...Health Care Marketing Analysis Shanita V. Brown HCS/539 May 27, 2013 Thomas Sloan Health Care Marketing Analysis “The health marketing mix is vital for a successful health promotion campaign (Pralea pg. 43).” In the health care system today, the marketing mix generally is based on the four P’s known as product, price, place and promotion. The product is concrete and solid products and services. The product is the actual physical item. Pricing is based on being able to price the products at a rate in which customers are willing to pay. This means being aware of supply and demand. Place which also means distribution. Placement is how the products are delivered to the customers. Promotion is the communication in which the hospital uses to bring a positive response from customers. The four P’s are vital in marketing of health care. The four P’s are what guarantees the hospital’s overall success. This can be proven by looking at the marketing mix of Piedmont Henry Hospital in McDonough, Georgia. Product As stated above, the product is the physical products and services in which the hospital provides. Products and services are important to hospital because should cater to the target customers. The product is considered the “platform” of the marketing plan, according to Pralea. Decisions about products and services in a health care facility may involve brand name, functionality, quality, safety, packaging, and repairs and support. Every hospital does not provide all services...
Words: 1280 - Pages: 6
...Health Care Spending Analysis Y Grand Canyon University: HCA-530 November 19, 2014 Health Care Spending Analysis Health care spending in the United States has been on a steady rise with no signs of slowing down. It is also the highest among developed countries in the world. Although Americans spend the most on health care, this does not translate into the best care available. Many developed countries outrank the U.S. in quality and access of care. Before the Affordable Care Act came along, many individuals and families would forgo purchasing insurance premiums due to the high costs and only utilize emergency rooms when in need of care. Health care reform ideally will address the millions who are without health insurance and provide a higher standard quality of care. The reform of the health insurance system aims to reduce national spending by making changes to the law to incentivize health care providers and organizations to reduce unnecessary spending and focus on increasing access to meet the new demand of the newly insured. Profit vs. Non-Profit Consider for a moment that the majority of health services spending is done by non-profits. These same non-profit organizations are now held to a higher standard, specifically, what exactly they are doing to serve the underserved in their local markets. Recent healthcare reform is a mixed blessing for non-profit and for profit hospitals. Over 30 million Americans previously uninsured Americans will now have the ability...
Words: 1085 - Pages: 5
...Health Care Marketing Analysis Planned Parenthood has a long history in the United States dating as far back as 1916. This company believes in the fundamental right of each individual to manage his or her fertility regardless of income, marital status, race, age, national origin, or sexual orientation. Planned Parenthood has been providing birth control to women in the United States since 1916 when Margaret Sanger opened the first birth control clinic in Brooklyn, New York (Planned Parenthood, n.d.). Planned Parenthood is often the only source of family planning for a large proportion of the women served. This organization provides care, testing, and treatments to a large part of the population including teenagers, men and women. There are many people who are against this organization but there are also many people who thoroughly support everything that Planned Parenthood stands for. Product Planned Parenthood offers many different services to women and men, for men they offer checkups for reproductive or sexual health problems, infertility screening and referral, routine physical exams, vasectomy, and prostate cancer screenings along with many more services. The products and services that are offered for women are much greater and include abortions, birth control, and morning after pill, pregnancy testing, prenatal care, infertility, general health care and screenings, and testing and treatment of sexually transmitted diseases (STDs), along with many more services. Pricing ...
Words: 1104 - Pages: 5
...Health Care Models Analysis Directions: Develop a hypothetical case requiring the treatment of a patient (for example, the patient has a virus, an allergy, or a chronic condition). Using this case, explain the process in which each model (medical, holistic, epidemiological triangle, and social) would provide treatment (considering underlying causes, symptoms, as well as personal, social, economic, and environmental factors). If a model can be explained using a labeled graphic, then that is acceptable as well. Hypothetical Case (basic details only): A patient is brought into the doctor’s office. He is a young boy 9 year old. He looks flushed and uncomfortable. The mother mentioned that he ate some ravioli out of a can the day before. She was scared for her boy because she thought he has something serious. The problem is that the boy suffers from the abdominal pain for almost 4 days. The pain was not severe at first but it progress which later bother the child and cause him leave school early. He has been vomiting and having watery stool. He has no appetite and unable to eat solid foods. He feels light headed and has been experiencing sharp abdominal pains. Patient seem to have a stomach virus. Medical Model: This model examines the physical process such as pathology, physiology, and the biochemistry of the body. Therefore, the doctor would begin by gathering demographics from the mother i.e. medical history, medication usage, and current symptoms. Then, order x-rays...
Words: 527 - Pages: 3
...The Health Care Plan under Kansas Department of Health and Environment provide with four different insurance. There are two major categories. Plan A and Plan C. Plan C is Health Savings Account (HSA) or Health Reimbursement Account (HRA) with high deductibles. The HealthCare Plan that the employee will purchase for it will be of Plan A BCBS with the monthly cost of $70.02 which include the cost of dental and basic vision. This plan is better than others because it possess normal risk and has an average deductible and coinsurance. As an employee I will be making $42000 per year and spending around $840.24 as a health expense. Being in my late 20’s I expect to have more visits to hospital than in the past years of my life. Under the influence of our assumption we predict our consumer behavior of moderate visits to physicians and are willing to spend less on health insurance. As a mother of two children and a husband, I would prefer to enroll for Plan A under Non Network Provider with BCBS because it gives maximum coverage to the family at a reasonable price. The Plan C has high deductible which will be costly for the family due to which we decide to purchase Plan A with BCBS because one of our child chronic problem. We assume that our child needs extensive care and we might be making more trips to the hospital than those of an average family. This assumption states that the risk is higher of spending more on hospital, so to mitigate the risk we will buy an expensive insurance...
Words: 325 - Pages: 2
...The current system limits the choice of doctors that people can choose from (Relman 34). The present healthcare system jeopardizes connections between doctors and patients (Gaffney 988). There are not any unrestricted decisions allowed to made when it comes to insurance providers (Gaffney 988). Every beginning of an enrollment period, people looking for low-cost premiums or switching occupations many times have to change providers and jeopardize severing current connections with insurance providers (Gaffney 988). Currently, some Americans are with limited insurance or are narrowed by insurance that reduces choices and severs established connections with doctors (Gaffney 987). It has been shown that for-profit health coverage obviously has...
Words: 264 - Pages: 2
...Health care settings have evolved so much when it comes to technology. Technology does help in providing a faster and better care for the patients from MRI to electronic medical records. My workplace had just adopted an electronic medication administration record (eMAR) with the plan of going paperless. I love the change because it prevents medication errors and accessibility of patient information. I do not have problems with the navigation or using of an eMAR because of my computer background. The people around me have issues especially those older nurses who do not like using computers. Back in May, the management informed us that we would go paperless in the future. We have been using an old kiosking system for ADLs, I&Os, VS, and restorative...
Words: 333 - Pages: 2
...CASE STUDY ANALYSIS UNIT 12 MODULE 64 Case Study Analysis Module 64- Health Care Legislation When government decided to pass the health care reform act, I have always supported this effort. I rank my response as a two within the parameters of “strongly in favor.” For years many people in American have suffered at the mercy of insurance companies using their power and authority to blindside and push the American people into a corner mentally, physically, and financially leaving them desperate and in need health care. I have always felt that it was the government’s duty to step in and regulate this matter in a way that would turn the tables on the negative tactics of the insurance industry and allow the American people to benefit from proper health care coverage for themselves and their families. The government has not only stepped in but has stepped in with aggression, even posing fines on citizens that do not purchase health coverage. Although I support the health care reform act, I am against the portion of the law that poses fines on people for not purchasing health care. I rank my response as a 6 within the parameters of “strongly oppose.” I fully understand the impact that uncovered citizen’s cause on the economy and tax payers. The penalty itself sends a message that speaks volumes and punishes people in ways that are not fair or just. According to povertyusa.gov, more than 46 million Americans live in poverty; American families were having a difficult time making ends...
Words: 797 - Pages: 4
...Analysis of Contemporary Health Care Issue Katy Sforza Grand Canyon University: HCA - 530 2-5-13 Analysis of Contemporary Health Care Issue National health care expenses in the United States have been on the rise more rapidly than the national financial system for countless years, however several United States citizens are still lacking adequate health care. Sadly, health care spending is only going to rise and many people in the United States may have to make complicated decisions involving health care and additional responsibilities in their everyday lives if we do not start to reform. By reforming, it is hoped that America will see an increase to high-quality, affordable health care for all. Not only are private sector insurances enduring challenges due to health care spending, but Medicaid and Medicare are also. The Health Care Reform Act is hoping to drive down the cost or at least maintain the cost of health care spending. The reform is hoping to offer a delivery system that works better for clinicians and provider organizations by reducing their administrative burdens and helping them collaborate to improve care. The achievement of this reform will hopefully lead to assessable development in outcomes of care, and in the general health of the American people. Profit/Non-profit Although the provision of health services is dominated by not-for-profit organizations, there are many for-profit organizations as well that are affected by health care spending...
Words: 851 - Pages: 4
...African American Health Care Analysis Cheryl Robinson Capella University CST5500 Multi-Cultural Issues in Health Care Crobinson82@capellauniversity.edu Dr. C Vaugh Abstract It is a cliché of health education that programs and interventions will be more effective when they are culturally appropriate for the populations they serve. In practice, however, the strategies used to achieve cultural appropriateness vary widely. This paper briefly describes African American history and how it relates to health care services. It explains the culture, value and belief of African American when it involves health promotion and disease prevention. Some major health concerns and barriers are noted within the black communities and population as well as way to promote health and disease prevention throughout the African American communities. History of African American population African Americans first arrived to the United States as a crew on a pirate ship in the year 1619. The American population saw these new immigrants as an opportunity and captured many of the six million African immigrants and sold them as slaves (Bennett, 1992 as cited in Edelman & Mandle, 2002). The African American community suffered through a history of slavery and discrimination which has led to their current health and wellness problems. Many of their current problems have been linked to the segregation and cruel treatment that they were subjected to in the past, but African Americans have...
Words: 2207 - Pages: 9
...U.S. Health Care Quality Analysis: Legislative History Following up to the 1999 release of the Institute of Medicine (IOM) report, To Err Is Human, in 2002 a Kaiser Family Foundation survey found that only about 5% of physicians considered medical errors as a primary healthcare concern.[1] Congress, however, did not share the physicians’ nonchalant attitude and gave the Agency for Healthcare Research and Quality (AHRQ) an estimated $50 million towards minimizing medical errors.[2] Senator James Jeffords (R-VT) of the 107th Congress introduced the Patient Safety and Quality Improvement Act (S.2590) to the Senate on June 4, 2002[3] attempting to improve the safety of patients and “…reduce the incidence of events that adversely effect patient safety.”[4] In 2003, President Bush signed into law the Medicare Prescription Drug Improvement and Modernization Act (P.L 108-173).[5] A section of this law authorized AHRQ to research effectiveness in treatments in order to set a guideline to improve the quality of care.[6] John Eisenberg helped build this program that generates summaries that can help provide health care providers with evidence-based practices that help improve quality of care delivered.[7] Realizing the importance of this research to quality of care, the president signed the Under the American Recovery and Reinvestment Act of 2009 (H.R. 1) into law on February 17, 2009, providing additional funding to continue effective research.[8] This helps to demonstrate the...
Words: 5588 - Pages: 23
...Team Based Health Care Delivery Oliver Solis Grand Canyon University Analysis of Contemporary Health Care Models HCA-515-0101 March 5, 2014 Team Based Health Care Delivery Introduction The paper that I will be presenting will discuss the latest model in health care delivery that was developed by researchers and medical professionals to come up to a better quality health service delivery to all. This is called the “Team based health care delivery” which simply defines as the collaboration between hospitals, physicians and other medical professionals that will work as a team to provide a quality and excellent care to the patient (American Hospital Association, “n.d.”, p. 2-8) Patients Case This case that I will be presenting is a case of a seventy year old man with hypertension that was admitted at the emergency room for CVA (Cerebro Vascular Accident). Upon arrival of the patient at the hospital ER stroke neurologist and the ER physician are the front liners that will see the patient. A nurse should be attending too to administer any medication and apply intravenous solution and of course take all the vital signs of the patient. .The patient must be evaluated within 45 minutes and the first 15 minutes is the most crucial in this case. Increased pressure in the brain should be monitored closely. Blood sugar is also a big factor and should not be neglected because it plays a special role too. Body temperature is another indicator that should not be forgotten to be...
Words: 1239 - Pages: 5
...Northeast Health Council, INC was established in 1993 to meet the primary healthcare needs of the residents of the Northeast through a not-for-profit community-responsible approach. A nonprofit analysis helps nonprofit executives and board members understand their organization’s underlying fiscal health and readiness for change and growth. The analysis is a critical tool for Northeast Health Council planning for program expansion, organizational restructuring and/or realignment, financial and fundraising challenges, new executive and board leadership, a new capital project, or acquisition or merger with another nonprofit organization (such as the local health clinic). The Northeast Health Council’s analysis helps its executives and board members to understand the underlying financial trends and characteristics of their organization, including revenue composition and growth, expense composition and trends, balance sheet composition, and key ratios. It helps to assess the alignment of the organization’s current financial structure with change; predict the impact of proposed changes on the organization’s future growth, sustainability, and survival; Use financial planning and management tools, such as annual/monthly cash flow projections, budgets of revenue and expenditures versus actual reports, to inform strategic decision making; establish benchmarks for program productivity, financial performance and organization-wide fiscal health. Additionally, the analysis is a powerful...
Words: 709 - Pages: 3
...The environment of the health care industry has been continuously advancing. It is moving from a business-to-business plan of action to a business-to-purchaser type of model; this implies we as the shopper or patient contain more control over our medicinal services choices than any time in recent memory. Different buyers are that as it may, don't completely appreciate the substantial costs identified with social insurance, and a few customers are not completely mindful or acquainted with the scope of choices accessible to them in light of their life cycle. Which this leads me to the subject of my paper, in this article I will talk about the changing scene of the health care industry in the method for movements occurring and the issues we are...
Words: 908 - Pages: 4
...to the wants and needs of our potential customers and, based on the knowledge we gain, educating our customers and offering them valued services that fulfill their needs when and where they need those services.” (Buckley, 2009) Marketing a healthcare entity has distinctive challenges that are not found in most organizations. The product is variable, there is not a true price−value exchange and the customer is not always a willing buyer. The healthcare industry is advancing in technology and increasing in competition every day. Patients have more choices than ever before. Providers need to market themselves to stand out from the competition and notify patients how they can offer the best possible care and experience. Today’s healthcare focus is on providing the best care but also on patient experience. The “4 P’s” product, price, place, and promotion are used to develop a marketing strategy that works. The four Ps Product, price, place and promotion are considered the four controllable variables used to define a marketing strategy. Product refers to the goods or services being offered. Price refers to what a consumer is willing to pay for the service. Place refers to not only location of where the services are offered but also the hours those services are available. Lastly, promotion refers to any way the services are advertised to the consumer. In this case the services being offered at the...
Words: 1118 - Pages: 5
