...Literature Review There are many studies that have already looked into the factors that will affect consumers’ online buying behavior (Seda Yoldas, 2012; Adil Bashir, 2013). Previous researchers have examined the area of factors which affect and influence consumers to shop online. (Muhammad Umar Sultan and MD Nasir Uddin, 2011). This study reviews the previous studies done by researchers and highlights the main research question regarding to the elements affecting consumers’ online buying behavior. 2.1 Consumers online buying behavior Consumer online buying behavior refers to the attitudes, preferences, intentions, purchases, uses and decision made while purchasing goods and services through the Internet that will satisfy to meet their needs. In other words, consumer online buying behavior can also be defined as the behavior or attitude that consumer explores in the process of searching for goods and services, purchasing through online, evaluating and disposing the products or services that they expect will satisfy their requirements (Kuester, 2012). In addition, the behaviors of every consumer are different from consumers’ buying choices which are influenced by purchasing habits and choices that are turn tampered by psychological and social drivers that affect consumer purchasing decision. (Brassington, F. and Pettitt, S., 2000) The researcher highlighted that consumers behavior in decision making can hardly be defined as it is unpredictable. What can be done by the researchers...
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...Running head: ONLINE CONSUMER BEHAVIORS Exploring online consumer Behaviors John A. Smith & Jane L. Doe Liberty University Abstract Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both positive and negative that affect internet consumerism? By identifying these factors and variables, new strategies can be formulated and both consumer and supplier can gain knowledge and understanding of behaviors which exist. The purpose of this research paper is to integrate the varied research information together and draw coherent linkages to how consumer thoughts, attitudes and motivational behavior affect online buying, thus building a broader framework of analysis in which to build upon. Introduction The Internet has...
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...Running head: ONLINE CONSUMER BEHAVIORS Exploring online consumer Behaviors Liberty University Abstract Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both positive and negative that affect internet consumerism? By identifying these factors and variables, new strategies can be formulated and both consumer and supplier can gain knowledge and understanding of behaviors which exist. The purpose of this research paper is to integrate the varied research information together and draw coherent linkages to how consumer thoughts, attitudes and motivational behavior affect online buying, thus building a broader framework of analysis in which to build upon. Introduction The Internet has been accessible to the public for...
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...their influence on consumer’s online behaviors INTRODUCTION In this research the focus of study is to examine what are the behaviors of consumers and what factors influence them to behave in such way. The study basically revolves around social media usage. The growing trend of using technology has changed the behaviors of people and they are now spending more time on social media. The consumer behaviors may have significant effects on company’s sales and performances. Consumers are taking part in online communities and online pages formed by companies for rating and commenting about the products. Might be possible that this commenting or rating is the result of good or bad buying behavior of that customer. It is becoming important now for a sustainable position in market to have time to time updates in business process by examining customer’s feelings and emotions through social sites where customers are becoming active day by day through commenting, rating, reviews and discussions. Online buying is another behavior that has changed the traditional way of buying products. The trend of using social media for purchasing goods and expressing buying experience online is increasing day by day. The increasing no of online buyers indicates change in customer buying behavior. customers are now urging towards buying goods online for the sake of...
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...ANELINA YASENOVA BAEVA ONLINE CONSUMER BEHAVIOR WEB EXPERIENCE ELEMENTS IN ONLINE CLOTHING MARKET September 2011 MASTER THESIS IN MARKETING ONLINE CONSUMER BEHAVIOR Web Experience Elements in Online Clothing Market Student: Anelina Yasenova Baeva Supervisor: Professor Doctor Arnaldo Fernandes Matos Coelho September, 2011 ONLINE CONSUMER BEHAVIOR – Web Experience Elements in Online Clothing Market Abstract Online shopping in EU has been shown to be a good potential market. Clothing represents a high percent of the individuals shopping. Buying clothes online gives customers the opportunity to find a great variety of products, customers can review a wide selection of products and find special offers with the best deals online. However, the tangible and intangible problems of clothing online shopping still exist and the online store retailers lack the customer knowledge in some extent. Therefore, the intention of the thesis is to explore customer behavior when purchasing clothing online through investigating the factors that can affect online consumer`s attitudes, intention and actual consumers` behavior. The study investigates the main web - experience factors that customer takes into consideration when purchasing clothes online. Yet, the most important online elements are categorized in two main groups: customer - oriented factors and technology - oriented factors. The autor used quantitave research in term of survey to analyze the consumer`s attitutes towards the web...
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...Buying behavior with evolution of ecommerce in Fashion Industry Introduction At about 150 million Internet consumers, India now has the third biggest Internet population in the world, next to China (at 575M) and the US (at 275M). According to the Internet and Mobile Association of India (IAMAI), the total of Social Media users in Urban India reached 66 Million by June 2013 and is expected to cross 80 million users by mid-2014. This clearly demonstrates that India is growing fast and public is becoming habitual of using the Internet as the development of human society, the development in Interaction processes and Digital Convergence open up groundbreaking opportunities and challenges for Marketing. Subsequently, the Internet has moved fast...
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...towards Online Shopping I. Introduction Generally speaking the trend of e-commerce has been increased rapidly in the recent years with the development of internet and due to the easy accessibility of internet usage. Easy access to internet has driven consumers to shop online; online shopping is third most popular activity on the internet after email using and web browsing. Books, airline tickets/reservations, clothing/shoes videos/games and other electronic products are the most popular items purchased on the internet. Consumer’s attitude towards online shopping refers to their psychological state in terms of making purchases over the Internet. Online buying behavior process refers to the products purchased online. The process of online buying behavior consists of five steps and it is similar to traditional shopping behaviour. For instance, consumer recognize the need for buying some product (book), they refers to the internet to buy online and start to search for the information and look for all the alternatives and finally make a purchase which best fits to their needs. Before making final purchase consumers are attacked by several factors which limits or influence consumers for the final decision. The main theme of the study is to know the factors that influence the consumer’s attitudes and behaviors towards online and traditional shopping. Researchers will also focus on how consumers form such attitudes with the help of models and who are truly the online shoppers...
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...Impact of advertising on consumer buying behavior By S #. | Name | Reg #. | 1 | Muhammad Hasnain Abbas (Leader) | 23618 | 2 | Haris Memon | 19965 | 3 | Kamran Khan | 20911 | 4 | Zahida Lakhan | 22868 | 5 | Kabir Thakur | 24017 | 6 | Mushtaque Shayan | 24026 | A Project Report submitted in partial fulfillment of the requirements for the Course of Writing Research Reports to Miss Sania Usmani at the Iqra University, Main Campus Karachi, Pakistan. Dec 26, 2014 ACKNOWLEDGMENT This report is dedicated to our family, companions, and educators for their backing and support. Initially, we might want to thank Miss Sania Usmani for being a fabulous research supervisory. It implies a ton to us that she ventures up when we required her most and tackled the obligation of managing us in the privilege bearing. Moreover, she pushed us to consider unheard of options and tested us to look past what is directly before us. Without her we would not have possessed the capacity to finish this exploration. Thus and a lot of people more, we will be perpetually appreciative. ABSTRACT Advertising has made a great deal of chances for advertisers to associate with their customers and additionally advance their items successfully however not all their customers consider it to be of much vitality. People of Pakistan don’t get influenced by advertisement even if the product is advertised on TV by their favorite celebrity or actor. Advertisements are the source...
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...Lifestyle Affect Consumer Buying Behavior | Submitted ToMr. Md. Tamzidul IslamAssistant ProfessorBRAC Business SchoolBRAC University | Date : 12/01/2015 | Md. Sarower Mahabub: 13264022 Abu Bakar Siddik : 14164061 Yeasmin Ara : 13264030 Himadree Barua : 13264077 | Table of Contents Introduction: 2 Consumer Behavior: 3 Factors Affecting Consumer Behavior: 4 Objective of the Report: 5 Limitation: 5 Analysis Part: 6 Working Hour: 6 Monthly shopping frequency: 6 Impact of occupation on shopping: 7 Mode of Shopping: 7 Online shopping service using reason: 8 Super mall using reason: 9 Likert scale analysis: 9 Findings: 10 Recommendation: 10 Conclusion: 10 Introduction: In recent years there is a huge transformation in the consumer lifestyle, which has been influenced by the demographics, socio-cultural factors, psychographics, preferences, norms and behavior. Consumer per capital income of people has increased; rising disposable incomes continue to drive increased spending and to generate consumer demand for a wide range of new goods and services. The current generation does not mind paying extra for better facilities and ambience. However, with this notion of ‘perceived usefulness’ in a wider context supports how people nowadays are living in an era of quite hectic and busy working lifestyles, and thus it has become very difficult for most people to go shopping outside their homes, making shopping online a more useful...
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...PERCEIVED RISK AND THEIR INFLUENCES ON ONLINE SHOPPING Major Project Report Submitted for the partial fulfillment of the requirement for the award Of Master in Business Administration Submitted by: Under the Guidence Kamal Kumar Dr. Vibhuti Tripathi 2012MB35 School of Management Studies Motilal Nehru National Institute of Technology Allahabad – 211004 May, 2014 Introduction Online Shopping There are many factors that point toward the potential for rapid growth of online shopping in India. In terms of education, India annually produces 2 million college graduates including approximately 200,000 engineers and 300,000 technically qualified graduates. The government of India has been heavily promoting investment in the telecom sector in recent years with the number of telephones increasing from 55 million in 2003 to 621 million in 2010. During the same period, broadband subscribers grew from .2 million to 8.8 million. Penetration of the internet, however, is comparatively lower at 6.9 percent of the population in 2009 compared to the world average of 26.8 percent (Internet World Stats, 2010), pointing to growth potential in the Indian market. Electronic payment in India is also steadily increasing thanks to a large young population with growing disposable incomes. There is evidence that the current economic crisis encourages online shopping as more and more Indian shoppers are motivated to compare prices among retailers...
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...Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol 3, No.3 www.iiste.org Effective advertising and its influence on consumer buying behavior Zain-Ul-Abideen (Corresponding Author) Department of Management Sciences, Abbasia Campus, The Islamia University of Bahawalpur, Punjab, Pakistan. E-mail: zuabideen@gmail.com Salman Saleem Department of Business Administration, Federal Urdu University of Arts, Science & Technology, Islamabad, Pakistan. E-mail: salmankhan302@gmail.com Abstract Advertising is a form of communication intended to convince an audience (viewers, readers or listeners) to purchase or take some action upon products, information, or services etc. This paper investigates the relationship between independent variables which are environmental response and emotional response with attitudinal and behavioral aspect of consumer buying behavior, by tapping the responses of 200 respondents using telecommunication services from Rawalpindi, Islamabad, and Lahore (cities of Pakistan). The major findings of the study demonstrate an overall normal association between the variables but in-depth analysis found that emotional response of consumer purchase behavior is the variable that results into strong association with the consumer buying behavior. It is true that people purchase those brands with which they are emotionally attached. This study reports new evidences in the field of consumer buying behavior of consumers pertaining to the local markets of these cities...
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...Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) 5 Consumer Markets and Consumer Buyer Behavior marketChapter Preview You’ve studied how and use ers obtain, analyze, information to develop customer insights and assess marketing programs. In this chapter, we take a closer look at the most important element of the marketplace—customers. The aim of marketing is to affect how customers think and act. To affect the whats, whens, and hows of buyer behavior, marketers must first understand the whys. In this chapter, we look at final consumer buying influences and processes. In the next chapter, we’ll study the buyer behavior of business customers. You’ll see that understanding buyer behavior is an essential but very difficult task. To get a better sense of the importance of understanding consumer behavior, we begin by looking at GoPro. You may never have heard of GoPro, the small but fast-growing company that makes tiny, wearable HD video cameras. Yet few brands can match the avid enthusiasm and intense loyalty that GoPro has created in the hearts and minds of its customers. GoPro knows that, deep down, it offers customers much more than just durable little video cameras. More than that, it gives them a way to share action-charged moments and emotions with friends...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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