Free Essay

Easy Jet

In: People

Submitted By keshav12
Words 580
Pages 3
About easy jet is a British airline carrier based at London Luton Airport.[2] It is the largest airline of the United Kingdom, measured by number of passengers carried, operating domestic and international scheduled services on over 600 routes in 32 countries.[3][4] easyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.[5] As of 7 March 2013, it employs "over 8,000 people", based throughout Europe but mainly in the UK.[6] easyJet has seen rapid expansion since its establishment in 1995, having grown through a combination of acquisitions[7][8] and base openings fuelled by consumer demand for low-cost air travel. The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircraft,[9] mostly Airbus A319.[9] It has 23 bases across Europe, the largest being Gatwick.[10] In 2012, easyJet carried over 50 million passengers[11] and is the second-largest low-cost carrier in Europe, behind Ryanair.[12] easyJet was featured in the television series Airline broadcast on ITV which followed the airline's operations at London Luton and later at other bases.

Product – Easy Jet is a flight booking company located at London. The benefits of Easy Jet being online and on teletext means that they are providing better margins; this is where they are dedicated to customers digitally.
Place – Not solely online but majority of sales are online so Easy Jet will concentrate on this target market. Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. This is confirmed by Peppers and Rodgers in their Marketing concept. Peppers an advertising executive and Rogers a marketing scholar, their concepts addressed “one to one marketing”and how it concentrates on providing services or products to one customer at a time. This is by identifying and then meeting their individual needs. It then aims to repeat this many times with each customer, this is so consumers feel relationships are in place when perhaps they are forged.
Price – With Easy Jet being on the internet for such a long period it means it has cut out aspects such as “the post”, this is because tickets and boarding passes are now emailed to customers or printable online, therefore “cutting out the middle man”.
Promotion – Easy jet’s website is offered through search engines and travel/flight comparison websites, this is both advertising and selling their service. They also send members emails with promotional offers.
Physical Evidence – Although Easy Jet is based mainly online now, Easy Jet are still booked through travel agents or in the airport itself. Physically offline Easy Jet have recently in the previous few months been advertising in Sainsbury’s stores by staff (uniformed Easy Jet T-shirts), advertising there new partnership. Physical evidence online differs, they have aspects such as “security icon” and policies in place which gives consumers a sense of security when booking online.
People – On Easy Jet’s website they have sections, such as blogs, FAQ’s and a whole section dedicated to customer service to try and give consumers a sense that even though they are online they still have some form of contact to Easy Jet.
Process – As mentioned above Easy Jet integrates online and offline by having customer service in the airport and online.
The Article has been contributed by Miss Claire Shiels who is passionate about marketing and is currently Pursuing a Degree in Marketing.

Similar Documents

Free Essay

Easy Jet

...Easy Jet’s customer satisfaction According to easyjet.com2016, Easy Jet is Europe's leading airline, operating on over 600 routes in more than 30 countries. In 2015 Easy Jet flew over 60 million passengers. The main airports in Europe are London Luton, Gatwick, Naples, Venice, Basel and Geneva, followed by Stansted ( London), Charles De Gaulle (Paris), Lyon, Lisbon and Rome Fiumicino. Since its establishment in 1995, EasyJet was launched by Greek Cypriot businessman Sir Stelios Haji-Ioannou. Until October 1997, EasyJet were operated by GB. Airways and on 5th of November 2000EasyJet was floated on the London Stock Exchange. Corporate.easyjet.com2016 says that on 25th of October 2007 EasyJet purchased the entire share capital of GB Airways from the Bland Group with £ 103.5 million worth deal. The degree of satisfaction is provided by the goods or services of a company (Easy Jet) and is measured by the number of repeat customers.(businessdictionary.com2016) Customer satisfaction is important not just for a company like EasyJet, but for all the worldwide companies who want to expand and being a brand in any kind of business, either is a tourism business, IT business, etc. Clientheartbeat.com2016 gives six reasons why customer satisfaction is so important: It is a point of differentiation; It reduces customer churn; It increases customer lifetime value; It reduces negative word of mouth; It is cheaper to retain customers than acquire new ones; It is a leading......

Words: 295 - Pages: 2

Premium Essay

Easy Jet

...EasyJet Airline Company Limited: Strengths: * EasyJet is a leading provider of low budget, no frills air travel servicing many of the leading city destinations in the UK and across Europe, including Berlin, Amsterdam, Barcelona, and Prague. * They offer a high quality service at competitive prices and offer a number of features including ticketless travel, internet booking and assisted travel services. * They have a highly distinctive livery on their fleet of aircraft making them easily recognisable and distinguishing them from their competitors. * They have a user friendly website which fully discloses the price breakdown of the passengers planned travel. Offering a full breakdown of the price plan prevents any hidden charges when the customer confirms there booking. * EasyJet offers an online promotion alert which is e-mailed to existing customers and contact on the company’s database. * Recognised as a leading brand name in the UK travel industry. * As a market leader in an industry widely seen as a leading contributor to the green house effect and global warming, EasyJet actively embrace there environmental responsibilities and continue to keep these factors as a keep priority when developing their future strategies. * EasyJet operate a fast and efficient service with an average turnaround time of 30 minutes or below. This enables them to maintain a reliable and hassle free service to their passengers. Weaknesses: * Domestic air......

Words: 837 - Pages: 4

Premium Essay

Easy Jet

...EasyJet: Stelios idea and his implementation of easyJet is of having a customer-oriented highly-advertised low-cost airline. The key ideas that really worked for easyJet in there as follows: Business Model: 1. The ideology is to have the airline stay in the air most of the time. EasyJet keeps their airplanes in air almost two times more than the industry average. Their 2 planes are doing the job of 3 planes of other carriers. As a result they reduced some of their fixed and overhead costs. 2. The purpose of the airline was to transit customers from one place to the other without wasting money on customer frills. This saves the airline €14 per passenger. 3. The airline targeted only non-corporate customers who paid themselves for their trip. They removed the business class seats from their airlines and they marketed their airline accordingly with taglines like “Fly to Scotland for the price of a pair of jeans”. 4. They performed yield management to fill as many seats as possible at a demand varied price. The price was also varied upon the timing of the booking of the ticket, the earlier you book a ticket the better deal you get. They also levied heavy penalties to customers for change of plans at the last moment of their journey. 5. The airline encouraged Internet Sales and avoided travel agents and computer reservation system to reduce the operating and overhead costs of the airlines. About 60% of their sales came from internet Sales in October 1999. 6. Stelios...

Words: 591 - Pages: 3

Premium Essay

Easy Jet

...Easyjet is Europe’s leading airline. A budget airline formed in 1995, it has grown rapidly to become for the fourth largest carrier in Europe, serving over 75 destinations in Europe. Sales turnover was 1,488.0 million (1996) and sales growth of 17.9%. Easyjet currently employs over 4,500 employees. Some of the key reasons for its success include: Easyjet was particularly successful because it identified a niche in the market for low price short haul flights that would suit leisure and business customers. It was based on the premise that airline flights were price elastic, if you reduce the price, more people would fly. This was certainly the case for the airline. Easyjet made the choice in pursing a differentiation strategy. While, British Airways differentiated upwards during 1990’s - offering premium services (including lounges, best customer service, in-flight meals) which commanded premium prices. Easyjet differentiated downwards - taking out unnecessary services, just providing a basic A to B airline service with a smile, and thus offered flights at lower prices. Customers valued the lower prices, and the airline market expanded in the quantity of passengers as a result of this new product offering. Easyjet was particularly successful because it had tight reign on costs and overheads. It could make savings where other airlines could not. For example: i) Easyjet maximised the utilization of assets - with faster turnaround on flights ii) it only flew its aircraft......

Words: 451 - Pages: 2

Free Essay

Swot Easy Jet

...BIRD’S EYE VIEW SWOT Analysis of easyJet easyJet is Europe’s leading low fares airline. Formed in 1995 by Sir Stelios Haji-Ioannou, it has grown rapidly to become Europe’s fourth largest airline by passengers carried. Sir Stelios has credited easyJet’s success to two strategic imperatives. The first was “sweating the assets”, that is making sure that the planes were as full as possible and flying as much as possible. The second was a sophisticated yield management system which would set an infinite number of fares for a given flight, based on the demand and supply position for that flight. The prices for the seats fluctuated depending on the demand for them at a particular time. easyJet was the first LCC to start the sale of its airline tickets online. In 1999, Stelios was voted London Entrepreneur of the Year at the London Electricity Londoner of the Year Awards. In the same year, easyJet was voted «Best Low Cost Airline» by readers of Business Traveler magazine for the first time. easyJet was selected as a Business Superbrand by the Superbrand Council which recognizes companies with an outstanding brand name in November 1999. Other Superbrand companies include such globally-recognized names as Virgin, Coca-Cola and Manchester United. In December 1999, ‘Marketing’ magazine described the launch of easyJet as «one of the 100 great marketing moments of the 20th century». Stelios entered the Guinness Book of Records for being the world’s youngest international scheduled airline......

Words: 3111 - Pages: 13

Free Essay

Advertising

...Advertising for Results By G.F. Brown Advertising for Results Legal notice Advertising for Results is a work of fiction. Any resemblance between any people, things, places or entities in this book and actual people (living or dead), things, places, or entities, is purely coincidental. There is no connection whatsoever at all. In reading any part of this book, you agree to take no action against this book’s author or any party. You are completely and solely responsible for anything you do, and you will not attempt to link your actions to this book in any way. Advertising for Results is written for entertainment purposes only, so disregard everything in this book, including the so-called advice, recommendations, and statements that something will happen. No part of Advertising for Results may be sold by anyone except the author. You agree to never be compensated for it in any way. If you do not agree with all this, stop reading Advertising for Results now. All copyrights and trademarks belong to their respective owners. Copyright © 2003 by G.F. Brown from Richmond Heights. All rights are reserved. 2 Advertising for Results For my wife. 3 Advertising for Results “It is the dry and irksome labor of organizing precincts and getting out the voters that determines elections.” Abraham Lincoln 4 Advertising for Results Acknowledgments Thanking everyone would almost be a book in itself. It would fill lots of pages, and many excellent people would......

Words: 45800 - Pages: 184

Free Essay

Easy Rider

...Douglas Salayka Prof. Major Easy Rider Easy rider was a film I couldn’t understand. I have to say I didn't like it. I somewhat respect what the film did for the industry but still I cant full respect it for the scenes of them having sex at the graveyard. That was a bit to much for me. The movie starts out with a cocaine deal, The 2 main characters then wanted to use the money and jet. The scenes of them riding around on motorcycles used music from the time like Born to be wild. At that time it was very new to be using tracks like that in films. For that reason I give the movie bonus points because it did something nobody ever really did at the time. So the 2 men on the road trip find themselves in all sorts of trouble. The film actually used real drugs in the scenes that depicted them using cocaine and marijuana. To me that's crazy, but I know Dennis hopper had to do with this as he was a user at the time. I even read that Jack Nicholson actually came out and said it was real marijuana that he smoked. In class we touched upon why Jack Nicholson died but the other men didn't. I think we came to a consensus that it was just luck that they survived a bit longer but I still don't get that. The biggest thing I want to talk about is the drug tripping scene in the graveyard. Hopper didn't get permission or anything to film there and they were basically having sex on the tombstone of a dead child. If something like this happened now the media would be all over it saying how......

Words: 449 - Pages: 2

Free Essay

Ghjghjg

...Advertising is not evil. But it doesn’t belong here. If Wikipedia is useful to you, take one minute to keep it online and ad-free another year. Thank you. If we all gave $3, the fundraiser would be over within an hour. One-time Monthly* $3 $5 $10 $20 $30 $50 $100 Other $ Credit Card PayPal Amazon Problems donating? | Other ways to give | Frequently asked questions | By donating, you are agreeing to our donor privacy policy. The Wikimedia Foundation is a nonprofit, tax-exempt organization. *Recurring payments will be debited by the Wikimedia Foundation until you notify us to stop. We'll send you an email receipt for each payment, which will include a link to easy cancellation instructions. The Warlords From Wikipedia, the free encyclopedia Jump to: navigation, search This article is about the 2007 film. For the similarly-titled episode of Doctor Who, see The Crusade. The Warlords Warlords 2007 poster.jpg Theatrical release poster Traditional 投名狀 Simplified 投名状 Mandarin...

Words: 2577 - Pages: 11

Free Essay

Inception Scripts

...INCEPTION By Christopher Nolan SHOOTING SCRIPT FADE IN: DAWN. CRASHING SURF. The waves TOSS a BEARDED MAN onto wet sand. He lies there. A CHILD’S SHOUT makes him LIFT his head to see: a LITTLE BLONDE BOY crouching, back towards us, watching the tide eat a SANDCASTLE. A LITTLE BLONDE GIRL joins the boy. The Bearded Man tries to call them, but they RUN OFF, FACES UNSEEN. He COLLAPSES. The barrel of a rifle ROLLS the Bearded Man onto his back. A JAPANESE SECURITY GUARD looks down at him, then calls up the beach to a colleague leaning against a JEEP. Behind them is a cliff, and on top of that, a JAPANESE CASTLE. INT. ELEGANT DINING ROOM, JAPANESE CASTLE - LATER The Security Guard waits as an ATTENDANT speaks to an ELDERLY JAPANESE MAN sitting at the dining table, back to us. ATTENDANT (in Japanese) He was delirious. But he asked for you by name. And... (to the Security Guard) Show him. SECURITY GUARD (in Japanese) He was carrying nothing but this... He puts a HANDGUN on the table. The Elderly Man keeps eating. SECURITY GUARD ...and this. The Security Guard places a SMALL PEWTER CONE alongside the gun. The Elderly Man STOPS eating. Picks up the cone. ELDERLY JAPANESE MAN (in Japanese) Bring him here. And some food. INT. SAME - MOMENTS LATER The Elderly Man watches the Bearded Man WOLF down his food. He SLIDES the handgun down the table towards him. ELDERLY JAPANESE MAN (in English) Are you here to kill me? The Bearded Man glances up at him, then back to his food. 2. ...

Words: 28494 - Pages: 114

Free Essay

Culture

...Equity Research June 16, 2016 BSE Sensex: 26726 INDIA Aviation Flying high amid good times Reason for Report: Sector thematic and initiating coverage InterGlobe Aviation (Rs1,011 – BUY) Target price Rs1,268 SpiceJet (Rs66 – HOLD) Target price Rs64 Jet Airways (Rs561 – ADD) Target price Rs621 Research Analysts: Ansuman Deb ansuman.deb@icicisecurities.com +91 22 6637 7312 India’s aviation sector is set to undergo a strong growth period, which should benefit all the incumbent players, particularly on a benign crude price outlook. Our supply-demand model for domestic air traffic implies 14% growth in passengers as evidenced from firm aircraft orders and latest delivery schedules. With yield management becoming the singular strategy lever for Indian Low-Cost Carriers (LCCs), cost structures assume high importance and structural asymmetries will decide the competitive edge for the airlines. However, much of these asymmetries in cost structure are inherited from the fleet strategy adopted by various airlines, hence normally have a long-lasting impact on their balance sheets. High operating leverage proves fatal in a cyclical downturn where balance sheet strength is vital. At the comfort of hindsight, bulk orders have benefitted IndiGo with valuable incentives, which have given it the structural advantage of lower rentals, while single fleet focus and strong balance sheet have lent IndiGo asymmetrical advantages on maintenance costs, redelivery expenses and supplementary......

Words: 62927 - Pages: 252

Premium Essay

Operations Manangement

...VENKATAIAH OPERATION STRATEGY IN SERVICE: Jet Airways and Indigo. Both are India’s fastest-growing domestic market in aviation. OBJECTIVE AND STRATEGY: Jet Airways: Jet Airways objectives achieve consistent profitability, achieving healthy, long-term returns for the investors and providing its employees with an environment for excellence and growth. 1. Changes to its cost structure. 2. Factors affecting demand in international travel to and from India, including the general condition of the global economy. 3. Operational, financial, marketing and legal challenges (including compliance with foreign laws) that are different from those that we currently meeting. 4. Its ability to operate and manage in a cost effective manner, a larger operation. 5. Ability to secure a sufficient number of additional aircraft on favorable lease or purchase 6. Its ability to trained sufficient numbers of pilots, flight crew and engineers with international experience. In-flight services of Jet Airways: 1. Jet Screen offers a virtual feast of entertainment for the guests- from blockbuster movies to the latest music albums, from award-winning TV shows to the best games, experience a journey that redefines in-flight entertainment in every dimension. 2. Its in-flight meals are designed keeping in mind the varied guests. 3. Amazing comfort, efficient service and delicious meals are the 3 ingredients that make up the Jet Airways Premiere experience.......

Words: 1152 - Pages: 5

Premium Essay

Easy Jet and Ryanair; Pricing Strategies, Flying High with Low Prices

...Easy Jet and Ryanair; pricing strategies Flying high with low prices Introduction Easy jet and Ryanair and the two largest low cost airlines in Europe, they dominate the industry. They introduce low prices to entice customers; the earlier the customer’s book, the cheaper the price. By introducing these prices, Easy Jet and Ryanair have forced other airlines such as British Airways and Lufthansa to lower their prices. Both airlines have copied the American ‘South West airlines’ business model and introduced it to Europe. Easy Jet and Ryanair are able to provide the low prices by maintaining low costs. They cut costs in areas such as administration. With the online booking system, this saves them thousands of pounds every year. While cutting costs, the service given on board flights is not as good as the superior companies such as British Airways and Virgin Atlantic. It doesn’t have to be, as customers know that with the low prices comes low customer service. And for the cheap prices customers pay to fly with Easy Jet and Ryanair, they don’t mind. Ryanair Ryanair is the leading low cost airline in Europe. Founded in 1985 by the Ryan family they began with one flight and one aircraft flying between Waterford and Gatwick airport. Shortly after, they began flying regularly between Dublin airport and London Stanstead, competing with British Airways. ‘Carrying fewer than 700,000 passengers annually in its early years, the figures grew to 21.4 million......

Words: 1670 - Pages: 7

Free Essay

Merger of Jet & Air Sahara

...Jet airwaysMerger of Jet Airways & Air Sahara JET AIRWAYS INTRODUCTION Jet Airways (India) Ltd. is an airline based in Mumbai, India, operating domestic and international services. It operates over 330 daily flights to 50 destinations across the country and 6 overseas. Its main base is Chhatrapati Shivaji International Airport, Mumbai, with hubs at Indira Gandhi International Airport, Delhi, Anna International Airport, Chennai, Netaji Subhash Chandra Bose International Airport, Kolkata, Bangalore International Airport, Bangalore and Brussels Airport, Brussels According to the latest available figures, its share of India's domestic aviation market has increased to over 43% (up from less than 27% a few months ago), and this is still greater than any other Indian domestic operator's market share.[ HISTORY: Jet Airways was incorporated as an "air taxi" operator on 1 April 1992. It started commercial airline operations on 5 May 1993 with a fleet of 4 Boeing 737-300 aircraft. In January 1994 a change in the law enabled Jet Airways to apply for scheduled airline status, which was granted on 4 January 1995. It began international operations to Sri Lanka in March 2004. Plans to acquire rival Air Sahara, announced in January 2006, after some rough patches deal got through. The airline is owned by Tailwinds (owned by Naresh Goyal) (80%) and public shares (20%) and has 10,017 employees (at March 2007). Naresh Goyal, who already owned Jetair (Private) Limited (which provided...

Words: 2973 - Pages: 12

Free Essay

Aircraft Design

...The History of Aircraft design By: David Roberts Imagine yourself at Kitty Hawk, North Carolina. The year is 1903. You and your brother our about to make the first powered flight in history. The wind was right and you recorded a 59 second flight over a distance of 852 feet. You have just made history, in successfully flying the first powered aircraft. This is probably how the Wright brothers, Orville and Wilbur Wright felt that day. They successfully flew an airplane with a 75 horse power engine. I will be talking on how aircraft design and power plants have evolved since 1903. From the Wright brothers era, the golden age, to the jet era, to what we use today. It going to be an accelerating time so let's get started with the Wright Brothers. The Wright Brothers were known as the first people to achieve the first powered heavier than air flight. This was a huge accomplishment, but believe it or not, they were not the first to fly. According to Aviation 1890-1939 The Pioneering Years, "the Montgolfier Brothers were even earlier pioneers when they took to the sky in a hot air balloon over Paris in 1783. In 1853, in Yorkshire, England, an employee of Sir George Cayley, flew across a valley in the first, heavier than air glider (http://myweb.tiscali.co.uk/kenanderson/aviation/index.html)." These early pioneers helped pave the way for the Wright Brothers. The Wright Brothers started off as bike builders, and it wasn't till December of 1900, that the Wright......

Words: 3063 - Pages: 13

Free Essay

Cicardian Rythm

...I. Introduction The first time you will hear the word Circadian Rhythm, you will be dreary because you have no idea on what it is about, but because of my drastic intention I will gather more ideas about my topic. Doubtless, I am sure I will make it easier to work with it. One question was bothering me and makes me persevere on doing this Research Paper. “Is it entrainable or not?”, one question with different ideas and information’s sticking with it. No specific and particular reviews I need to provide about it, I just need to gather information by means of researching just to know if Circadian Rhythm is entrainable or not. Although the process is not easy, as people who have suffered from a jetlag, because the more time you did not sleep, the more you will suffer Circadian Rhythm. Sleep and waking, for instance, occur naturally to the beat of an internal pacemaker, which works on a cycle of about twenty-four-hours. My purpose on making and researching is to have broad ideas and I need to answer the question bothering me if it is entrainale or not. I need to defend my title against myself to be proudly to present it and defend it easily.In my title, I used the questioning type because I want to know if Circadian Rhythm is truly entrainable or not. Y abstract focuses on the summary of my entire research paper and what are my goals and objectives on making this research. In listing the methods and procedures, my goal is to give the reader......

Words: 2625 - Pages: 11