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Mbo at Hewlett Packard

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GRADUATE SCHOOL OF BUSINESS STANFORD UNIVERSITY
CASE NUMBER: EC-16 MAY 2000

HP E-SERVICES.SOLUTIONS
The concept behind e-services is there’s a particular task, asset, or capability that you want to gain access to, that now can be made available to you over the Net, because it’s now being created as an Internet service. ––Linda Lazor, Director of Operations, ESS, Hewlett-Packard How does any large company reinvent itself? Can a company with a past have a future? I mean that’s basically the question that we’re posing because a lot of people claim that anyone who has a past does not have a future in this world. ––Nick Earle, President, ESS, Hewlett-Packard

In early April 2000, Nick Earle sat in his cube on the upper level of Building 44 of the HewlettPackard (HP) campus in Cupertino, California. He wore a wireless telephone headset, which allowed him the freedom to jump up and wander about his team’s open cubes as he fielded calls from potential business partners. Earle, age 42, was President and Chief Evangelist of the 90person E-Services.Solutions (ESS) group. The group had grown out of a task force he had put together more than a year earlier. Asked to create an Internet marketing strategy, he and several other “frustrated radicals” created a plan which ultimately led to the formation of the ESS group. ESS now held the mandate to develop an Internet strategy and framework for all of HP. Earle and his team faced tough challenges. They had pulled together some great technologies and products within HP and secured partnerships with other companies, new and old. Still, several questions remained to be answered. Could they create a sustainable strategy? Would they be able to act fast enough, and could they bring the rest of the organization along with them? Could they reinvent HP for the new economy? Or would they be an experiment soon forgotten? Earle pondered

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