...Research Report MOVING TO ONLINE MARKETING Presented to: Management Assessment Code: RWT1 Student Name: Michella Dresselhuys Student ID: 000174834 Date: 08/12/2010 Mentor Name: Lindsey Wicks Table of Contents Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Advantages & Disadvantages of Online Marketing 5 Increase in Internet Usage & Sales 6 Online Marketing Tools Available 7 References 11 EXECUTIVE SUMMARY This report reviews some issues that should be considered when marketing a business online and presents recommendations to start marketing online. The Advantages and Disadvantages of Marketing Online There are several pros and cons to marketing a business online and each one should be considered. Costs can be lower with online advertising but this does not mean that marketing online altogether is going to be low cost. Online marketing allows for a more global reach and this gives us the potential for new customers and an increase in sales. Many customers have concerns about shopping online because of security but disadvantages like these can be overcome with extra security tools that are offered online. There are many more advantages than disadvantages and many of the disadvantages can be fixed. The Increase in Internet Usage and Sales Statistics show that overtime the amount of people using the internet has increase and the number of people...
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...University Abstract The Internet has many opportunities to generate revenue and attention for any company. The amazing advantages of internet marketing over traditional means will help grow this business exponentially. Abstract The Internet has many opportunities to generate revenue and attention for any company. The amazing advantages of internet marketing over traditional means will help grow this business exponentially. the internet marketing advantage Company Recommendation the internet marketing advantage Company Recommendation MEMO TO: Company CEO & Marketing Director FROM: Jacinth Flores, Company Marketing Specialist & Team SUBJECT: The Internet Marketing Advantage: Company Recommendation DATE: 13 October 2015 The information in this recommendation report outlines the basic concepts of internet marketing and company exposure via the internet. Seeing how our company does not rely on the internet as much as tradition marketing measures, I have included information on some of the advantages as well as the disadvantages to adopting such a marketing strategy. This recommendation report will examine some of the opportunities the internet has to offer in the realm of marketing. The internet is an important tool, especially in today’s society. Advertisement is nothing like it used to be. Most advertisement are done digitally. With thorough planning, the internet and social media can be profitable for the company. Although the internet seems very intimidating...
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...E-marketing in Vietnam Marketing is one of the important parts in the working process of a company, which is the tool to build the bridge connecting between company and customer. Philip Kotler had affirm that marketing is an essential to the success of every organizations (Kotler, Wong, Sauders & Amstrong, 2005, p. 4) However, in recently, with the global economics crisis, businesses in Vietnam have become stagnate. Many enterprises become struggle to reduce the budget for marketing campaign which will cause different for company to build their brand name. Thank for the development of technology and Internet that open a new effective way for enterprises, which is e marketing. Currently, Vietnam has a prime economic situation for developing and expanding e marketing. Vietnam economy and e-marketing From the beginning of 2012, there were good scenes of the economy of Vietnam; such as, low inflation, stable macro economy, and insured social welfare (Vietnam overview, 2012, para. 1). Nonetheless, the domestic economy also has shown signs of stress. Manufacturing has significantly decreased, causing purchasing power to decrease. The country’s growth rate has been declining since 2011. Fuller (2012) stated that the fundamental problems in Vietnam stems from government policies, which are not effective. An economic downturn have negative effects on many companies, this will ultimately lead to many organization going bankrupt. “20 percent of small and medium-size companies have gone...
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...Diploma Business Unit 30: Internet Marketing Student name Assessor name Mehedi Alam Date issued Completion date 13th October2014 30th January 2015 Assignment title Internet Marketing Plan Learning Outcome Learning outcome Understand marketing through the internet. LO1 Assessme nt Criteria 1.1 1.2 1.3 1.4 Be able to use the internet LO2 LO3 Unit 30 for promotion using digital marketing communicati ons Be able to produce market research to support customer relationship management 2.1 2.2 2.3 Submitted on In this assessment you will have the opportunity to present evidence that shows you are able to: Task Evidence no. (Page no) Explain the elements of internet marketing Evaluate the internet marketing mix Compare internet marketing tools – etools Examine interactive order processing Demonstrate the mechanics of search engine marketing Write the copy for a suitable opt-in email marketing newsletter Follow guidelines for best practice in online public relations 2.4 Demonstrate how businesses can use new digital media communities, eg file-sharing sites 3.1 Conduct secondary market research 3.2 Design an online survey 3.3 Demonstrate the use of electronic customer relationship marketing IM Version 1 2 LO4 Be able to design an internet marketing plan 4.1 4.2 Produce an outline internet marketing plan Create a presentation...
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...for their products to major cities in Malaysia. The objectives of this tasks are: 1. To identify the elements of internet marketing for love.com.my 2. To evaluate the internet marketing mix for love.com.my 3. To compare the internet marketing tools that love.com.my implement 4. To examine the interactive order processing in love.com.my SECTION 2 : BODY Nowadays, many businesses optimise the use of the internet to advertise and sell their products or services rather than the traditional brick-and-mortar way. The term internet marketing best describes those kinds of businesses. Love.com.my, an online florist applies the functions of internet marketing in their business. According to Jen Williams on Search Engine Journal, internet marketing is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media. It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development and sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of customer engagement cycle (Williams, 2012). Apart from that, Vangie Beal on Webopedia defines internet marketing as advertising and marketing efforts that use the web and email to drive direct sales via electronic commerce, in addition to sales leads from...
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...Table of Content Introduction 3 Integrated Marketing Communication 4 Tea Embassy & these tools 5 Marketing Mix 7 Analysis of Tea Embassy’s IMC 9 Tea Embassy and Advertising 10 Advertising Campaigns 11 Tea Ambassadors 11 Tea Categories and Advertisng 12 Analysis of the Advertising Used 14 Tea Ambassadors 14 Tea Categories 14 Recommendations 15 References 16 Introduction Tea Embassy is a US - based family owned business that brings the best tea from all around the world with over 200 premium, specialty, and loose leaf teas falling into 7 categories: black tea, green tea, Oolong Tea, White Tea, Rooibos Tea, Pu-erh Tea and Herbal Tisane. The business also includes supportive tea related products from tea ware to tea gifts and books. With one store in the US, and an online website that enables purchases from all around the country, the Tea Embassy has managed to create itself as a very successful and attractive business. With such large variety of a FMCG (tea choices), it may result in consumer confusion, or cautious due to lack of knowledge or price sensitive. However, the Tea Embassy overcome this by standing out and offering a pleasant buying experience, facilitate exploration to make consumers make the right decision and that their loyalty goes beyond price. A vision where young and old, male and female, black and white, citizen and foreigner all come together around tea. “Tea offers thousands of varieties...
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...Internet marketing Internet marketing, which is also known as online marketing, is a means of driving direct sales through e-commerce by use of Web and e-mail. It is used jointly with traditional ways of advertising like radio, television, newspapers, and even magazines. This method of advertisement has brought media to a global audience. The interactive nature of internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Some objectives of internet marketing would for instance be to communicate company’s products/services or to conduct research on existing and potential customers. Although Internet marketing offers businesses and consumers numerous advantages in terms of convenience, cost, and effectiveness, disadvantages exist as well. The primary disadvantage of marketing through the internet is the fact that consumers cannot fully “test” the products over the internet before choosing to purchase them as they may with products marketing through conventional channels such as in store displays and direct mailers. Marketing business on the internet is very easy and although internet-marketing techniques change, there are those, which work regardless of whether you market your own goods and services or affiliate programs. The ultimate goal should be to market continuously using the method that works better. At first, marketing task might take a lot of time but this is required to set up campaigns regardless...
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...from its operations in 2013 were $25.3 billion. Other financial information can be found at http://investors.nikeinc.com. Nike, Adidas Group (including Reebok) and Puma are positioned as the key players in the global sports apparel market. Nike is believed to be the global leader in the athletic footwear market, where its main focus lays, with an estimated worldwide market share of 20% in 2012 and with most of its sales coming from North America (44% in 2012) and Western Europe. (19% in 2012) (Trevis Team, 2013) 2 Executive Summary This report focuses on the impact of the Internet on Nike’s business model and how this has fundamentally changed Nike’s approach to customer value and brand building by analyzing multiple digital tools and techniques. The research draws attention to major changes in three big aspects of Nike’s business model with the emergence of the Internet: E-commerce, digital marketing and supply chain management. With increasing numbers of online shopping, Nike has...
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...Table of Contents I. SUMMARY EXECUTIVE ................................................................................................... 2 II. INTRODUCTION.............................................................................................................. 2 Definition and Benefits of Internet Marketing: .............................................................. 2 Types of Internet Marketing: ........................................................................................... 3 III. HOTDEAL VIETNAM AND ITS INTERNET MARKETING ACTIVITIES ........... 3 1.1 The factors that affect to the internet marketing of the chosen company: ................... 4 1.1.1 Macro-environment: ............................................................................................... 4 1.1.2 Micro-environment: ................................................................................................ 7 1.2 The marketing mix (7P) of Hotdeal Vietnam: ............................................................. 10 1.2.1 Product ................................................................................................................... 12 1.2.2 Promotion .............................................................................................................. 19 1.2.3 Price ........................................................................................................................ 26 1.2...
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...The Role of Internet in Business The Internet, also known as the World Wide Web (WWW) is a global set of documents, images, and other resources logically interrelated and inter-referenced. The internet provides many services for people such as communication, data transfer, and access to material. For example, email is a typical communication service available on the internet; it can easily be used to mail letters，pictures, documents, and other files. It is fast, safe, and reliable. The internet is widely use in business, education, and other fields. It has already changed people’s lives in immeasurable ways. With the development of the internet, more and more people are willing to enrich their lives through the internet, by watching of films, playing games, listening to music, attending to school, and shopping on line. As a business, the internet has revolutionized the way firms do business, and the way customers buy and use products and services. Through the internet, business marketing and customers are being connected closely. This provides a big opportunity for business marketing. The internet is widely used in shopping, study, businesses, and marketing. For example, the internet made shopping easily and conveniently. Amazon.com and ebay.com are typical online store. Thousands of products available in these sites, customers can choose and buy all online. For studying, it is possible that online learning available for students with internet. The University of Phoenix...
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...electronic marketing with market orientation concept Morteza Mashayekhi and Amir Ekhlassi Abstract The aim of this paper is to show the relationship between electronic marketing and market orientation. This paper intends to integrate these concepts and draw a framework for e-market orientation as a new paradigm in business. So it is necessary to introduce both e-marketing and market orientation and review the literature related to them. We begin our literature overview with e-marketing and then we turn to introduce the concept of market orientation. Finally, we illuminate the impact of e-marketing on market orientation and introduce the concept of e-market orientation as a new approach in implementing marketing concept with the aid of the internet. Key words: electronic marketing - market orientation – e-market orientation 1. Introduction to e-marketing Electronic marketing is the transfer of goods or services from seller to buyer that involves one or more electronic methods or media. [3] E-marketing includes the management of the consumer’s online experience of the product, from first encounter through purchase to delivery and beyond, but it isn’t just another addition to the marketing mix, another tool in the box. Instead they point out that the way people communicate is permanently changing the way that markets work. [2] E-marketing also can be defined as the use of electronic channels of communication to spread your marketing messages. New...
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...Media Marketing Strategy as a Form of Direct Marketing, Today’s Emerging Trends and Tomorrow’s Implications. Ahmad Jan 120070118 Hussam Alowaibeel 120070103 Marketing 420 - Direct Marketing Dr. Mikhail Zenchenkov ABSTRACT While firms strive to survive by gaining a significant market share and to position their products in the market with the ultimate aim of generating sufficient profits to sustain their survival, research has demonstrated that the marketing approach adopted by these firms underlies the strength of their positions in the market today. That has driven a significant number of firms in the world to invest a significant share of their revenues to conduct the marketing of their product using direct marketing strategies on the best media that has in the recent past unveiled itself, social media. Typically, that is because the internet has virtually merged the real world with the virtual world and its presence in the whole world is overwhelming. Unlike, therefore, the traditional marketing strategies that focused on segmentation with the 4Ps underlying concepts, a radical departure in the recent past where social media is increasingly taking the place of social media has been the trend. However, the implications and future trend share that firms have to fully get into the internet and use social media as one of the best strategies of direct marketing to reap the benefits of direct marketing strategies...
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...Impact of Online Marketing [Name of Author] [Institutional Affiliation] Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Finding Number 1 4 Finding Number 2 5 Finding Number 3 5 Recommendations 5 Conclusion 6 References 7 Impact of Online Marketing Executive Summary The internet refers to information technology that exponentially diffuses among businesses over the world. The central focus of this exploration reflects on the effects of internet based marketing on sales volume, organization management and resource allocation. Over the last decade, the internet has interrupted most retailers in terms of organization management, sales volume and the allocation of resources. The introduction of innovative technological changes such as cloud computing and web 2.0 continue to emerge at a dizzying pace, with each appears to be giving promises on the elimination, improve or transform the traditional marketing procedures. The report falls into five sections: introduction, research findings, analysis, recommendation and conclusion. The purpose of the paper is to highlight the benefits that accrue with online marketing so as to advice the organization on its importance. Furthermore, the paper intends to seek to offer advice to the management over the potential elements to put into consideration when implementing expansion project of internet marketing. The findings provide insight on the benefits of online marketing, what many retailers...
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...Abstract The Internet is quickly becoming if not already the most powerful force in the marketing universe. The mass marketing arena coupled with the global economy serves to cover just about every demographic entity within society. Thus, the challenge for marketing managers is to know that segment of society which is most likely to buy and use their product, good or service. Clearly, successful companies must actively pursue an Internet marketing initiative, so that they will be both financially solvent and viably competitive. Internet Challenges Facing Marketers When marketing a product, good or service for a particular industry or company one must make sure that the particular commodity will deliver something of value to the targeted audience. The marketer must be able to determine the needs of the consumer and how to satisfy that particular need. This is not based on smoke or mirrors or even guesswork, but sound business principles grounded in facts. The marketing manager should analyze the opportunities of the market, determine the target audience, and develop and design marketing strategies to manage the marketing effort. The points that should be determined are the four P‟s: product, price, promotion, and placement. With Internet marketing the four P‟s are crucial just like they are with more traditional forms of marketing. The application may be different, but the steps remain the same. For example, the price of the product must be comparable to that...
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...“Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well” – (Socialmediadefined.com, 2014). In today’s world social media plays a major role in all our lives, social media creates a platform for sharing information and encourages social interaction for example “Facebook” it’s a social media platform that allows users to share messages , photos , videos with their respective friends whereas “YouTube” allows its users to browse a wide variety of videos as per there required content and even encourages the users to create their own channels and state their point of view on certain topics and areas of expertise . Social media is a source that is easily accessible and helps improve the relationships and interaction between various people from around the world. Due to the rising popularity of use of social media a new field of study known as social media marketing came into existence that proved highly effective and efficient for business firms. “Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages...
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