...Camellia Sinensis Tea originated 5,000 years ago and now has more than 3,000 different variations. Ever since it was originated, it has made a historical and a cultural significance in the world. All classes of tea derived from the same plant, Camellia Sinensis. Isn’t it surprising that teas with different flavor and aroma are made from the same leaf? As time passed, tea began to be drunk as something that satisfies thirst and as a table luxury. Tea also has many medical applications as Bencao Shiyi, a Chinese classical pharmaceutical book, has states, “Drinking tea for a long time will make one live long to stay in good shape without becoming too fat and too heavy.” It is said that tea was first discovered by the second emperor of China, Shen Nung. Legend has it that while boiling some drinking water, tea leaves blew into his pot. He found the flavor pleasant. He then experimented with the leaves and discovered that it has some medicinal properties. He acknowledged it gave one "vigor of body, contentment of mind, and determination of purpose." He began cultivating the plant for the benefit of his nation. In the early days tea was primarily used as medicine and was very bitter. It took three centuries for the drink to become popular in China. Due to its popularity during the Tang Dynasty it became taxed commodity. Preceding Ming Dynasty, tea was manufactured for strictly for import in China. It was not until the early 1600s that the Dutch introduced tea into Europe. Even...
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...people to understand what kind of food can help to keep body running well every day. This essay will explain how garlic and green tea can improve health. There are several means by which garlic leads to an improvement in health. First of all, it can be used to treat acne because of its antibiotic and blood cleansing properties (Natural Health Remedies 2008). Acne is very common among teenagers, lots of them develop acne. Companies always produce a variety of products like facial washes and creams to help treat acne, but the problem is that there are many reasons for acne, so garlic is certainly used to combine with other treatments (Natural Health Remedies 2008). Another mean by which garlic can benefit health is by preventing LDLs from being oxidised. LDL is one type of cholesterol. A recent study found that allicin of garlic is helpful to scavenge hydroxyl radicals (Natural Health Remedies 2008). According to Natural Health Remedies (2008), if there are problems of high cholesterol, just go ahead and eat some garlic. A third approach to improve health by garlic is to resist a number of bacteria. Natural Health Remedies (2008) state that 1% of the potency of penicillin that in garlic can keep away from several bacteria. Besides, garlic does not develop an antibiotic system for bacteria (Natural Health Remedies 2008). In short, garlic can be used to improve health by treating acne, preventing cholesterol and resisting bacteria. Green tea is another food which enables health to...
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...Marketing Communication 4 Tea Embassy & these tools 5 Marketing Mix 7 Analysis of Tea Embassy’s IMC 9 Tea Embassy and Advertising 10 Advertising Campaigns 11 Tea Ambassadors 11 Tea Categories and Advertisng 12 Analysis of the Advertising Used 14 Tea Ambassadors 14 Tea Categories 14 Recommendations 15 References 16 Introduction Tea Embassy is a US - based family owned business that brings the best tea from all around the world with over 200 premium, specialty, and loose leaf teas falling into 7 categories: black tea, green tea, Oolong Tea, White Tea, Rooibos Tea, Pu-erh Tea and Herbal Tisane. The business also includes supportive tea related products from tea ware to tea gifts and books. With one store in the US, and an online website that enables purchases from all around the country, the Tea Embassy has managed to create itself as a very successful and attractive business. With such large variety of a FMCG (tea choices), it may result in consumer confusion, or cautious due to lack of knowledge or price sensitive. However, the Tea Embassy overcome this by standing out and offering a pleasant buying experience, facilitate exploration to make consumers make the right decision and that their loyalty goes beyond price. A vision where young and old, male and female, black and white, citizen and foreigner all come together around tea. “Tea offers thousands of varieties and all comes from one plant. Tea calms the soul and...
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...REPORT ON GREEN TEA IIFT 2012-14 VIKUL TYAGI (46) MBA (IB) IIFT KOLKATA ABOUT TEA Tea is an evergreen plant that grows mainly in tropical and subtropical climates. Tea plants are propagated from seed and by cutting; it takes about 4 to 12 years for a tea plant to bear seed, and about three years before a new plant is ready for harvesting Fig. 1 Leaves of a tea plant In addition to a zone 8 climate or warmer, tea plants require at least 127 cm (50 inches) of rainfall a year and prefer acidic soil. Many high-quality tea plants are cultivated at elevations of up to 1,500 m (4,900 ft) above sea level: at these heights, the plants grow more slowly and acquire a better flavor. Only the top 1-2 inches of the mature plant are picked. These buds and leaves are called "flushes". A plant will grow a new flush every seven to 15 days during the growing season, and leaves that are slow in development always produce better-flavored teas. A tea plant will grow into a tree of up to 16 m (52 ft) if left undisturbed, but cultivated plants are pruned to waist height for ease of plucking. Two principal varieties are used: the China plant, used for most Chinese, Formosan and Japanese teas and the clonal Assam tea plant, used in most Indian and other teas (but not Darjeeling). Within these botanical varieties, there are many strains and modern Indian clonal varieties. Leaf size is the chief criterion for the classification...
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...resource intensive industries, this exports pattern causes a serious environmental problem in China. Green barriers become a kind of emerging non-tariff barrier which is used for the developed countries to protect their production and economic development in recent years. The main forms of green barriers include green tariff and market access, green packaging and labeling requirements, green technology standards, Green health inspection system, environmental costs and green subsidy system (China west products, 2011). China’s agricultural, mechanical and electrical products are all facing green barriers, such as pollution, noise, safety standards and recycling requirements (Wang & Liu, 2007). How to cope with green barriers becomes the biggest challenge that China faces to continuously expand its exports. The purpose of this paper is to address and analyze the green barrier issue in China and to provide my ideas and suggestions on China’s exports related to green barrier. My following analysis is mainly based on the positive effects of green barriers and the specific example of China’s tea exports as well as three policies to cope with green barriers. I feel confident that you will strongly support my recommendations for Ministry of Environmental Protection of the People’s Republic of China. Analysis of green barriers There are no accurate and clear definitions of green barriers in international agreements. Normally, it means a developed country protect limited resources...
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...The Grading Of Tea How Is Tea Graded? The grading of tea is an accepted method of classifying the tea and it relates to the quality of the tea leaves. The grading of tea facilitates the international trade in tea and is the central component in the assessing of a money value for the various types of tea This classifying of tea into grades is an important tool for the tea experts in their task of making evaluations and comparisons between the different varieties of tea that are grown and manufactured throughout the world. The accepted methods of grading tea relate to the grading of Black tea only. The two main factors which affect the grading of tea are: 1. The size of the tea leaves: Whole, large tea leaves gain a higher grading 2. The method of production of the tea: There are 2 methods of manufacturing tea.Manufacturing of tea and these are the traditional method of production of tea by hand and the more modern mechanized method which is aptly called the CTC process (Crush, Tear and Curl). It is considered that the mechanized method damages the tea leaves and as a result the tea leaves bear a lower grading. In respect of Green tea and Oolong tea, as opposed to black tea, no single accepted method of grading has been developed. For these teas there exists a whole range of grading systems and these differ from tea grower to tea grower, from tea growing region to tea growing region and so on. These tea grading methods are based on and depend on factors different from those...
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...Marketing Plan for 0° Natural Green Tea of Tan Hiep Phat Corporation Marketing Management Submitted to The College of Business Administration Central Philippine University Iloilo City,Philippines Pro.Orlie Gallos Student: Uyen,Nguyen Thi To Student code : CPU BA039 Marketing Plan for Natural Green Tea - 0° Tea of Tan Hiep Phat Corporation 1. EXECUTIVE SUMMARY After the great successes from Number 1, Laser and Ben Thanh beer, Tan Hiep Phat (THP) – a powerful group launched Natural Green Tea 0 (0° Tea) in 2006, which continued marking its important advance in the beverage market. The competitive advantage of being the first ready-to-drink tea product with high quality has helped 0° Tea, quickly penetrate and develop in Vietnam. At the end of 2007, it gains 56% market share and outdistances the other competitors (C2: 25%, 100: 12%, Pokka: 6%) Green tea is a traditional and healthy drink; therefore, the bottled one like 0° Tea really satisfies the customers’ needs in the modern life. 0° Tea targets the customers from 15-29 and whose income ranges in the middle ($200-500). By maintaining the quality of product, introducing new flavours each summer and developing a proper marketing plan, THP strongly believes in the long future of 0° Tea. Not only aim to increase the market share to 65%, revenues by 40% in 2008, THP also plans to expand its market to other Asian nations in 2009. After the...
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...Introduction Lipton is famous for its various aspects. For instance it focuses strongly on innovation and has become a dominant tea brand. This point is proved by launching the varieties of products ranging from leaf tea to ready-to-drink tea products. Secondly it targets the mass market. Thirdly, due to its size, Lipton is seen as dominant player in the tea market as its size and quantity vary according to the buying behavior of the consumers. Lastly, the Lipton tea company employs professionals in tea growing, Research &Development teams, testing, blending as well as marketing. So to fulfill the criteria of the report, we have chosen Lipton tea as health and wee-being product. The report highlights different marketing theories applied in the case of Lipton. The report also clarifies the position of it in the market. Furthermore it describes where and how the consumers want this product. The report is separated into four parts incorporating primary as well as secondary sources of data. The questionnaire approach is used as primary source of data. Books, journals and online materials are used as secondary sources of data. This report gives some insights on Lipton as a brand of tea. So it can be referred in future for the further research. Most of the information is used based on the past events which can be seen as shortcoming of the report. PART A 1. Introduction to major macro environment forces Macro environment forces can be explained as external environment...
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...Nature Got it Right Sustainability at Honest Tea Nature Got it Right Sustainability at Honest Tea Total Package Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale OCTOBER, 2012 Total Package Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale OCTOBER, 2012 All members of team Total Package participated equally in this project, through varying levels of research, pontification, and writing. All members of team Total Package participated equally in this project, through varying levels of research, pontification, and writing. I. Executive Summary Honesty is defined by Dictionary.com as “truthfulness, sincerity, and frankness”. It is the quality at the center of Seth Goldman’s idea for a beverage made with all natural ingredients. Teaming with Barry Nalebuff, Goldman began Honest Tea in 1997, creating a natural ready-to-drink tea sweetened with pure ingredients. Honest Tea utilizes Unruh & Ettison’s “accentuate” strategy throughout all aspects of their business, including manufacturing, packaging, shipping, and even promoting green initiatives in society (Unruh & Ettison, 2010). Honest Tea has positioned itself in the ready-to-drink tea industry based on points-of-difference such as the...
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...Emerging Milk Tea Business _____________ A Thesis Presented to The Faculty of College of Business and Accountancy Department of Marketing Management Tarlac State University Tarlac City ______________ In Partial Fulfillment of the Requirements for the degree of Bachelor of Science in Business Administration Major in Marketing Management ______________ BY: Rico, Mark Jefferson S. Tipay, Erano B. Trinidad, John Nichole P. Gomez, Argie R. Sagun, Manuel Louie Baylon, Danilo Jr. H. MKM 3-A Chapter 1 THE PROBLEM: ITS BACKGROUND Introduction We live in a tropical country where climate and weather is seasonal from first month of the year to the last month. But to the existing global climate change, we often and most likely to experience a hot temperature because of sunny weather and maybe also cause of pollution. Food and beverage service is considered to be the fastest growing industry in the Philippines today. The influenced of different cultures opened the Filipino taste buds to many innovations and creative food and beverage styles. Milk tea is a beverage originating from Hong Kong but is influenced by the British in their long stint in the region. It is consist of black tea with evaporated milk or condensed milk. Unlike Chinese Tea which is served plain, milk tea uses condensed milk and sugar that gives the tea a richer feel. Milk tea is one of the two types of bubble tea also known as pearl (milk) tea or boba (milk) tea and is...
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...LINK THROUGH AQUANTUM QUALITY APPROACH: THE "INDCOSERVE" STUDY * Vidya P. Mulky The Indian tea industry is the largest producer of tea in the world and, till recently, also the largest exporter. The political andsocial conditions in the worldhave, however, changed while the Indian tea industry has made no change inits product orits marketing strategy. This article on the Nilgiris smallgardens cooperative ''lndcoserve" deals with the need for a coordinated approach, involving organizational development, product, quality andmarketing strategy. The Indian plantation industry is today facing challenges on various fronts, in particular with regard to the institutional development ofthe industry and the quality and marketing ofits products. These issues have become urgent in the face ofthe WTO and its impact on the Indian economy. Thus from April 1, 2001, quantitative restrictions on all imports have been abolished. This paper deals only with the tea industry, in general and 'Indcoserve' - Asia's largest tea cooperative - in particular. Issues will be studied in a theoretical and conceptual framework, but with a case study approach. Background of the Indian Tea Industry From the 1960s through the 1980s, tea was considered a prize commodity in India. An increase in urbanisation gave a thrust to the domestic consumption oftea and simultaneously Indian tea exports, especially to the * Dr. Vidya P Mulky is a faculty member, Marketing & Economics, Indian...
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...TRIP TO DERANGALA TEA FACTORY TRIP TO DERANGALA TEA FACTORY GROUP MEMBERS Roshan Madushantha - 3889 Dilshan Sandaruwan - 3871 Thivanka Vithanage 3730 Aisha Al- sheraim - 3729 Acknowledgement This report is based on the trip to Derangala tea estate which is situated in Akuressa. This report is made for Mr. Indrajith Aponsu who is our Microeconomics lecturer. In this report I and my group members have gone in death of the process that we learnt at the tea factory. The process that we learnt briefly and the main points, we have discussed it in detail during this report. Furthermore, we enjoyed the entire trip and I think we are really fortunate to learn about tea. To learn a subject like this is a once in a life time opportunity. This opportunity will not work to all the people. We drink tea in large scales, but we don’t realize how this is processed and graded for consumers. Though we don’t get a chance to taste the highest grade in Sri Lanka it is good that we saw how the tea is processed in a factory which is situated in the south. As we all know the highest grade is exported to all the European countries and other countries all around the world. Finally we take this opportunity to thank our instructor for taking us on this trip and also for joining with us to go on the trip. History of Sri Lankan Tea The Sri Lankan tea history goes back to 1824 where British brought the very first tea plant from China. This tea plant was planted in the Royal Botanical...
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...IT and Geo-Mapping Help a Small Business Succeed 1. Identify the key software application used by The Tea Collection. The Tea Collection has utilized information technologies successfully to build their business. Indeed, The Tea Collection has become one of the fastest growing private companies in the US. Software has been employed not only to design clothes, but to sell the products. The executives use geo-mapping software to point new selling areas, where not that many stores are for children’s clothing but good demographic circumstances. The Tea Collection has also created a tool bag-in-tool for their retailers to make it easier for them to order new products over the internet. 2. How does the geo-mapping software help the company grow? Explain how sales reps use the results of the geo-mapping system. Tea Collection operates geo-mapping software to sell their clothing product lines throughout the country. The executive uses geo-mapping firstly to find territories in the United States where reveal potential business opportunities in order to find the best place to build up a new Tea Collection store. With the software The Tea Collection can find out the ZIP code of the area without many children’s clothe stores and see the area from closer to make out the landscape where they think a Tea Collection store would fit in best. A yellow dot in a green area shows the highest prospect and sales reps use this system to sell their line there. In the Tea Collection it especially plays...
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...ACCEPTABILITY OF SUNFLOWER PETAL TEA AMONG SELECTED FACULTY AND STAFF IN CENTRAL LUZON STATE UNIVERSITY MICAH ANGELICA P. AGONOY JENNYLYNNE L. LUBRIN An undergraduate research submitted to the Faculty of the Department of Hospitality Management, College of Home Science and Industry, Central Luzon State University, Science City of Muñoz, Nueva Ecija, Philippines. In partial fulfillment of the requirements for the degree of the requirements for the subject Methods of Research (HRM335) BACHELOR OF SCIENCE IN HOTEL AND RESTAURANT MANAGEMENT March 2012 BIOGRAPHICAL SKETCH The author was born the zodiac sign of Virgo on September 17, 1992 in Tondod, San Jose City, Nueva Ecija to Mr. Wilfredo S. Agonoy and Mrs. Norma P. Agonoy. She is the 2nd among the 3 sibling. She finished her primary education in 2005 at Cherubim Learning Center and her secondary education at Bettbien High School 2009. Her mother advice her to engage in nursing but she didn’t put attention because of fears in life. Her passion in cooking led her taking up Bachelor of Science Hotel and Restaurant Management at Central Luzon State University, Science City of Munoz, Nueva Ecija. Her dream is to study in Treston College for a culinary arts and looking forward in becoming a chef in the next few years. MICAH ANGELICA P. AGONOY iii iii BIOGRAPHICAL SKETCH The author was born the zodiac sign of Scorpio on October 27, 1991 in Cabanatuan City, Nueva Ecija to Mr. Felimon D. Lubrin and Mrs...
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...milk tea brands. Also, this survey aims to discover how many CFAD students drink or even know about the said product. This survey will discover which brand is most popular among CFAD students, and will also distinguish the variation of flavors they look for and how each milk tea brand is different from the other. THESIS STATEMENT: How popular is the drink Milk Tea among College of Fine Arts Students in UST and which brand do they prefer. SIGNIFICANCE OF THE PROBLEM Milk tea is a drink that is designed for young and adults. According to the researchers, this research will give a lot of information about milk tea’s popularity among CFAD students, brand preference, price differences, product attributes, etc. The information in this research can answer questions and help solve problems about milk tea products and consumers. It can answer the questions; “What is the most popular milk tea brand among CFAD students?”, “Does CFAD students really preferred milk tea products by rather than other drinks?”, or “What milk tea product contains more nutrients?” Businessmen also have benefits in knowing what brand of milk tea is the most popular. They will have the idea of what people like and what brand to sell to the end-user or consumer like CFAD students. CFAD students will become curious due to information they will get from this research. When the CFAD students know about milk tea products, they have the power to decide if they will buy milk tea or not. With the help of this...
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