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Marketing Exam


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Second Semester Supplementary Final Examination 2012



Writing period: 2 Hours duration

Study period: 15 Minutes duration

Permitted materials: No restrictions

The exam consists of two sections – Section 1 contains a short case study and a question related to the case study. This section is compulsory – all students must answer this question. Your answer to this question is worth 50% of the total marks for the exam.

If you do not provide an answer to the compulsory question in Section 1 you will not be eligible for the 50% of marks allocated for this question (i.e. providing extra answers to questions from Section 2 will not compensate for not answering the compulsory question in Section 1).

Section 2 contains four alternative short answer questions. You must provide an answer for any 2 of the 4 alternate questions in Section 2. Your answers to the questions that you select in Section 2 are worth 50% of the total marks for the exam (25% for each answer).

You should provide only two answers for Section 2 – if you answer more than two questions from Section 2 only the first two answers (in numerical order) will be marked.

Note that in your answers to questions for either section of the exam it is not sufficient to simply paraphrase or summarise relevant course concepts and models, you must apply them explicitly to the scenario detailed in the exam questions.

All questions to be completed in the script books provided.

SECTION 1 – This section is compulsory. All students must answer the question in this section. This section represents 50% of the total mark available for the exam.

Read the following short case study and then answer the question that follows:

Bargaining with the banks for a better deal
September 25, 2012
Christopher Niesche

Banks are bending

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