...Converse Converse es una marca de zapatos que fue creadas en 1908 en el Norte de Boston por el Marquis Mills. Al principio se crearon para proteger el pie en los inviernos frios de Nueva Inglaterra. En ese entonces, solo costaban uno cinco dólares americanos y se convirtió en el zapato mas usado en los centros penitenciarios de los estados unidos. Pero para diferenciarse de la competencia, Marquis Mills decide empezar a fabricar zapatos deportivos. Esto lleva a la creación de la gama Converse All Star en 1917. Los zapatos de baloncesto harán de Converse una gran empresa con una fama insuperable En 1921 contrataron al jugador de baloncesto Chuck Taylor para promocionar la marca y ser la imagen de Converse All Star y lo será hasta su jubilación en 1968. En 1932, para agradecerle a Taylor su labor de agente comercial y por contribuir al éxito de la marca, su nombre empezó a aparecer en el logo que se encuentra en el tobillo de la zapatilla. Desde ese entonces, la marca no deja de crecer y en 1984 fue el principal esponsor de los juegos olímpicos de Los Angeles. También se le asocia la marca a varias personalidades del mundo del tenis y del baloncesto como Magic Mike. Desde esa época, se han vendido mas de 750millones de pares Tras varias decenias, Converse empezó a perder fama y notoriedad hasta que, en 2003, Nike decidio comprar la marca. Las converse son unas zapatillas clásicas que todo el mundo tiene en sus armarios y que nunca pasan de moda ya que siempre se están...
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...Davidson who designed their swoosh logo in 1971 for only $35. In 1972, Blue Ribbon Sports changed the name to Nike, named after the Greek Goddess of Victory. In 1980, Nike, Inc. had overtaken the athletic footwear market without any advertisements. Nike's reputation in the athletic footwear industry grew by the spreading of positive reviews by athletes and consumers. Nike has created a positive image that has stuck to this day, and Nike remains the first choice for many athletes and consumers around the world. For example, by 1988 Nike's revenues reached to $1,203,440,000. In 1990, Nike opened Nike Town, which was the first retail stores for all Nike products. Nike still continues to grow, for instance it has bought Cole-Haan, Hurley, and Converse. The company’s main goal is to design and develop a world-wide brand of high quality footwear, apparel, equipment, and accessory products. Nike is mostly known for their popular and wide variety of shoes. There are many competitors that Nike has, for instance some of them are Addidas, Reebok, and Under Armour. Nike is setup as a matrix organizational structure, meaning there are multiple lines of authority. For instance, Nike has at least two managers in a single store and each employee reports to a team manage who then relays all progress reports to the department manager. Team managers and employees make decisions that regard specification and production while all department managers’ focus on...
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...Long Term Financial Planning Name: Institution: Date: Goal setting will have benefits for Nike. It is a very important managerial role for this incorporation. One of the benefits of setting the objectives is that it will improve the profitability of Nike. According to the Chief Financial Officer, the incorporation is looking forward to achieving a high single digit growth in revenue. The growth in EPS is expected to be in the range of 15% to 17%. In addition, the incorporation aims at having a 25% return on investments. The incorporation has divided its goals in terms of quarters in a financial year. The goals in this case are maintaining the DPS at 25% to 35% of total expenditure. By setting these goals, Nike Incorporation will be in a position to attain the objectives. In the absence of goal setting the incorporation would not have estimated an attainment of such goals. This is because the goals would not have been there in the first place (Blair, 2010). The second importance of goal setting to Nike Incorporation will be the increase in efficiency. Nike will be able to increase its efficiency since it will be brought about by the need to increase its profitability. For this incorporation to achieve a high performance there will be a need to improve the way it operates. At this point, this incorporation wishes to enhance its global retail business. This is intended to improve the customer experience of the different groups and also promote the idea category in all major markets...
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...Coaches sign six figure deals with shoe companies, like Nike, Reebok, Converse, and the players are the ones wearing the shoes and jerseys, the coaches have on whatever they want. Even though just recently the NCAA Committee allowed athletes to get a job; between schoolwork, and practices, they don"t have enough time to find a job. Most of the kids come from poor backgrounds, and don"t have enough money to do normal college things, like going out to eat, going on a date, or out to the movies. People believe that paying college athletes will ruin the tradition and innocence of the game. However, people forget that Olympians get paid, and most of them are amateur athletes. "Gold medallists from the United States receive a minimum of $15,000 for their success (from the U.S. Olympic Committee and the national governing body of the winner's sport), USA Today, Final Ed." These Olympians can also capitalize on endorsement deals and other additional bonuses, most of which are illegal in college athletics. The innocence of the game is already in jeopardy, in a June 24th, 1996 issue of The NCAA News, " Studies indicate that 75 percent of underclassmen have received cash or gifts from an agent." That"s a pretty high number, three out of every four are involved in illegal activities involving agents, and 90 percent of projected first round draft picks have had contact with an agent, (Steve Wulf, Time pg. 94). If they received some compensation for the hard work, this corruption would gradually...
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...top athletes wore NIKE gear and had top coverage. 2. NIKE has the ability to offer its products and brands wherever the need is. According to the NIKE SWOT quality Assurance Solutions, NIKE doesn’t own its factories; it contracts factories in 40 countries all round the world. This strength allows NIKE freedom to move or open factories whenever and wherever needed which allows NIKE brands to be sold in nearly all countries around the world. 3. NIKE products and brands appeal to everyone. Their are five brands each having its own connection to customers as noted in the 2014 NIKE CR Report: NIKE, Convers, Hurley, Jordan, and NIKE Golf. For example, NIKE attracts the serious athlete who wants the latest and the best gear and accessories; Converse attracts the street casual wearer with its apparel and accessories; Hurley is surfing and youth lifestyle footwear, apparel and accessories, and Jordan is for the die-hard Jordan fan as Jordan has direct involvement in this brand and lastly NIKE Golf that designs and market golf equipment, balls, bags and accessories. 4. NIKE, Inc. is very well branded among consumers and has a strong marketing plan that increases bran familiarity. Each brand connects across age and gender lines. Weakness: 1. NIKE, Inc. relies heavily on the profits gained from footwear products and not from other...
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...Nike Corporate Team Case Executive Summary Nike has dominated the athletic apparel industry since its inception in 1964. Nike has been the industry leader for many decades and they still are finding new ways to grow. Through innovation and exceptional marketing Nike has become one of the best companies in the world. The history of Nike will help us understand how it became the successful company we know today. All companies are not without problems and competitive edges above the competition. The Analysis of Nike’s SWOT(strengths, weaknesses, opportunities, and threats) will help identify the the possibilities and weaknesses of Nike. The efficiency and effectiveness that is required of companies in this hyper competitive environment dictates whether a company succeeds or fails. Value chain analysis will exhibit the way Nike is always performing above the competition in its industry. Lastly, the discussion will talk about Nike's brand advertising and how the use of sports icons has increased their sales every year for over 30 years. History Nike has become one of the most well-known brands as of today. The way they have done business over the last fifty one years is why they have been so successful in their line of sports related products. Nike’s mission statement states “Bring inspiration and innovation to every athlete in the world”. Nike has been at the head of the pack all the way since the beginning. Nike was founded on January 25th, 1964. It was originally called Blue...
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...Nike READ THE ARTICLE BELOW ON NIKE. There must be few people in the world who are not aware of the athletic footwear company, Nike. Since 1972, it has earned billions of dollars in the USA and around the world, selling footwear and later other items of clothing. Now the brand has been extended1to watches and many other products. Nike’s success suggests2 that everybody loves Nike, but if you type the name into the search engine3 on your computer, you will find many sites protesting against Nike and calling for a boycott on Nike products. Most of these focus on the employment conditions4 in the factories where the footwear is made. . -\ How does a company react to organised5 negative publicity? What would you do? What has Nike done? Before you read on answer these questions: ■ What does Nike produce? ■ What do you associate6 with the 'brand7' Nike? ■ Why do some people not love Nike? The History of Nike The origins of the company grew from the University of Oregon in the United States. American universities are fiercely proud of8 their achievements9 on the sports held. Promising athletes10 can win 'sports scholarships11’ which fund12 their university education whilst1 they represent the university teams. Universities hire the best 3 sports coaches1 and build the best stadiums. 4 Extended: udvidet • zsuggests: antyder • 3search engine: søgem askine * 4empIoyment conditions: arbejdsforhold * 5organized: organiseret • 6associate:...
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...1. The macro-environmental factors that influence Nike’s strategy include culture, demographics, social issues, technological advances, economic situation, and political and regulatory environment. Culture is the shared meanings, beliefs, morals, values and customs of a group of people. In America, Nike has become an industry leader that influences our cultural practices. It is widely accepted as the premier retail brand by all age groups. Nike has done a great job of advertising to various generational cohorts and expanding its brand. Nike’s distinguishable products have become a household name on the global scale. Nike has to specifically consider the “country culture” of not only the countries where it sells product, but the cultures of the countries where the products are manufactured. Country culture attributes include behavior, dress, symbols, physical settings, ceremonies, language, and colors. Identifying and navigating some of the more subtle aspects is difficult but necessary for global firms. Demographics indicate the characteristics of human populations and segments, especially those used to identify consumer markets. Demographics include age, gender, race, and income. Nike uses marketing ads to target different segments of demographics. For example, Nike’s version of the toning shoe is designed to specifically appeal to women. Social issues influence consumer behavior around the world. Recently, there has been a heavy emphasis on thrift, health and wellness...
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...Nike, Inc. Where Nike has no limits, only goals Child Labor Activist 09/02/2015 Table of Contents I. Executive Summary ………………………………………………………….. 1 II. Introduction ………………………………………………………………....... 2 III. Roots ………………………………………………………………………….. 3 IV. Taking Care of Goals ………………………………………………………… 4 V. Labor Scandal ………………………………………………………………… 5 VI. Wages ………………………………………………………………………… 6 VII. Boiling Water ……………………………………………………………….... 7 VIII. The Stakeholders …………………………………………………………...... 10 IX. Conclusion ……………………………………………………………………. 11 I. Executive Summary Nike is a name brand known for its sports athletic gear. This report will examine the issues of Nike on a controversial dilemma in which Nike is ethically responsible for manufacturing its goods. Nike has been known to be a sponsor for the highest paid names in the sports industry. Michael Jordan and Tiger Woods are two of many that benefit from the Nike endorsements. Analytically speaking large corporations like Nike Inc. tend to contract a large portion of factories overseas to avoid the strict working regulations in the United States. These third world countries like Cambodia, Vietnam, Pakistan, China, Korea, and Taiwan provide access to readily abundant cheap labor. Nike believed investing in developing countries to manufacture their products which led them to their current multi-billion dollar success. The exploitation scandal of Nike’s success includes labor issues, under age child...
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...Running head: Nike Case Study Nike Case Study Fulton Spriggs Columbia Southern University Organizational Research and Theory Marie Gould Harper MBA-6001-14J Nike Case Study Nike are undergoing change, after initial difficulties adapting to a changing environment, a strategy of acquisition, combined with decentralisation was implemented, facilitating specialised focus on different product lines. However, there is still the potential to increase the overall level of efficiency within the companies design processes. One approach may be the development of an entrepreneurship, a model that supports innovation and development associated with entrepreneurial processes in large organisations (Cowles, 2013). Within this approach, not only would there be the division of the various researchers, there will also be placed in divisions with the aim of emulating small organisations where entrepreneurial stretch would be required. The aim of this is to increase original thought and innovation stimulated by their environment (Cowles, 2013). The organisation could also adopt a Blue Ocean Strategy. This the company would need to examine the current marketplace, and identify markets which are currently not served (Kim & Mauborgne, 2015), this may be geographical sectors, but can also be consumer sectors. By identifying new markets, the organisation could gain a first mover advantage, which is a significant source of differentiation...
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...Writing Task 1 Exercise 1.2 - p.24 2.) If the public education fails to improve the quality of instruction in both primary and secondary schools, then it is likely that it will lose additional students to private sector in the years ahead. Answer: Conditional 5.) it is strongly recommended that you have your house inspected for termite damage at the earliest possible opportunity. Answer: Advice 7.) If stem-cell research is restricted, then future cures will not materialize. If future cures do not materialize, then people will die permanently. Therefore, if stem-cell research is restricted, then people will die permanently. Answer: Hypothetical 10.) Five college student who were accused in sneaking into the Cincinnati Zoo and trying to ride the camels pleaded no contest to criminal trespass yesterday. The student scaled a fence to get into the zoo and then climbed another fence to get into the camel pit before security officials caught them, zoo officials said. Answer: Report 11.) Mortality rates for women undergoing early abortions, where the procedure is legal, appear to be as low as or lower than the rates for normal childbirth. Consequently, any interest of the state in protecting the woman from an inherently hazardous procedure, except when it would be equally dangerous for her to forgo it, has largely disappeared. Answer: Generalization 12.) The pace of reading, clearly, depends entirely upon the reader. He may read as slowly or as rapidly...
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...Cathy Buckland Nike MKTG305-1202A-05 Marketing Management Project Type: Unit 4 Individual Project April 15, 2012 Abstract To get the word out many companies have turned to television and actors and actress for advertising. Nike has made its way through many changes and it has been able to focus on its marketing mix through television ads as well as using billboards, and magazines. Nike Introduction Targeting the market is what every company faces in order to increase sales and in order to keep their company in business. Nike has proven to be able corner and stay one step ahead of the market even in a trying economy it uses athletes, actors and actresses to keep its company going. The brand in today’s market Nike currently has a 47% control of the market with its athletic shoes with sales in the U.S. at 3.7 billion dollars. Nike also targets the market in well over 100 countries which include Europe, and Asia Pacific. Since Nike is such a large producer of many different products its targeting market varies. Nike athletic shoes have been very popular with both the younger crowd as well as adults. Its products are designed with quality this along with the ability to use marketing strategies has continued to keep this company at the top of the list. Nike has used athletes such as Michael Jordan, and Lebron James to promote their products. The strategy allows for the consumers to wear products that they believe in because of the superstar wearing them...
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...Nike I2 ERP Implementation Failure Case Study February 9, 2014 Shafer Minnick Morgan Correll Jeff Harvey Nike stands as the World’s leading producer of Athletic Footwear, Apparel and Equipment. As of 2013 they held complete ownership or joint venture in the following companies: Nike Brand Cole Haan Converse Hurley International Umbro Athletic Wear Nike Golf Jordan Brand This is a rather long and somewhat surprising list to many, based on some of these brands are portrayed as competitors in the daily consumer market. Nike products are sold in over 170 countries worldwide through their network of 700 retails stores. They have 38,00 Nike employees worldwide, based in those retail store, or one of 65 administrative offices or 10 plus Sales Offices or showrooms worldwide. Nike products are manufactured through a contract manufacturing partnership consisting of 900 contract plants worldwide using over 1 million contract employees. These same plants are managed by their local ownership, but Nike spends significant time and money coaching these plants in the Nike sustainable manufacturing plan. The Nike Strategy The Nike Business strategy focuses on Innovation. First the “Innovation to Serve the Athlete”-meaning they desire to design and produce the best products for athlete safety and performance. They want to be the leaders in new and improved products to advance athletic performance. Secondly, “Innovation to Grow the Company”- Nike wants...
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...UNDERSTANDING CORPORATE REBRANDING: AN EVOLUTION THEORY PERSPECTIVE Alexander C. Tevi, M.Sc. Faculty (Marketing Communications) School of Media and Communication Pan-African University 3, Ahmed Onibudo St. Victoria Island Lagos Nigeria 00234 802 300 2328 alextevi@yahoo.com Olutayo Otubanjo, PhD Senior Lecturer (Marketing) Lagos Business School Pan-African University Km 22 Lekki Epe Expressway Ajah, Lagos, Nigeria. 00234 808 608 6816 totubanjo@lbs.edu.ng Electronic copy available at: http://ssrn.com/abstract=2197664 Abstract Purpose: This paper seeks to create an epistemologically grounded understanding of the causes and process of corporate rebranding via the lens of the theory of evolution by natural selection. Approach: A review of the factors that trigger corporate rebranding, as reported in academic literature, is made. Following the review, a case is made for the absence of an epistemologically grounded understanding of why firms rebrand. Consequently, the theory of evolution by natural selection is brought forward as a platform for the development of a new model that explicates the causes and process of corporate rebranding. Findings: A new model anchored on the theory of evolution by natural selection, and a new definition of corporate rebranding is advanced. Essentially, the model offers epistemologically grounded reasons for ascendancy of corporate rebranding in the environment. Limitations: This is a conceptual paper – meaning that the model suggested in this...
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...Research Goal The main goal of doing a project on AMBUSH MARKETING is to know that how it take advantage of situations which allow brands/products to get extra exposure at minimal cost. Research Objectives 1. To examine the unethical issues in the advertising industry. 2. Determine the need of Ambush Marketing. 3. To analyze the measures of Ambush Marketing. 4. To study whether Ambush Marketing is ethical or unethical. Research Questions 1. What are the measures to combat Ambush Marketing? 2. Is it ethical for a company to ambush an event? 3. Why do brands with excellent reputations get into this? Research Methodology The methodology of the study includes study of library references and latest literature on the various educational sites, and compilation of the secondary data and information obtained from various journals. My research methodology will be doctrinal as well as non-doctrinal in nature and therefore data will be collected from both primary and secondary sources. The method of research would be deductive as conclusion would be drawn after the analysis and interpretation of data collected ------------------------------------------------- CHAPTER 1 ------------------------------------------------- UNETHICAL PRACTICES IN ADVERTISING INDUSTRY The field of advertising is extremely broad and diverse. Advertising is a form of communication intended to persuade the viewers, readers or listeners to purchase or take some action upon...
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