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Eu Designs

In: Business and Management

Submitted By christyw383
Words 498
Pages 2
EU Designs is a small company with two main offices; one in New York and the other in Hong Kong. The New York office deals with sales and customer relationships while the Hong Kong office deals with sourcing and product development. The company was set up by an Italian entrepreneur Roberto Berardi. Berardi’s philosophy on management differs greatly from more business like industries. Berardi dislikes strict control over his employees and likes the informal way the company is managed. He is not so much concerned with controlling costs or increasing efficiency. He truly wants his employees to enjoy their work. As the company continues to grow it will become harder to maintain this informal level of management.
EU Designs is facing several issues as it transitions form a small company to a medium size company. There needs to be a more formal level of management in the New York office and especially in the Hong Kong office which does not even have a formally assigned manager. The employees in Hong Kong are unhappy with two key issues. The first issue was divisions within their own company competing over resources. The second, and much bigger problem was poor communication between Hong Kong and New York. This extended further to include a lack of communication from New York on Customer’s wishes and inferior communication between suppliers, the two offices and the clients. If EU Designs is going to survive as a medium size company it needs to address these issues, but how?
The first thing EU designs should do is hire a manager for the Hong Kong office. Ideally they would be able to hire within their own company and assign the new position to somebody who is already well established in the company. This person would be responsible for overseeing the day to day operations of Hong Kong as well as establishing solid lines of communication with New York,...

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