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Ecommerce and Consumer Behaviour

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Consumer Behaviour Mini Case

E-Commerce and Consumer Behaviour

Submitted By:

Aziz Ud Din Ahmed Jafri
Stu ID: 1002010261

E-Commerce and Consumer Behaviour
Electronic commerce involves buying and selling of products or services using electronic systems such as the Internet and other computer networks. It is also known by the names of e-commerce or e-business. The volume of buying and selling done by virtue of electronic means has increased tremendously with increasing Internet usage. Modern e-commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well. The purpose of this case is to relate E-commerce with consumer behaviour and see how the elements of consumer behaviour link up with e-commerce how companies are using consumer behaviour to expand their online market. Also the paper discusses how e-commerce company’s strategies are related and dependent on consumer behaviour.
Types of E-Commerce
E-commerce can be divided in to three major categories: 1. B2B 2. B2C 3. C2C
B2B e-commerce is business carried out over the internet between two businesses. For example businesses may sell to other businesses by means of their website. B2C e-commerce is selling of products and services over the internet to consumers. The difference between B2B and B2C is that B2B customers are other companies whereas B2C customers are individuals. The third category of e-commerce is consumer to consumer commerce. Here two individuals use the internet as a means to buy and sell products. This paper focuses on B2C and C2C e-commerce where individuals are the consumers.
History and Development of the Online Market
E-commerce became possible in 1991 when the internet was opened to the public. E-commerce has many advantages over "brick and...

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