In: Business and Management

Submitted By ballehyani
Words 12686
Pages 51
Ross et al.: Fundamentals of Corporate Finance, Sixth Edition, Alternate Edition

III. Valuation of Future Cash Flows

8. Stock Valuation

© The McGraw−Hill Companies, 2002



Stock Valuation


When the stock market closed on July 3, 2001, the common stock of McGrawHill, publisher of fine-quality college textbooks, was going for $67.40 per share. On that same day, stock in General Motors (GM), the world’s largest automaker, closed at $64.72, while eBay, the on-line auction company, closed at $69.16. Since the stock prices of these three companies were so similar, you might expect that the three companies would be offering similar dividends to their stockholders, but you would be wrong. In fact, GM’s annual dividend was $2.00 per share, McGraw-Hill’s was $0.98 per share, and eBay was paying no dividends at all! As we will see in this chapter, the dividends currently being paid are one of the primary factors we look at when attempting to value common stocks. However, it is obvious from looking at eBay that current dividends are not the end of the story, so this chapter explores dividends, stock values, and the connection between the two.


n our previous chapter, we introduced you to bonds and bond valuation. In this chapter, we turn to the other major source of financing for corporations, common and preferred stock. We first describe the cash flows associated with a share of stock and then go on to develop a very famous result, the dividend growth model. From there, we move on to examine various important features of common and preferred stock, focusing on shareholder rights. We close out the chapter with a discussion of how shares of stock are traded and how stock prices and other important information are reported in the financial press.

A share of common stock is more difficult to value in practice than…...

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