...6 6 7 Solving the Problem of Obesity – Not So Simple? Obesity is without a doubt a growing problem in Australia. Reported data shows that in 2001 an estimated 2.4 million Australian adults were obese—16% of men and 17% of women aged 18 years and over. A further 4.9 million Australian adults were estimated to be overweight but not obese—42% of men and 25% of women aged 18 years and over. (AIHW 2003). According to the World Health Organisation (2007) these rates are still rising. It is well known that there is a link between overweight and obesity and physical illnesses such as diabetes, heart disease, sleep disorders and stroke. Obesity can also affect people psychologically affecting their self esteem, even their ability to socialise or work. Consequently this is a problem that should be addressed comprehensively as soon as possible. The purpose of this article is to demonstrate that a thorough sociological approach to the problem of obesity is needed, rather than one-dimensional answers that do not address all the issues affecting the rise of obesity in Australia and throughout the rest of the world. The Biological Point of View Some interesting points of view were raised in a recent article in Sydney’s Sun Herald (Marriner, 2011). This article outlines different approaches to reducing obesity levels in Australia, in particular focusing on the cost to the tax payer due to the treatment of diseases related to obesity. The article does make mention that some health professionals...
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...The importance of health education for children in early childhood and school settings Introduction Nutrition education in Australian schools is becoming a more prevalent issue than in the past due to the increasing obesity rate. Childhood obesity has accelerated rapidly into one of the most significant health problems as well as being a prominent concern for early childhood professions. Obesity is the largest nutritional problem among Australian children where childhood obesity has been estimated to be rising to the extent of 1% per year. If we take these statistics and skip forward to 2025 it translates to 50% of Australia’s young people will be overweight. Historically the family has been a child’s main source of education in regards to health through a combination of direct and indirect instruction, the child then models this behaviour. Teachers must now also be the facilitators of children’s health education to build on what children are learning from their family, the more knowledge they gain in regards to what keeps them healthy and why, the better prepared they will be for a healthy adult life. A correlation between Australian children’s health and wellbeing, and their educational prospects has been identified. (Mathews 2004) Educators have the opportunity through curriculum to develop strategies to support health and nutritional education in line with best practice by adhering to the Health Promoting Schools model There is hope that improved health education...
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...helped me to understand how four factors can affect the way people live. The template consist of four different factors; historical, structural, cultural and critical. This has helped me understand how one factor links to the other that has resulted in different health issues around the world. In order to understand each factors, (Germov,2009) explains that history refers to how the past influences the present. Culture refers to how culture impacts on our lives. Structural factors refers to how particular forms of social organisations such as media, politics, technology, etc affect our lives while critical factors refers to how we can improve our actual environment. Based on my readings about Thailand as well as Australia, I found that there are extreme differences between the two. Even though Thailand is still developing while Australia has already developed, in Thailand there is a high risk of developing numerous infectious diseases due to malnutrition, poverty, hunger, agriculture, pollution, poor sanitation, HIV/AIDS and other diseases, no electricity supply, social and cultural exclusion, war, poor water quality, and inadequate health care food (Nikhil Ghimire, 2014). While people living in Australia have access to education, technology, food, clean water, public health settings, etc. Therefore the risk of developing infectious diseases is much lower yet it has other health issues which are predominant, such a cardiovascular diseases, cancer, obesity, Alzheimer, etc. Thailand...
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...urbanisation began as a trend since the last half of the century, Australia has been facing problems accommodating the swelling population. Geographical processes relevant to the issue include • migration • urbanisation • spatial inequality • urban development • sustainability...
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...the strategies that are aimed at either preventing obesity or decreasing the burden of health related issues caused by obesity that currently exists within Australia. Obesity is identified as one of the Australia’s National Health Priority areas. Globally obesity ranks as the fifth leading cause of mortality. Obesity is also a major contributor to the burden of diabetes at 44%, ischaemic heart disease at 23% and around 7 to 41% for certain cancers.1 In this essay I will be focusing on childhood obesity, where it is estimated that in 2010, 43 million children under the age of 5 years will be categorised as being overweight or obese.1 Queensland unfortunately has the highest rate of obesity within Australia at around 18.5% of the population. Of which 19 to 24% of Australian school age children are overweight or obese.2 Whilst researching this issue I came across Bowen Athletics Club who investigated the influence of improving food choices in their canteen had on their members. Many of their strategies incorporated initiatives that had been tabled within the Eat Well Queensland project, which looked at Social Determinants of health, productivity and cooperation from local and state governments and non-government agencies. I will then conclude that based on evidenced sourced that the actions and strategies that the Bowen Athletics Club used seemed sufficient enough in changing attitudes and behaviours of it’s members. Obesity is caused by an increase in body fat by inappropriate...
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...the media in the development of eating disorders Individuals over time have continually been exposed and manipulated to believe in the concept of having a ‘perfect’ or ideal body and appearance. The pressures to meet societies demands to achieving self-satisfaction with one’s body image and physical and emotional wellbeing have influenced the notion of eating disorders. As people are exposed to countless forms of media such as television, radio, magazines and the Internet on a daily basis, media being a mass form of communication has been labelled as the culprit of eating disorders. The role of media heavily contributes to the development of abnormal or disturbed eating habits within an individual, including anorexia, bulimia and even obesity. The role of media in the development of eating disorders can explored via analysing the social context, influence and aetiology of eating disorders. Through further evaluation of this matter the role of the media in the development of eating disorders can be thoroughly explored. Individuals are exposed to the media on a daily basis and many blame the mass media for being the source of eating disorders, however not all people develop eating disorders from the mass media, therefore it is to question what role the media actually plays in the heavily viewed topic of eating disorders (Spettigue & Henderson, 2004). To understand the role of media in the development of eating disorders, the social context, of this century must be analysed...
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...Obesity is an epidemic occurring predominantly in the western world. Obesity is an epidemic occurring predominantly in the western world. The phenomenon is closely associated with changing lifestyles and the consumption of fast food and soft drinks. However, the fast-food companies and the Coca Cola company are major contributors to obesity research. Discuss the different ethical positions that various stakeholders are taking in the use of corporate funds for research into obesity This report will first discuss the major stakeholder fast food and Soft Drink Corporation ethical positions in making decision in funding researcher into obesity, Business main motive is to earn profit, most of the businesses are mainly profit motivated, they only care about the income they can earn to sustain and grow, company follow ethical learning and growth, it cares only about itself. Soft drink and fast food has the same motivation of earning profit for which they produces the product that are on major demands or create the demand by making advertisement and other promotional activities to attract people towards their product. To have a successful business support of all stakeholders are required. Funding research for the research is one of the strategies of company to support that. Funding helps in building image in public, which help in generating goodwill for the company at the same time it helps the researcher. A Typology of Stakeholder Attributes: Legitimacy, Power, Urgency ...
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...Thesis: Child obesity is not essentially a reflection of parental negligence. There has been an increase in prevalence of severe childhood obesity and its associated comorbidities. Children became obese through an unhealthy diet and lack of exercise. Obesity has a substantial adverse effect on a child’s welfare. It brings about both immediate and deferred psychosocial and medical health problems that affect several organs in the body. Some of the consumables that cause obesity are out of parents’ control. Products can modestly be advertised as healthy by using phrases such as 'honest food' and 'reduced fat’ while in reality they are far from that. It may be very easy for parents to fall into traps and buy such products hoping that its fat content is high. If the consumables cause obesity to the child, it will not be because of the parent ignorance but because of the unethical nature of corporations, mass media and consumer protection agencies (Hedley, 2004). Businesses should portray a sincere understanding of a healthy diet. Most parents provide healthy foods for their kids especially when they are with them (Abdulrahman, 2011). However, most children spend a greater portion of their childhood away from the parents either with friends or in school. The friends or classmates may eat junk and since most children are not independent to make their own unique decisions and also due to mob psychology, the child might decide to take the fatty foods too. Children are also known...
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...Nutritious Advertisement Campaign Assignment 2: Campaign 18/3/2012 Hayley Craig - 20122769 Contents page 1. Cover page 2. Contents 3. 1.0 Executive summary 4. 2.0 Situation analysis 5. 2.1 external forces 6. 2.2 internal forces 7. 3.0 target publics 8. 4.0 objectives 9. 5.0 strategies 10. 6.0 projects and action plan 11. 6.1 specific tasks 12. 6.2 time frame, 7.0 conclusion 1.0 Executive summary: McDonalds is an internationally recognized organization as a leading global foodservice retailer. With 34,000 restaurants worldwide, 1.8 million employees, serving approximately 69 million people in 119 countries each day. Although it is a leading foodservice retailer there are some areas that should be address, that if fulfilled can greatly increase business for the company. The main issue with all fast food services is the way they are viewed in the public eye as they are so heavily monitored by the media. Many individuals and families are reluctant to purchase fast food in general due to the reputation of poor quality nutrition and lack of healthier options; this is an issue McDonalds will have to conquer through marketing, advertising and public relations. Advertising will also be vital to gain the awareness through the main channels of communication. McDonalds already has extensive advertisement via television and billboards. Brand awareness would greatly increase if there was more advertisement via online, via popular...
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...in the non-alcoholic beverage industry and in 1996 upon listing on the Stock exchange changed it’s name to the Australian Beverage Limited. What industry product segments does ABL operate in? ABL is the second largest company in the non-alcoholic beverage industry in Australia. Core activities include research and development of new products to the market, packaging innovation although not a strength at present, production, to product distribution and even assisting with retail sale of the products due to vending machines and other refrigeration retail options. Currently ABL operates in all of the major non-alcoholic beverage product segments except for bottled water. ABL also supplies to all areas of the retail market, the major of which are supermarkets and convenience stores. ABL apart from Vending machines does not operate directly at the retail end of the value chain. Current life cycle of ABL current industry? The current life cycle of the non-alcoholic beverage industry could be considered to be in the mature stage. NO turnover or production figures that would help back these figures up…. The majority of growth is driven by the healthy drinks with the push against CSD’s and childhood obesity. Not much information as focus is on the bottled water industry. ABL business strategy Does ABL plan to grow? Yes, company’s business plan state that the between 2007-2012 grow the company’s share of the non-alcoholic beverage market to move from the second largest...
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...HBM 524/533 Marketing Strategy Development A Review of Mission Statement For Fast Food Industry Prepared for: Dr Tony Lobo Submitted: 29 March 2010 Prepared by: Wei Zhao Student ID: 6623484 Executive Summary This report is written to evaluate if the mission statement is still necessary for company's succuss and to review mission statements for five quick services restaurants which are competing in the fast food industry including: Hungry Jack’s, McDonald’s, Domino’s Pizza, Kentucky Fried Chicken and SUBWAY chain. This report finds that a well written mission statement is able to guide the direction of the company and positively change employees’ behaviours which directly link to company profitability. Therefore is essential for successful organizations today. This report also finds that except for McDonald’s, all other four companies’ mission statements are either focusing on these companies’ growth or profitability. This report believes it might be difficult for them to cope with this changing macro-environment and plan for the future scenarios. McDonald’s is the only organisation in these five companies that mentions customer experiences and perception towards the cooperation is also it is the only one communicate effectively this to the target audiences. Table of Contents 1.Introduction 1 2.The need of Mission Statement 1 3. Hungry Jack’s 2 3.1 Company Description 2 3.2 Review of the Mission Statement 3 4. McDonald’s 5 4.1 Company...
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...has revolutionized the restaurant industry. Opening up a whole new sub-genre, “fast casual,” in which, customers can receive a quality meal freshly prepared just minutes after ordering. Chipotle has expanded rapidly in recent years. In 2013, Chipotle was trading at 40 times their earnings. In order to sustain this dominance, Chipotle needs clear answers to a few key questions. Chipotle first needs to evaluate future competition and possible merger options as well as franchising. Understand regulations both current and future that address externalities related to Chipotle. Finally discuss issues in regard to management and their ability to stay competitive at the local level. Mergers are a subject matter that can positively and negatively affect the market. An example is a small company in the fast food industry that upholds a very good association with its consumers, and who would constantly repeat their business for food, not only for the comfort, but for the value of their food. Because of their great relationship with the consumer, they give their food to people at a great price. The company is then able to run a very profitable business. However, in order for a fast food industry to be profitable it must find a cheap yet reliable supplier when purchasing its goods. If the establishment collects a notice from the suppliers affirming that they no longer can stream to the company because of a merging with a rival competitor (Free Birds). Since the suppliers can only supply to...
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...Cereal: The Complete Story ® Let’s make today great™ Quick facts on breakfast cereal. Average calories per serving by breakfast type. Cereal compares favorably to many other traditional choices.1 Children who eat cereal regularly tend to have lower BMIs.*** Studies have shown that the consumption of cereal for breakfast is associated with lower BMI in children, a relationship that holds regardless of the amount of sugar in the cereal.2, 3 Fewer than 4 servings in 14 days 4 to 7 servings in 14 days More than 7 servings in 14 days Percent overweight age 4-6 48% 35% 26% Percent overweight age 7-9 50% 38% 16% Good mornings begin here. The latest science on breakfast cereals. Since introducing Kellogg’s Corn Flakes in 1906, Kellogg has invested decades of science and product development into health and nutrition. From being the first food company to employ our own dietitian, to running our own research labs and closely monitoring independent studies on breakfast, cereal, grains and fiber all around the world, we aim to keep abreast of the ongoing scientific advancements in nutrition and food research and take this into account as we strive to enhance existing cereals and develop new cereals. What we learn constantly shapes our future direction. In the past few years, it’s helped us respond to consumer and market demands to lower sugar and sodium, as well as to increase the fiber and maintain the great taste in many of our cereals. We’re always looking for ways...
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...but they do not have any control on how would people interpret the message that they are sending. Media has an overpowering effect on the way people see themselves and their body. It has created the way people see an ideal physical appearance, which emphasises the shape and size of a man and/or woman (Diedrichs, Lewis-Smith & Paraskeva 2015). There was a study conducted by Australian Institute of Family Studies which surveyed 4,000 children. The study found out that more than half of the children from ages 8 to 11 years old wanted a slimmer body rather than an average one (Wilson 2014). There was also a study done by the King’s college London and Harvard, suggests that some children develop early body dissatisfaction due to the pressure received from media, family and peers (Fleig 2015). Another survey conducted by the Today Show and AOL.com discovered that 80% of teen girls compare themselves to celebrities and say that the images that they see make them feel displeased with their body (Common Sense Media 2015). This is alarming because children as young as 8 years old should not have to worry about how pleasing their body looks. Media exposure affects how children perceive their bodies and they can carry these perceptions about themselves when they get older. C. Facts Relevant to the Issue * The Australian Government was appointed by the National Advisory Group on Body Image in 2009 to develop a code to provide guidance on how they portray beauty in popular media...
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...Contents Executive summary…………………………………………………………………………. 2 Introduction (Company overview)………………………………………………………….. 3 PESTLE Analysis of Fast Food Industry – Australia……………………………………….. 4-6 Financial climate………………………………………………………………………………7-11 The managerial and labor environment……………………………………………………….12 Australian Government Fast Food Regulations………………………………………………13-14 Key players within the industry………………………………………………………………15-17 Key competitors………………………………………………………………………………18-21 Key Consumers……………………………………………………………………………….22-23 Challenges in Entering Australian Markets…………………………………………………..24 Recommendation………………………………………………………………………………25 Conclusion……………………………………………………………………………………. 26 References………………………………………………………………………………………27 Executive summary The main aim of this report is to show that it is feasible for our KLG enterprise to penetrate into the Australian market. Since KLG restaurant chain has been well established and successful in the local market; Malaysia, we think it’s the time for the enterprise to go international. Or KLG restaurant chain to have foreign direct investments. KLG restaurants is one of the leading fast food restaurants in Malaysia serving variety of fast foods like fried chicken, chicken burgers, French fries and soft drinks as well. According to (Wyld, 2010) “if the franchisor has a well-established home market, they are able to achieve better economies of scale once they expand internationally.” “Economic globalization constitutes integration...
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