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Internet as Marketing Tool


Submitted By arati19
Words 15229
Pages 61
Final Year Project on

internet marketing
….is it there yet
Project Guide: Prof. Kuldip Kawatra

Project by

Mr. Heemanish Midde
Roll No.: 220

2007 - 2009
Xavier Institute of Management & Research, Mumbai Mumbai University

I hereby declare that this report titled “Internet Marketing" is a record of independent work carried out by me as a part of Final Year Project for the MMS course of Mumbai University for the period starting from January 2009 to May 2009. The above project was performed under the guidance of Prof. Kuldip Kawatra. I declare that the information given in the above project is true to my knowledge.

Dr. K. N. Vaidyanathan Director, Xavier Institute of Management & Research Mumbai University

Heemanish Midde MMS Xavier Institute of Management & Research Mumbai University



The work on this project has been an inspiring, often exciting, sometimes challenging, but always an interesting experience. At the very outset, I wish to thank Mr. Kuldip Kawatra for giving me the opportunity to participate in this interesting research project, that helped me gain insights into the Internet World. He has supported me with his guidance, insights, encouragement and many a fruitful discussion on Internet Marketing. I am grateful to him to have spared his time and showing the patience to our answer our queries. The kindness shown by him, in spite of him being so busy with his work, is highly appreciated. I would also like to thank Ms. Aruna Rajan, Mr. Viveck Kumar, Mr. Vaibhav Tandon, Mr. Vivek Rajan, Dr. Vikas Hiran, Mr. Siddharth Jain, Ms. Kanchan Bhagat and all my fellow colleagues who supported me at all times. This ensured the prompt completion of this project. This acknowledgment would be incomplete without expressing my sincere appreciation to all my friends who spent their precious time in filling up the

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