...| | | i. What is the best persuasive strategy? It depends on how much and what kinds of resistance you expect. a. Four basic short-term strategies exist: * Direct Request * Problem-Solving Persuasion * Sales * Reward and Punishment 1. Rewards and punishment have limited use, in part because they don't produce permanent change and because they produce psychological reactance. b. Analyze your audience to choose a pattern: * Direct request. POWERPOINT SLIDE * Problem-solving. POWERPOINT SLIDE c. Remember that a strategy that works for one organization may not work somewhere else. * Know the organization's culture. a. CONCEPT CHECK True or False: The direct request pattern is most useful when you expect the audience to strongly resist your request. CONCEPT CHECK ii. What is the best subject line for a persuasive message? For direct requests, use the request, the topic, or a question. For problem-solving messages, use a directed subject line or a reader benefit. d. A directed subject line makes your stance on an issue clear. iii. How should I organize persuasive messages? In direct requests, start with the request. In a problem-solving message, start with the problem you share. e. Pattern for direct requests. POWERPOINT SLIDE f. Pattern for problem-solving persuasive messages. POWERPOINT SLIDE * CONCEPT CHECK True or False: The patterns for direct requests...
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...Shalonda Mitchell Professor: Dr. Paul Hackman ENG 215 Research and Writing January 15, 2013 My first experience with persuasive writing was in the fifth grade. I had to write a persuasive letter to the school principal, in an attempt to convince her that I should be chosen to represent Westside Elementary School’s fifth grade class at the annual Math Bee. Of the four fifth grade classes; myself and two other fifth grade students were chosen due to our high scores on the statewide math test. I saw this as an opportunity to finally represent my class because I have always loved to write; as well as, I really enjoyed math at that level. In my letter I chose to remind my principal how well prepared for class I am every day. Each day I showed up with all the items listed on my learning log. At the beginning of every school year each student was given a laminated learning log for their grade level. We were instructed to attach the learning logs to the front of our notebooks, as a reminder of what we should have when we arrive for school in the morning. Each day I came prepared with everything listed on the learning log. I also reminded my principal how polite and respectful I was to both she and my fellow classmates. I enjoyed school and I knew the importance of good behavior and respect. My parents would often remind me that what I did outside of the home reflects who they are and if I behaved poorly or in a disrespectful manner there would be consequences. Finally...
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...Business Communications Exam Two (Chapters 5-11) Name__Paula Brooks____________________________________ Date_11-28-2012__________________ Chapter Five Directions: In the space preceding each sentence, write T if the statement is true or F if the statement is false. ____T__ 1. Good news and neutral news messages follow the same strategy. ____F__ 2. Emphasize I or we when planning a neutral or good news message. _____F_ 3. The indirect message pattern is appropriate for good news messages. ___T___ 4. A claim message should end with a courteous suggestion for prompt action. Directions: In the spaces proceeding the statement list the sequence. 5. List the sequence for the good news strategy. (1)_Open with the good or neutral news __________________________________________________________________________ (2)__Follow with adequate details or descriptions _________________________________________________________________________ (3)___End pleasantly ________________________________________________________________________ Chapter Six/Seven Directions: In the space preceding each sentence, write T if the statement is true or F if the statement is false. ___T__ 6. The objective of a refusal message is to say no and still maintain goodwill. __T___ 7. State or imply the bad news in the opening statement of a bad news message. __F___ 8. When you prepare a bad news message, use the direct message pattern. __T___ 9. Buffers do not contain...
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...message Lack of feedback 3. What is written communication? Why is it Important compared to oral communication? (4 marks) Written communication is a form of communication written using symbols between people or groups. It is important for - For record purpose - Legal issues - For reference purpose - Purpose of clarity (pictures, authority, etc) - To be formal 4. What are the good practices that increase the effectiveness of communication? (4 marks) Ways to improve effective communication - Continually practice writing in the language - write with a clear purpose that meets the needs of the reader - decide what you want to say and put this in a logical and suitable sequence - Use words, sentences, paragraphs and layout to convey your meaning concisely, courteously and confidently - Edit your own work critically. - written work must undergo three important stages • planning, • Writing, and • editing. 5. Difference between email and letter (4 marks) E-mail is short for electronic mail and is a method of composing, sending and receiving messages over electronic communication systems. - No set format in email - Used...
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...Machines (IBM), writes a letter to shareholders containing an annual report (2001) of the company. In this letter Rometty, aims to convince her readers of how well the company is doing even in a recession. She did that by means of presenting facts (plain) and also reaching to them in a softer more informal tone (persuasive). Rometty begins her letter by adopting a very positive and optimistic tone. “I am pleased to report that IBM had another strong year in 2011” by doing this she is able to capture the readers interest, making them eager to read more about this great news. In her very next sentence she lets her shareholders know of their importance by saying “your company...” rather than just saying the company. This shows her understanding of who her audiences are; by choosing her words carefully she is able to instill confidence into the shareholders, letting them know that the company was able to achieve this great success because of them. Using the pronoun “your” she is also letting them know, this is their company and the actions they take impacts its performance. Shortly after capturing the readers interest in her persuasive style introductory, Rometty shifts her writing style to plain by introducing small paragraphs stating facts about the company’s revenue and income, margins, earning per share, cash flow etc. what’s interesting is that she’s not only presenting facts to her audience, but she’s also telling them what the facts actually mean, and how they compare with...
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...product or service. To do so, write a sales letter. In selecting the product or service for your company, choose a topic that interests you. This could be a topic that you're currently involved with at work. It could be a topic related to your major at college. Perhaps you'll want to write about a hobby (dog training, wood working, gardening, parasailing, etc.). Whatever topic you select, have fun and be creative. NOTE: All subsequent assignments in this class (your flier, letter of inquiry, memo, user manual, and report) will ask you to write about the same topic you have chosen for the sales letter. Therefore, pick a good topic for your sales letter--one that you enjoy, one that you can live with for a few months, one that lends itself to a how-to user manual, and one that is mature and appropriate for a college class. Why write about the same topic over and over? I'm asking you to practice a very common skill in technical writing called "single sourcing." In "single sourcing," tech writers use and reuse content in different communication channels.You're not required to stick with the same topic. If you want to change topics from assignment to assignment, go ahead. But, reusing the same topic (and graphics) could save you time throughout the semester. | Now that you know the objectives for this assignment, follow this sequence: Read the sales letter's criteria to learn exactly what your letter will include. Review the sample sales letter. Prewrite to gather data...
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...communication for managers and the activities they perform. The management topics of communication strategy, communication technology, effective business writing (including memos, letters, and analytical reports), nonverbal communication, and formal oral presentations will be emphasized. The course will focus primarily on written communication. Several practical writing assignments will be given and each student will be required to give an oral presentation using PowerPoint presentation software. COURSE TEXTBOOK Geraldine Hynes, MANAGERIAL COMMUNICATION STRATEGIES AND APPLICATIONS, 5th edition, McGraw-Hill Irwin Publishers, 2011. To cite your secondary sources accurately for the report, you must either purchase an APA Reference Style book or download my handout (on Blackboard) describing and illustrating the APA Reference Style. 882-E Scantron sheets are needed for exams. COURSE OBJECTIVES 1. To understand that effective management is dependent on excellent communication skills. 2. To learn the communication skills and activities that are required for managers at all levels of management. 3. To learn the correct strategy in writing business memos and letters. 4. To learn how to conduct effective secondary research. 5. To learn how to organize and write an analytical business report following effective report writing principles. 6. To improve your oral presentation skills by...
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...ADMN 233 Assignment 3 Part 1 Routine E-Mail Messages and Memos 25 marks (Questions 1 and 2) Refer as needed to material in Chapter 8. Read the instructions for each activity. Answer all questions clearly and concisely. Include examples to support your answers. Activity A – Routine memo Read the following scenario and respond to the question that follows. Scenario 1: Performance Assessment Judith Halls, Manager of Human Resources at The Maritime Fish Packing Cooperative, wrote the following first draft of a reply memo. | The Maritime Fish Packing Cooperative | |Interoffice Memo | | | |Date: December 4, 2009 | | | |To: Michael Foreman, President ...
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...|The organization is persuasive and calls for action.| c.|The receiver gets the details and explanation right away.| d.|The good news in the first sentence puts receivers in a good frame of mind.| ANS: D PTS: 1 REF: p. 86 MSC: Remember 2. What should the organization of business messages be based on? a.|the direct pattern| b.|the indirect pattern| c.|the writer’s mood and personality| d.|a prediction of the receiver’s reaction to the main idea| ANS: D PTS: 1 REF: p. 90 MSC: Remember 3. Which statement about strategies for structuring effective good- and neutral-news messages is true? a.|The strategies should be consistent throughout your writing.| b.|The strategies vary dramatically from one company to another.| c.|The strategies can generally be applied to cultures around the world.| d.|The strategies are generally consistent among North American audiences.| ANS: D PTS: 1 REF: p. 90 MSC: Remember 4. You are writing to ABClothes.com to request an exchange for an ordered shirt that was recently sent to you in the incorrect size. What type of message will it be? a.|a routine claim| b.|a goodwill message| c.|a persuasive request| d.|a negative news message| ANS: A PTS: 1 REF: p. 90 MSC: Higher Order 5. How does the tone of a letter differ from that of other communication channels? a.|Emails are more formal than letters.| b.|Memos are more formal than letters.| c.|Letters are less formal than memos.| d.|Letters are more formal than...
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...entertain, inform, persuade, or a combination)? Explain your answer. How do the writers organize information in the article? What purpose do you think they had in mind with this structure? What is the tone or expressive style of the article? What effect does this tone produce? COM 140 Week 1 DQ 2 Recall a writer with whom you have felt rapport as well as a writer with whom you have felt little or no rapport. What made the difference? Provide suggestions for building rapport between the writer and readers of written communication. COM 140 Week 3 DQ 1 Post your response to the following: In what ways are purpose, audience, tone, and content different for interpersonal and business communication? Provide specific examples to support your answer. · Consider your own experience as you answer this question. If you have not worked in a business environment, you may ask a friend, parent, or other adult about his or her experiences. COM 140 Week 3 DQ 2 Post your response to the following: What qualities make any form of written communication effective? Which qualities do you already include in your writing? How can you incorporate additional effective elements into your written communication? COM 140 Week 5 DQ 1 Post your response to the following: Recall a situation in which someone was trying to persuade you. How effective was the argument? What could have made the argument more persuasive? COM 140 Week 5 DQ 2...
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...PERSUASIVE SPEECH TRANSCRIPT Poverty Video Link 16.3 Speeches in Action Notice how this attention getter grabs the audience by using an interesting story. Joy introduces the topic and shows the importance in this section. The speaker gives a simple but effective preview of the main points to be covered in the speech using Monroe’s Motivated Sequence. In this section, Joy cites recent and credible evidence to support her claims. 440 Chapter 16 Joy Zoodsma Western Michigan University Bohn Fawkes was a B-17 pilot during World War II who flew a number of missions over Germany. On one such occasion, his fuel tank was hit by an enemy missile, and he was forced to land the plane. Miraculously, he survived, upon which he discovered the missile had not detonated. If it had, his plane and he would have exploded immediately. Upon returning to the United States, Fawkes asked to keep the unexploded missile as a souvenir, a sign of goodwill toward him. However, upon further investigation it was found that not one but eleven missiles had hit his fuel tank. They were immediately sent off to intelligence for further investigation where it was revealed that all eleven missiles were empty, save one. The one missile contained a note, written in the Czech language, that said, “This is all we can do, for now.” A courageous Czechoslovakian factory worker had disarmed the missiles and written the note. He realized he couldn’t end the war, but he could save...
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...BUSN Chapter 2 Three step writing process Planning, Writing, and Completing your message The stage during which you step back to see whether you have expressed your idea? Completing The primary Audience for your message is made up of? The key decision makers The chief advantage of oral communication is? opportunity for immediate feedback In part media richness refers to? A medium's ability to facilitate feedback The richest communication medium Face to face conversation For persuasive messages, the best approach is to? Emphasize how your audience will benefit A euphemism is a word or phrase that is? A milder term for one with a negotive connotations The most common tone for a business message is? conversational Words such as nevertheless, however, and therefore? Are useful for making transitions The main task in completing a business message consist of? revising, proofreading, and producing When reviewing your document for content, you should be concerned with? The accuracy and relevance of the information For general business messages, your writing should be geared toward readers at the? 8th to 11th grage level Using space in a document? provides contrast Justified type is type that? Set flush on the left and flush on the right When making a routine request, you begin with? A clear statement of the main idea or request When making a request, you should? Assume the reader will...
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...Steps to Writing a Persuasive Essay 1. Read and understand the prompt or writing directions. What are you being asked to write about? Example: Persuasive Writing Task In this writing test, you will write a persuasive essay or letter. Your writing will be scored on how well you: • state your position on the topic • describe the points in support of your position, including examples and other evidence; • anticipate and address readers’ concerns and arguments against your position; and • use grammar, spelling, punctuation, and capitalization. 2. Decide on a topic or issue. If you get to choose your topic, select something that you feel strongly about or that you feel competent discussing. If the topic is assigned, think about the best way to approach it. 3. Make a list of pros and cons for your issue. PROS - What makes your idea a good one? CONS – Consider your audience. What arguments might they make against your idea? 4. Write a thesis statement. In a single sentence, state your proposal or position. What’s the main idea that you’re trying to get across to your audience? What do you want the reader to agree to? 5. Organize and outline ideas. Select your best arguments to support your opinion. Use one paragraph to address a reader counterargument. Topic Sentence: First reason why your idea is a good one. Supporting Details: #1: Facts, Examples, Statistics, Interview Quotation, Expert Opinion, Anecdotes #2: Facts, Examples,...
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...Curriculum Map Subjects 2nd Grade English Language Arts State Learning Objectives Reading-Students will be able to use relationships between letters, sounds and spelling patterns. They will understand how to distinguish features of a sentence. Example: Capitalization and punctuation. Students will be able to make inferences and draw conclusions about the structure of plays, dramas. Writing-Students will be able to use elements in the writing process. Such as planning, drafting, revising and editing. Students will learn how to express their ideas and feelings about imagined things. Students will write persuasive statements about issues that are important to an appropriate audience. Concepts/Skills/Ideas Explain the details and facts about stories and support their information with evidence from text. Identify clues while making adjustments and corrections. Incorporate their ideas with brainstorming. Describe similarities and differences about characters or text. Distinguish between persuasive and influence of actions using academic language. Also practice use of language in writing and while speaking. Assessment Students will choose a book weekly and draw predictions, facts and details about the story. Students will be given assignments where they identify the plot, setting and description of main characters. Identify fiction or non fiction. Vocabulary words will be reviewed every week using different constance, vowel ...
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...Marian Evan Lewes writes this beautifully constructed letter in order to restore Melusina Fay Pierce’s confidence and to show her position on developing writers. Throughout the letter, Lewes uses different rhetorical devices such as personal experience, to help the reader understand her message and point of view. Through differing tone, methods of appeal, and rhetorical strategies, Lewes develops a very persuasive letter. A main aspect that adds uniqueness to Lewes’s letter is her incredibly convincing, scholarly and reassuring tone. When she used the words “husk, fancy, and melancholy”, in the beginning of her letter. This conveys a very prestige tone that may intimidate Pierce because it expresses Lewes’s status as a writer. Although throughout most of the first and second paragraphs, Lewes is very frightening, she is very softhearted in part of the first paragraph when she tells Pierce that she had to respond due to the beautiful words she sent. She transitions toward an opinionated tone in lines 22-34 when she discusses emerging writers. The reader can tell that she...
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