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Competitive Firms

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Submitted By sunikch
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As a result, even those firms with clear market dominance in one area—e.g., Nokia with handsets—are dependent on the innovation of complementary firms to maintain their lead-ership position. Hardware firms and software firms rely on each other to push technology forward. Even Apple and its relatively closed iOS depends upon thousands of application developers to continue to create desirable apps for end-users; those developers that create iPhone apps have bet on the iOS platform’s success and must rely on Apple to maintain and update their access to its operating system for ongoing development. In this system the in-terdependence is not limited to the transactional, supply-chain flow of typical goods and services, but is also based on the strategic exchange and integration of innovation among primary firms and their complementors to advance the platform (Tee and Gawer, 2009)

The Stack
In ICT industries, firm strategies within a platform ecosystem are complicated due to differ-ent technological layers—the “stack”—that must work together for the device to function. For smartphones, the bottom of the stack is the handset and the specialized components that deliver its functionality, including the CPU, graphics chip, cellular/wi-fi chips, Bluetooth, GPS, and camera. On top of the hardware is the operating system, which then has native ap-plications installed on it. With Internet access, smartphones also run online applications such as email, geo-aware mapping, search, productivity software, games, social networking, and more.

Apple’s lock-in is broader: Its seamless integration of proprietary hardware and software creates an overall user experience that is unique in its design, cohesiveness, and ease-of-use. In addi-tion, Apple took the early lead in media with iTunes for managing audio and more. The seemingly simple act of switching media players from iTunes to

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