Premium Essay

Philosophy and Design

In: Philosophy and Psychology

Submitted By whyteocean
Words 165744
Pages 663
Philosophy and Design

Pieter E. Vermaas • Peter Kroes Andrew Light • Steven A. Moore

Philosophy and Design
From Engineering to Architecture

Pieter E. Vermaas Delft University of Technology Delft the Netherlands Andrew Light University of Washington Seattle USA

Peter Kroes Delft University of Technology Delft the Netherlands Steven A. Moore University of Texas Austin USA

ISBN 978-1-4020-6590-3

e-ISBN 978-1-4020-6591-0

Library of Congress Control Number: 2007937486 © 2008 Springer Science + Business Media B.V. No part of this work may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, microfilming, recording or otherwise, without written permission from the Publisher, with the exception of any material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Printed on acid-free paper. 9 8 7 6 5 4 3 2 1


List of Contributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Design in Engineering and Architecture: Towards an Integrated Philosophical Understanding . . . . . . . . . . . . . . . . . Peter Kroes, Andrew Light, Steven A. Moore, and Pieter E. Vermaas Part I Engineering Design



Design, Use, and the Physical and Intentional Aspects of Technical Artifacts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Maarten Franssen Designing is the Construction of Use Plans . . . . . . . . . . . . . . . . . . . . . . . . . . Wybo Houkes The Designer Fallacy and Technological Imagination . . . . . . . . . . . . . . . . . Don Ihde Technological Design as an Evolutionary Process. . . . . . . . . . . . . . . . . . . . . Philip Brey Deciding on Ethical Issues in Engineering Design . . . . . . . . .

Similar Documents

Free Essay

Ralph Lauren Design Philosophy

...Over the past four decades Ralph Lauren has become synonymous with sophistication, class and taste. Whether it’s RALPH by Ralph Lauren, Polo Sport, Rugby or Ralph Lauren Home, his uber-preppy style is a mainstay for the brand. Ralph Lauren has transformed himself from a designer into a global brand, developing menswear, women’s, children’s, fragrance and home collections – becoming a household name throughout the world. The consumer knows what they’re getting when shopping the brand, making it reliable, and in turn creating devoted customers. The brand is selling a whole image lifestyle, relaying the sense of snobbiness without being flashy. Ralph Lauren is constantly creating classic style with a focus on the preppy look. The lines do not focus on trends, but rather longevity and timelessness. He has no need to reinvent the brand, but to continue maintaining and establishing it further. Ralph Lauren stays true to its heritage. It is perfectly fit for the equestrian and country club world, or those who want to be apart of it. The brand is completely romanticized in the fact that it taps into the American fantasy of sophistication. However, Ralph Lauren stands on its own, as it is accessible and applicable for daily life. This is apparent by just visiting the New York City flagship store, which is the former Rhinelander mansion. The four-floor mansion has been converted into a Ralph Lauren megastore that quintessentially transports its customers into the brands fantasy...

Words: 372 - Pages: 2

Free Essay

Ralph Lauren Design Philosophy

...Ralph Lauren was born by the name of Ralph Lipschitz in New York City on October 14, 1939. He grew up in Bronx, New York City. After high school, he took business classes at night school and worked in sales by day. While working for a tie company, he was inspired to begin designing his own neckwear, and in 1967 he went into business for himself, changing his last name to Lauren and marketing his unique line of ties under the name of Polo. From the inception of his brand, Lauren’s creations were characterized by a moneyed style that evoked the look of English aristocracy, as adapted by the sporty, East-Coast American elite. His first menswear line in 1968 featured classic tweed suits, and his first suits women’s wear line in 1971 continued his explorations of classic tailoring and good taste, but with a feminine twist. In 1972 Lauren debuted what would become his signature piece: the mesh sport shirt, available in a variety of colours and featuring his trademark emblem of the most aristocratic of athletes, the polo player. The Ralph Lauren style became a nationwide phenomenon after he dressed the male actors in the 1974 film adaptation of The Great Gatsby in clothing from his current line. The film's evocation of the lost, elegant era of F. Scott Fitzgerald provided a perfect vehicle for Lauren's classic, sometimes nostalgic, vision. The designer received further attention when he created the clothing for Annie Hall (1977), in which Woody Allen sported traditional oxford button-down...

Words: 434 - Pages: 2

Premium Essay

Design, Thinking and Innovation at Apple

...1. Executive Summary Apple as one of the most famous and successful corporations and brands in the world can attribute its past success to Steve Jobs and their employees. The whole organisation understands the companies (mainly Steve Jobs) vision and philosophy. In Apple, employees think that they can change the world and bring completely new values to the customers by design and innovation. They not only want to deliver these new values in a simple way, but also want to provide the customers with functionalities and features they need and that are competitive. Apple is capable of applying simplicity to the design and innovation of their products and at the same time considering customers' needs. While living this vision and philosophy, Apple does things different as compared to its competitors. Apple is going its own way and sets own industry standards and norms. Apple does not want to be an imitator but rather an innovator, with products and services that mean something special to their customers. The above described vision and philosophy is applied across the whole Apple organisation and all employees understand what Apple wants to stand for. Apple employees are dedicated and take on and fulfill their responsibilities accordingly. The question on hand is; Can Apple keep up its good performance and reputation after Steve Jobs' dead in 2011?   2. Introduction In the following sections, I will highlight some issues and threads that Apple will be facing with its...

Words: 1387 - Pages: 6

Free Essay

The Japanese Invasion: Yohji Yamamoto and Issey Miyake

...a feminine body. And for centuries, Western fashion has resolutely inclined towards a more structured and tailored kind of silhouette, which exalted the virtues of sexuality, glamour and status—the backbone of the European haute couture design. Western female clothes have historically been designed to exemplify the contours of the body. While 1980s was majorly characterized by everything glitzy and glamour – with people earning big money and spending conspicuously, the era saw a emergence of a new generation of young Japanese designers whose designs exemplified the ideology of “anti-fashion” and some of these designers were Issey Miyake and Yohji Yamamoto. The purpose of this essay is to see how Miyake and Yohji’s emergence and their unconventional design philosophy, silhouettes they created and techniques they have adopted, have called forth a new interpretation of the existing regulations and norms of clothing and fashion; and how women should be perceived and represented. To see how the representation and perception of the feminine body and western fashion had been drastically changed since the emergence of Japanese design in 1980s, it is important to compare and contrast both Miyake and Yamamoto’s work, in terms of how their philosophy has brought upon this new change. It was evident that both Miyake and Yamamoto were generally all about challenging everything that were...

Words: 1271 - Pages: 6

Free Essay

Arts/125 Architect Profile

...that the building structurally sound, which requires an enormous amount of mathematical and scientific knowledge. The purpose of this paper is to discuss a well-known architect profile. I will cover Frank Lloyd Wright biographical information and his artistic influences. I will also discuss Wright architecture design and his philosophy of design. Biographical Information and Artistic Influences Frank Lloyd Wright was born on June 8, 1867. He majored in civil engineering at the University of Wisconsin. Wright was influenced by many that aided him to develop different design. This would later altered architecture for many years to come. William Gannett and Louis Sullivan were both major influences in Wrights life. A mixture of Gannett and Sullivan skills gave Wright a distinctive design, which incorporated elevated sloped rooftops, many windows, thin smokestacks, and organic architecture. Architecture Design Wright is one of the most influential and well-known architect in American history. Wright created over 1,000 structures, which includes his innovative design of the Prairie, Robie, and the Usonian house. Wright became famous for the technique and design of the Prairie house. Wright groundbreaking residential style of architecture has made him the most influential and renowned architect. The Robie house was built in 1908 and it was Wright best example of the Prairie style construction. This style of construction became famous when a young inventor asked Wright...

Words: 560 - Pages: 3

Premium Essay

Impact of Brand Identity of Horlicks in Consumers' Purchase Intention

...Course Title: Thesis Paper A Research Paper on “How brand elements influence the consumers’ purchase intention of a brand: A study on Horlicks and GlaxoSmithKline” Prof. Dr. Md. Masudur Rahman Professor Department of Marketing University of Dhaka Prof. Dr. Md. Masudur Rahman Professor Department of Marketing University of Dhaka Prepared For: Anisur Rahman ChowdhuryRoll-117, Section A18th batchDepartment of MarketingUniversity of Dhaka | Prepared By: Submission Date: 31 March, 2016 Letter of Transmittal March 30, 2016 Prof. Dr. Masudur Rahman Professor Department of Marketing University of Dhaka Subject: A Research Paper on “How brand elements influence the consumers’ purchase intention of a brand: A study on Horlicks and GlaxoSmithKline” Dear Sir, This is an immense pleasure to submit my thesis paper on A Research Paper on “How brand elements influence the consumers’ purchase intention of a brand: A study on Horlicks and GlaxoSmithKline” as a partial fulfillment of BBA program. I hope this paper is informative and comprehensive as per your instruction. Here, I have worked with the consumer of “Horlicks” and tried to analyze their feedback to find out the impact of brand elements of “Horlicks & GlaxoSmithKline” on their purchase intention of Horlicks. Now, I am very grateful to you for your valuable supervision, precious time, effort and support throughout...

Words: 12925 - Pages: 52

Premium Essay

Comparing Otl Aicher and Erik Spiekermann

...Otl Aicher and Erik Spiekermann: both German designers with differing philosophies and approaches to making work, have come to leave a lasting mark in the history of graphic design. Although both work through the well-known international design principle of many European graphic designers, the two use the grid systems differently to take on designs. Through the comparison of their works, philosophy, and their lasting legacies that they’ve left for the future, a better understanding of Spiekermann’s being the more accomplished designer will be achieved. First and foremost, Erik Spiekermann is known in the design world as an extremely accomplished typographer who pioneered through the 90s into the new age of type designed for the mobile screen. His most notable typefaces out of the 471 he designed are Nokia sans, Berliner Grotesk, Officina, and most importantly Meta. Coined as the “Helvetica of the 90’s” the nickname in itself speaks as a backhanded compliment of being the glass goblet typeface that spoke levels of versatility and sophistication. Although a ¬designer of the time can really only understand the tag of it being a 90’s typeface, it’s a different case in Europe. In fact, like Helvetica is used repeatedly in the United States, FF Meta is used throughout Germany in the same fashion. Originally designed for the German post office with 28 different weights (FF Meta – Desktop Font), Spiekermann designed this typeface with Helvetica being the complete antithesis in mind...

Words: 2066 - Pages: 9

Free Essay

Removing Subjectivity

...Wittgenstein, Carnap and Modernist Architecture. Peter Morton 1. Introduction In this paper I want to address the coincidence of two powerful cultural forces of the early 20th century: modernist design in architecture and the philosophy of logical empiricism. This coincidence is most dramatically represented in the connection between two groups, who have each had powerful cultural influence in this century: The Bauhaus (1919 - 1933: Weimar, Dessau, Berlin, Chicago) The “Vienna Circle” (1922 - 1938: Vienna, Amsterdam. The former became the premier school of modernist design, and contained as faculty many of the most influential artists, designers and architects of the century. The Vienna Circle was a group consisting mostly of non-philosophers, who met weekly for discussion of philosophical issues. These informal meetings brought about the birth of logical empiricism, a movement which set the agenda for philosophy in America after the second world war. Herbert Feigl, Otto Neurath and Rudolph Carnap, central participants in the Vienna Circle, gave public lectures at the Bauhaus beginning in summer of 1929, when the Bauhaus was in Dessau under the leadership in Hannes Meyer. Their influence was sufficiently strong that logical empiricist philosophy became part of the standard curriculum of the school. A second very clear connection between modernist architecture and logical empiricism is the work of Ludwig Wittgenstein. Although Wittgenstein...

Words: 3702 - Pages: 15

Free Essay

An Argument for Design

...Intelligent Design October 27, 2013 Take a moment to think about the world around you and all of its beauty. From the ever flowing Mississippi River, to the ledges of the mighty Grand Canyon, or even to the peak of Mt. Fuji there is an immense amount of things on this Earth that are so incredible it is hard to believe science and chance created these magnificent things. So what is the best explanation for these occurrences? I believe that these occurrences scream of an intelligent designer which also leads us to the existence of God. First I must explain what an argument for design is and then we will look at Paley’s Watchmaker Theory to give us better insight on this argument. Then I will point to Betty and Cordell’s argument that the things of our universe lead us to a belief in God (intelligent designer) and that the Big Bang theory is not the best explanation alone for the existence of God, and that a multiverse is not the best explanation for the existences in our universe. Design arguments most often try to explain the existence of God by pointing to various occurrences and objects within our world and universe that lead us to believe that there is an intelligent designer. According to the Internet Encyclopedia of Philosophy, design arguments usually consist of three premises. One is a premise that asserts that the material universe exhibits some verifiable property (F); Two is a premise that asserts that (F) is persuasive evidence of intelligent design or purpose;...

Words: 1800 - Pages: 8

Premium Essay

Writing a Philosophy of Education: Pragmatism


Words: 3546 - Pages: 15

Premium Essay

Curriculum Philospohy

...Running head: CURRICULUM PHILOSOPHY Curriculum Philosophy Scott C. Hellman Grand Canyon University EDA 560 January 27, 2010 Curriculum Philosophy Introduction It is the school leader that develops a curriculum that is then applied to school surroundings. Curriculum philosophy becomes the force that moves the school closer to its goals. This paper will examine the curriculum philosophy of the author and how this philosophy will have an affect on how curriculum is planned in a school surrounding. The paper will then conclude with a comparison of the philosophy stated by the author compares to the philosophy that is currently in place at Cody High School. Outline how your philosophy will guide the curriculum goals and design and describe the resulting curriculum planning process. “Philosophy is defined as a search for the wisdom of life besides an attempt to understand the universe as a whole” (Yusof, 2008, p. 1). All members of the school district including: administrators, teachers, and all stakeholders must work together as a unit to assess state standards and benchmarks for each class to properly design a curriculum that will teach students the necessary information and skills to become responsible citizens of society. Yusof quotes Horton & Hanes (1993): The goal should be to help the individual realize choice is a key element in developing a life of personal growth. Lifelong learning is also a possibility when choices are realizes [sic]...

Words: 1160 - Pages: 5

Premium Essay

Descriptive Research Method

...a good research should generally consist of valid and justified research philosophy, research approach, research strategy, research design and data...

Words: 3022 - Pages: 13

Premium Essay

Naoto Fukasawa: an Industrial Designer

...NAOTO FUKASAWA: An Industrial Designer Prepared by Rachelle Angelica Oh Design Formation DSGN 1200 – Design Explorations II Langara College 100 West 49th Avenue, Vancouver, BC Canada V5Y 2Z6 BIOGRAPHY Naoto Fukasawa, a Yamanashi Prefecture Japanese-born industrial designer in 1956, began his life as an emerging designer during his first year at Tama Art University, Tokyo in the late 70s. “People who make others happy through industrial products.” A phrase Fukasawa found in a textbook clearly defined his career. Having graduated from Tokyo’s Tama Art University in 1980 majoring in art and 3D-design, Naoto then moved onto designing for Seiko Epson. There, he designed several products that involved micro-technology such as wristwatches, wrist-televisions, and mini-printers. After which, he went to move on and join ID Two in 1989 at San Francisco, United States. He designed and worked on numerous Silicon Valley computing and electronics and related products. He also involved himself in Apple’s design language and concept. Fukasawa returned to Japan to head IDEO’s Tokyo office and be a design consultant to major companies in Japan. He also began conducting a series of workshops for young designers called “Without Thought”. There, Fukasawa focused on the idea “is that people think that design is something that appeals to their emotions, but in fact people are linked to things every day in their environments, unconsciously, without even being aware of it. This...

Words: 1755 - Pages: 8

Free Essay


...Faculty of Design Module Name: Programme Name Programme No. Assignment Title Project Objectives Assignment Brief 2012-2013 Culture & History 1: Product Design Masters (QF Level 4) BA (Hons) in Product Design DS 125 103 Module no Year 1 – Sem. 1 Total Hours: 42 DPD4120 No. of weeks: 14 Hours per week: 3 This project is designed to assess your ability to: - interpret the key issues of product design from different perspectives, including social, economic and technological, through rigorous explorations on selected product design masters. - critically review contemporary product design in the professional context. relate key aspects of the design masters’ design philosophies to design artefacts. Brief This assignment allows you to demonstrate your understanding of the design philosophies of the product design masters and apply critiques across theoretical and practical work. In this assignment you will be required to:      research into one current or past product design master; relate key aspects of the design masters’ design philosophies to design artifact; interpret the key issues of product design from different perspectives, including social, economic and technological; critically review their contributions and effect to contemporary product design; and write an essay with a minimum of 1,500 words based on your findings. Deliverables 1,500 word essay in hard copy plus a soft copy in MS Word format uploaded into MOODLES. (MLO 2, 3, 4) 1. 2. 3. The essay...

Words: 786 - Pages: 4

Premium Essay

Coordinator Debate

...a representational (positivistic) and as an interactional (phenomenological) problem 16 The iconic example of a hammer What makes a hammer a hammer? Ein Ding / Thing? No, Zeug / ‘Equipment’ ”Equipment is a solicitation to act” 17 The door handle 18 An experiment! Vorhandenheit -> Zuhandenheit Present-at-hand -> Ready-to-hand 19 The origin of science Heidegger: Firstly and most of the time we are not scientists. Science only starts when the equipment breaks down. Consequence: Technology precedes science. Both historically and logically. Don Ihde: ”All science is technoscience” ”No instruments, no science” 20 Heidegger: Die Frage nach der Technik Another iconic contribution to the philosophy of technology. Most often as a punching bag. Many criticize Heidegger’s attempt to talk about the ”Technik” in singular. But when connected to Sein und Zeit, one can see that Heidegger is talking about a way to approach the world. Die Technik is the way in which our present-day epoch discloses the world. His thesis: Die Technik has replaced our previous relation to the world with a technological (Vorhandenheit / Present-at-hand) The world encounters us as Bestand (English: ”Reserve”). The river is water power to be harvested, people are human ressources and giraffes are assets in the Experience...

Words: 5229 - Pages: 21