Premium Essay

Johnson & Johnson Case Study

In: Business and Management

Submitted By ktorres27
Words 503
Pages 3
Johnson & Johnson

Over the years Johnson & Johnson has grown substantially due to strategic acquisitions expanding in a wide range of product lines such as Neutrogena in 1994, DePuy in 1998 and Pfizer in 2006. Currently holding over 250 different businesses separated into three divisions: Pharmaceuticals, Medical Devices & Diagnostics, and Consumer products. Historically such divisions have thrived through the decentralized, entrepreneurship culture (Dess, Lumpkin, Eisner, & McNamara, 2014). Nonetheless, impediments such as numerous product recalls, detrimental litigations has now placed Johnson and Johnson’s reputation in jeopardy.

Subsidiary McNeil Consumer Healthcare has had a long history of product recalls, mostly know for the biggest children’s drug recall however coming out with little impact on the corporate reputation. Strong company ethical behaviour was the key to the smooth mergence. Johnson & Johnson showed them prepared to bear the short-term cost in the name of consumer safety. Strongly establishing a basis for trust within customers. On the other hand DePuy’s Orthopaedics unit hip replacement recall, has left not only over 10,000 lawsuits in the US, but has tarnished the name of such a trusted brand (Dess et al, 2014). Incubuses a slow ineffective response to series of problems that predominant in poor quality control inside some of the manufacturing plants. An unsuccessful corrective action plan needed to counter consumers‘ complaints and growing FDA concerns. Resulting in broken consumer trust and tarnished reputation. Johnson and Johnson's mishandling of the recall crisis serves as a reminder of the company's role and responsibility in maintaining safety and promoting public health. As a maker of health care products, Johnson and Johnson has a responsibility to manufacture and distribute products that maintain the health of the...

Similar Documents

Premium Essay

Johnson & Johnson: a Case Study on Sustainability Reporting

...JOHNSON & JOHNSON: A CASE STUDY ON SUSTAINABILITY REPORTING When compiling data for its sustainability reports, Johnson and Johnson does not request direct input from its managerial accounting staff. What should be the role of management accountants in collecting and reporting sustainability data? Could Johnson & Johnson’s sustainability reporting be improved with input from managerial accountants? Why or why not? The role of the managerial accounting staff in sustainability should extend beyond the obvious one of collecting, analyzing and reporting sustainability-related information. Many accountants fill a variety of other positions within organizations, including senior management, in which they exert a more direct influence on strategy and decision making. The managerial accounting staff has a role to play in understanding, demonstrating and achieving the efficiencies that organizations can gain from sustainable business practices. The pursuit of sustainability depends on the generation, analysis, reporting and assurance of robust and accurate information (both financial and non-financial). But it is important that the managerial accountants gain an understanding of the concepts of sustainability and the challenges it poses in achieving long term growth in shareholder value or value for money. The accountanting staff, directly or in a supportive capacity, can help organizations embed sustainability issues into strategic planning and its......

Words: 727 - Pages: 3

Premium Essay

Johnson and Johnson, Tylenol and Exxon Valdez Case Study

...Public Relations A Bagful of Knowledge Response Script Characters: Celdran : President Sunga : Applicant Navarro : Man, Reporter, employee 3 Lim : Woman, Reporter, employee 2 Gamboa : Organizer, Reporter, employee 1 Lao : Spokesperson/Technicals Proposed running time : 7mins. Set design : reality (office), re-enactment 1, re-enactment 2, re-enactment 3 Costume : business attire Things needed: Sounds Music Laptop Speaker Bangko Kimkim sign (2) Posters for the concert Presentation Flow * The president is not satisfied with what his bank have achieved, he will think of something deeply/ visualize/ dream / reflect. * Then, he will search on the internet about Public Relations. * The President will call the secretary to hire someone to “do the PR” for the bank. * The Secretary will post a wanted signage. * Experienced PR person saw the signage and he will be interested about it. * He will be applying for the job. (Note: two other applicants in line) the secretary will call his name. * Interview Session President : Good morning! Applicant : Good morning Mr. Celdran, I am applying for the position of Public Relations person. President : oh I see, can you tell me more about yourself? And just call me Mr. Miguel Applicant : I am a graduate from De La Salle University- Dasmariñas taking an extensive course in Public Relations. I join the first national PR conversity here in the......

Words: 1137 - Pages: 5

Free Essay

Case Study of Johnson Control

...Automobiles Workers v. Johnson Controls, Inc. 499 U.S. 187(1991) Pingping Wang Florida International University BUL6810: The Legal Environment of Business Abstract This paper is generally about the case analysis about the supreme court case Automobiles Workers v. Johnson Controls, Inc. based on the legal documents, such as the Civil Rights Acts of 1964, and Pregnancy Discrimination Act of 1987. This case is focus on the primary prospective of the Pregnancy Discrimination between the employers and employees, providing the elaborate and personal comprehension of this case issues, and then describes the inspiration refined from this case. Contents 1.Introduction 2 2. Case analysis 3 2.1 The procedure of the case receiving 3 2.2The related legal document analysis 5 2.2.1 The Civil Right Act of 1964 (Title VII) 5 2.2.2 The Pregnancy Discrimination Act of 1978 7 2.3 The causation analysis of the supreme court’s decisions based on personal comprehension 8 3. The inspiration of the case 10 4. Conclusion 11 Reference 11 Automobile Workers v. Johnson Controls, Inc, 499U.S.187 (1991) 1.Introduction Presently, the employment relationship is becoming a hot-button topic among the public, protecting the employees’ legitimate interest detailed reform and implementation in the field of the......

Words: 2692 - Pages: 11

Premium Essay

Reflection Paper on the Exxon Valdes and Johnson and Johnson Case Study

...24, 1989, the tanker Exxon Valdez ran aground on the Bligh Reefs in Prince William Sound, Alaska spilling 10.8 million gallons or 20% of the ship’s cargo. It was the 34th largest oil in the world at the time and the largest in U.S.A. The oil spill killed 500,000 birds over 90 species more than 4000 sea otters, 14 killer whales and destroyed tourism and the fish industry of the area. It was said on reports that the probable reason on why the tanker has gone aground was because of the captain and its crew being drunk. The "Exxon Valdez" entered the language as a shortcut for corporate arrogance and damage because of its lack of action as soon as possible by the owners of the company when the oil spill happened. 2/9 Johnson & Johnson: Tylenol Tylenol an over-the-counter product in the U.S. with over hundred million users was the most successful in selling painkillers. Tylenol was the absolute leader in the painkiller field accounting for a 37 percent market share, outselling the next four leading painkillers combined, including Anacin, Bayer, Bufferin, and Excedrin. Unfortunately in 1982 a total of seven deaths occurred in Chicago resulting to a recall of all Tylenol bottles all over the U.S. which led to a drop in sales of $1.2B but has recovered because of its great strategies by using public relations and media as a tool to once again gain the trust of its consumers. 3/9 II. Situational Analysis Exxon Valdez I’ll be using the......

Words: 1300 - Pages: 6

Free Essay

Reflection Paper on the Exxon Valdes and Johnson and Johnson Case Study

...Buod ng isang Sanaysay na “The Feeling of Power” ni Isaac Asimov Sa paglipas ng panahon, nasakop ng modernisasyon ang lahat ng gawain ng tao. Sila ay tuluyang nakadepende sa makinarya at kompyuter. Ang mundo ay nahaharap sa isang digmaan gamit ang kompyuter. Si Jehan Shuman ay isang programmer na nakatuklas kay Myron Aub. Si Myron Aub ay isang teknisyan na nakatuklas ng “graphitics”. Nagkaroon ng isang pagpupulong ang presidente, mga heneral at maging mga opisyal ng gobyerno kung paano magagamit ang “bagong tuklas” na kaalaman at tinawag nila itong “project number”. Bilang pagpapakita kung paano nagagamit ang “graphitics”, ipinamalas ni Myron Aub kung paano magmultiply gamit ang isang papel at lapis at hindi sa kompyuter. Matapos maipakita sa marami ang bagong tuklas, nagkaroon ng maraming mungkahi ang mga nakapanood. Nagmungkahi si General Weider, heneral na namumuno sa laban ng mundo sa ibang planeta. Ayon sa kanya, magagamit ang kaalaman ng “graphitics” upang magkaroon ng “man-missiled” kung saan ang tao ang magkokontrol ng missile upang matalo ang kalaban. Sa mungkahi ni Congressman Brant, nais niyang turuan ang mga tao ng “graphitics” upang makagawa ng mga makinarya para sa ikauunlad. Sa di kalayuan ay nakikinig si Myron Aub at habang nagpupulong ang mga opisyal, nagpakamatay si Myron gamit ang isang “protein-depolarizer”. Nagpapakita lamang ito ng masamang dulot ng pagsibol ng makabagong teknolohiya. Pinapakita sa katangian ni General Weilder ang......

Words: 255 - Pages: 2

Free Essay

Human Resources Practices in Corporate Culture Communication: a Case Study of Johnson & Johnson

...Eastern Michigan University DigitalCommons@EMU Master's Theses and Doctoral Dissertations Master's Theses, and Doctoral Dissertations, and Graduate Capstone Projects 5-13-2003 Human Resources Practices in Corporate Culture Communication: A Case Study of Johnson & Johnson Flavia Xavier Follow this and additional works at: Recommended Citation Xavier, Flavia, "Human Resources Practices in Corporate Culture Communication: A Case Study of Johnson & Johnson" (2003). Master's Theses and Doctoral Dissertations. Paper 4. This Open Access Thesis is brought to you for free and open access by the Master's Theses, and Doctoral Dissertations, and Graduate Capstone Projects at DigitalCommons@EMU. It has been accepted for inclusion in Master's Theses and Doctoral Dissertations by an authorized administrator of DigitalCommons@EMU. For more information, please contact HUMAN RESOURCES PRACTICES IN CORPORATE CULTURE COMMUNICATION: A CASE STUDY OF JOHNSON & JOHNSON by Flavia Xavier Thesis Submitted to the Department of Management Eastern Michigan University In partial fulfillment of the requirements For the degree of MASTER OF SCIENCE In Human Resources Management & Organizational Development Thesis Committee: Stephanie Newell, PhD, Chair Mary E.Vielhaber, PhD Diana Wong, PhD May 13, 2003 Ypsilanti, Michigan iii DEDICATION To God who has been a blessing my life with my beloved husband, Luis......

Words: 29225 - Pages: 117

Premium Essay

Effective Communication

...Effective Communication Case Study Analysis Kathy Horton MKT/438 November 02, 2015 Pamela Adams Effective Communication Case Study Analysis Introduction In the content of this paper there is a discussion on effective communication case study. The case that will get analyze in the content of this paper is The Tylenol Murders this change the image of the maker of this product. There is a write up about the different public involved in the case study and the differentiation between the internal and external public involved, along with could this case study been communicated any more effectively. Identifying the different public relations communications tools and techniques that were used to infirm, influence, motivate the public; what other tools would have been used. Last if this were to happen today how would new improve technologies effect this case, mean while because of the recent globalization of market could the result of Tylenol Murders case turn out any different if it occurred today. Identify the different publics Johnson and Johnson have been in business for over one hundred years. This company is the maker of the brand name medication Tylenol and is known as a well managed business, but on the morning of September 30th the year 1982 Johnson & Johnson was face with a unforeseen public relation situations. The company learned that the extra-strength Tylenol had been used to murder three people. In passing days there was a report of three more people......

Words: 1057 - Pages: 5

Premium Essay

Pa205: Introduction to Legal Analysis and Writing

...Bradley 1. The case study references one state statute. Identify it and explain what it prohibits. “The case study of State vs. Johnson references one specific state statue, 42.09(a)(3) of the Texas Penal Code, Desecration of a Venerated Object. A person commits an offense if he/she intentionally or knowingly desecrates, a state or national flag. “Desecrate” means to deface, damage, destroy, vandalize and/or mistreat in a way that the actor knowingly will greatly offend one or more persons are like to observe or discover his/her action. This offense is a Class A misdemeanor “(Case Study Texas vs. Johnson, 2014). The statue prohibits intentionally or knowingly desecrating, destroying, damaging, burning, mistreating of a state or national flag in public that will seriously offend one or more persons and is witnessed by one or more persons. This statue was made to prohibit only flagrant acts of flag desecration that take place in a public setting or place (Case Study Texas vs. Johnson, 2014). 2. Which branch of government created the state statute? The state statue, 42.09(a)(3) of the Texas Penal Code, Desecration of a Venerated Object, was created under legislative branch. The State’s interest is to prevent a breach of peace by prohibiting certain acts of flag desecration have been considered to be unrelated to the suppression of freedom of speech, the First Amendment of the Constitution. 3. The passage above also discusses one court case. Who were the......

Words: 985 - Pages: 4

Premium Essay

Case Study

...CASE STUDY/Ethics The Crime This ethical issue that I have decided to write about is a matter that has occurred in many medical facilities across the world. I have made up some names for this case study but the incident is real. This case study involves a physician named Derek Johnson M.D. This physician worked with numerous of nurses and other health care professionals and most of them believed Dr. Johnson had a narcotics problem. The health care providers did not know for sure if this physician was using narcotics they could only speculate and they had some evidence that Dr. Johnson was illegally using the narcotics. The health care providers thought Dr Johnson was illegally using anesthesia. The reason the other health care providers assumed this was because Dr. Johnson had no logs of the anesthesia that he administering to patients. He was the only one who had access to the key box with the anesthesia. He would also claim that the patients were receiving medication when in actuality they had not been drugged. This caused patients to go through a lot of pain and in many cases it was clear that the patients had not been cared for Dr. Johnson. No one at that time said anything; his colleagues just assumed he was working too many long hours and maybe he forgot to update his log. Relevant Data His appearance also started to change dramatically and everyone assumed it was the strenuous work schedule that individuals with his specialty had to endure. When one nurse......

Words: 1804 - Pages: 8

Premium Essay


...deployed in this study and at the research methods reading which informed my choice of methods. This study is a practical project of field study type. Chapter One introduced the subject of this dissertation, i.e. to investigate the nature and impact of national and local initiatives on geography teaching in schools with ICT (Information and Communication Technology). The focus is particularly the significant factors that influence and facilitate teachers’ ability to embrace ICT and incorporate it in their geography teaching and use it with pupils. I am interested in discovering what the main barriers are to teachers who do not integrate ICT in the geography curriculum. This had to be “doable within the time, space and resources available” (Blaxter, et. al., 1999, p.25) and was refined from the early rather ambitious aims to being more focused. The are many models of the research process, most of them devised according to a series of stages. Cohen and Manion (1994) identify eight stages of action research, which appeared rather too scientific in approach, as I was seeking to “understand individuals’ perceptions of the world” (Bell, 1999, p.7). Other representations of the research process, including one with five stages of research shown in diagrammatic form showing design, sampling, data collection, data analysis and the report are presented by Blaxter et. al. (1999, p.8). This seems to be a rather over-simplification of a long and complex process. Johnson identifies......

Words: 2749 - Pages: 11

Free Essay

Public Relations Revew

...r t i c l e i n f o a b s t r a c t Issues management developed as a long-term process interested in the continued health and success of organizations. This essay presents a contemporary issues management case that uses inoculation and a priori solutions as issues management tactics. The case study involving Johnson & Johnson’s responsible dosing campaign demonstrates that organizations perceived to have a high standard of corporate social responsibility are not above using deceptive tactics to protect their brand. © 2008 Elsevier Inc. All rights reserved. Article history: Received 29 April 2008 Received in revised form 11 July 2008 Accepted 28 August 2008 Keywords: Issues management Corporate social responsibility Inoculation Crisis communication Public relations practitioners increasingly need to serve as ethical counselors to the dominant coalition (Health, 1994) and as the ethical conscience of the organization (Ryan & Martinson, 1983; Wright, 1996). Despite the role of issues management in guiding ethical decision making (Bowen, 2005), some communication campaigns have suspended organizational ethics to manipulate public perception. This essay examines the misuse of issues management through a contemporary issues management case study involving Johnson & Johnson’s responsible dosing campaign. Inoculation and a priori solutions literature are presented to show the deceptive nature of an advertising campaign that appears to promote social responsibility. A......

Words: 2818 - Pages: 12

Free Essay

Pr Case Study

...Department REACTION PAPER: JOHNSON & JOHNSON AND EXXON VALDEZ Submitted by: MARK ABELARD ARIAS BAUTISTA Submitted to: Prof. ROEL S. RAMIREZ, APR July 12, 2012 1/9 I. Background Information/ Additional Perspectives Johnson & Johnson: Tylenol Tylenol known as a kind of pain reliever also known as Acetaminophen and it may be used even without physician’s prescription. This pain reliever became controversial when an issue involving seven death people, cyanide, and Johnson & Johnson broke out on September 1982. In print, more than 125, 000 stories appeared describing the said issue. Johnson & Johnson is well-known industry in terms of health, medical devices, biological studies and pharmaceutical field. Way back on1960’s , Tylenol ended the almost a score dominance of P&G’s Crest toothpaste after being recognized as biggest-selling item in drug, food, and mass merchandising outlets. Focusing with the 1982 Johnson & Johnson’s Tylenol issue, many business analysts predicted that the said issue would be detrimental for Johnson & Johnson’s perception from the public. In print media alone, 125,000 stories published regarding the Tylenol issue. Due to that eventuality, Johnson & Johnson decided to recoil the product within just six months to reclaim 30 % of the market. In spite of being sensational, suspects 2/9 had not been caught. Good thing for Johnson & Johnson was they able to......

Words: 1460 - Pages: 6

Free Essay

Johnson Toy Company

...Case 1 1. The major problem that has been identified in this case is that The Johnson Toy Company does not have proper return policies set in place. The reason a proper return policy is crucial to the success of an organization is the fact that returns affect numbers and profits. Not having a proper return policy and method of tracking returns affects inventory levels as well as costs in the organization. Without the proper policies how does the company know how much is being returned, where the returns are going, why returns are being made, should they stop producing so many items, etc. With the lack of policies it is apparent that data is not being stored and there is a lack of documentation on numbers. This causes financial issues because the company is unaware of where money is going and if any is being taken or being put back into the company. What happens is the financial documents are then not accurate which could cause major decisions being made to be wrong decisions. I think the main reason The Johnson Toy Company has not created a return policy is because they have never had issues with it before and have always been able to get by without having one. This is not a good approach. The Johnson Toy Company needs to put in place proper policies to ensure the safety of the company. Products must be documented and the company should track or know where products are being shipped, transported, and warehoused at all times. What people do not realize and it......

Words: 1133 - Pages: 5

Premium Essay

Case Study

...Case Study Shawn Padgett Kaplan University Case Study The statute referred to in the case of Texas vs. Johnson, 491 U.S. 397 (1989) is 42.09 (a) (3) in the Texas Penal Code. This statute, 42.09 (a) (3), created by the executive branch, prohibits the desecration of a venerable object”, (a) a person commits an offense if he knowingly or intentionally desecrates; (3) a state or national flag. To desecrate a venerable object is to destroy, deface, or physically mistreat in a way that the one doing the action will seriously offend one or more persons observing the action. This statute was inconsistent with the first amendment. (Texas vs. Johnson, 491 U.S. 397 (1989)) The parties involved in this case are the state of Texas and Gregory Lee Johnson. The citation for the United States Supreme Court’s decision on this case is, Texas vs. Johnson, 491 U.S. 391 (1989) (Burning of the flag at political protest rally.). There was three court that heard Johnsons case before reaching the United States Supreme Court. Ranking from the highest court to the lowest for this case is the Texas Criminal Court of Appeals, Texas Court of Appeals (5th District), and the Dallas County Criminal Court. Creating a law is done by Congress, which are called statutes, or court-made, also called case law. Laws can also be by anyone that wants to propose to Congress of an adoption of new law. Case laws are based on the judicial opinions, including decisions that interpret statutes. ......

Words: 543 - Pages: 3

Premium Essay

Australian Beverages

...CPA PROGRAM – PROFESSIONAL LEVEL GLOBAL STRATEGY AND LEADERSHIP CASE ANALYSIS: NOTTING FOODS PTY LTD WEBINAR 2014 CASE STUDY 2 AUTHORS: SAMANTHA WINTER AND DELYTH SAMUEL Published by Deakin University on behalf of CPA Australia Ltd, ABN 64 008 392 452 © CPA Australia Ltd 2014 (Edition 14a) The contents and any information contained in this document (Information) are for general information only. They are not intended as professional advice. For any professional advice, please consult a suitable qualified professional. CPA Australia Ltd, Deakin University and the author(s) of the Information (Entities) make no representation about the content and suitability of this Information for any purpose. The Entities disclaim all warranties with regard to the contents and in no event will be liable for any loss and/or damage whatsoever resulting from loss of income or profits, whether in an action of contract, negligence or other tortious action, arising in connection with the use and performance of and/or reliance of the Information. CPA PROGRAM – PROFESSIONAL LEVEL GLOBAL STRATEGY AND LEADERSHIP CASE ANALYSIS: NOTTING FOODS PTY LTD WEBINAR 2014 CASE STUDY 2 AUTHORS: SAMANTHA WINTER AND DELYTH SAMUEL Contents Introduction 1  Case facts June 2013 – Notting Foods Inc. board meeting December 2011 – Acquisition by Notting Foods Inc. The June 2013 board meeting Tasks Appendix 1: Notting Foods Inc. – Integration plan for the Chasseur Chickens acquisition Appendix...

Words: 13329 - Pages: 54