Premium Essay

Live Nation Faces the Music

In:

Submitted By yaocaven51
Words 426
Pages 2
Live Nation Faces the Music (Word Count: 421)
The key to Live Nation’s growth strategy is the ability to connect to those millions of people who attend shows every year. By keeping a database that includes contact information for every fan that Live Nation has ever had, Live Nation will be able to connect fans to their artists with greater ease. By strengthening the artist to fan connection, the purchase of merchandise and tickets will be easier and will help Live Nation to keep growing and profiting.
Live Nation should combine concentration and horizontal integration as their growth strategies. Vertical integration will help focuses in its primary line of business. Merging with Ticketmaster will help Live Nation obtain database that includes contact information for every fan that Live Nation has ever had. At the same time, the ticket service will help increase traffic to its website, track music fan’s spending habits, and gain e-mail access to millions of fans. This in turn, will increase the online sales of products and services offered in that primary business. Horizontal integration strategy where the corporation has combined with multiple other entities which assist in its operation such as, stadiums, theatres, etc. Using the horizontal integration growth strategy Live Nation will be able to eliminate competition and keep profit inside the company.
Another growth strategy Live Nation should implement is to create a one-stop operation that would handle all the musical needs of the artist. Live Nation should offer a multitude of services that reduces the amount of time spend focusing on certain aspects of concert preparation. They should help the artist operate the tour, sell the albums, sell the merchandise, run the website, produce videos, and even combine with Live Nation’s own customers to create new marketable concepts. Live Nation needs to constantly

Similar Documents

Premium Essay

History of Malaysian Art

...been influenced by the Hindus and Islam in architecture design, music, language and literaturer. We can see the Hindus influential mostly in the classic literaturer for instance Hikayat Jaya Lengkara and Hikayat Indera Bangsawan while Islam has influenced Malaysian architecture design, music and paint such as Sultan Abdul Samad building has Islamic style design like floral and geometrical shapes furthermore to spread Islam reformation Arabian people encouraged local people to sing songs that shows praisal and worship the almighty Allah and His messenger Muhammad. Malaysian artists have different styles in paintings and they adopted artistic techniques from British, Chinese and Middle East creativity. Generally Malaysian arts have been influenced by the exterior factors and help to build great and diverse Malaysian arts. The Music of Malaysia Music and dance are almost inseparable in the Malaysian culture. Where there is one, the other is not far behind. True to Malaysia's heritage, dances vary widely and are, if not imports direct from the source nation, heavily influenced by one or more of Malaysia's cultural components. Much of Malaysian music and dance has evolved from more basic needs into the mesmerizing, complex art forms they are today. Traditional Malay music and performing arts appear to have originated in the Kelantan-Pattani region with influences from India, China, Thailand and Indonesia. The music is based around...

Words: 1477 - Pages: 6

Premium Essay

The Everyday Life of Metaphors

...The Everyday Life of Metaphors “To be aware of metaphors is to be humbled by the complexity of the world, to realize that deep in the undercurrents of thought there are thousands of lenses popping up between us and the world, and that we’re surrounded at all times by what Steven Pinker of Harvard once called ‘pedestrian poetry.’ ” --David Brooks When having a conversation with family, friends, or a colleague, are you aware of what you are saying? Are you aware of the devices that you use to shift the conversation in your favor or even to make your point more relatable? Contrary to popular belief, metaphors are a part of our everyday life; they are ubiquitous. We use them in everyday conversations more often than we may realize. Metaphors are powerful devices; often times we use them subconsciously, but they still manage to deliver the same validity. The aim of this paper is to bring the metaphors in our everyday life to light, by showing their explicit and implicit use in different areas of our daily life. Metaphors go beyond literature and transcend to other realms such as storytelling, spoken art, government, and advertisement. Before examining the everyday life of a metaphor, it is important to present its meaning and history to best explain how it became such an important part of our speech. Aristotle was the first to provide a scholarly treatment of metaphors and gives a detailed definition of the term ‘metaphor.’ He reports that a metaphor ”consists in giving...

Words: 1571 - Pages: 7

Premium Essay

Brazilian Music

...Brazilian Music’s Influence Around the Globe Music has the ability to influence the lives of so many. This form of popular culture is very underestimated for how impactful it has become. Music has such a big influence on pop culture that it has the ability to break down the invisible boundaries between different cultures. Music acts like an intermediary that brings people together and offers a different way of communicating around the world. Music acts as a symbol and common ground for everyone to turn towards. Brazil has emerged as a country that holds music very highly. Although critiqued a lot of their way of living, Brazilian music has made a direct impact on its nation. Perrone and Dunne state, “Such critiques are part of a process that has generated models for engaging critically and creatively with the musical cultures of other nations, especially those that have exercised disproportionate influence in Brazil during the twentieth century,” (ix). Music has evaded many parts of Brazil’s culture, giving more meaning to national celebrations as well as dances. Most obvious is the nationalization of Brazilian samba, Brazil’s unification through music, and globalization of Brazilian music as a whole. I believe that samba is the greatest type of Brazilian music that has the ability to bring the world together. Samba is a specific type of music that is innovative in such a way no other type of music can. Its way to connect with so many different types of cultures is...

Words: 950 - Pages: 4

Free Essay

Afghan Star

...Film Essay: Afghan Star The film Afghan Star depicts a fantastic story of how one television show began to change the way that a nation viewed their own culture. In the war-torn country of Afghanistan, the progression of art and music has been relatively stalled due to previous Taliban rule. The people there have been discouraged to express themselves in ways that seem completely normal in many Western cultures. This prevention is why the Afghan Star television show creates such a buzz and blossoms into the phenomenon that it is. This paper will delve into the narrative of this film, as well as analyze the challenges faced by both the contestants and the producers of the show. Most importantly, it will show how Afghan Star did something that no politician could accomplish and brought the peoples of a divided nation one step closer to each other. From the very outset of the show, Afghan Star was a smash hit. Its popularity grew tremendously as the competition progressed and before long almost everybody had picked a favorite contestant and was following along. The show was brought to air by a group of men including the presenter, Daoud Sediqi. He became the face of the program and was instrumental in its progression. The film focuses on four of the top contestants, Rafi Naabzada, Hameed Sakhizada, Setara Hussainzada, and Lema Sahar. The selection of these people gives the film an interesting dynamic because all four hail from different parts of Afghanistan and two of them...

Words: 1531 - Pages: 7

Premium Essay

Mass Media Its Impact to Academics

...better life. Education plays a very important role in the development of a child. It prepares the child to face more complex problems and adopt himself to his environment normally. The Philippine educational system facilitates urgent and meaningful changes and development of its citizenry’s scientific knowledge, skills and attitudes so that he will improve his life and can contribute to the country’s progress. The state shall give priority to inventions, innovations, training and services. The goal of our educational system is not only to help students to learn facts but also to know activities which develops skills that helps students gather and interpret information and be made to understand that they can control and make use of the environment for their living. Education serves as the means to bring about the desired change in society, to develop a generation of virtuous individuals and thus contribute to the development of good human beings. The fundamental purpose of education is to gain knowledge, inculcate the forms of proper conduct and acquire technical competency. Education should consist of the training that is an extension to their fields of interest. Education is the best legacy a nation can give to her citizens especially the youth. This is because the development of any nation or community depends largely on the quality of education of such nation. It is generally believed that the basis for any true development must commence with the development of human...

Words: 783 - Pages: 4

Free Essay

Christmas Songs

...Thank You For The Music lyrics I'm nothing special, in fact I'm a bit of a bore If I tell a joke, you've probably heard it before But I have a talent a wonderful thing 'Cause everyone listens when I start to sing I'm so grateful and proud All I want is to sing it out loud So I say Thank you for the music, the songs I'm singing Thanks for all the joy they're bringing Who can live without it, I ask in all honesty? What would life be? Without a song or a dance what are we? So I say thank you for the music For giving it to me Mother says I was a dancer before I could walk She says I began to sing long before I could talk And I've often wondered, how did it all start? Who found out that nothing can capture a heart Like a melody can? Well, whoever it was, I'm a fan So I say Thank you for the music, the songs I'm singing Thanks for all the joy they're bringing Who can live without it, I ask in all honesty? What would life be? Without a song or a dance what are we? So I say thank you for the music For giving it to me I've been so lucky, I am the girl with golden hair I wanna sing it out to everybody What a joy, what a life, what a chance Thank you for the music, the songs I'm singing Thanks for all the joy they're bringing Who can live without it, I ask in all honesty? What would life be? Without a song or a dance what are we? So I say thank you for the music For giving it to me So I say thank you for the music For giving it to me ...

Words: 1253 - Pages: 6

Premium Essay

Successful American Immigrants

...America to achieve their desired goals and live a healthy and wealthy life....

Words: 1539 - Pages: 7

Free Essay

Defining the Humanities

...Humanities: The humanities are the stories, the ideas, and the words that help us make sense of our lives and our world. The humanities introduce us to people we have never met, places we have never visited, and ideas that may have never crossed our minds. By showing how others have lived and thought about life, the humanities help us decide what is important in our own lives and what we can do to make them better. By connecting us with other people, they point the way to answers about what is right or wrong, or what is true to our heritage and our history. The humanities help us address the challenges we face together in our families, our communities, and as a nation. Academically, we refer to the humanities as the study of arts – the visual arts such as architecture, painting and sculpture; music; dance; the theater or drama; and literature. They are the branches of learning concerned with the human thought, feelings and relations. The study of arts is the study of mankind. Humanities, being the study of arts, have always been concern with the importance of human being, his feelings, and how he expresses those feelings. However, it should be stressed that the humanities emphasize analysis and exchange of ideas rather than the creative expression of the arts or the quantitative explanation of the sciences. Significance of the Humanities Art is very important in our lives. It constitutes one of the oldest form and most important means of expression developed by man. It...

Words: 617 - Pages: 3

Premium Essay

Music During The Revolutionary War

...The use of music has been an integral part of American military services since the American Revolutionary war. Before evolving into the modern day band to provide ceremonies and entertainments, music was mainly used for signal, communication, and physiological effects (The Music of War). During the Revolutionary War, the most commonly used traditional instruments were the flutes, trumpets, bugles, and drums. After the establishment of present day small group ensembles and marching bands, musicians began to perform for the public, state ceremonies, parades, and pass and reviews (History of Military Music). However, with the economic downturn and increased military spendings in the past decade, politicians are becoming more skeptical of the annual...

Words: 979 - Pages: 4

Free Essay

Jamaican Cinema

...world (particularly the West) its first filmic taste of the cultural, social and historical issues of 20th century Jamaica. It was not only successful in the eyes of its audience but also in the eyes of film critics worldwide. Geoff Parker writes “Indisputably the greatest Jamaican film ever made, The Harder They Come is also one of the finest films yet made about the third world.” (2001). At first glance Perry Henzell appears to be using a narrative to document Jamaican roots Reggae music (especially that of Jimmy Cliff); but although The Harder They Come went a long way towards creating a huge global Reggae following the film had many other underlying issues. Even though most critics (Cham, Parker, Yearwood and others) discuss the film as the one that popularised Reggae music in the West it is the task here to illustrate that The Harder They Come brought Jamaican society and its culture into cinematic visibility. Cinema in Jamaica had only a western and predominantly Hollywood face until the release of The Harder They Come, but the meta-filmic self awareness of Henzell’s socially involved movie proved this was going to change. Jamaica as a country was in a relatively new social, political, and economical climate, its main export industries were changing from bananas and coffee to bauxite and alumina, and the country experienced a...

Words: 2433 - Pages: 10

Free Essay

The Role of Globalization of Social Construction of Youth Culture

...difficulties identifying themselves and finding their sense of belonging in this world (Bourn, 2008). Sociologist has provided strong evidence that globalization on youth culture has not only contributed positively to society but also have negative impact on the current global youth (Kahn & Kellner, 2002). To outline the aforementioned statement, the scope of this essay will confine on youth culture and the influential paradigm that contour youth cultural globally. The theoretical perspective such as post-modernism will be explored to provide a depth understanding of cultural studies. Altogether, this discussion examines the impact of globalization on communication technology and music and fashion industry of youth culture by observing different perspective of youths from both developed and developing nations. Youth is defined as a person who is no longer considered as child and not yet recognized as an adult (Bourn, 2008). Youth culture is a group of people who share similar values, beliefs and social experiences and these similarities distinct them from other age groups (Heaven &...

Words: 2823 - Pages: 12

Free Essay

Globalisation

...Globalization Name: Institutional affiliations: This paper focuses on highlighting how the processes of globalization have changed the experiences of growing up and being educated in for the adolescent children aged 12 to 15 in Australia. Globalization is the process by which organizations and businesses establish international relations through the exchange of world business views and ideas, culture and products with other nations of the world. These businesses and organizations then start to operate and trade on an international scale. Globalization can be attributed to advances in the industrial sector, changes in the transportation and telecommunication systems, infrastructural changes, and the rise in the internet culture and development. The interplay of these forces in politics, religion and economies influence the economic trends of each country. Some of the social effects of globalization to the world economy include: poverty reduction due to increase in the wages and employment rate in the participative developing countries, improved healthcare provision due to the registered decline in the maternal and infant mortality rates, the provision of better educational standards, in line with the global millennium developmental goals. However globalization has also been viewed as a key in increasing the unemployment rates in the third world countries due to massive sacking of workers, high poverty rates and low income generation among the working...

Words: 3707 - Pages: 15

Free Essay

Ielts Writing Band 9.0 - Simon

...Tác giả: Simon Website: www.ielts-simon.com Người tổng hợp: Quang Thắng Website: www.ielts-quangthang.com TỔNG HỢP BÀI MẪU WRITING TASK 2 BAND 9.0 Tác giả: Simon Tổng hợp bởi: Quang Thắng Chào các bạn, Simon là một thầy giáo dạy IELTS rất nổi tiếng trên thế giới. Thầy là một cựu examiner, và hiện nay thầy đang có một website rất hữu ích về việc học và luyện IELTS. Thầy Simon luôn được biết đến với phong cách đơn giản và hiệu quả. Những bài học thầy viết luôn gần gũi, dễ hiểu và dễ áp dụng đối với mọi học viên. Tương tự là những bài essays thầy viết mẫu. Chúng đều tương đối đơn giản, nhưng lại cực kỳ xuất sắc và đều đạt mức band điểm 9.0. Dưới đây là tổng hợp 18 bài essays mẫu của thầy Simon cho Task 2. Các bạn nên đọc và phân tích kỹ từng bài viết này để học được cách viết sao cho đơn giản, mạch lạc và kiếm được điểm cao nhất. Chúc các bạn học được nhiều điều từ những bài viết mẫu này. Trần Quang Thắng Tác giả: Simon Website: www.ielts-simon.com Người tổng hợp: Quang Thắng Website: www.ielts-quangthang.com Some people believe that hobbies need to be difficult to be enjoyable. To what extent do you agree or disagree? Some hobbies are relatively easy, while others present more of a challenge. Personally, I believe that both types of hobby can be fun, and I therefore disagree with the statement that hobbies need to be difficult in order to be enjoyable. On the one hand, many people enjoy easy hobbies. One example of an activity that is easy...

Words: 6043 - Pages: 25

Free Essay

The Legacy of Kurt Kobain

...Cobain left a lasting legacy. He defiantly made an appearance in the world. Cobain was known across the globe for his accomplishments. Cobain became the face and enduring icon of alternative rock. Kurt Cobain started the trend of ‘grunge’. “[His] impact on fashion” (Rama paragraph 1) the fashion trend was very popular throughout the world. People who were referred to as grunge wore loose, layered shirts and ripped jeans. Kurt Cobain and his band mates started this trend in the late 80s when their band was beginning to be popular it is a clothing trend that some teens wear even now. If you walk around the mall you can see the ‘grunge’ trend still in stores and on kids Grunge is also referred to as a type of music. It’s a style of rock music identified by a harsh sounding guitar sound, lazy vocal delivery, and heavy drumming. At first Nirvana was considered alternative rock but later their music was called grunge. “Lasting influence on popular music”(Rama paragraph 1). Their music was listen to [then and is still popular in 2015. Kurt Cobain made an outlet for kids who were outcast and weren’t accepted like he was in high school. “Nirvana electrified a stagnant hit parade with anthems chronicling the angst and disaffection felt by youngsters throughout the nation.” Cobain and his band made a difference in people’s lives. Cobain made mistakes in his life some that were not over looked and put a label on him forever. He had a lot of pressure on him as a famous singer for...

Words: 471 - Pages: 2

Premium Essay

Constitution

...society because they are used in comments that hurt people's feelings. As far as my own race, ethnic or cultural history I have learned that we have been a racial minority in the United States for many years. A record of 33.7 million Hispanics of Mexican origin resided in the United States in 2012, according to an analysis of Census Bureau data by Pew Research Center. This estimate includes 11.4 million immigrants born in Mexico and 22.3 million born in the U.S. who self-identified as Hispanics of Mexican origin. Also, Mexican Americans have been involved in every aspect of making the United States to a positive contribution to the American society building a more diverse nation and an excellent source of labor. Their culture will possibly continue to grow in the society with their food, religious beliefs, and music. As trends in immigration continue to shape the demographics of the United States, I...

Words: 1317 - Pages: 6