...Business Strategy Case 3 The O-Fold Kyle Huffman Olds College Submission Date: February 14 2013 O-Fold Business Opportunity Introduction Alex Richards was a 4.0 GPA student, double majoring in finance and accounting. Before taking a trip to Colorado, Alex was faced with a problem: whether or not to take a suit on the plane, he did not want to wear it on the plane nor pack a suit case due to having the clothing wrinkle. He came up with the idea of the O-Fold, a cylindrical tube that clothes could be wrapped around, secured with straps, packed into tight spaces, and arrive wrinkle free. After completing a preliminary patent search online and finding nothing similar to his idea, Alex had to make a choice whether or not to start a company. He came up with four options, sell the idea, license the idea, outsource production, or use a crawl-walk-run strategy. External analysis With more then $5 billion in sales the luggage industry strengthened, as the baby boomer generation reached its peak travel ages (45-54). With profit margins growing from 28.9 percent in 1990 to 45.9 percent in 2000 the industry is looking profitable. As well having around 75 percent of the merchandise imported, this lowers the cost of production and materials. An important trend to look at is the use of handbags or carry on items. With the rising cost of fuel airlines started charging for check baggage, resulting in an increase of people buying carry on/handbags. Handbags sales increased from 3...
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...through a blood test,ultrasound, detection of fetal heartbeat, or an X-ray. Pregnancy lasts forabout nine months, measured from the date of the woman's lastmenstrual period (LMP). It is conventionally divided into three trimesters,each roughly three months long.When gestation has completed, it goes through a processcalled delivery, where the developed fetus is expelled from the mother’swomb. There are two options of delivery: Cesarean section and NSVD ornormal spontaneous vaginal delivery. A cesarean section is a surgicalincision through the mother’s abdomen and uterus to deliver one or morefetuses. NSVD or normal spontaneous vaginal delivery is the delivery of the baby through vaginal route. It can also be called NSD or normalspontaneous delivery, or SVD or spontaneous vaginal delivery, where themother delivers the baby with effort and force exertion.Normal labor is defined as the gradual subjugation anddilatation of the uterine cervix as a result of rhythmic uterine contractionsleading to the expulsion of the products of conception: the delivery of thefetus, membranes, umbilical cord, and placenta. Laboring cannot that beeasy; thereby implicating that there are processes and stages to beundertaken to achieve spontaneous delivery. Through which, Obstetricshave divided labor into four (4) stages thereby explaining this continuousprocess. STAGE 1: It is usually the longest part of labor. It begins withregular uterine contractions and ends with complete cervical dilatation at10...
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...INTRODUCTION TO ADVERTISING TOPIC- AD AGENCIES STRUCTURE GROUP MEMBERS: RUSHABH BHEDA 302 KANCHI DAVE 306 JINAL INAMDAR 311 HEENA KHAN 318 DEVKUMAR MISTRY 327 JINALI SHAH 337 HISTORY Founded in the year 1980, by Mr Abhinav mistry, White‘n’Black is one of India’s most prestigious ad agencies. The founder Mr Abhinav started his career as a cartoonist in the newspaper “Dainik Bhaskar”. On the birth of their son, Dev Kumar, on December 1980, the Mistry family inaugurated their main headquarters in Delhi. As newspapers and pencils were a main part of his life, Mr Mistry decided to name his company White ‘n’ Black. Today the company boasts of a clientele of names such as Coca Cola, Fritolay and many more with the son now holding the reins. CLIENTELE Johnson & Johnson Airtel Axe deodorant Coca cola Fritolay Maruti SX4 Amul Imperial blue soda Jockey Snap deal.com Saffola oil Tropicana Cadbury Airwick L’oreal Parle-G Britannia Parker Raymond SUCCESS We believe that excellence in an organisation stems from its people. It is the talent combined with passion and integrity that makes a place successful. At White ‘n’ Black, the thing we care most about is ‘dedication’. After all, dedication is what...
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...Child Care Case Summary/Background There is an increasing number of women, who are entering job market approximately two-thirds since 1990, all the new workers are woman. However, The biggest issue for the woman is maternity and how to take care of their children during their work’s hours. The idea of providing daycare for the children of working mothers wasn’t a bad idea back to 1988,there was a great deal of employee’s children who had enrolled in the Nyloncraft Learning Center. On site learning center had a big impact by reduced turnover, absenteeism, and tardiness. It was good for business, employees, and the kids. We wasn’t looking after these children as a baby siting service, but we provided state certified, instruction, professional preschool, and we feed them The biggest issue that we are facing now is, there is a decreasing of employees’ children number, which means the cost of having this center will increase without real benefits. Recommendation Based on our study, we have recommended the following conclusions: 1. Focusing on advertising and post many ads. Everywhere about our center and what we provide the kids. 2. We have to not limit the service to our employees, but to the employees all over the nation. 3. We have to minimize the number of the workers in the daycare center, in order to match the number of the children there, also to reduce the cost. Basis for recommendation The basis for this recommendation is two-fold. By integrating...
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...previa presents classically as painless bleeding. Bleeding is thought to occur in association with the development of the lower uterine segment in the third trimester. Placental attachment is disrupted as this area gradually thins in preparation for the onset of labor. When this occurs, bleeding occurs at the implantation site as the uterus is unable to contract adequately and stop the flow of blood from the open vessels. Thrombin release from the bleeding sites promotes uterine contractions and a vicious cycle of bleeding-contractions-placental separation-bleeding. Frequency United States Placenta previa occurs in 0.3-0.5% of all pregnancies. The risks increase 1.5- to 5-fold with a history of cesarean delivery. With an increased number of cesarean deliveries, this risk can be as great as 10%. Recent studies show that a previous cesarean delivery did not increase the odds of...
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...Cs2093 Child psychology case one report tile: Piaget' s theory is it fit in with the Hong Kong society ? Student Name :Wong Nga Wai ,Emma(11675470) Section :54 Lecturer: Danny sir Introduction Cognition is ability of thinking、reasoning and recollecting . In 1921, Jean Piaget published the result of his groundbreaking research on child development .He set out four powerful stages of child which will shape our thinking for years to come . The first stage of child is beginning the new born to 2 years of age . We called this stage is sensorimotor period . In this stage , infants have developed the ability of sense perception and circular reaction which means that infants will repeat and repeat to do the same tasks until they form a new scheme. .Piaget find that infants possess the object permanence concept which situation is that infants understanding the object and event continue to exist but they can not find the object and event directly in this stage. Piaget believe that young infants (0-4months) can not search the disappearance of object and event . After that they will forget the object in their mind and sight. In the substage 3 , babies start to search for vanished objects. However , babies possess the ability of psychological operation in the stage 4.Therefore , babies will develop a exact thinker . Also , Piaget establish a concept of preoperational period in the two years to seven years of age children . In this...
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...drug in the western world (Marijuana-Tobacco Facts). Although the use, distribution, and procession of marijuana are illegal under U.S. federal law there have been over 20 states that have legalized the use and distribution of marijuana for medicinal purposes. Furthermore, Colorado and Washington State have even legalized the use of marijuana for recreation (US New Laws). So while marijuana may be classified as a schedule one drug, meaning that it is believed to have a high abuse potential, a lack of accepted safety, and no accepted medical use, it is apparent that the use of marijuana is having a growing acceptance in the U.S., especially in regards to its potential economic and health benefits (Schedule I). It was found in a recent study conducted by the Drug Policy Alliance that about 42% of people in the U.S. have used marijuana at least one point in their lives, clearing indicating that our current federal laws are not stopping people from using marijuana (Health & Family). In actuality, the illegalization of marijuana is more harmful than the drug itself, since marijuana users have to constantly find ways around the law in order to obtain their desired product (marijuana/hash/sensimilla). By having no other choice than to turn to the Black Market, marijuana users can potentially put themselves in dangerous situations, such as getting mugged or purchasing laced drugs. However, if marijuana were to be legalized, marijuana users could have a way of obtaining their desired...
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...health; contraception; attitudes; and acceptability ABSTRACT This study focused on measuring men’s attitudes towards family planning in a traditional urban set up with peculiarity of varied attributes. About 500 men aged 20 and above were randomly sampled within the traditional wards of Ilorin, Nigeria. The study revealed a lot of divergences as regards family planning among men. The level of awareness is vast among different zones in the city, while the transitional zone recorded a high performance level; the core and traditional zones are least in terms of acceptability. Multiple regressions indicated that the religion of the people, the existing family size and levels of education are the best predictors of the varied pattern of acceptability. Recommendations towards better effectiveness were duly presented. INTRODUCTION The issue of family planning all over the World has attracted attentions due to its impor- tance in decision making about population growth and development issues. In this wise, Geo- graphers have become increasingly alarmed by the precipitous rise in its effects on population growth, not only in Nigeria or the United States ofAmerica, but through out the World (Okedare, 2000). The World Health Organisation (1971) defined Family Planning as the practice that helps individuals or couples to attain certain objectives such as avoiding unwanted pregnancies, bring- ing about unwanted babies at the right time, regulating the interval between pregnancies, controlling...
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...contents…………………………………………………………… | 2 | Introduction………………………………………………………………… | 3 | Definition of Foetal Alcohol Syndrome (FAS)…………………………….. | 3 | Characteristics of FAS……………………………………………………… | 4 | Affect of FAS on babies……………………………………………………. | 5 | Affect of alcohol on the brain……………………………………………… | 6 | The role the South African context has played in FAS…………………….| 7 | Conclusion………………………………………………………………….. | 8 | REFERENCES | 9 | Appendix A…………………………………………………………………. | 11 | Appendix B…………………………………………………………………. | 12 | Appendix C…………………………………………………………………. | 13 | | | Introduction South Africa has the highest rate of Foetal Alcohol Syndrome in the world! The draft South African liquor bill released on Monday 6th February 2012 will prohibit the sale of alcohol to pregnant women if it is passed. It is the first time that the South African government has proposed legislation to assist controlling the alcohol intake of women. (“Liquor Surprise for Pregnant Women,” 2012) But is this enough to meaningfully diminish the consumption of alcohol by pregnant women in South Africa? Within this context the following questions will be addressed: What is Foetal Alcohol Syndrome? How is FAS characterised? How is a baby affected by Foetal Alcohol Syndrome? How does alcohol affect the brain? What kind of role has the South African context played in FAS? Definition of Foetal Alcohol Syndrome (FAS) The South...
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...CASE STUDIES ON ATTACHMENT By Dr. Mark Beischel CONTENTS Introduction Case 1 Secure vs. Insecure Attachment: the Story of the Boy and the Crow Case 2 Signs and Symptoms of the Insecurely Attached: the birth of a Giraffe Case 3 Continuous Lies: the Peanut Butter Boy Case 4 Curiosity and the Setting of Fires: Burn, Baby, Burn Case 5 Avoidant Attachment: Run for Your Life Case 6 Attachment and Security: a Death Row Tale Case 7 Brain Development and A ffect Regulation: Classroom Back Stabbing Case 8 Parenting at Night: “2 x 10” Tale Case 9 Disorganized Attachment: Confusion in the Kitchen Case 10 Eating Problems: the First Supper Case 11 Regulating Stimulation: Disneyland, Here We Come Case 12 Executive Function Deficits: the Paper Clip and Fire Tale Case 13 Inhibitory Control of Responses: Jelly, Jelly, All Over the Wall Case 14 It is All about Survival: Gang Pressure and destruction Case 15 Working Memory Deficits: the TV Thief Case 16 Ado lescent Brain Development: the Cell Phone Caper Case 17 Adolescent Identity and Escape Behavior: a Fantasy from the Wild, Wild West Case 18 Resilience and Temperament: No Free Drugs Case 19 Reasoning and Affect Regulation: the Orphan Card Case 20 Families Evolve Slowly: How Many Babies? Case 21 Changing the Meaning of a Stimulus: the “Dorky” shoes boy Case 22 Displacing the Rage: Slipping into Psychosis Case 23 Distract Yourself with Other Things: Playing with Mud Case 24 Paranoid Belief Systems: the Tree...
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...Cri du Chat Cri du chat syndrome is a rare genetic disorder which approximately affects 1 in 20,000 to 50,000 live births. The disease does not depend on ethnic backgrounds, but is most common in the case of women. The disorder gets its name from the typical cry of babies born with this syndrome. The baby sounds like a kitten, because of problems with the nervous system and larynx. The good news is that about 1/3 of kids recover by the age of 2. Negative aspects of this disease may be: * Feeding problems, because they can't suck and swallow well * Low weight at birth and poor evolution * Motor, cognitive, and speech delays * Behavioral problems such as aggression, hyperactivity, and repetitive movements * Uncommon facial traits that can change in time * What is Cri-du-Chat syndrome? The name of this syndrome is French for "cry of the cat," referring to the distinctive cry of children with this disorder. The cry is caused by abnormal larynx development, one of the many symptoms associated with this disorder. It usually becomes less noticeable as the baby gets older, making it difficult for doctors to diagnose cri-du-chat after age two. Cri-du-chat is caused by a deletion (the length of which may vary) on the short arm of chromosome 5. Multiple genes are missing as a result of this deletion, and each may contribute to the symptoms of the disorder. One of the deleted genes known to be involved is TERT (telomerase reverse transcriptase). This gene is...
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...housing affects a child’s overall well-being. Two of the main infectious diseases that affect child are meningitis and tuberculosis. ‘Studies have also found a direct link between childhood tuberculosis infection and overcrowding’ ODPM, The impact of overcrowding on health and education: a review of the evidence and literature, 2004. Findings: There are countless research papers that show how housing has an effect on a Childs health and well-being; throughout this discussion I will be focusing on how poor housing can affect a Childs physical health by living in overcrowded, damp and mould conditions. According to stanwell-smith there is direct link between overcrowded housing conditions and heightened risks of contracting meningitis. Bristol and Western Health found that children living in overcrowding conditions increases their chances of developing life threatening diseases such a meningitis, while the national child development study found that babies grow more slowly and have a greater tendency for abnormal growth. when they do not have enough space. Overcrowding can also lead to a stressful home environment, making basic everyday tasks from cooking to sleeping a challenge. Bristol and Western health authority also found a six-fold increase in the risk of contracting bacterial meningitis in overcrowded conditions, with another study by stanwell smith finding that children under five particularly vulnerable to contracting meningitis when living in overcrowded conditions...
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...into glucose (sugar) for energy The pancreas makes insulin (a hormone) to help glucose get into the cells of our body When someone has diabetes their body either doesn’t make any/enough or can’t use its own insulin as it should Glucose begins to build up in the blood Prevalence: WHO estimate in: 2000 = 177 million diabetic people 2025 = 300 million diabetic people = 9% global population IDF (international diabetes federation): 2 million diabetic people in UK with over 750,000 undiagnosed NICE: 650,000 women give birth in England & Wale each year and 2-5% (13,000-32,500) involves women with diabetes, of these: * 87.5% are Gestational Diabetes (GD) * 7.5% are Type 1 * 5% are Type 2 From 1997-2003 there was 74% rise in new cases in the UK with the West Midlands being one of the highest areas (News, 2009) Treatment: Aim: to maintain glycaemic control – regular monitoring is required Lifestyle: diet, exercise Medication – tablet or injection e.g. Insulin, rapid acting insulin analogues (Aspart, Lispro) and/or hypoglycaemic agents (Metformin and Glibenclamide) Diabetes health complications: Hypoglycaemia: Too much insulin; which can cause low blood sugar Symptoms: Paleness, shaking, hunger, sweating Specialist will advise what to do e.g. consume sugary soft drink Occasionally can cause loss of consciousness – an injection will be needed Diabetic Ketoacidosis (DKA)/Hyperglycaemia: A life-threatening complication. Near complete deficiency...
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...accompany FAS in the different stages of a child's life. "At birth, infants with intrauterine exposure to alcohol frequently have low birth rate; pre-term delivery; a small head circumference; and the characteristic facial features of the eyes, nose, and mouth" (Phelps, 1995, p. 204). Some of the facial abnormalities that are common of children with FAS are: microcephaly, small eye openings, broad nasal bridge, flattened mid-faces, thin upper lip, skin folds at the corners of the eyes, indistinct groove on the upper lip, and an abnormal smallness of the lower jaw (Wekselman, Spiering, Hetteberg, Kenner, & Flandermeyer, 1995; Phelps, 1995). These infants also display developmental delays, psychomotor retardation, and cognitive deficits. As a child with FAS progresses into preschool physical, cognitive and behavioral abnormalities are more noticeable. These children are not the average weight and height compared to the children at the same age level. A cognitive manifestation is another problem with children who have FAS. "Studies have found that preschoolers with FAS generally score in the mentally...
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...Explaining that, woman who come to her with cancer already looking for options is “hard”, because “a lot of the time the cancer has spread so much that pregnancies are not possible” and that there is a bigger threat, “death” (Linnemeier, 2015). The doctor explained a lot about the fertility options we researched in the paragraph above; how a lot of the treatments available are not the best protection. She went on to explain how some woman “chose to go through a pregnancies with cancer”, however, that is with “other cancers, not ovarian cancer” (Linnemeier, 2015). Ovarian cancer already makes it difficult to get pregnant and even if a woman did she would “most likely lose the baby”. Concluding that woman need to see an “OB-GYN early as fifteen” and begin tracking her “risk factor and symptomology” this would be the best way to try and catch the ovarian cancer early and allow for more chances of fertility (Appendix B). While the Interview with Beth Bohn, from Ovar’Coming, was more about educating the public and information on ovarian cancer. She said that Ovar’Coming is an organization that focuses on “educating the public, future health care member’s, and current medical members” (Appendix...
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