...equipment, and programs that cater to mostly every demographic. Fun 4 Life Fitness will seek to have a competitive edge by providing customers with stellar customer service along with offering a variety of programs and equipment that is sure to develop a following for Fun 4 Life Fitness Center, LLC. Key Competitors The key competitors that have fitness centers in the Corpus Christi area are Gold’s Gym, Freedom Fitness of Corpus Christi, Corpus Christi Snap Fitness Center, and Corpus Christi Athletic Club. Gold’s Gym specializes in providing some of the best cardio and strength equipment to help people realize their goals. Some of their strengths include the programs they offer, their personal trainer staff, and most importantly, the Gold’s Gym brand name. They have built up a reputation for being one of the first innovative fitness centers. They have been around for more than 45 years. There are some weaknesses that exist for this particular Gold’s Gym. Weaknesses include complaints about the cleanliness of their facility and the brand name Gold’s Gym. Although Gold’s Gym is poplar and have a strong reputation, sometimes there are cases where a customer may have had a bad...
Words: 1349 - Pages: 6
...on a daily basis. Such as gyms like Curves, Planet Fitness, Gould’s Gym and many more. However all of these gyms have something in common and that is to promote healthier lifestyles for individuals. Strengths: * Team players who are there to help the member strive in their goal for a healthier lifestyle. * Has a well developed plan of action on how we intend to assist the community in a more beneficial way. * Well known fitness clubs allows for brand recognition. * Low affordable costs for yearly contracts or even just a month to month no contract memberships. This can attract more consumers (customers) who may not be looking for a pesky contract or those who do not want to feel tied down , to a long term commitment. * Sports amenities such as personal training. * Group classes such as Zumba, Yoga, Polities, food nutrition, and many other classes and groups. Weaknesses: * Lack of desire for member retention, only focusing on new member acquisition. * Lack of or poor customer service. * Lack of or poor cleanliness such as clubs are poorly maintained or taken care of. * Lack of thought and time management on how they intend on running the club. * Lack of thought put into how the members would feel or want when it came to certain programs in club. * Poor appearance of gym (old gyms) * Geographical location * Memberships are only limited to one of the clubs instead of only one of the gyms. * Only fit attractive people...
Words: 577 - Pages: 3
...“True enjoyment comes from activity of the mind and exercise of the body; the two are ever united.” (von Humboldt, n.d.). As the public becomes more health-conscious and the aging population places greater emphasis on remaining healthy and fit, the fitness industry is maintaining steady growth because of better dietary practices and a resurgence to play and become more active. It is no surprise the demand for gyms and health and fitness clubs will continue to rise. Therefore, my paper will cover the critical concepts as it relates to Bally Total Fitness Case Study. I will highlight Bally’s history, macro environment, SWOT analysis, corporate-level strategy, business-level strategy, and my recommendation for Bally Total Fitness. History, Development, and Growth Dave “Wild man” Wildman is said to be the founder of Bally Fitness, but it was Raymond T. (Ray) Moloney back in the early 1930’s who decided to create an affordable past time of pinball. Anyone could play pinball at the price of seven balls for one cent or 10 balls for a nickel. In January of 1932, Ray founded the popular past time while working under Lion Manufacturing in Chicago. The Ballyhoo pinball game was easy to make and very profitable. With the creation of the “Goofy,” the “Airway,” the “Rocket,” and the “Bumper” pinball machines, Bally Manufacturing, under Moloney’s leadership, took off. Bally Manufacturing headquarters remained in Chicago at the same address for almost 50 years. In 1936, Bally Manufacturing...
Words: 3211 - Pages: 13
...My company Change Your Life Fitness is a non-typical gym. Our goal at Change Your Life Fitness is to put fun back into fitness. Change Your Life Fitness has been formed to meet a specific need in an ever increasing competitive market. How is Change Your Life Fitness different? We offer a plethora of services, but you only pay a small fee for the services that you want to take advantage of. Our fitness center has no sign up fee(s) and only a ten dollar a month membership fee, which can be cancelled at any time. We offer nutritional assistance for the people that want to lose weight, we offer professional trainers for people that wish to increase muscle mass, we offer yogi for people that want to learn proper stretching and relaxation techniques, we offer different types of Jazzercise as well as Zumba. We offer child care services for single and working parents. Regardless of your fitness level you can find something at Change Your Life Fitness that will appeal to you. Our mission statement at Change Your Life Fitness is- “Change Your Life Fitness- We will help you achieve results that will change your life”. I want to make our fitness center someplace that has something for everyone. Fitness is such an important part in all of our lives, and I want Change Your Life Fitness to be part of that. I am aware that a mere ten dollar a month fee is not enough to get rich with. I plan on selling nutritional supplements, sports drinks, snacks as well as calorie correct prepared meals...
Words: 1796 - Pages: 8
...1119 Nelson Street, Vancouver, BC T6E 3H3 Phone: xxx-xxx-1024 Email: xxxxxx_k@hotmail.com January 27, 2013 Mr. James Weaver, Chief Executive Officer Gold's Gym International 125 E. John Carpenter FWY, Suite 1300 Irving, TX 75062, United States Dear Mr. James Weaver: BUSINESS INNOVATION PLAN FOR GOLD’S GYM Gold’s Gym International has been credited as one of the best performing companies in the fitness industry. The company has been able to cope well with changing trends, while remaining competitive. However, due to an increase in the number of fitness clubs, it is currently faced with a lot of competition. In response to this competition, Gold’s Gym International has opened new facilities in various locations, and has also renovated existing gyms to provide its members with cutting-edge equipment and a better environment. I believe that this is a critical time for you and for the company in order to continue to enjoy long-lasting success well into the future. On behalf of Sage Consultants, I have done some research and found various ways that the company can improve its performance through innovation and adapt to the changing market. Thank you in advance for taking the time to read this report. Sincerely, xxxxxxxxxxxxx Lead Consultant Current Situation Gold’s Gym International (Gold’s) is an international fitness company that was established by Joe Gold in 1965, and has evolved to become one of the largest in its industry. The company focuses...
Words: 2320 - Pages: 10
...health. In Can you be fat & healthy Jeffrey Kluger states that it is possible to healthy even though your weight is above 200 pounds and that the body mass index (BMI) which many people use to measure their health isn’t accurate at all. An example is Kelly Bliss, a 5 foot 2-inch woman who weighs nearly 200 pounds and her BMI is higher than 35. Despite her BMI is this high, she is a very active person “… Bliss never misses a day, walking 10 to 20 miles a week and teaching an aerobics class…”. In A weight in their shoulders explains that the difference between men and women when they’re at the gym. Chriss Moss explains how the training environment is in an old-school gym “You went to a gym and there was no carpet, no fancy machines, just rusting weights” where as the more modern gyms is a bit more “girly” “Even now, some of my old bodybuilder friends think of the new health club gyms as fluffy and feminine.” But most women aren’t Interested in building muscles but just keeping a fit figure. “Men are twice as...
Words: 747 - Pages: 3
...Courtney Albertson PHL/320 30 March 2015 Matthew Hazlett SWOT Analysis: Fitness Center Industry It today’s society, “going to the gym” has become a normal phrase heard around the world; however, the fitness center industry is not exactly in the spot light of today’s media and headline news. So, that sparks the interest of what makes the fitness center industry succeed, what are their strengths. What about the fitness center industry in the future; are there weaknesses that could ultimately cause them to fail as a whole? What about opportunities that could add to their success? Are there threats that lean on the shoulders of those managing such an industry? With all this curiosity, a SWOT analysis needed to be done. Are you curious about those results? Are you curious about the future of your gym? Industry Background The fitness center industry only came to light in the 1970s and 1980s with simple cardio (running), and aerobics. Though, in the early 2000s an enormous growth occurred in the industry; in the beginning of the decade there were 16,938 combined gyms and clubs, and by January 2008, there were 29,636 combined gyms and clubs (Franchise Help, 2015). This industry comes in many shapes and colors, so to speak; there are large name-brand franchises such as LA Fitness, 24 Hr. Fitness, and the YMCA, there are small local gyms that are ran by neighbors and friends of a small town, and of course the private, elite country clubs and spas (First Research: Mergent, 2015)...
Words: 1556 - Pages: 7
...BACKGROUND AND OVERVIEW Bally Total Fitness was created in 1996 with Lee Hillman as its first CEO. Bally traces its existence to the Health and Tennis Corporation, run by Dave Wildman. Wildman had begun to purchase ailing gyms and aggressively expanded and acquired several other brands as well. In the 1990s, as part of a diversification move, Bally Manufacturing, a gambling equipment company, decided to purchase Wildman’s collection of gyms and other brands. This diversification of brands created what was known as Bally Entertainment. Bally Total Fitness was then created in 1996 as the health club portion of Bally Entertainment. Lee Hillman started the company off in an unusual path, Mr. Hillman used a retrenchment strategy by selling off outlets, rationalizing Bally’s brand portfolio, and closing several clubs, which then returned the business to profitability. During Hillman’s course of leadership, Bally developed a very broad range of products and services, which increased revenues out of the company’s existing membership base and added profit to the bottom line. The company faced a triggering event when Bally’s CEO Lee Hillman stepped down suddenly in December of 2002. Bally’s chief operation officer at the time, Paul Toback, replaced Mr. Hillman and moved to the top of the company. Toback’s started as CEO explaining that he expected changes to the company to be “more evolutionary than revolutionary”. Under Hillman’s lead, Bally was operating essentially as two different...
Words: 1206 - Pages: 5
...absorbs more water than a regular towel. This is why Gladiator believes this product will be a success. People are becoming for health conscious and have been eating healthier and exercising more often. This is why Gladiator Tough believes now is the time to hit the market while it’s expanding. Gladiator Toughs marketing strategy will be the strength of creating brand and product awareness to a specialized market. Market Summary Even in the midst of the economic downturn, the fitness industry has maintained steady growth, with gym membership rates growing consistently and profit remaining solid. Demand for gyms health, and fitness clubs will continue to grow over the next five years. The reason for the growth is the general public is becoming more health conscious and the aging population places a greater emphasis on staying fit (http://www.ibisworld.com/industry/default.aspx?indid=1655). People who are fitness savvy will be found in gym facilities, marathons, runs, relays, sport recreations,...
Words: 1957 - Pages: 8
...FITNESS FIRST EXECUTIVE SUMMARY COMPANY SUMMARY- The fitness first center is a modern gym which is centrally located and can be easily accessible. Our fitness center is 10,000 square feet which is specially designed. The Fitness first center is located at center of the city in Dublin. The focus of Fitness first Center is to keep every customer get involved in the numerous activities and the services provided by the club. Fitness first center will provide fitness and health services which are high in quality and pocket friendly in cost. SERVICES- The Fitness first Center has the following activities and services: * volleyball * Table Tennis * Fitness center with protein supplement * badminton * Massage * cafe * spa Market Analysis Summary Dublin is the capital and most famous city. The population of Dublin is grown by 1.6% each year for the past five years. The actual population of Dublin is approximately 5,456,123.In general, the city population is increasing employment in the city's high-tech companies. This has attracted a type of professional that is the target customer for the Mountain Brook Fitness Center. 4.1 Market Segmentation The Mountain Brook Fitness Center will focus on the young urban professionals as its primary customer base. Market Analysis | | | 2002 | 2003 | 2004 | 2005 | 2006 | | Potential Customers | Growth | | | | | | CAGR | Young Professionals | 10% | 100,000 | 110,000 | 121,000 | 133,100 | 146,410...
Words: 260 - Pages: 2
...physically fit and healthy thereby enhancing a healthy lifestyle. Our gym will be smaller and less rowdy than some of the other gyms in the area. By so doing our target market which will be older working and retired adults can work out and exercise in a peaceful environment that is not as noisy and overcrowded as the average gym. Basic Fitness’s sustainable competitive advantage is that we are a smaller gym that will focus more on our customers and try to make them feel special and get to know them on a personal level thereby providing outstanding customer service. Furthermore, since we will be a smaller gym we will have adequate but not too much equipment so as to prevent overcrowding. Product At Basic Fitness, we intend to provide standard equipment for customers to use at our gyms. Our equipment includes treadmills, exercise bikes, benches, free weights and stretching mats. We try to provide equipment that is easy to use and not too sophisticated for the average adult and senior citizen to use. Placement For our location we would plan to use the old Aldi building on South Avenue in Worthington. We think this is a good location because there is a lot of traffic passing by while on their way to some of the bigger shopping complexes in Worthington. That location is very visible and doesn’t attract too much traffic that will inhibit customers from coming and going. It is easily accessible. Additionally the closest gym to that location is about 3 miles away so that will give us...
Words: 841 - Pages: 4
...Gym Survey Report Bangalore Vaibhav Sharma 10 Table of Contents Page No 1. Introduction.......................................................................................................... 1 2. About the Study....................................................................................................1 3. Aims and Objectives...........................................................................................1 4. Gender wise Distribution in Gyms.................................................................2 5. The Nutritional Supplements..........................................................................8 6. The Gym Trend..................................................................................................13 7. The Fitness Trainers........................................................................................15 7.1 Gym Index..................................................................................................................16 8. Interesting information gathered from the survey...............................19 9. Estimates of Sampling Errors.......................................................................19 10. References........................................................................................................20 Exhibits....................................................................................................................21 Gym Survey Report - Bangalore 2010 ii Appendix...
Words: 9258 - Pages: 38
...is organized: owner-operated clubs, franchised clubs, Design and management companies and health spas. We have some explanations about pricing, ways of sales, general operations and an analysis about the different trends within this industry. We In a second part, we have a deep presentation of Bally Total Fitness. We have information about its foundation, generated revenues, growing, current CEO (Paul Toback). We have a description of the process to sign in with Bally Total Fitness, how a typical club is organized. This part is about the strategic decisions of Bally Total Fitness about its marketing, accounting policies to attract clients. In a third part, we have a quick presentation of Bally Total Fitness’ competitors (YMCA, Gold’s Gym, 24 Hour Fitness and Curves International). We have crucial information about their histories, main leaders, policies, revenues and differences from Bally Total Fitness. Finally, there are some comparative financial tables about revenues evolution. This case offers a general view about strategies and positioning within a specific market. We can observe each brand evolution depending their strategic choices. 2. Segment the US Health Club industry (combining applications, clients and technology variables), select the most relevant segments and identify their respective Key...
Words: 2545 - Pages: 11
...from shareholders, complaining of financial misrepresentation. As a result, Bally Total Fitness faced a drop in their stock price, lawsuits from current shareholders, and a damaged repute. The following analysis will evaluate how the general external environment affects Bally Total Fitness, examine Bally Total Fitness’s current standing in the health club industry, options on how to rebuild its status in this industry, and solutions to implement for eliminating any skepticism among shareholders and increasing membership numbers. Macro–Environment Analysis Gym and exercise equipment manufacturers are constantly upgrading current models of exercise machines as well as developing innovative designs for new machinery. The new machinery supplies health clubs with the opportunity to introduce new ways to “get fit” and “get healthy”, a sociocultural trend that will soon be addressed. Aside from the cultural health trend, gym and exercise equipment manufacturers are provided with the opportunity to incorporate advanced technological developments in the creation of new machinery. New...
Words: 2172 - Pages: 9
...industry is growing at a remarkable rate in spite of the turbulent economy. According to a 2011 IBISWorld study, revenue for the health and fitness industry is expected to rise 2.6 percent each year to annual earnings of $28.2 billion by 2016. Combine that with growing concerns about obesity and associated health issues and there has never been a better time to own a fitness facility. Most gyms offer a variety of services to address the needs and convenience of the customers but UR UMUC Healthy Fitness Center will seek to differentiate itself from its competition by introducing a new business model that revolves around attracting young, affluent customers. We will provide outstanding service, invest heavily in the newest technology to enhance the client experience, keep the center spotlessly clean and well maintained, and enhance the aging facility with up-to-date equipment and innovative and imaginative programs. Porter’s Five Forces Analysis Buyer Power: Buyer power is high because customers have many different fitness products and facilities to choose from and typically choose a gym based on individualized needs. Customers can have a positive impact on the business. Attracting and retaining them will be the most important part of the new business strategy. Supplier Power: Supplier power is high since the fitness center will be changing its strategy to focus on elite clientele. Procuring only the best products available will be a key part of the new business strategy...
Words: 705 - Pages: 3
