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Marketing Project Managemnet

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Submitted By satyaanveshk
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Table of Contents 1. Project background 2 2. Project purpose 2 3. Project overview 2 4. Project objectives: 2 5. Project scope 3 6. Project deliverables: 3 7. Project stakeholders 3 8. Project constraints 4 9. Project assumptions 4 10. Project team organisation 4 11. Work breakdown structure 5 12. Project schedule 7 13. Resource leveling (develop observation matrices and report findings) 7 13.1. Original schedule - matrix 7 13.2. Resource levelling within available slack - matrix 7 13.3. Resource levelling outside of available slack – matrix 7 14. Resource utilization 7 14.1. Original schedule with resource hours pre levelling - matrix 7 14.2. Resource reporting 7 15. Impact of quick sell-out 7 16. Measures of success 7 17. Conclusion 7 18. Abbreviations and definitions 7 19. References 7 20. Appendices 7 21. Attachments 7

1. Project background
A famous band named billboard which has a great history of playing their band for over 20 years is about to celebrate their farewell concert at newly constructed Gig Park. At an estimated attendance of 20000 people on February 28th 2015
2. Project purpose
The purpose of the project is to plan a farewell concert to the billboard as a tribute to their 20 years of music excellence. The fare well concert will take place at a newly constructed gig park with an estimated attendance of 20000 people which consists of groups from baby boomers to gen z
3. Project overview
The project overall aim to make the event a success and to post an overview about the event. In order to make the event success necessary planning should be done and as an assistant event planner al the planning should be done by ourselves.
4. Project objectives:
The objectives of the project are 1. Promotion strategy on how to promote the event should be developed with the promotion factory prior to

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