Free Essay

Marketing Strategies

In:

Submitted By nieljohn
Words 1478
Pages 6
5.) A target cell is the cell that a hormone acts on when you are referring to the endocrine system. For example, the target cells of human growth hormone, a chemical messenger, are bone cells. This results in the growth of the person's body as additional bone cells are produced. When referring to the immune system, target cells are cells in the body that are not recognized as "self" and are then the recipient of the immune response. In this case, cells such as bacteria, viruses or mutated cells will be targeted by white blood cells and antibodies to be destroyed. The expression "target cell" makes one think of a cell with a bullseye to be targeted for some reaction to occur inside the body in an attempt to maintain homeostasis.

Neurosecretory cells are specialized nerve cells that produce and secrete hormones. Well-known examples of neurosecretory cells are oxytocin- and vasopressin-secreting neurons in the hypothalamus and cells in the adrenal medulla. These cells are found in vertebrates and invertebrates.

6.) A traditional part of the definition of hormones described them as being secreted into blood and affecting cells at distant sites. However, many of the hormones known to act in that manner have been shown to also affect neighboring cells or even have effects on the same cells that secreted the hormone. Nonetheless, it is useful to be able to describe how the signal is distributed for a particular hormonal pathway, and three actions are defined: * Endocrine action: the hormone is distributed in blood and binds to distant target cells. * Paracrine action: the hormone acts locally by diffusing from its source to target cells in the neighborhood. * Autocrine action: the hormone acts on the same cell that produced it. if you have studied enzymes its a similar concept. Cells have proteins on the surface of their cell which hormones bind to (called receptors) The receptor must be a complimentary shape to the hormone for it to bind. Only target cells have the receptor with the complimentary shape so only these cells will be affected.

7.)
8.)
9.)
10.) The hypothalamic–pituitary–thyroid axis (HPT axis for short, aka thyroid homeostasis or thyrotropic feedback control) is part of the endocrine system responsible for the regulation of metabolism.

As its name suggests, it depends upon the hypothalamus, the pituitary gland, and the thyroid gland.

The hypothalamus senses low circulating levels of thyroid hormone (T3 and T4) and responds by releasing thyrotropin-releasing hormone (TRH). The TRH stimulates the pituitary to produce thyroid-stimulating hormone (TSH). The TSH, in turn, stimulates the thyroid to produce thyroid hormone until levels in the blood return to normal. Thyroid hormone exerts negative feedback control over the hypothalamus as well as anterior pituitary, thus controlling the release of both TRH from hypothalamus and TSH from anterior pituitary gland.

firstly, for an hormone to be released, something must be a trigger. The trigger can be a change in the chemical or osmotic balance of the body. The hypothalamus first notices this. Then, it gives proper response by stimulating other organs that actually release the hormone. We know the pituitary gland as the master gland. It's anterior and posterior lobes release different hormones.
The hypothalamus sends the signal to the anterior lobe by releasing chemical secretions into the bloodstream called FACTORS. For example, the factor that stimulates the release of thyroxine is called thyroid releasing factor (T.R.F) which stimulates thyroid stimulating hormone production which further stimulates the thyroid gland to produce thyroxine. It is the hypothalamus that produces such factors.
The posterior lobe of the pituitary gland receives instruction from the hypothalamus to secrete an hormone by electrical impulses. This is because the hormones in the posterior lobe are actually produced by the hypothalamus itself. It only stores the hormone in the posterior lobe.
Furthermore, the hormones in the pituitary gland also stimulates the release of other hormones in the body. For instance, follicle stimulating hormone and luteinising hormone contribute to the release of progesterone and oestrogen.
Basically, the hypothalamus detects the change and sends the instruction to the pituitary gland and other hormone producing organs for appropriate response.
The hypothalamus is the link between the nervous system and the endocrine system.

You should think of each hormone, whether from the anterioir or posterior pituitary as unique, with it's own unique set of functions and regulatory mechanisms.

There are two hormones which come from the posterior pituitary: Vasopressin (also known as antidiuretic hormone) and Oxybutinin. Vasopressin main role is to make sure we have enough water flowing through our blood vessels, permitting normal blood pressures and delivery of the oxygen/nutrients to all our tissues. Oxybutinin is involved in the contraction of the uterus during delivery of a baby. Both of these hormones are actually made in the neurons of the hypothalamus (part of the brain), which is directly/physically connected to the posterior pituitary. They are made in the hypothalamus, but secreted by the posterior pituitary gland. (So the posterior pituitary can be thought of as an extension of the brain!)

The anterior pituitary makes many more hormones, including thyroid stimulating hormone (regulates/stimulates the thyroid gland), prolactin (stimulates breast milk production), growth hormone (stimulates cellular growth and metabolism), luteinizing and follicle stimulating hormones (both are involved in the female menstrual cycle and ovulation), and adrenocorticotrophic hormone (stimulates/regulates the adrenal gland). Each of these hormones have unique activaties and regulatory mechanisms...they just happen to be made close to each other within the body (the anterior pituitary).

The Hypothalamus is a bundle of specialized cells in the brain that is the link between the endocrine system and the nervous system. The pituitary gland is the master gland of the endocrine system that secretes hormones. The hypothalamus influences the pituitary gland by releasing special chemicals that stimulate or decrease the production of hormones released by the gland.

Some of the hormones synthesized and secreted by the special neurons of the hypothalamus are called hypothalamic releasing and inhibiting hormones or factors. They act directly on the tissues of the anterior pituitary gland. Some of the major hypothalamic factors are: thyroid-stimulating hormone releasing hormone (TRH), which activates the release of the thyroid-stimulating hormone (TSH) from the anterior lobe of the pituitary gland; corticotropin-releasing factor (CRF); growth hormone releasing factor (GHRF); gonadotropin releasing hormone (GnRH); and prolactin-inhibiting factor (PIF).
Oxytocin in a nine amino acid peptide that is synthesized in hypothalamic neurons and transported down axons of the posterior pituitary for secretion into blood.
Antidiuretic hormone, also known commonly as arginine vasopressin, is a nine amino acid peptide produced in the hypothalamus and secreted from the posterior pituitary.

Secretions of the anterior and posterior pituitary are usually controlled by the hypothalamus in the brain.

Under the guidance of the hypothalamus, the anterior pituitary produces and secretes several peptide hormones that regulate many physiological processes including stress, growth, and reproduction. Unlike the posterior pituitary (pars nervosa), which originates from neural ectoderm, the anterior pituitary arises from an invagination of the oral mucosa called Rathke's pouch (which is itself ectoderm derived).

This differentiation is exhibited by the fact that while the posterior pituitary merely secretes those hormones produced in the hypothalamus (ADH and oxytocin), the anterior pituitary actually produces its hormones, while being under control of the hypothalamus as to when they should be secreted.

Adrenocorticotropic hormone

Endorphins

Follicle-stimulating hormone

Luteinizing hormone (females), Interstitial Cell Stimulating Hormone (males)

Human growth hormone

Prolactin

Thyroid-stimulating hormone

**A useful acronym for the hormones secreted by the anterior pituitary is 'B-FLAT A-PEG' (Basophils release FSH, LH, ACTH, TSH, and Acidophils release Prolactin, Endorphins, GH).

Yes ADH antidiuretic hormone also called vasopressin and Owytocin

And all others by the anterior pituitary

And Gh is controlled by the hypothalamus but produced by the anterior pituitary

12.) In general antagonistic effects mean that two things have the opposite effect. In terms of hormones this means that two hormones have the opposite effect on what is being regulated. So insulin lowers blood glucose levels and glucagon raises blood glucose levels; calcitonin lowers serum calcium levels and parathyroid hormone raises it. This idea is often used to explain various types of homeostasis in the body - keeping some parameter at a constant level by raising or lowering it when needed.

Insulin and glucagon regulate the concentration of glucose in the blood. When the blood sugar is too high, insulin is released to trigger the absorption of glucose from the blood, to decrease the blood glucose concentration. When the blood glucose it too low, glucagon promotes the release of glucose into the blood. So, insulin and glucagon have an antagonistic relationship because although they are both responsible for returning the blood sugar to normal, insulin absorbs excess glucose while glucagon returns glucose to the blood when there is not enough.

Similar Documents

Premium Essay

Marketing Strategy

...Marketing Strategy For Products Web Solutions Robert H. Farrington Dr. Matula July 24, 2011 Marketing Strategy For Products Discuss the type of product will offer and identify its primary characteristics. Web Solutions is a creative solutions company, specializing in unique web site design. We want companies to benefit from the use of present technology, but have the readiness to adapt to the technology and programing of the future. We will seek to understand each client’s business needs and industry well enough to be able to build a productive and interactive web site that will draw the attention of our client’s market and its customers. Market Strategy For Products Discuss the product branding strategy. Our sales force will accomplish three goals –One, give Web Solutions a local presence in major cities with local sales people and local offices: two, increase brand awareness through word of mouth advertising and three; increase profitability through direct sales. Marketing Strategy For Products Discuss how the product fits within a product line and the depth and breadth of the line. Unlike Proctor and Gamble who have a number of products and an array of products within each line, we at Web Solutions offer Web Hosting, Web design, technical support along with Web Hosting as well. We at Web Solutions have an assortment of a full line of description of services and our pricing structure can be viewed at our website...

Words: 357 - Pages: 2

Premium Essay

Marketing Strategy

...Marketing Strategy Marketing Strategy trategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy trategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing...

Words: 5919 - Pages: 24

Premium Essay

Marketing Strategy

...Marketing Strategy for Product By Carlos Whisenhunt Lilhunt25@hotmail.com Marketing Management-MKT 500 Dr. Thomas L. Matula, Ph.D. Strayer University 05/02/2011 This paper will explain the marketing plan in more detail for southern style coffee shops. Southern style coffee marketing segment will be to supply not only the airports and surrounding areas but to also reach out to department food stores and market international online sales. To give more detail on the marketing plan I will explain four more questions in detail. First I will discuss the type of product the company will offer and identify its primary characteristics. Secondly I will discuss the product branding strategy. Next I will discuss how the product fits within a product line and the depth and breath of the line. Finally I will discuss how the product and target market strategies fit with the organizational strategy. Finally I will explain how the product and target market strategies fit with the organizational strategy. First, southern style coffee shop name speaks for itself. The company is all about selling coffee and to not only market particular demographics but to attract the non- coffee drinkers as well. The Southern style coffee shops have just begun business, and marketing is essential to its success and future profitability. The shops will offer a place for people to meet in a comfortable, person-to-person...

Words: 1115 - Pages: 5

Premium Essay

Marketing Strategies

...Marketing Strategies Professor: Williams May 22, 2015 One of the professional association that I’m affiliated with is the Society of Research Administration International (SRA). SRA International’s major strength is its diversity. They are the only research management society in the world whose membership spans the entire spectrum of research institutions including: colleges and universities, research hospitals and institutes, government agencies, non-profit funders of research, and industry. In July I will be attending a Basic Research Administration Conference in Baltimore, MD. At this conference I will go to various meting pertaining to the overview of research administration, compliance and award acceptance. The other professional association I’m affiliated with is National Council of University Research Administrators (NCURA). NCURA members are advances in the field of research administration through education and professional development programs. In August I would like to attend a Financial Research Administration Conference in New Orleans. This conference will give me a chance to get more familiar with how to budget better when setting up grants and proposal. My favorite market strategies would be networking. I’m an extravert, so I like to meet new people and have conversation. Emory has so many diverse meeting throughout campus daily. These meetings have allowed me to meet people all across campus. To be a great networker, you don’t have to be a brilliant conversationalist...

Words: 356 - Pages: 2

Premium Essay

Marketing Strategy

...Formulating a Market Strategy BY REX STEWART #006 AUGUST - SEPTEMBER - 1986 In the previous article, we talked primarily about tools to determine your market niche and ways to utilize these tools in gathering information to determine your store's market position. With this information gathered, what do we do with it? On the board level, it should be utilized to formulate a strategic plan or to review an already existing plan. More importantly, on the staff level, the information gathered is the basis for an operational marketing strategy. A marketing strategy should be used as a working paper that guides the store's operations for the next 1-2 years. The format of a marketing strategy has three sections: 1. basic assumptions -- based on survey results and past planning processes; 2. strategic goals -- goals for growth and fiscal health of the co-op; 3. achieving goals -- operational ideas for changes that will alter the perception of the storefront by the public to conform to the strategic goals. (An advertising strategy, to be discussed in our next column, is a result of the marketing strategy and needs to be treated as a separate document. A market strategy creates the product to be advertised; the advertising strategy defines the markets to be advertised in and the media vehicles to be used.) As mentioned earlier, it is important that corporate goals are established through a strategic planning process before an operational marketing strategy can be written. These...

Words: 995 - Pages: 4

Premium Essay

E-Marketing Strategy

...Doughnuts E – Marketing Plan Name : Dimitri Josephine Student Number : n8934291 Tutorial : Tuesday 5-6 pm Word Counts : 1774 Executive Summary The purpose of this report is to provide an e-marketing plan for the client, Divine Doughnuts. After examining the current online presence, some strengths and weaknesses have been found. Furthermore, some issues arise regarding the Divine Doughnuts’ online presence has also been addressed as well as the recommendations to counter the circumstance. Thus, after examining the direct competitor online presence, it is required that Divine Doughnuts improve their online presence in order to be able to still competing in the market. Therefore, the intended target market and the appropriate marketing mix strategies to approach it has been provided. A brief budget plan has also been calculated to give an idea to Divine Doughnuts of how much the redevelopment would cost. Table of Content Executive Summary………………………………………………………………………… 2 1. Introduction………………………………………………………………………………. 4 2. Goal and Objective…….…………………………………………………………………. 5 3. Target Marketing Strategy………………………………………………………………... 5 4. Marketing Mix Strategies………………………………………………………………… 6 5. Monitoring and Evaluation………………………………………………………….……. 7 6. Budget……………………………………………………………………………………. 7 7. Conclusion………………………………………………………………………………... 9 8. References………………………………………………………………………………… 10 9. Appendix………………………………………………………………………………….. 12 1. Introduction This marketing plan was...

Words: 2315 - Pages: 10

Premium Essay

Nascar Marketing Strategies

...successful business only because it provides high quality entertainment, but also because of the way NASCAR markets itself to its fans. NASCAR has grown to have one of the best marketing strategies in the world. The initial strategy of NASCAR is to appeal to their fans. They have attracted over seventy-five million loyal, devoted fans around the world. NASCAR uses its advertisements, reviews, content, promotions, and several other tactics as ways to continue to appeal to their fans and gain new fans. Another crucial strategy of the sport is their use of web and digital content. Over the last decade, the company has extremely increased its digital and web content to market the company. NASCAR introduces new information about the company, posts videos of previous races or interviews with drivers, and a variety of other things to help people experience what it is like to attend an actual event. Next, NASCAR has chosen to take advantage of sales promotions, but the key to their success that is differs from other companies is the company targets third-party promotions. Examples of these promotions are the free tickets given to radio stations to help promote both the radio station and NASCAR, the NASCAR logo on hats, t-shirts, bumper stickers, etc., and more. Additionally, an effective marketing strategy is sponsorship. By gathering a hosts of different corporate sponsors, the corporations are able to appeal to all of the fans around the world as their logos flash across the television...

Words: 539 - Pages: 3

Premium Essay

Marketing Strategy of Pringles

...Sunderland Faulty of Business & Law Undergraduate Programmes MKT306 Marketing Strategy Assignment February 2009/10 Please read all instructions and information carefully. You are required to submit your work within the bounds of the University Infringement of Assessment Regulations. Your assignments must be handed in to the University of Sunderland Learning Resource Centre with an accurately and clearly completed Assignment Cover Sheet. Learning Outcomes Assessed: Upon successful completion of this module, students will be able to: • Knowledge 1. Explain the nature of marketing strategy and its significance for the organisation 2. Assess the drivers and factors affecting the choice of marketing strategies 3. Evaluate appropriate models and techniques that aid the strategic marketing process 4. Analyse contemporary marketing issues and problems in a strategic context • Skills 1. Apply research skills 2. Demonstrate interpreting advanced information and marketing data handling skills 3. Assess communications skills to develop effective relationship marketing Title: Individual report Weighting: 100% Module Assessor: Stephen Storey Issue Date: February 2010 Hand-in Deadline: 2.00pm Monday 17th May 2010 Word Count: 2500 - 3000 + Appendices Task This assignment is a single report in two parts. (As a guide only; each part should form approximately half of the final report) ...

Words: 873 - Pages: 4

Premium Essay

Marketing Strategy

...Sustainable Export Marketing Strategy Fit and Performance Athina Zeriti, Matthew J. Robson, Stavroula Spyropoulou, and Constantinos N. Leonidou ABSTRACT Despite the growing global importance o f sustainability issues, scant research has examined marketing strategy sustain­ ability issues in international settings. Although significant prior work has examined drivers and performance conse­ quences o f adaptation/standardization o f marketing strategies in international markets, researchers have yet to apply this avenue o f inquiry to sustainable marketing strategies. Building on contingency theory and the concept o f strategic fit, the authors develop a model o f drivers o f sustainable export marketing strategy adaptation and explore the circum­ stances under which such a strategy affects export performance. Using a sample o f U.K. exporters, they find that vari­ ous macro- and microenvironmental factors are responsible for sustainable export marketing strategy adaptation, which shapes the nature o f sustainable export marketing strategy fit and its export venture performance outcomes. The results indicate that sustainable export marketing strategy adaptation is the outcome o f the differences between home and export markets in terms o f economic and technological conditions, competitive intensity, customer characteristics, and stakeholder pressures. Moreover, the performance relevance o f sustainable export marketing strategy adaptation requires adequate fit with...

Words: 15078 - Pages: 61

Premium Essay

Marketing Strategy

...will we implement our marketing spending plans? When will marketing spending plans occur? How much sales, spending, and profits will we achieve? Sales and Marketing Plans This section of the marketing plan outlines each marketing event or action planned to increase sales. The plan will generally cover a calendar year, broken down by month or by quarter. For example, it may contain a summary of quarterly promotion and advertising plans, with spending, timing, and share/shipment goals for each program. Sales and marketing plans should be a logical outgrowth of short- and long-term company objectives and your marketing strategy. In the business plan, the sales and marketing plans provide an outline of each marketing event for the year, covering the following information: description of each event vehicle (for example, media, promotion, trade, sales) timing of each event event goals and objectives (for example, volume, share gains) cost of each event Marketing Strategy Every business owner should develop a written guideline that sets forth the business's marketing strategy. This document is used to judge the appropriateness of each action that the business takes. If a company has to take an action that is off-strategy, it may indicate a temporary emergency action prompted by competition or other factors beyond normal management control. Or it may indicate the need to change or revise the company's marketing strategy. A good marketing strategy provides specific goals...

Words: 633 - Pages: 3

Premium Essay

Marketing Strategy

...Marketing Strategy for Products Tiffany Major - Cooper Marketing Management / MKT 500 Dr. Shirley McLaughlin October 30, 2011 Choices My business Choices will be a Not for Profit, based upon educating women and children in abusive relationships. It would include helping them find resources to remove them from their environment, getting into support groups, other therapeutic techniques and starting educational classes if needed. Choices would need to determine which marketing objectives were needed if it wanted to start. It would also need to determine where it would be in the next year or longer, how Choices would get there, and how it will in point of fact know if it met its goals or not. I believe marketing objectives are very important for Choices, since the company is a not for profit company funding is a major key component that plays a big part in Choices functions. Without the proper funding Major Choice will not exist. Marketing will be important because Choices would be life changing for women and children and would need to take certain steps to make the women and children happy and healthy. Laura Lake in Eight Steps to Marketing Your Nonprofit Organization states “Marketing is an unfamiliar concept for many nonprofit organizations. It's important that these organizations understand that marketing is more than just the old sense of making a sale or obtaining a donation. Marketing is a way to satisfying the consumer and donor needs.” (Lake, 2011) Marketing...

Words: 1247 - Pages: 5

Premium Essay

Sennheiser Viral Marketing Strategy

...VIRAL MARKETING STRATEGY ON SENNHEISER PREPARED BY HARSHAD MAHAJAN KETAN CHOUGULE LAVKUMAR SUTHAR Index 1. ABSTRACT 2. IMPETUS 3. DESCRIPTION OF A COMPANY 4. ACTUAL MARKETING CONCEPT 5. TARGET GROUP 6. VIRAL MARKETING STRTEGY 7. POSSIBLE POTENTIAL 8. MARKETING CHANNELS 9. RECOMMENDATIONS ABSTRACT Sennheiser is a German audio company, which produce headphones, microphones and other electronic accessories. They have a rich history and have maintained substantial position in market till now. Usage of effective marketing strategies has helped them to keep their market during recession period. People at Sennheiser say that ‘They are not obsessed with image, they are obsessed with sound’. This obsession has motivated them to be innovative in their respective field and provide premium quality products to their customers. As a result, they have a loyal customer base. Unique and funny content in their marketing methods creates interest in customers. Sennheiser arranges various marketing campaign, in which users can actively take part. This way they can make direct connection to customers and know customers demands. Social media is also important part of marketing. Sennheiser is also active on various social media sites, which is really helpful to target young people. In this report how Sennheiser can expand their customer base using effective viral marketing strategy and meet change in demands...

Words: 1995 - Pages: 8

Premium Essay

Marketing Strategy

...Product/Service 5 Marketing Strategy 6 Conclusion 7 References 8 Introduction This report is mainly focusing on studies of marketing strategy. By analyzing and discussing the case of Zara, we will be able to have a more in depth analysis of companies and their marketing strategies. In the background section, basic knowledge of marketing strategy will be introduced. In the discussion section, an analysis of Zara’s existing product and service will be listed and an S.W.O.T. analysis is done to figure out the company’s current situation and position in the marketplace. In the recommendation section, a new product/service will be recommended to augment Zara’s brand. Also a marketing strategy will be suggested to improve Zara’s business. Background Firstly, some commonly used terms and their definitions will be introduced in this report in order to provide some basic knowledge and understandings of the principles and studies about marketing strategy planning. SWOT Analysis: This is a strategic planning method which used to evaluate the strength, weakness, opportunities and threats of an organization involved in a certain business. (Friend, Graham. 2009) Competitive Analysis: This is an analysis of the organization’s strength and weakness against its competitors. Competitive Advantage: This is an organization’s advantages over its competitors gained by offering the customers greater value. Marketing Mixes (4Ps): It contains...

Words: 2215 - Pages: 9

Premium Essay

Marketing Strategy

...Strategic Marketing. A literature review on definitions, concepts and boundaries Jorge Mongay Autonomous University of Barcelona, SBS Swiss Business School 2006 Online at https://mpra.ub.uni-muenchen.de/41840/ MPRA Paper No. 41840, posted 9. October 2012 20:07 UTC WORKING PAPER. JM-A1-2006 STRATEGIC MARKETING: A LITERATURE REVIEW ON DEFINITIONS, CONCEPTS AND BOUNDARIES. Dr. Jorge Mongay Autonomous University of Barcelona (UAB) & SBS Swiss Business School 1 WORKING PAPER. JM-A1-2006 Summary 1. Definitions of strategic marketing 2. Aspects of Strategic Marketing 3. Factors in Strategic Marketing 4. Elements of Marketing Strategy 5. Intersections with others disciplines 5.1. Intersection between Strategic Marketing and Marketing Tactics 5.2. Intersection between Strategic Marketing and Corporate Strategy 5.3. How does it Strategic Marketing fit into Corporate Strategy? 6. Final conclusions of the paper 7. References 2 WORKING PAPER. JM-A1-2006 1. STRATEGIC MARKETING AND ITS DEFINITIONS Although most authors speak about some parts of Strategic Marketing, here is included a list of definitions of the term. Some authors appear in different years ( for example, Jain), It is understand that they have added new comments or redefined the term after the years. The table and the definitions have been ordered by year of publication. Author Year Definition Drucker 1973 “ Strategic marketing as seen...

Words: 11185 - Pages: 45

Premium Essay

Marketing Strategy

...MARKETING MANAGEMENT TOPIC 1 1. What is marketing? American Marketing Association: “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders”. Value: perceived tangible and intangible benefits and costs to customers Marketing is the art and science of choosing target markets and getting, keeping, growing customers through creating, delivering and communicating superior customer value. Target market: markets being aimed at Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of values with others Need: basic human requirements: food, air, water, clothing and shelter to survive. Strong need: recreation, education, entertainment. Wants: Needs directed to specific objects that might satisfy the need Demand: Needs backed by an ability to pay COMPANY ORIENTATION * Production concept * Product concept * Selling concept * Marketing concept * Holistic marketing concept + Internal marketing + Socially responsible marketing + Relationship marketing + Integrated marketing Marketing mix PRODUCT | PRICE | PLACE | PROMOTION | ProductVariety Quality DesignFeaturesBrand namePackagingServices | PriceList priceDiscountsAllowancesPayment periodsCredit terms | PlaceChannelsCoverageLocationsInventoryTransport...

Words: 1974 - Pages: 8