...New Launch Marketing Plan III Executive Summary Coca-Cola continues to be an industry leader in offering and reinventing some of its core drink products in new global markets. The company currently has captured over 50% of the soft drink market and seeks to obtain 55% or better in the next three years. With the introduction of its latest product, millions of new customers can be reached. The New Product Launch Marketing Team is prepared to introduce the “Snatch a Pack” in both the domestic and global markets; with a great push on its Coca-Cola International India’s market. An emphasis is placed on Coca-Cola International India because it is one of the most populous countries in the world and is receptive to international trade. The product is cost-effective, easy to use, and very flexible. Launching the product, “Snatch a Pack” will help the company expand its customer base while increasing revenues by an estimated $2.5 billion. An integrated communication marketing plan will be developed to ensure that market segmentations are identified and communication channels are established. Pricing strategies for the Snatch a Pack will be defined and distribution plans established. An integrated communications marketing plan will be designed, three year objectives defined, and a description of the milestones to be implemented presented for the new product lunch. In addition Coca-Cola New Product Launch Team will create a budget to Market the “Snatch a Pack” and establish an evaluation...
Words: 3187 - Pages: 13
...Coca Cola and Social Media Marketing Chris Wharton University of Redlands Principles of Marketing BUSB 340 Vernon Stauble 7/28/2011 This paper will define the concept of social media marketing and briefly discuss some strategies associated with the concept. In addition, the paper will discuss how Coca Cola implements social media marketing into their current advertising campaign. Now let us define social media marketing. Social media marketing is described by (Grant, 2010) “as a term that refers to using social networks such as Twitter, Facebook, You Tube, and Digg, as well as blogs, forums and other online communities to reach online consumers.” Social media marketing has given companies a profound opportunity in reaching mass consumers in all geographic locations throughout the world. All at the touch of a button. This type of media advertising has had a profound affect on marketing concepts and strategies in bringing new consumers through the corporate gates. Now lets analyze some common goals that enable the sale of goods and services through social media marketing. One of the most common goals is to increase brand awareness throughout communities. Coca Cola launched a marketing strategy in 2010 that encompassed a global effort in reaching societies throughout the world. The operation termed, “Expedition 206” encompassed sending the companies three “happiness ambassadors” armed with laptops, video cameras, and smart phones to document their findings...
Words: 764 - Pages: 4
...Marketing Plan: Coca-Cola in 2015 Matt Curd Matt Curd Page 1 Marketing Plan Purpose: In brief the purpose is to market a new innovative beverage packaging for Coca-Cola. The packaging has been designed around the brief ‘consider the creation of a new concept form of beverage packaging container for 2015.’ The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters are in Atlanta, Georgia, in America. It is best known for its flagship product, Coca-Cola, and is one of the largest corporations in the United States. Today, Coca-Cola is an internationally recognized soft drinks company with ambitious plans to further grow the brand. The company owns the majority of the soft drinks available in coolers and in vending machines in the western world. Some of these brands include, Coca-Cola and sub brands1, Dr Pepper, Fanta, Sprite, Oasis and PowerAde. A full list of Coca-Colas affiliated brands can be found on their corporate website2. The 2005 Annual Report states the company sells beverage products in more than 312 countries or territories.3 The international presence of Coca-Cola is phenomenal and its logo, advertising and colours are among the most recognized in the world. Mission: Taken from thecoca-colacompany.com Everything we do is inspired by our enduring mission: • • • To Refresh the World... in body, mind, and spirit. To Inspire Moments of...
Words: 3939 - Pages: 16
...Marketing Plan on Coca Cola Amy Hubbard Marketing BUSA3240 Brenda Morrison Executive Summery I am a student at King University in the BBA program and have established this marketing plan after thoroughly researching over the product. It consists of examining market research, auditing situation analysis and carefully searching through the soft drink industry and possibilities for Coca Cola in the market. With careful consideration I have analyzed the internal and external business environments and critically examined the industry in general, taking into consideration all the external threats and opportunities. Introduction The Coca Cola Company traces its beginning to 1886, when an Atlanta pharmacist, by the name of Dr. John Pemberton, when he began to produce a syrup for sale in fountain drinks by the name of Coca Cola. However the bottling company began in 1899 when two Chattanooga businessmen named Benjamin F. Thomas and Joseph B. Whitehead, secured the exclusive rights to bottle and sell Coca Cola for the most of the United States for the Coca Cola Company. Type | Soft Drink (Cola) | Manufacturer | The Coca Cola Company | Founder | John S. Pemberton | Country of Origin | United States | Introduced | 1886 | Servings per day | 1.6 Billion | Employees | 92,400 | Website | www.coca-cola.com | Coca Cola being the biggest company in the soft drink industry enjoys the largest part of the market share. Coca Cola controls about 59% of the world market...
Words: 1177 - Pages: 5
...Environmental Factors One mission of the Coca-Cola Company is to refresh the world. In order to refresh the world, Coca-Cola has to reach the world and distribute the refreshments throughout the world. The Coca-Cola Company has done just that since its establishment in 1886. Since establishing themselves in the beverage market, Coca-Cola has earned more than $15 billion in revenue, employed more than 150,000 employees, and has products in over 200 countries. Coca-Cola has had to research the global and domestic markets to ensure a need for their product. With the research, comes compliance in all regulations when distributing or creating the product in global and domestic areas. Companies have their own procedures in place to guide employees through the ever-changing needs of consumers. These procedures provide an example to the employees regarding the conduct of the employees as business is conducted within global and domestic markets. The procedures also help in the decision-making of company executives as they explore expanding business in the global market. The Coca-Cola Company is a perfect example of a company using both domestic and international marketing. Marketing’s importance in the business world increases day by day. For Coca-Cola to market at a domestic level, they must promote their local products to local consumers in local markets and satisfy the needs of the local consumers. For Coca-Cola to market at a global level, they must promote multinational...
Words: 1117 - Pages: 5
...Integrated Marketing Campaign Integrated Marketing is used with in many companies to unify different marketing techniques such as one-to-one marketing, mass and direct marketing. This paper will investigate the company Coca-Cola and determine whether or not it has an integrated marketing campaign for the many products they sell. I will define and address what values an integrated marketing plan can add to a company. And finally will focus on explaining how a company which does not have an integrated marketing campaign may benefit from having this type of marketing plan as a part of their business plan. Coca-Cola was invented in 1886, in Atlanta, Georgia by pharmacist Dr. John S. Pemberton. Asa Griggs Candler later on bought the formula and brand in 1889. Coca-Cola currently serves on average 1.6 million servings each day in over 200 countries with more than 500 brands. Coca-Cola is a great example of a company which uses IMC for the products they have. This company uses the many methods of integrated marketing in order to communicate with its target market and many consumers. A couple tools they normally use are personal selling, events, advertising, publicity/public relations, direct marketing, sales promotions, and interactive/internet marketing. “The communication plan is adapted regarding the market, the society, the potential, the product positioning etc. Coca-Cola is will to be close to its consumers, to be a part of their daily life, to become a kind of ritual attached...
Words: 710 - Pages: 3
...Marketing Plan: Coca-Cola in 2015 Matt Curd Matt Curd Page 1 Marketing Plan Purpose: In brief the purpose is to market a new innovative beverage packaging for Coca-Cola. The packaging has been designed around the brief ‘consider the creation of a new concept form of beverage packaging container for 2015.’ The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters are in Atlanta, Georgia, in America. It is best known for its flagship product, Coca-Cola, and is one of the largest corporations in the United States. Today, Coca-Cola is an internationally recognized soft drinks company with ambitious plans to further grow the brand. The company owns the majority of the soft drinks available in coolers and in vending machines in the western world. Some of these brands include, Coca-Cola and sub brands1, Dr Pepper, Fanta, Sprite, Oasis and PowerAde. A full list of Coca-Colas affiliated brands can be found on their corporate website2. The 2005 Annual Report states the company sells beverage products in more than 312 countries or territories.3 The international presence of Coca-Cola is phenomenal and its logo, advertising and colours are among the most recognized in the world. Mission: Taken from thecoca-colacompany.com Everything we do is inspired by our enduring mission: • • • To Refresh the World... in body, mind, and spirit. To Inspire...
Words: 3901 - Pages: 16
...1. Executive summary Coca-Cola have a great ambition to China market and plan to invest 20 billion dollar in develop the biggest market in the world. Since Chinese government blocked its acquisition bid of buying Huiyuan, Coca-Cola is now figuring out the strategies of going on growing in China without juice giant Huiyuan. Coca-Cola will develop its existing business, especially fruit juice products. The keystone of promotion in the near future is to popularize “Minute Maid ” fruit juice beverage brand. In the following sections, detail study will be researched, including listing its strategic focus and plan, analysing varities of situation Coca-Cola is facing with, figuring out their marketing strategy as to gain more market share in China market and put marketing mix forward to implement it better. 2.Company description That Company of Coca-Cola is established in 1892, with the headquarter is located in USA (Atlanta) now. Coca-Cola Company owns the whole world 48% marketplace proportion and it is the first among the whole world first three big drink. Coca-Cola also owns 160 kinds drink brands in 200 countries , is a maximal the whole world juice drink dealer (include the Minute Maid brand) including that soft drink , motion drink , milk kind drink the product , juice , tea and coffee, before first Coca-Cola of USA row be that the person gets the market share over 40% , Sprite is that the quickest developing drink , other brand include Berk then grow up, the fruit...
Words: 3669 - Pages: 15
...Marketing Plan [pic] Table of Contents |Executive Summary……………………………………………………………………...... |4 | | | | |Detailed List of Assumptions……………………………………………………………... | | | | | |Situational Analysis……………..…………………………………………………………. | | |Company Performance.…………………………………………………………………. | | |Three Years of History as a Continuing Business..…………………………………….. | | |Market Demand…………………………………………………………………….. | | |Customer Analysis………………………………………………………………….. | | |Competition and Industry…………………………………………………. | | |Market...
Words: 9989 - Pages: 40
...Coca Cola Co. Part III Name MGT 521 Date Professor’s Name Coca Cola Co. Part III Coca Cola history starts in Atlanta, Georgia with only one product inside a little pharmacy with sales of less than a dozen a day. 125 years later Coca Cola is all around the globe with over a billion sales a day in more than 200 countries. Coca Cola states that “because of the local nature of our business, we are in the unique position to contribute to the economic vitality of even the most remote communities around the world (Coca Cola, 2012). Economic Trends Coca Cola’s head quarter are in Atlanta and as part of many Fortune 500 companies that share this major city, Coca Cola enjoys considerable influence in Atlanta’s economy. Atlanta’s economy is a mix of many diverse sectors that includes not only Coca Cola, but also other goods produced such as: publishing, textiles, apparel, furniture, telecommunications, hardware, steel, and many more (Altius Directory, 2012). Coca Cola’s indirect economy can be impacted by the numbers the company shows every year. The company reports having more than 900 plants and over 92,000 employees illustrating diversity and different cultures all around the world. The company’s contribution generating jobs around the world inspire other companies, from different regions to promote global business. “We contribute to the economic success of each community by employing local people; paying taxes to governments; paying suppliers for goods, services...
Words: 1519 - Pages: 7
...Reem Haroun -120050334 Soher Al-Mursheidi-120080089 Manar abd elrahman -120080113 Supervised By Miss. Yasmin AL Bobo Plan Contents Abstract ……………………………………………4 Introduction ………………………………………..6 Coca-Cola Background ……………………………8 Methodology ………………………………………10 Management Overview……………………………11 Purpose………………………………….11 HISTORY………………………………….11 High-Level Business Direction…………………..12 Mission…………………………………..12 Vision……………………………………13 Values……………………………………13 SWOT Analysis of Coca-Cola…………………14 Strengths………………………………..14 Weaknesses…………………………….16 Opportunities………………………….18 Threats………………………………..20 Objectives ………………………………………..21 Selecting Target Market………………………….22 Developing the Marketing Mix…………………..23 Product………………………………24 Positioning…………………………..24 ...
Words: 8429 - Pages: 34
...Accounting 3230 Fall 2014 Part I: Leonard Company sponsors a defined benefit pension plan for its employees. The following data relate to the operation of the plan for the years 20X2 and 20X3. | 20X2 | 20X3 | Projected benefit obligation, January 1 | $ 600,000 | | Plan Assets(fair value and market-related value), January 1 | 410,000 | | Pension Asset/Liability, January 1 | 190,000 CR. | | Prior Service Cost, January 1 | 160,000 | | Service cost | 40,000 | $ 59,000 | Settlement rate | 10% | 10% | Expected rate of return | 10% | 10% | Actual return on plan assets | 36,000 | 61,000 | Amortization of prior service cost | 70,000 | 50,000 | Annual Contributions | 97,000 | 81,000 | Benefits paid to retirees | 31,500 | 54,000 | Increase in projected benefit obligation due to changes in actuarial assumptions | 87,000 | 0 | Accumulated benefit obligation at December 31 | 721,800 | 789,000 | Average service life of all employees | | 20 years | Vested benefit obligation at December 31 | | 464,000 | (a) Prepare a pension worksheet presenting both years 20X2 and 20X3 and accompanying computations and amortization of the loss (20X3) using the corridor approach. (b) Prepare the journal entries (from the worksheet) to reflect all pension plan transactions and events at December 31 of each year. (c) For 20X3, indicate the pension amounts reported in the financial statements. Part II: The accounting records of Scotty inc show the following data for 20X2....
Words: 3092 - Pages: 13
...What is marketing? Definition of marketing Many define marketing as the process of buying and selling in a market. Marketing is defined in many ways; marketing is the management process responsible for identifying, anticipating and satisfying consumers’ requirements. The essence of marketing is that a business will make what it can sell rather than sell what it can make. Marketing requires an assessment of human needs and the orientation of all the firm’s resources towards the satisfaction of those needs. Marketing is a social and management process by which individuals and groups obtain what they want through creating, offering and exchanging products of value with others. Marketing is concerned with meeting business objectives by providing customer satisfaction. Marketing is a method used by companies to communicate with the consumer and make them knowledgeable about the various features of their products or services. It is an essential part of attracting the target buyers to a product to a particular product and companies use various innovative or different techniques to stay ahead of their competitors and make their place in the market. Another marketing definition is the commercial functions involved in transferring goods from producer to consumer. We can also define marketing as the activities of a company associated with buying and selling a product or a service. Businesses undertake marketing activities because they gain several benefits. They use marketing in several...
Words: 6644 - Pages: 27
...Coca-Cola Business Plan Student Name Class College December 2, 2014 “Because so many organizational processes and outcomes depend on making good decisions, including business strategy, product design, and customer interactions, understanding how to make the best decisions will make you a more effective professional and manager” (Phillips & Gully, 2014, p. 290). Coca-Cola has created a name for itself in the soft drink industry that cannot be utterly disposed of. Coca-Cola has created a highly demanded and successful product, yet with the changing times, has in addition made a name for itself in providing a product not entirely respectable of the health and well-being of its customers. Thus, Coca-Cola joins the ranks of many firms knowingly providing a product that offers inherent health risks to its consumers and threatens to operate on border-line ethical practices. Coca-Cola cannot reverse the operations that have already taken place, however we can improve upon their name and future products. There is potential to implement a corrective strategy because the organization is one of past, present and perceivable future. Coca-Cola is a brand that has been around since 1886 and has always been able to provide a product that consumers want. Although the brand has focused on optimistic marketing strategies through great slogans and creating consumer attention, there needs to be a focus on wellness. The reality is that we are in an ever-changing world and it currently...
Words: 2677 - Pages: 11
...Ethical Issues in Business: Ackerman vs. Coca Cola Coca Cola was brought under scrutiny and to court by Ackerman, filing in the United States District Court in the Eastern District of New York {Ackerman v. The Coca- Cola Company and Energy Brands Inc. (d/b/a Glaceau), Case No. 09-cv-0395) (Brison, 2012). The suit compiles a class action suit from the states of New York, New Jersey, and California. Thirteen allegations are identified with three dismissed. We will be discussing the issue at hand, what the basis of the suit is and ground rules, ethical issues, how Coca Cola’s leadership conduct affected the company, and the changes needed. The history of Coca Cola dates back to the 1886 when an Atlanta pharmacist named of Dr. John S. Pemberton discovered that by mixing sweet syrup with carbonated water an eccentric taste was produced. In 1886 Coca-Cola started as a five cent drink in a neighborhood pharmacy and today has become a household name for millions. With the increasing push for health, coke, and other carbonated soft-drink manufacturers have experienced a 2.1% volume decline in one year alone. In an effort to prevent decreasing soda sales, Coca-Cola decided to manufacture Vitaminwater. The success of this product was largely because of the marketing power of the organization and the products health claims. For example they listed that this product will provide “optimal functioning of the immune system,” and that Vitaminwater “is specially formulated to provide 50% of...
Words: 1566 - Pages: 7
