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Human Resoucres

In: Business and Management

Submitted By krash
Words 5877
Pages 24
University of Windsor

Scholarship at UWindsor
Odette School of Business Publications Odette School of Business


An assessment of the early stages of a sustainable business model in the Canadian fast food industry
David Hutchinson
University of Windsor,

Jang Singh
University of Windsor,

Kent Walker
University of Windsor,

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This Article is brought to you for free and open access by the Odette School of Business at Scholarship at UWindsor. It has been accepted for inclusion in Odette School of Business Publications by an authorized administrator of Scholarship at UWindsor. For more information, please contact

In Press (October 2012) European Business Review An Assessment of the Early Stages of a Sustainable Business Model in the Canadian Fast Food Industry
David Hutchinson, Ph.D. Jang Singh, Ph.D. Kent Walker, Ph.D. Odette School of Business, University of Windsor Structured Abstract Purpose: The objective is to describe a Canadian corporation's implementation and application of a sustainable business operation and model. It is based upon a case study of an International Canadian coffee and donut chain: Tim Hortons. Design/methodology/approach: Data were collected through: (1) extensive publications of corporate documents, (2) observations of actual operations at retail sites, (3) social media sites. Findings: We find that Tim Hortons has clearly made progress toward greater sustainability. However, its program often lacks specificity, particularly in terms of greenhouse gas emissions. Within a visibly and highly polluting industry Tim Hortons sustainability program is a step in the right direction but there are areas...

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