultural Change. Retrieved from Forbes:

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