Free Essay

Kpop

In:

Submitted By hehehaha1031
Words 8875
Pages 36
339

What Is the K in K-pop? South Korean Popular Music, the Culture Industry, and National Identity
John Lie*

In the early 2010’s, the expansion of South Korean popular culture around the world is led by popular music, usually known as Kpop. In this paper I seek to answer two questions. First, what are the sources of its success beyond the South Korean national border? Secondly, what does it say about contemporary South Korean society and culture? Key Words: K-pop, Korean Wave, Hallyu, South Korean Popular Culture, Popular Music

I. Introduction

T

he phenomenal success of the Korean Wave has generated collective celebration in South Korea.1 In the early 2010s, the national self* John Lie is C.K. Cho Professor of Sociology at the University of California, Berkeley, U.S.A. He received his Ph.D. in Sociology from Harvard University. His forthcoming books include The Global University and The Consolation of Social Theory. E-mail: johnlie@berkeley.edu. 1. The Korean Wave is the literal translation of the term which originated in China ( ; Hánliú). The first character refers to “Korea” and the second usually evokes “flow” or “current,” signifying “style.” The same Chinese characters

KOREA OBSERVER, Vol. 43, No. 3, Autumn 2012, pp. 339-363.
© 2012 by THE INSTITUTE OF KOREAN STUDIES.

340

John Lie

congratulation is especially manifest for the popularity of South Korean popular music (K-pop), which has spread from neighboring Asian countries, such as Japan and Taiwan, to farther ashore in Europe, the Americas, and the Middle East.2 The K-pop World Festival in December 2011 attracted wannabe K-pop singers from sixteen different countries and confirmed its global appeal to South Koreans (Choe and Russell, 2012). K-pop news generate media headlines. The South Korean government, intent on enhancing its soft power along with its export prowess, has actively promoted K-pop. Many younger South Koreans are eager to embrace the global success of K-pop, which somehow proves the creativity and coolness of South Koreans, hitherto known for producing cars and cell phones rather than engrossing dramas and popular songs: diligence and intelligence rather than beauty and style. K-pop in particular and the Korean Wave in general raise a wide range of questions, but I focus on two. What are the sources of K-pop’s recent commercial success? What does it say about South Korean society and culture?

II. Cultures of Choson Korea
Any effort to make sense of culture is fraught with difficulties, beginning with the concept of culture. Do we mean the greatest achievements of the elite or the least common denominators of the people?3 The very idea of an integrated culture or a (culturally) unified people is also something of a dubious proposition in most places and times before the advent of the modern nation-state (Lie, 2004). Be that as it may, taking the latter half of the long Choson-dynasty period yield Hallyu in Korean and Kanryu in Japanese. See Paek (2005). ¯ 2. See inter alia on K-pop’s popularity in France, Le Monde M Magazine, February 3, 2012; Cambodia, The Economist, February 18, 2012; and Japan, Sakai (2012: 14-23). For a useful overview, see Abe (2012). 3. This contrast is neatly summarized by two late nineteenth-century British writings: Matthew Arnold’s Culture and Anarchy (1869) and E. B. Tylor’s Primitive Culture (1871).

What Is the K in K-pop?

341

(1392-1897), we can identify two distinct cultures, albeit with considerable commonality in music. The elite culture was dominated by Chinese-influenced, Confucian-drenched monarchy and the yangban ruling class. The Sinocentric worldview valorized classical Chinese civilization, conveniently summarized in this period as being Confucian, with its stress on respecting the elders and ancestors, hierarchy and patriarchy, and tradition and order. In contrast, in spite of its regional variations, the culture of the masses or the peasantry tended to be much more egalitarian and disorderly. To put it in a shorthand form, then, the Confucian rituals of the elite — all quiet and orderly — contrasted with the shamanistic rites of the masses — emotional and expressive. In terms of music, the courtly performances of Chinese-derived instruments stood in sharp contrast to the popular performances of folk tunes and drums. The former seemed to be all about harmony and order; the latter appeared to exemplify energy and chaos. To invoke the European categories of contrast: Apollonian vs. Dionysian. The ideal-typical contrast exaggerates the distance between the two musical cultures. Both traditions were broadly pentatonic, in line with much of Asia. Furthermore, the Confucianization of the Korean peninsula during the long dynastic rule integrated the soundscape (Deuchler, 1992). At times, the influence flowed upward: pansori — recitation accompanied by a drum — which began as a popular genre became increasingly prestigious and embraced by the Confucian elite (Pihl, 1994). In practice, by the beginning of the twentieth century, there was something of a common musical culture in the Korean peninsula. Its musical register was pentatonic, itself a regional marker across East Asia. The dominant singing style stressed emotive wails and melismatic expressions. While dancing, both in its courtly and country articulations, existed, it was placed explicitly outside the boundary of music. Singers by and large stood still during their vocal performances. The body was Confucian: not only preserving the parental gift but also avoiding any display of the flesh. The singer’s still and enveloped body expressed serious, spiritual message in the form of moralizing lyrics, such as parental and familial love. The sensibility of

342

John Lie

Korean music, then, was in harmony with the cultural sensibility of Confucian Korea.

III. The Advent of the Modern
In one reading of post-traditional, post-Choson-dynasty Korea, the incursion of the modern — primarily through Japan before the Liberation and the United States after 1945 — signaled a relentless retrenchment of the traditional. In the realm of music, the simple reading captures the dominant trend: traditional music gave way to Japanese and Western genres. The popular that had been equivalent to the folk receded as the new “popular music,” itself more a product of the culture industry rather than an emergent expression of the people, reverberated throughout the peninsula. If the 1876 Treaty of Kangwha “opened” the “Hermit Kingdom” to Western influences, then the brute reality of power politics meant the predominance of Japan until the end of the colonial period. It is largely through Japanese channels that urban Koreans became attuned to Western musical forms, from “classical” music to “popular” genres such as ballads and chanson.4 It is not that Western music was merely emulated in Japan or Korea. As I elaborate below, the pentatonic scale continued to dominate — in contradistinction to the diatonic of Western popular music — and lyrics were translated, adapted, and created to fit local sensibilities. It is possible to argue that Japanese enka or Korean trot [t’u ˘rot’u emerged as a fused and musical ˘] genre, somewhat as African and European music forms generated blues and bluegrass, jazz and country in the United States (Van Der Merwe, 1989). Given the Japanese rule over Korea — including cultural production and musical education — the Japanese influence over Korean musical sensibilities was profound.

4. Japan had actively attuned itself to Western sounds from the mid nineteenth century, colonizing the soundscape of the educated population by the early twentieth century. See the suggestive book by Nakamura (1987).

What Is the K in K-pop?

343

The period of Japanese dominance gave way to the U.S. dominance in South Korea after Liberation. The U.S. occupation and its aftermath brought popular American music: not only jazz and blues but also pop and rock via the U.S. Armed Forces radio and television, U.S. military camptown bars and dance halls, and movie theaters that largely showcased Hollywood films. The era of American cultural dominance — the 1950s and 1960s — affected an ever larger population. Rapid and compressed urbanization brought South Koreans in close proximity to imported cultural products, which in turn disseminated by means of modern communication technologies: radio, movies, and television. Nonetheless, if we consider the musical consumption of South Korea in the 1970s — a time of rapid economic growth, authoritarian politics, and considerable social dislocation — it would falsify the simple claim of U.S. popular-cultural dominance. Traditional, folk songs remained popular, especially in the countryside. In urban areas, in spite of the elite embrace of Western “classical” music, the prevalent popular music was “trot,” a Korean variant of Japanese enka.5 Indeed, South Korean popular music in the immediate post-Liberation decades was deeply influenced by contemporary Japanese popular music, even as the South Korean government banned Japanese cultural products.6 It is not surprising, however, that the dictatorial President
5. In spite of the debate over the Korean origins of Japanese enka, it is important to stress that it was a genre borne of Western musical form and Japanese soundscape. That there were numerous ethnic Korean singers and composers, during and after the colonial period, should not avert our gaze from the cultural hegemony that Japan exercised in the first half of the twentieth century (Lie, 2001: Ch. 3). 6. The widespread popularity of Japanese popular music, especially in urban areas, was obvious yet occluded, and certainly without extensive documentation. The proximity of the two countries’ soundscapes had much to do with it — not to mention the legacy of Japanese colonial rule and influence — but also that Japan, for better or worse, provided something new and attractive. Cho (2008: ˘n 164-165) reports that Ishida Ayumi’s “Blue Light Yokohama” (1969) was extremely popular in South Korea in the 1970s. In any case, the ubiquity of Zainichi (Korean-Japanese) singers, whether enka — such as Miyako Harumi — or pop — such as Saijo Hideki — vitiated any instinctive anti-Japanese ¯

344

John Lie

Park, who grew up under Japanese rule, embraced “trot” and enka. The regime banned Yi Mi-ja’s wildly popular song, “Tongbaek Agassi” (1964), in 1965 for its malign Japanese influence, which was done in part to appease the popular resistance to the Normalization Treaty with Japan. Hypocritical though it may have been, it was apparently one of his favorite songs that he requested to be sung in the privacy of Blue House, the South Korean presidential mansion.7 Enka or trot performance usually employed ostensibly Western presentation — lyrical matters of love and longing, for example, that recalled blues and with an orchestral accompaniment — but singers belted out tunes employing the pentatonic scale. That is, the register of Korean and Japanese musical sensibility remained stubbornly rooted in traditional musical meters.8 Performers usually stood still, dressed in traditional ethnic garb or conservative “western” outfit and projecting an utterly respectable appearance. The contrast to the gyrating Elvis or the ruffian Rolling Stones could not have been more apparent. Cho Yong-pil is a consensus superstar of South Korean popular music in the 1970s and 1980s. Although he dabbled in several musical styles, including his early infatuation with rock music, his initial popularity owed to “trot” that he sang in traditional, pansori style. Suggestively, he claims to have mimicked the traditional training of pansori singers, which entailed destroying one’s vocal chords by singing loudly and repeatedly in the woods (See Cho, 1984). Suggesting the persistent proximity of Japanese and Korean cultures, some of his songs became very popular in Japan in the 1970s — something of a harbinger of the Korean Wave. Yet his music was almost inevitably in the pentatonic scale, he sang without moving, employed melismatic sentiments in embracing “Japanese” music. 7. Even as a representative national singer, Yi had 27 of her songs banned by the government (Cho 2008: 130-132). Given that she recorded over 2,000 songs, ˘n, the censors might deem 27 to be a very small number. 8. Koizumi Fumio, in a string of influential works, showed that Japanese pop music of the 1970s and 1980s remained “Japanese” musically, principally showing that they employed the pentatonic scale. In spite of the superficial Western dressing, he argued for the persistence of the traditional. See e.g. Koizumi (1984).

What Is the K in K-pop?

345

and pansori singing techniques, and relied on his vocal skills, rather than on his looks, to achieve stardom. Although he attempted many distinct musical genres, his musical life personified the South Korean popular music of the time, usually dubbed kayo.9 Not surprisingly, the ambit of Cho’s appeal remained restricted to the Korean and Japanese cultural spheres of influence, only extending haphazardly to Taiwan and other pockets of Japanophilia. It would be difficult indeed to imagine Cho’s rapturous reception in 1970s New York or Paris, Jakarta or Lima. Drenched in national markers — though in fact shared by Japanese and others — Cho’s music signified Korean-ness, which rendered it alien to those uninitiated to the national culture and the dominant musical style. To be sure, national boundaries were well-policed. Not only did many governments practice an aggressive policy of cultural nationalism but tariffs and other forms of import restrictions kept all but a handful of musical forms from being almost exclusively nationalist. The principal exception was classical music and musicians. Western “classical” music had long superseded traditional Confucian or Korean court music among the elite, percolating downward in the status hierarchy such that piano instruction became de rigeur among socially aspiring households. Not surprisingly, some of the earliest ethnic Korean successes in the world of music came from Western classical music composers and performers, such as Isang Yun and Kyung Wha Chung. American pop music, especially rock but also jazz, folk, and other genres, was a distinct presence in many countries, including the peripheral status it enjoyed in South Korea. Yet, by and large, the nationalist, involute, and traditional state of South Korean popular music would not have differentiated it from any number of countries in the 1970s.

9. This rendition of popular music featured at least two genres: the more traditional sounding “trot” and the more modern sounding “pop” in South Korea as in Japan. The curious unity was that both forms were musically in pentatonic scale.

346

John Lie

IV. The Drift toward the Global
A critical transformation was a shift in scale: from the traditional pentatonic to the Western — and by now global — diatonic. To be sure, it is not that music composed in pentatonic scale cannot become popular — consider only the Japonisme of some of Debussy’s compositions — but a sure way to alienate an audience is to play music in alien registers and scales.10 New and alien music may be received as being tantamount to noise, an object of visceral dislike. Hence, just as South Koreans looking for something “new” or just good in popular music in the 1970s embraced someone like the Japanese folk singer Itsuwa Mayumi, they were slower to accept the alien sound of Western rock music.11 There was, in short, a chasm between Cho and Elvis Presley or the Beatles, much less Pink Floyd or Led Zeppelin: the musical distance between South Korea and the United States (and the so-called West) remained significant. Nonetheless, the distance was to narrow rapidly in the ensuing two or three decades.
10. As with Debussy’s “Oriental” pieces, the diatonic rule has exceptions. “Sukiyaki” (originally “Ue o Muitearuko 1961), sung by the Japanese singer Sakamoto ¯,” Kyu became popular in Europe in 1962 and a number one hit in the United ¯, States in 1963 ([http://ja.wikipedia.org/wiki/%E4%B8%8A%E3%82%92%E5% 90%91%E3%81%84%E3%81%A6%E6%AD%A9%E3%81%93%E3%81%86], May 27, 2012). Apparently an upbeat melody and a pleasant vocal can overcome musical and cultural barriers. See Dexter (1976: Ch. 18). Sato (2011: 122-126) has ¯ devoted a whole book to this topic. Especially noteworthy is his claim that Sakamato’s narrow range and uncertain pitch was overcome by his sense of rhythm and elegance learned in part from Elvis Presley. 11. Needless to say, there were pioneers of American or Western rock music in South Korea in the 1970s and even earlier, primarily playing to American audiences in camptown bars and venues. The cult-like popularity of Itsuwa is interesting precisely because all Japanese musical import was officially banned at the time. Hence, somewhat curiously in hyper-nationalistic South Korea, playing Japanese music became for some an expression of their anti-government and anti-authoritarian politics. It is also the case that the music, for various reasons, appealed to the young. On one outing in 1974, I heard Itsuwa’s song “Koibitoyo” played repeatedly in two different coffee shops. Prone to earworms, when I mentioned that the song was played too often, the response at each location was that “it is such a great song.”

What Is the K in K-pop?

347

As I suggested, the pervasive U.S. cultural influence in the postLiberation period saturated South Korean soundscape with American and Western music, with its almost inevitable deployment of the diatonic scale. Certainly, formal musical education almost always imparted Western theories, prized above all as the Western “classical” tradition. Hence, many South Koreans had at least passing familiarities with Western sounds, including most orchestral instruments. Few South Koreans by the 1970s had never heard a piece of Western music; Western musical instruments, from trumpet to timpani, were also increasingly common. There were certainly fans of Western popular music as well as native rendition of “western” pop, such as Shin Joonghyon (Sin Chung-hyon; also known as Jackie Shin), Kim Chu-ja, Kim Chong-mi, the Pearl Sisters, and many others. The music appealed to the younger generation, which could only stealthily listen to Japanese pop music. Yet the Park regime also resisted Americanstyle pop music, speculating fantastically that Kim Chu-ja’s gesticulations may have been covert messages to North Korea.12 More cogently, the authoritarian government worried about the corrupting effects of “American” music in South Korea — as much as the North Korean government has resisted it during the post-Liberation period — for rock, after all, was associated with sex, drug, and political deviance. Shin, for example, was embroiled in a marijuana scandal in 1975 and, along with his associates such as Kim Chu-ja and Kim Chong-mi, suspected of anti-government sentiments. As with virtually everything deemed even remotely anti-government and pro-communist, many of their songs were banned.13 The very performance of self-consciously Western musical sensibilities distinguished some South Koreans from others stubbornly dwelling in the traditional sound world. A South Korean who
12. I first heard this claim in the mid-1970s, signaling at once the equation of rockpop as anti-authoritarian and the deviance of combining singing and dancing (see Kang, 2012: 86). 13. The proximate reason was Shin’s refusal to compose a song in honor of President Park in 1972. See Russell (2008: 140-142). More generally on the correlation between rock-pop music and political resistance or radicalism, see Frith (1981).

348

John Lie

expressed enthusiasm for Led Zeppelin, no less than another waxing ecstatic about Beethoven, would have exemplified elitism and even snobbery. In spite of stubborn support among small segments, rock and pop became disarticulated from the mainstream of student and anti-government movements in South Korea. The increasing intertwinement of anti-government sentiments and people’s [minjung] movements generated its own popular musical genres, especially folk, not unlike that of Bob Dylan or Joan Baez, in the guise of Kim Min-gi and others. Even more than the mainstream “pop” music, the leftist “popular” music was inscribed with moral seriousness and political engagement. The right and the left converged in the message of seriousness, shackling popular music to the tether of the serious and the respectable, thereby pushing it toward the margins. In the 1970s, the most politically and culturally oppressive decade in post-Liberation South Korea, the Park regime banned not only ostensibly “conservative” music, such as trot, for Japanese influences but also “progressive” music, such as rock, for its association with corruption and decadence. Musically-staid folk songs, in turn, often aired anti-government messages, and were often banned as well. The authoritarian regime relied not only on anti-communism but also nationalism and Confucianism to justify its culturally restrictive policy. The Confucian ideology restricted “loud” or “political” music and encouraged “conservative” dresses and gesticulations. Given the impoverished repertoire, it is not surprising that people sought refuge in banned Japanese and Korean music or sought American and Western alternatives. As a pop-music lyric might have it, time changes everything. South Korean enrichment brought in its wake paraphernalia of popular entertainment. Most crucial was television, which began broadcast in 1961, and became a household necessity by the 1980s. A very popular genre was musical variety shows, usually featuring “popular songs” (kayo), which was an adaptation of a popular U.S. and Japanese television genre. Even more spectacular was the widespread popularity of noraebang, which debuted in 1991. As places to engage in karaoke singing — karaoke machine was invented in 1967 in Japan and became

What Is the K in K-pop?

349

popular there in the course of the 1970s — it became one of the most popular forms of entertainment for the young and the old (Ugaya, 2008: 24, 77). Along with the dissemination of portable listening devices, especially the appearance of Sony Walkman in the 1970s, technological transformation facilitated reproduction and production of popular music. Listening and singing popular music became a national pastime, albeit replete with generational and other divides in taste. Out of the national musicfest arose a new, post-kayo genre that was distinctly contemporary and western in sensibility and sound. Change is inevitably quantitative and gradual but often expresses itself as a qualitative jump. For the purposes of making sense of Kpop, that quantum leap was the emergence of SeoTaiji and the Boys in 1992. It was one of the first groups to incorporate rap music and hip-hop sensibilities to South Korean popular music. Needless to say, they had jettisoned the traditional pentatonic in favor of the contemporary diatonic. No longer did we hear the soul-screeching wails of melismatic singing but the percussive and syllabic singing signaling the urban cool. What made their music innovative was that it did not sound Korean; as some critics remarked at the time, it sounded strange. To temper the claim of their originality and revolutionary impact, I should mention the impact not only of a generation of American popular music, disseminated by music videos since the 1980s, but also of J-pop, a distinct Japanese popular music genre that became dominant in the 1980s.14 Seo’s group was important not only in pioneering a new musical soundscape that became almost invariably “Western” pop music but also in introducing dance as a critical element of their performance. To be sure, there were others, such as Kim Chu-ja or Kim Chong-mi in the 1970s, as well as Kim Wan-son or Sobangcha in the late 1980s who had sought to incorporate dancing in performance.15 Yet in
14. The emergence of J-pop around 1988 coincided with the end of an era (the end of Sho ¯wa or the reign of Emperor Hirohito in 1989). Particularly noteworthy is that J-pop did not sound Japanese, at least in terms of received popular music. See Ugaya (2005: 160-167); and Kikuchi (2008: 274-277). For J-pop’s impact in South Korea, see Cho (2012: 77-83). ˘n

350

John Lie

bringing together the latest American trends in sound and movement, SeoTaiji and the Boys announced themselves as something new in South Korean popular music. The MTV revolution — post-Michael Jackson innovations in marrying singing and dancing in popular music — and the hip-hop turn coalesced in SeoTaiji and the Boys. Critical resistance was predictable; what was less predictable was the embrace by South Korean youths.16 Another interesting dimension is Seo and his colleagues’ seeming independence from politics. Popular music in advanced industrial societies tends to be disengaged from overt politics, despite numerous exceptions and objections. In South Korea, as we have seen, the realm of popular music was hardly innocent of politics: the traditional, rightwing association of “trot” — though simultaneously incurring the nationalist wrath of being Japanese — and the leftwing embrace of folk songs and other “people’s music,” including traditional peasant music. This is of course not surprisingly in an authoritarian polity with a great deal of cultural surveillance. The post-Seoul Olympics, democratic South Korea by the early 1990s had begun to shed the overt politicization of everyday life, including popular music. Although SeoTaiji and the Boys is far from the only act to embody its autonomy from the entangled politics of the 1980s and before, they struck a resonant political chord for the increasingly affluent youths liberated from the demands of anti-government politics.

15. Influenced by Japanese teen-idol groups, Sobangcha incorporated dance as part of their bright, syrupy performances and was especially popular in the late 1980s. See ([http://www.youtube.com/watch?v=ErewtVOZn6M&feature =related], May 29, 2012). Sobangcha was inspired in part by the popular Japanese group Sho ¯jotai as well as earlier Japanese “idol” singers and groups (Cho 2012: ˘n, 136-137). 16. See SeoTaiji and the Boys’ virtual national debut in the TV station MBC in 1992: ([http://www.youtube.com/watch?v=QjGacuy0eTU]). Noteworthy are the critical commentaries after the performance in which the “experts” chide Seo and his colleagues’ music and movement, precisely the two points which were distinct from the received norm.

What Is the K in K-pop?

351

V. The Rise of K-pop
Until the mid-1990s, the very idea of exporting South Korean popular music would have struck most South Koreans as bizarre. Except for occasional trot singers with warm receptions in Japan and Taiwan, and perhaps explicitly Americanized performers such as Patti Kim or classical musicians, the South Korean music industry was resolutely domestic in orientation and consumption.17 It is, in retrospect, precisely around this period that there were murmurs of the Korean Wave in Chinese-language areas: Taiwan, Hong Kong, and even mainland China. The very concept of Hallyu, which had hitherto referred to the wind hailing from the Korean peninsula, spread rapidly in East Asia, signaling the coming of South Korean popular culture.18 The Korean Wave, at least in its initial articulation, seemed to be all about South Korean soap opera. Especially critical — even beyond its circulation in the Chinese-language spheres — was the phenomenal popularity of the 2002 KBS drama series Winter Sonata, which became an overnight sensation in Japan and heralded for many the beginning of the Korean Wave, coming as it did on the heels of the joint hosting between Japan and South Korea of the 2002 World Cup. In spite of the popularity of South Korean television drams that entrenched the idea of the Korean Wave, the initial referent included South Korean music
17. If we exclude the colonial period — when many ethnic Korean performers and musicians worked, often successfully, in Japan — the 1960s and 1970s featured the initial “Korean wave,” with trot singers such as Yi Mi-ja and Cho Yong-pil, as well as Patti Kim, achieving modest success. At the high tide of monoethnic ideology, many ethnic Korean (Zainichi) performers achieved great popular success in both enka and pop, the two most popular genres at the time, see in general Lie (2001: Ch. 3). More curiously, the popular folk group, the Folk Crusaders, released “Imujingawa” (Imjingang) in 1968, a North Korean song composed in 1957. It achieved popular success but was rescinded after the North Korean organization in Japan (So ¯ren) objected. See Cho (2008: 90-94). ˘n 18. The origin of this concept is undoubtedly up for a lengthy and fruitless debate. Surely it did not take a stroke of genius to come up with a readily available term. See in any case Robert K. Merton on the usually multiple origins of scientific discovery which should apply to neologisms of this sort.

352

John Lie

groups, such as H.O.T. (1996-2001) and Baby V.O.X. (1997-2006).19 By the late 2000s, however, the driving force of the Korean Wave — at times dubbed the Korean Wave 2.0 — seemed to have shifted to the rapid ascent of K-pop. How should we explain the seemingly sudden rise of K-pop in the early twenty-first century? The myth of the market — in this case, a more or less spontaneous emergence of a supply of desirable commodities called South Korean popular music — is far from adequate to make sense of it. Rather, we need to consider several contexts and contingencies that render K-pop inextricably intertwined with the very fabric of South Korean economy, society, and culture. I have already signaled the arrival of South Korean popular music to the prevailing, America-led norm by the early 1990s. Yet Japan, for example, surely had a larger pool of talented and dedicated popular music performers, but in spite of the interest in J-pop, Japanese performers never garnered overseas success that K-pop stars had achieved by the 2010s. South Korean economic growth self-consciously stressed the centrality of export orientation since the late 1960s (Lie, 1998: Ch. 3). Beyond being something of a South Korean business reflex to seek export, the South Korean music industry faced a series of dire straits by the late 1990s. The 1997 IMF crisis led to a massive downturn in South Korean consumption, which was grossly exacerbated by the introduction of digitized music and largely unprotected internet downloads (mp3 players were introduced in 1996). CD sales declined propitiously. More strikingly, the South Korean domestic market was inherently limited. If we employ figures from the year 2000, the total South Korean popular music industry generated US$ 300 million in comparison to US$ 14 billion for the United States and US$ 6.4 billion for Japan (US$ 244 million for Taiwan, US$ 108 million for Hong Kong, and US$ 78 million for PRC). In brief, all viable roads for the
19. It is worth remarking that, in spite of SM Entertainment’s effort to export performers and their music, their overseas success was modest at best. For the “underground” and marginal status of South Korean popular music in Japan in the 1990s, see Sakai (2011: 18-21).

What Is the K in K-pop?

353

industry pointed to cultivating the export market. Needless to say, opportunity needs to be seized and two transformations were critical. First, the post-Cold war globalization vitiated the hitherto high walls of cultural protectionism in East Asia and elsewhere (see, faute de mieux, Hopper, 2007: Ch. 5). It was, after all, only in 2002 that South Korea lifted ban on all restrictions to Japanese cultural imports. Although Japanese or Taiwanese walls of protection against South Korean cultural products were not as robust during the Cold War, there is no question that they weakened considerably in the 1990s and 2000s. In any case, all these countries had long accepted the very category of “pop music,” its standard format of three or four minute songs of love and other adolescent themes. Consider only the increasingly positive Japanese outlook on South Korea and Koreans, which was a sine qua non for the blockbuster success of Winter Sonata. South Korea was able to take advantage of cultural globalization in part because its large and far-flung diasporic population provided a ready source of information and expertise, whether in the form of apprising distinct national trends in popular music or in the guise of singers, dancers, and composers (Sakai, 2012: 38-39). Secondly, and perhaps even more importantly, technological transformations played a significant role in facilitating the Korean Wave. Here the two landmarks are the introduction of digital music in the form of mp3 players in 1996 and the appearance of Youtube in 2005. In that short span of time, recorded music became not only unmoored from its physical manifestation as LPs or CDs to be instantaneously downloaded around the world but it also became part and parcel of visual culture. Even if music is said to be a universal language, the resistance to a foreign-language lyric could be overcome easier with beauty standards and dance routines of the prevailing global norm. MTV of course had appeared as early as 1981, but it nonetheless remained tethered to the music industry and its networks and practices. What digitized music and music video, which in turn could be disseminated with relatively low cost, did was to generate a condition of possibility of reaching a mass audience outside of national borders without a massive investment (Austerlitz, 2007; Kot, 2009).

354

John Lie

These transformations manifested themselves in the form of music entrepreneurs — those who trained the inchoate talent pool and linked them to find new audiences via aggressive marketing and social-media technology — who surfed the coming wave or perhaps helped generate the wave in the first place. Perhaps the dominant K-pop agency is SM Entertainment, founded by Lee Soo-man. Lee studied in the 1970s at the prestigious Seoul National University and became attracted to counter-cultural folk music and anti-government activities. Spending time in southern California as a graduate student in the 1980s, Lee became exposed to the MTV revolution and returned to South Korea. Although SM Entertainment’s timeline suggests “H.O.T. China concert in February 2000” as when “the Korean Wave starts,” it had earlier explored and exploited the lucrative Japanese market. Seeking to occlude her Korean ancestry, SM Entertainment invested heavily in promoting BoA, whose “Listen to My Heart” had reached the No.1 spot in the Japanese pop charts by 2002. Even more spectacularly, To ¯Shinki (Dong Bang Shin Gi/DBSK/TVXQ/ ¯ho 東方神起), debuting in 2003 but focusing almost exclusively in Japan by 2005, became a sensation in Japan (Onoda, 2011: 67-70). SM Entertainment consciously sought to promote them as quasi-local performers: both BoA and To ¯Shinki sang in Japanese and acted like J-pop acts. ¯ho To be sure, the Japanese focus is not a necessary condition. BIGBANG (2006-) and MBLAQ (2009-), among others, have a universalistic orientation that stresses neither Japanese nor Korean nor any national orientation. Others under the management of JYP Entertainment, such as Rain (2002-) and Wonder Girls (2007-), have sought to cultivate the U.S. market.

VI. Why K-pop?
A. The Question Remains: Why K-pop?
I have already discussed the heightening regional demand — East Asia in particular and Asia in general — for “modern” popular

What Is the K in K-pop?

355

music. Not only had there been a global convergence of pop-culture norms, exemplified most clearly in lyrics — the idea of romantic love, for example — but also in the very nature of acceptable and accessible musical performance — the percussive beats, the diatonic scale, syllabic singing, the fusion of voice and dance etc. — across East Asia. Precisely at time when enrichment allowed greater demands of the youth market for cultural consumption, national barriers were lowered. Yet why not demand the global standards of American pop music? The short answer is that a substantial segment of the East Asian youth population did look to American and European performers, just as much as many of them remained loyal to the more local, national traditions of popular music. What K-pop did was to fill a niche that was relatively open for clean, well-crafted performers. It is also possible that physical resemblance — something like racial isomorphism — may have accentuated the appeal of K-pop to other East Asians but it is more likely that they filled the gap left vacant by the urbanized and sexualized American performers — celebrating sex and violence, replete with tattoos — and the staid, tried popular music of local, national performers — in effect, their parents’ music. K-pop exemplifies middle-class, urban and suburban values that seek to be acceptable at once to college-aspiring youths and their parents: a world that suggests nothing of inner-city poverty and violence, corporal or sexual radicalism, or social deviance and cultural alienation. K-pop in this sense satisfied the emergent regional taste and sensibility, though it would be remiss to stress the region as its appeal could easily extend beyond it. The oft-repeated claims about K-pop singers’ politeness — their clean-cut features as well as their genteel demeanors — is something of a nearly universal appeal, whether to Muslim Indonesians or Catholic Peruvians. K-pop filled the niche in part because others did not do so. J-pop would have been a likely candidate but the combination of the large domestic market and the involute music industry made it a largely a domestic affair with only a cult following elsewhere. In the heydays of J-pop in the 1980s and 1990s, there were little incentives — and considerable risks — for music executive to seek international expansion.

356

John Lie

Some of the conditions I have stressed — cultural globalization and technological transformations — were not ripe. Whereas the emerging Asian markets were small and therefore unprofitable — the South Korean market was virtually closed, for example — and manifold difficulties of scaling the cultural and economic barriers of the U.S. market remained. At bottom, the large, relatively homogeneous Japanese market provided ample profit (Ugaya, 2005: 174-177). K-pop fills a large demand for those whetted by U.S.-led pop music — with its fusion of infectious beats and skillful dancing — without its excesses. Here South Korean groups sing pop tunes with simple, earworm-inducing melody, usually on the hegemonic popmusic theme of love. Given the strong inflection of English lyric, it is difficult to decipher from listening just briefly whether the song is in Korean or any other language. The refrain of Girls’ Generation’s hit “Gee” is, for example, “gee gee gee gee baby baby baby,” which poses a very low hurdle for even those challenged in their English comprehension. In general, K-pop performers are, appropriate for the age of music videos, extremely photogenic (often enhanced by plastic surgery and other interventions). They exemplify sort of pop perfectionism: catchy tunes, good singing, attractive bodies, cool clothes, mesmerizing movements, and other attractive attributes in a nonthreatening, pleasant package. It is also worth stressing that as cultural export, K-pop had high production value. In part it stems from a deep talent pool. In spite of the proliferation of popular musical styles and the large supply of would-be singers, South Korea is also notable for the near absence of the independent music scene, which is vibrant, for example, in Japan.20 In a country in which perhaps the most popular form of entertainment is singing (in noraebang or karaoke rooms), becoming a K-pop star is at the top of the most desired profession for South Korean youths. Given that the independent music scene is limited, many
20. Techno pop, heavy metal, and even punk had entered South Korea by the 1990s, as witnessed by Pipi Band (1995) and No Brain (2000). Yet there is very little of the “live scene” that is ubiquitous in urban Japan or the mythic garage bands that exist in the United States.

What Is the K in K-pop?

357

talented and trained singers seek K-pop careers in which the success rate at audition is said to be 1 in 2,000. These would-be K-pop stars, in addition, undergo rigorous training for five years, which costs perhaps 200-300 million won (when an average annual income of a new college graduate is 28 million won per annum). Then, only 20-30 out of 1,000 trainees ever appear professionally. The star factory or incubation system is professionally managed with stern discipline that may mean up to 100 hours of practices and lessons, including learning English or Japanese, per week. Agencies, such as SM Entertainment, in turn seek eminent composers, choreographers, designers, and stylists. K-pop is, in short, an explicit export-oriented culture industry, “popular” in the sense that it is “for” but not “by” ordinary people (Sakai, 2011: 46-56, 70-71). The talent pool extends not only to performers but also to backstage actors. Given South Korea’s penchant for study abroad — the valorization of prestigious, often meaning foreign, diplomas — there is an overpopulation of people trained in music composition, dance choreography, stage design, and many other aspects important to creating a viable popular-music industry. Furthermore, South Korean business practice is export oriented but it also imports and outsources readily, seeking best talent from abroad. South Korea, in addition, is blessed by a sizable diaspora. Lee Soo-man once said in an interview that: “South Korea has best consumed black music in Asia. Just as J-pop was built on rock, we made K-pop based on black music” (Takatsuki, 2011: 101). Given the wide popularity of “black music,” it is not a mere coincidence that Korean Americans who learned hip-hop music and allied dancing techniques in situ in turn brought them directly to South Korea. The K-pop industry is dominated by several talent agencies, which share not only a global outlook and ambition but a keen business sense. It would be difficult to stress the way in which K-pop is a business in which financial and other business concerns consistently trump musical or artistic considerations. To take one example, consider the proliferation of groups (rather than solo acts). The formation of groups is predicated not only on an economy of scale — it is less

358

John Lie

expensive to train a group rather than individuals one by one — but they render back-up singers and dancers otiose (which would cost money to train and hire them). Having many members provide not only an insurance against illnesses and injuries but also enable agencies to use them separately (one member can act in a television drama, for example, for another might be attending a meeting of a fan club). Different members can appeal to different fans. SonyoSidae (SNSD or Girls’ Generation), for example, has nine members of varying shape and size, including members proficient in English, Japanese, and Chinese, who in turn take a leading role when performing in non-Korean stages. Group structure is thus dictated in part by coldblooded business calculations. That it proved to be a successful formula reinforced its format goes without saying. Qua business, K-pop entrepreneurs replicate South Korean modality of conducting business. This should not be surprising in and of itself but it also undercuts claims that look largely to the talented performers or to the invisible hand of market mechanism. K-pop enthusiasm in Japan has generated a vocal minority — operating largely in the blogosphere — castigating K-pop, as earlier enthusiasm for the Korea-Wave drama inspired an anti-Korean Wave movement. Some of the more sensational claims focus on K-pop business practices, which are said to be improper if not illegal, such as the non-standard margins of profitability of Japanese (or other non-Korean) partners or the dispensation of sexual favors.21 Although information is extremely difficult to verify — there is no norm of openness in entertainmentindustry contracts — it appears to be the case that South Korean talent agencies often offer extremely attractive deals for local (national) agencies to promote and market K-pop groups. This is, after all,
21. Most of the more or less factual claims can be found in Takatsuki, chapters 1-2. Anti-Korean wave fanatics in Japan go to the extreme of claiming that Japanese men have larger penis than Korean men (presumably on average), see Kitahara (2012: 203). Such a claim underscores the gendered nature of the Korean Wave in Japan in which women tend to favor the Korean Wave and South Korean actors and singers (though more recently supplanted by female South Korean singers).

What Is the K in K-pop?

359

precisely the practice and strategy that South Korean corporations used to crack the U.S. and other markets when it was beginning its export drive in the 1970s. Be that as it may, it is important to stress that the K-pop industry, despite being a content- rather than technologyled enterprise, seems to share many of the common South Korean practices of doing business. In this regard, just as Samsung or Hyundai do not necessarily make homogenous products applicable uniformly around the world, we may similarly see South Korean talent agencies target various national markets separately. Certainly, nationalmarket differentiation is clear in terms of lyrics (songs released in Korean, English, Japanese etc.) and even group names (SonyoSidae in South Korea, Sho ¯joJidai in Japan, SNSD and Girls Generation elsewhere, and so on). Indeed, we may very well see attempts by South Korean entrepreneurs to include not only foreign members but also to establish distinct, non-Korean, performers. Finally, the South Korean state has backed the Korean Wave and K-pop. From its traditional role as a censor, the government has become a promoter of popular culture. Kim Dae-jung, elected as the president of the country in 1997, sought to become a “culture president” and promised to devote one percent of government expenditure on cultural content. Even the conservative Lee Myung-bak, elected in 2007, has sought to promote Brand Korea and enhance South Korea’s soft power. K-pop, to put it hyperbolically, is almost a representative national culture and industry (Bougon, 2002: 2). The domain of government support ranges from favorable financial arrangements to cultural promotion (Sakai, 2012: 79-88).

VII. The “K” in K-pop
The appeal of K-pop to non-Korean audiences — both across Asia and beyond — is in a pattern with South Korean export products, such as Samsung or Hyundai, that have broad appeal precisely because of the combination of reasonable price and dependable quality. It is of course trivially Korean in the sense that the singers and producers are

360

John Lie

almost exclusively ethnic Koreans — albeit with a fair sprinkling of émigré and diasporic South Koreans — and the South Korean government and fandom alike take some pride in the Koreanness of K-pop. Yet as a matter of traditional culture, there is almost nothing “Korean” about K-pop. K-pop, however identified as part of Brand (South) Korea, is a globally competitive product without encumbrance of traditional Korea.22 As I stated at the outset, traditional Korean music was pentatonic, the singing style stressed melismatic and raspy vocalization, and the performer stood still: the stress was on the sound. K-pop is uniformly diatonic, lyrics peppered with English phrases, the singing style is resolutely syllabic of “western” pop, and dance is an integral element of the performance. Choso ˘n-period pansori singers would recognized Cho Yong-pil’s singing; it is highly unlikely that they could make any sense of Girls’ Generation as fellow musicians. In terms of music, there is very little, if anything, of traditional Korean music. The radical displacement of traditional values is much clearer in the very popularity of K-pop. In the Korean Confucian worldview, the good life was the gentlemanly life, of which singing would be merely one element in a world that stressed learning. In any case, entertainment and certainly entertainers were devoid of prestige, and not something that would be desirable. Yet, as I suggested, the most popular career choice for young South Koreans — the (South) Korean dream — is to be, to use the unfortunate mixed metaphor, a star in the Korean Wave. All the strivings to be a pop-culture star may be an expression of the new enriched and meritocratic South Korea, but it is surely opposed to the Confucian worldview. The very embodiment of K-pop is distinct from the traditional Korean body and beauty. What is striking about most K-pop acts is how tall, thin, and unblemished they appear. This is of course a country that has sprouted up rapidly: the average 18 year-old male was 165 cm in 1977, but had shot up to 174 cm by 2007. Furthermore, the
22. Onoda Mamoru (2011: 28-30) argues that K-pop is a form of western popular music for Japanese youths.

What Is the K in K-pop?

361

standard of beauty had traditionally valorized round, even chubby look. The most popular member of the late 1980s idol group Sobangcha was the “chubby” one in the middle. Yet all this changed beyond recognition. “Beauty” itself is stylized as aesthetic surgery is very much a norm. The Confucian body that was envisioned as the precious gift from parents — so much so that some Confucian literati refused to cut hair or clip finger nails — find itself under scalpel in the name of beauty and popularity. K-pop is symptomatic of the cultural transformation of South Korea: at once the almost complete repudiation of traditional cultures — both Confucian and folk — and the repeated rhetorical stress on the continuities between the past and the present: the nearly empty signifier that is South Korean cultural-national identity.

VIII. Conclusion
The transformation of South Korea — or, more broadly speaking, post-traditional Korea that we can date to the beginning of Japanese colonial rule — is rapid and compressed. Colonial rule, the Korean War, rapid industrialization and urbanization, and recent democratization and egalitarianism have pulverized tradition, for better and worse. In this context, the very idea of Korea — and components of Korean culture — was almost always in flux, with radically distinct and contradictory notions at play at any given point in time. Not surprisingly, “Korean culture” remains something of the proverbial floating and empty signifier of contemporary cultural studies. If one can understand the rise of K-pop largely as another instance of South Korean export success — a triumph of the culture industry — then one should recognize that the sources of success denude and destroy whatever exists of received (South) Korean culture and tradition. Indeed, it is precisely because there isn’t very much “Korean” in K-pop can it become such an easy “sell” to consumers abroad. In this sense, the K in K-pop is merely a brand, part of Brand Korea that has been the export-oriented South Korean government

362

John Lie

since the 1960s. The Korean Wave in general and K-pop is particular is naked commercialism, albeit with the grateful garb of cultural respectability that comes from prestigious, luxury goods. It would be too much, however, to regard this as having anything to do with traditional Confucian, Korean culture.

References
Abe, Yasuyuki, K-pop Pa fekuto Book [The Perfect Book on K-pop] ¯ ¯ (Tokyo: I suto Puresu, 2012). Austerlitz, Saul, Money for Nothing (New York: Continuum, 2007). Bougon, François, “Notes D’ambassade en Corée du Sud,” Le Monde (Culture & Idées), June 16, 2002. Cho, Yong-pil, Pusanko e Kaere [Return to Pusan Port] (Tokyo: San¯ shu ¯sha, 1984). Choe, Sang-hun and Mark Russell, “Bringing K-pop to the West,” The New York Times, March 4, 2012 ([http://www.nytimes.com/ 2012/03/05/business/global/using-social-media-to-bring -korean-pop-music-to-the-west.html?pagewanted=1&_r=1]). Cho Wo ˘n, K-Pop (Tokyo: Sho ˘n, ˘l-so ¯gakkan, 2012). __________, Kinjiraretauta [Banned Songs] (Tokyo: Chu ¯Ko ¯o ¯ron Shisha, 2008). Deuchler, Martina, The Confucian Transformation of Korea (Cambridge: Harvard University Asia Center, 1992). Dexter, Dave, Playback (New York: Billboard Publications, 1976). Frith, Simon, Sound Effects (New York: Pantheon, 1981). Hopper, Paul, Understanding Cultural Globalization (Cambridge: Polity, 2007). Kang, Myong-sok, “Me Gahanasenaikanojotachi” [Can’t Take Eyes off These Women], Asiana May (2012). Kikuchi, Kiyomaro, Nihon Ryu ¯ kahenboshi [History of Japanese Popular ¯ko ¯ Songs] (Tokyo: Ronso ¯sha, 2008). Kitahara, Minori, “Nippon Supponpon” [Naked Japan], Shu ¯kan Asahi, June 1, 2012 . Koizumi, Fumio, Kayokyoku no Kozo [The Structure of Popular Songs] ¯ ¯ ¯

What Is the K in K-pop?

363

(Tokyo: To ¯jusha, 1984). Kot, Greg, Ripped (New York: Scribner, 2009). Le Monde M Magazine, “La France Bilingue en Pop Coréenne,” February 3, 2012. Lie, John, Modern Peoplehood (Cambridge: Harvard University Press, 2004). __________, Multiethnic Japan (Cambridge: Harvard University Press, 2001). __________, Han Unbound (Stanford: Stanford University Press, 1998). Nakamura, Ko ¯suke, Seiyo no Oto, Nihon no Mimi [Western Sounds, ¯ Japanese Ears] (Tokyo: Shunju ¯sha, 1987). Onoda, Mamoru, Kankokuentame Nihon Shinkosenryaku [South Korean ¯ Entertainment’s Strategy for Japanese Advances] (Tokyo: Fuso ¯sha, 2011). Paek, Won-dam, Dong-Asea ui Munhwa Seontaek Hallyu [Cultural Choice of East Asia: Hallyu] (Seoul: Pyentaguraem, 2005). Pihl, Marshall, The Korean Singer of Tales (Cambridge: Harvard University Asia Center, 1994). Russell, Mark James, Pop Goes Korea (Berkeley: Stone Bridge Press, 2008). Sakai, Mieko, Naze K-pop Sutawatsugikaratsuginikurunoka [Why Do K¯ pop Stars Keep on Appearing] (Tokyo: Asahi ShinbunShuppan, 2012). __________, K-pop Bakkusteji Episode [K-pop Backstage Episodes] (Tokyo: ¯ Kawade Shobo Shinsha, 2011). ¯ Sato Go Ue o Muitearuko [Let’s Walk Looking Up] (Tokyo: Iwanami, ¯, ¯, ¯ 2011). Takatsuki, Yasushi, Kanokugeinouramonogatari [The Underside of South ¯ ¯, Korean Entertainment Industry] (Tokyo: Bungei Shunju 2011). The Economist, “This Year’s Model,” February 18, 2012. Ugaya, Hiromichi, Karaoke Hishi [The Secret History of Karaoke] (Tokyo: Shincho ¯sha, 2008). __________, J-poppu to Wananika [What Is J-pop?] (Tokyo: Iwanami, 2005). Van Der Merwe, Peter, Origins of the Popular Style (New York: Oxford University Press, 1989).

Similar Documents

Premium Essay

Kpop

...The world of Kpop In a world where music dominates and influences everything we do, there is a new type of music that is quickly progressing in popularity, not only nationally but globally as well. Kpop is Korean pop music, although it is not only pop music, it is also trot, hip hop and R&B and Rap. It is a competitive field that requires hard work and determination. Kpop is not only music though; it is a guide that can help give a person more insight about the world around them. It is a hard thing to be an idol in Korea, there are so many values and difficulties they must overcome in order to achieve recognition and fame. If someone were to want to be an idol in South Korea then their best bet would be to go to “The Big Three”. YG Entertainment, JYP Entertainment, and SM Entertainment, These three companies are named “The Big Three” because they are three of the most highly distinguished and accomplished companies in all of South Korea. “The Big Three” have led many idols to fame in not only South Korea but globally as well. In comparison to Canada or the US you could call South Korean’s harsh with the way they train upcoming artists, but they have higher standards. The training process consists of around three year’s minimum of being a trainee and there are many hardships that must be overcome through that process. The trainee years are what determine whether or not a person can make it in the competitive field of being a Korean pop idol. Have you ever looked around and...

Words: 2036 - Pages: 9

Premium Essay

Kpop

...POPULATIONS POPULATIONS C ontent Page * Aging Population * Overpopulation * Mindmap Aging Population Article : http://www.cnbc.com/id/46010334/page/11 1. Monaco Old/young ratio: 2.18:1 65 years & over: 26.9% 0-14 years: 2.18% Monaco, one of the world’s most densely populated countries, is home to the oldest population. It leads eight other European countries in the top 10 list. But the country is also a bit of a statistical anomaly because its status as a tax haven makes it a big draw for the wealthy and the retired rich. With an estimated population of 30,539, the country saw its population decline in 2011 by 0.12 percent, according the to CIA Factbook. Only around 8,000 people are citizens of the city-state. The proportion of Monaco’s population aged 65 and over is 26.9 percent, the highest in Western Europe, where the average is 16.5 percent, according to a 2011 study by research firm Euromonitor. The median age of Monaco’s population is 49.4 years, according to the CIA Factbook. With its older demographic, Monaco spent just 1.2 percent of its GDP in 2009 on education, according to the World Bank. In an effort to attract young professionals and entrepreneurs to boost its economy, Prince Albert launched a new consular service in Britain to attract foreigners in 2007. Overpopulation ARTICLE: http://www.huffingtonpost.com/alon-tal/overpopulation-is-still-t_b_3990646.html Country: China Overpopulation remains the...

Words: 1306 - Pages: 6

Free Essay

Kpop

...The Korean pop music, commonly referred to as K-pop (it being an abbreviation of the term Korean pop), has actually become a greater part of the Korean pop. The K-pop's popularity has been notably attributed to individualism and also talent. It is also worth noting that the music has been having a wide diversity through the collaboration with different musicians. K-pop has been however termed as being widely manufactured. In the recent years, the Korean entertainment companies are now heavily depending on the YouTube as a key medium for the purpose of spreading of the Korean culture. K-pop music has actually been, and is increasingly music for charlatans. There always been a place for those who are unable to neither play instrument nor sing. This has been ironically 'dressed up' or otherwise inflated with something that is remarkable and excellent. After making a close scrutiny as pertains to the type of music the current K-pop plays, it is apparent that a lot has been neglected and the original test for the music has actually been lost. This may however been highly influenced by the current generation and the fact that many youths are not very keen on the kind of message passed by this particular music but the physically attraction and the kind of costumes by the dancers. Pop and rock music has been, and is increasingly, music for charlatans. There has always been a place for those who can neither sing nor play instruments and this has been "dressed up" or inflated as something...

Words: 337 - Pages: 2

Free Essay

Kpop

...K-pop (an abbreviation of Korean pop;[1] Korean: 가요 kayo)[1] is a musical genre originating in South Korea that is characterized by a wide variety of audiovisual elements. Although it comprises all genres of "popular music" within South Korea, the term is more often used in a narrower sense to describe a modern form of South Korean pop music covering mostly dance-pop, pop ballad, electronic, rock, hip-hop, R&B, etc.[2] In 1992, modern K-pop was ushered in with the formation of Seo Taiji & Boys, whose successful experimentation with different music styles had sparked a paradigm shift in the music industry of South Korea.[3] As a result, the integration of foreign musical elements has now become a common practice in the K-pop industry.[4] By tapping into social networking services and the video sharing platform YouTube, the K-pop industry's ability to secure a sizeable overseas audience has facilitated a noticeable rise in the global proliferation of the genre.[5] Since the mid-2000s, the K-pop music market has experienced double digit growth rates. In the first half of 2012, it grossed nearly US$3.4 billion,[6] and was recognized by Time magazine as "South Korea's Greatest Export".[7] First gaining popularity in East Asia back in the late 1990s, K-pop entered the Japanese music market towards the turn of the 21st century. In the late 2000s, it grew from a musical genre into a subculture among teenagers and young adults of East and Southeast Asia.[8] Currently, the spread of...

Words: 296 - Pages: 2

Premium Essay

Kpop

...Lucille Diane Linasan 775 117th Terr. N. #8 Ansan, FL 33716-2502 (727) 578-0191 im.lucille@yahoo.com I am interested in pursuing a career in software development. I consider myself a fast learner and a team player. I feel that I can make a contribution to any Implementation Services department. Computer Experience Machines: IBM PC compatibles, Rockwell ACD, Macintosh Languages: VBA, BASIC, Turbo Pascal, DB/c, Turbo C, COBOL Programs: MS Access, MS Word, MS Excel, MS Outlook, Crystal Reports, MS Internet Explorer, Netscape Navigator, Support Magic, Norton Utilities Operating Systems: MS Vista, MS XP, MS Windows1, SCO UNIX, MS DOS Hardware: Experienced with installation of mother boards, SIMM chips, internal/external modems, NICs, SCSI and IDE hard disks, SCSI floppy drives, SCSI I/O ports, and various printer configurations. Experience 2007 to Present Med Resorts International, Clearwater, FL Systems Developer Responsible for migration of extensive filePro database to MS Access utilizing tables, queries, forms, reports, macros, modules, and VBA. Troubleshoot and maintain existing MS Access database for Telemarketing Dept. Troubleshoot and diagnose UNIX, filePro, PC, and MS Windows related problems for in-house staff. 2007-2008 Lasergate Systems, Clearwater, FL Support Engineer Troubleshoot and debug minor program bugs. Modify existing programs with enhancements. Implement fixes and enhancements. Design, create, and implement ticket designs. Perform remote...

Words: 340 - Pages: 2

Free Essay

Kpop

...INTRODUCTION: Background of the Study: The rising popularity of Korean Culture throughout the world is called Korean Wave. The Korean popular culture which spread mainly through the mass media is now enjoying high popularity outside Korea and this is how the Korean Wave occurs (Yu,2008). The phenomenal Korean sensation is describe from another term called Hallyu, this is a Korean pronunciation of Korean Wave which is defined by Korean Tourism Organization (2004) as the recent cultural phenomenon of South Korean pop culture sweeping throughout the world (Kim & Ryoo, 2007).  Korean Wave (Hallyu) mainly consists of television dramas, film, pop music, movie stars animation and comics including mobile content like cell phones and iPods, video or computer games, as well as the latest fashion, food, home appliances and cosmetics, assertively expanding to things like dance, sculpture, painting, cuisine, plastic surgery, tourism and language (http://jakartapost.com/). In this study I'm just going to focus on the Korean Wave effect in Filipino Youth's preference in music, television dramas and in their taste of fashion.       The youths are the one who are most influenced by the Korean Wave and one of those are the Filipino Youth. The new generation today is different and they are easily captured to the things around them. These youths are exposed to the different kinds and genres of music, television dramas and also in their taste of fashion. Now and then, the taste of music, movies...

Words: 602 - Pages: 3

Free Essay

Kpop

...KOREAN WAVE [essay] Have you ever thought about Korean Wave? Korean Wave is refers to the increase of the popularity of South Korean. The phenomenon of Korean Wave spreads all over the world, and its popularity even has the same level with international artists. Korean Wave also known as Hallyu, it is based on many different aspects of South Korean culture such as: Korean Popular Music or K-Pop, Korean Dramas, and Variety Shows. Korean Popular Music or more widely known as K-Pop refers to musical genre in South Korea. It comprises a wide variety of musical and visual elements. K-Pop also spread the Korean culture through language. History of K-Pop began in 1990s, but became famous in the 2000s. K-Pop is not only known in Korea, but also famous in the East and South East Asia, America and Europe. According to Mark James Russell from the global politics magazine Foreign Policy illustrated,”K-Pop has now spread to the Middle East, Eastern Europe, and parts of South America. It may not yet turn heads in Los Angeles or London, but this may soon change as K-pop’s influence continues to spread.“ The reason why k-pop can be accepted outside Korea is because the k-pop not only include one type of music, but also has many genres such as Rap and R&B. Michael Hastings Rolling Stone’s author writes that K-Pop embraces the genre fusion with both singing and rap, while emphasizing solid performances and visuals at the same time. It is a mix of genres like pop, rock, hip hop, R&B and electronic...

Words: 544 - Pages: 3

Free Essay

Kpop Influence

...Kpop Impluwensya Ang Korean pop musika, karaniwang tinatawag na K- pop (ito pagiging isang pagdadaglat ng termino Korean pop ), ay tunay na maging isang mas mahusay na bahagi ng Korean pop . Ang katanyagan ng K- pop na ito ay kapansin-pansin maiuugnay sa pagkamakasarili talento . Ito ay nagkakahalaga ng tandaan na ang musika ay nagkakaroon ng isang malawak na pagkakaiba-iba sa pamamagitan ng pakikipagtulungan sa iba't ibang mga musikero din . K- pop ay tinatawag bilang malawak ginawa . Sa mga nakaraang taon , ang mga kompanya ng entertainment Korean na ngayon ang mabigat depende sa YouTube bilang isang susi medium para sa layunin ng pagkalat ng kultura Korean . K- pop musika, at ang lalong musika para sa charlatans . May palagi nang naging isang lugar para sa mga taong ay hindi maka- alinma'y hindi instrumento ng pag-play o kumanta . Ito ay na ironically ' bihis ' o kung hindi man ay napalaki na may isang bagay na kapansin-pansin at mahusay . Matapos ang pagsasagawa ng isang malapit na pagmamasid na mabuti bilang ay hinggil sa mga uri ng musika sa kasalukuyang pag-play ng K- pop , ito ay maliwanag na ang isang maraming ay napapabayaan at sa orihinal na pagsubok para sa musika ay talagang nawala. Ito gayunpaman ay maaaring nai lubos na naiimpluwensyahan sa pamamagitan ng mga kasalukuyang henerasyon at ang katotohanan na maraming youths ay hindi masyadong masigasig sa uri ng mensahe na ipinasa ng partikular na musika ngunit ang pisikal na atraksyon at ang uri ng mga costume...

Words: 387 - Pages: 2

Premium Essay

Kpop Influence

...The Korean pop music, commonly referred to as K-pop (it being an abbreviation of the term Korean pop), has actually become a greater part of the Korean pop. The K-pop's popularity has been notably attributed to individualism and also talent. It is also worth noting that the music has been having a wide diversity through the collaboration with different musicians. K-pop has been however termed as being widely manufactured. In the recent years, the Korean entertainment companies are now heavily depending on the YouTube as a key medium for the purpose of spreading of the Korean culture. K-pop music has actually been, and is increasingly music for charlatans. There always been a place for those who are unable to neither play instrument nor sing. This has been ironically 'dressed up' or otherwise inflated with something that is remarkable and excellent. After making a close scrutiny as pertains to the type of music the current K-pop plays, it is apparent that a lot has been neglected and the original test for the music has actually been lost. This may however been highly influenced by the current generation and the fact that many youths are not very keen on the kind of message passed by this particular music but the physically attraction and the kind of costumes by the dancers. Pop and rock music has been, and is increasingly, music for charlatans. There has always been a place for those who can neither sing nor play instruments and this has been "dressed up" or inflated as something...

Words: 586 - Pages: 3

Free Essay

Hello Kpop

...K-pop swing Although Korean dramas remain popular among Malaysian fans, K-pop has garnered an equal, if not bigger, number of followers over the last few years. In 2006, TVXQ became the first Korean band to perform in Malaysia, opening the gates for other K-pop stars such as Rain, Super Junior, Wonder Girls and Girls' Generation to showcase their music here. Nini Yusof, country manager (advertising sales Malaysia) with Universal Networks International (which runs the E! channel, among others) feels this growing interest is reflected in the increasing number of K-pop acts that have performed here. “Now, you can see at least one K-pop act performing here every three months.” DiGi, which has been hosting various K-pop “parties” with stars like 4Minute, Beast, G.NA and recently Jay Park, is also a proponent of K-pop here. “K-pop is a music genre that is very close to the hearts of our customers, especially among the youths,” DiGi's head of marketing services Sulin Lau had said at a press conference promoting K-pop star Jay Park. In fact, a KTO survey conducted in May last year showed that K-pop has indeed overtaken K-drama as the main purveyor of Hallyu in Malaysia and elsewhere. The survey revealed that, driven mainly by the Internet and social media network, more than 53.3% of 12,085 fans from 102 countries chose K-pop as the Hallyu aspect that interested them most. The K-pop influence online was proven when YouTube invited K-pop stars TVXQ and Kara to headline...

Words: 1602 - Pages: 7

Premium Essay

Kpop Influence

...When you think of the term “K-pop” what comes to mind? You may think of a can of pop or maybe even a cereal brand, but think again and reconsider it in another perspective. Try thinking in terms in of culture and a different, unique genre of music. Take the time again to think of the term again in a different perspective, would you get the concept? If not, to ease the thought process, Korean Pop, or more commonly known as “K-pop”, doesn’t simply focus on the music itself but has become an influence and musical movement that has swept South Korea and other regions of the world since the early 1990’s and continues to dominate to current day. K-pop consists of dance, electronic, electropop, hip hop, and R&B music originating from Korea. Korean pop, or “K-pop”, has become a popular genre of music because it has become one of Korea’s largest exports, the unique structure of how entertainment companies produce they’re music including their training system, and not only does it influence music itself, but also fashion, culture, and television dramas. In 1992, dance and rap became very popular due to a group called Seo Tae-ji & Boys, which is believed to be the beginning of what we see as modern day K-pop. As the 2000s came about, social media and the Internet began to play a major role in K-pop since it became more accessible and began the driving shift on the exposure and popularity of the genre. Known as the “Korean wave” or more commonly known among Koreans, “The Hallyu Wave” (한류파)...

Words: 482 - Pages: 2

Premium Essay

Kpop Issue

...A psychologist says: “Don’t underestimate those children who chase after Korean celebrities, their hearts are purer than anyone else, they love courageously, they will want to try their best to tackle difficult obstacles, the language and cultural barriers. They symbolise peace, they don’t discriminate based on race, they befriend people with the same interest from different countries, they’re more passionate and warm than anyone else. They don’t betray the ones they like easily, they are persistent and don’t give up easily. They are stronger than anyone else on the inside, because when they are loving these Korean stars, they experience the setbacks they’ve never experienced in life. They are all sensitive children, easily touched to tears for a long time because of one incident. Through investigation, most of them understand gratitude. Their way of thinking is different from others, they don’t easily get carried away by love, they don’t harbour thoughts of doing bad things, and their criteria when looking for a partner is very high, other than looks, personality is more important, so the rate of marriage isn’t high, but neither is the rate of divorce. Their memory is very good, they can easily remember the korean lyrics they don’t understand, and their coordination skills are also very strong. Most of them are cheerful children, not the kind who keep to themselves. Their will of determination is also very strong, they are able to persevere all the way just to buy something related...

Words: 283 - Pages: 2

Free Essay

Kpop Biggest Export of Korea

...music. Korean popular music or Kpop refers to a musical genre fromSouth Korea, which includes a wide variety of musical and visual elements According to CNN Towards the turn of the 21st century, the K-pop genre began reaching out to other regions of the world as part of the global Korean wave. Music production, music video making and artist promotions define the 3 specific sections vital to the Korean popular music industry. Music production is vital to the production of KPOP music . Music producers who have collaborated with various K-Pop idols include many recording artists from the American music community, such as Akon, Kanye West,  will.i.am., Snoop Dogg and Teddy Riley. Andrew Hampp of Billboard magazine states that "The American hip-hop community's recent interest in K-pop has helped open a lot of doors for other artists and managers stateside." Another factor in Music production is the Singer or the artist itself. Entertainment companies in Korea have weekly auditions to find the best singers and performers all over the peninsula. Those who lucky enough to be discover signed long term contracts and spend years in a trainee program. Akiko Fujita of ABC news said that “Not like the other generations of Group bands, KPOP groups aren’t born so much as built” The journey to stardom often starts around age 9 or 10, with tightly supervised training at night and attending school in the morning. After identifying the factors of creating a Kpop music, you should know about...

Words: 724 - Pages: 3

Free Essay

Kpop Research Paper

...Hallyu Wave in the Filipino Youth Mykaella Joy N. Albon I. ABSTRACT II. INTRODUCTION Did you ever hear these words, “Annyeonghaseyo,” and “Fighting!”? Have you ever watch “Full House” series? Have you ever dance to the beat of “Fire” of 2ne1? Have you ever seen a person wearing “Wolf 88” shirt? If not, then you’re like a living dead! This global phenomenon is called Hallyu. “Hallyu” discuss about the popularity of Korean culture that’s becoming universal and widely known, not only in the Philippines but also in the other countries. Hallyu is the other word for Korean sensation set by Korean Tourism Organization in year 2007. Its culture spread widely through mass media has known the start of Hallyu Wave. For the past few years, Korea started to infect every Filipino Youth with their telenovelas, Korean Pop, films, and fashion. Everywhere you will go, in schools, malls and stores, while riding in a jeep, walking in the park and other tourist places, you can see its effects to Filipino especially to the Filipino Youth. You can see some students singing and grooving to its music even if they don’t know what the meaning of it is. Talking about the Kdramas that they’ve watched recently and how they admire the actors and actresses in it. On this study we will distinguish its effects, the advantages and disadvantages of Korean culture to our youth, society and our country. We will focus on its history, characteristics, diplomacy, effects, and its tourism. We...

Words: 568 - Pages: 3

Free Essay

Avis D'Un Psychologue Sur Les Fans de Kpop

...Un psychologue s’est penché sur le phénomène grandissant de ces personnes qui aiment la Kpop à travers le monde. Ces propos ont de quoi rassurer ceux et celles qui se sentent incompris dans leur passion pour la Corée et pourraient même être une réponse aux critiques. Découvrez-les sans plus tarder. « Ne sous-estimez pas ces enfants [dans le sens "jeunesse" et non dans le sens propre "enfant"] qui courent après les célébrités coréennes. Ils ont le cœur d’une pureté sans égale, ils aiment courageusement, ils essayeront de faire de leur mieux pour affronter les obstacles difficiles, les barrières linguistique et culturelle. Ils symbolisent la paix, ils ne connaissent pas la discrimination basée sur la couleur de la peau, ils se lient d’amitié avec des gens vivant dans d’autres pays mais partageant le même centre d’intérêt. Ils sont plus passionnés et chaleureux que quiconque. Ils ne trahissent pas ceux qu’ils aiment facilement, ils sont persévérants et ne renoncent pas facilement. Leur force intérieure est sans égale parce qu’en aimant ces stars coréennes, ils éprouvent les revers qu’ils n’ont jamais connus dans leurs vies. Ce sont des personnes sensibles, le moindre petit incident étant capable de les faire pleurer facilement et longtemps. D’après cette enquête, la plupart comprennent la signification du mot « gratitude ». Leur façon de penser est différente des autres, ils ne se laissent pas facilement emporter par l’amour. Ils ne pensent pas à commettre de mauvaises actions...

Words: 380 - Pages: 2