Free Essay

Mkt 315 Wk 6 Quiz 4 Chapters 8 & 9

In: Business and Management

Submitted By activitymode2
Words 1266
Pages 6
MKT 315 WK 6 QUIZ 4 CHAPTERS 8 & 9
To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-6-quiz-4-chapters-8-9/ Contact us at:
SUPPORT@ACTIVITYMODE.COM
MKT 315 WK 6 QUIZ 4 CHAPTERS 8 & 9
MKT 315 WK 6 Quiz 4 Chapters 8,9 MULTIPLE CHOICE
1. Why does it make sense to sell high-priced and exclusive merchandise such as diamonds, rare Cognac, or Waterford Crystal, through warehouse club channels?
a. The warehouse clubs attract thousands of customers each year.
b. Companies can sell last year’s style/model easily at the warehouse club.
c. Two-thirds of the shoppers at a warehouse club are business owners, many of whom are successful and affluent.
d. These types of manufacturers are changing their distribution channels to include mass merchandisers, discount stores, and warehouse clubs in order to reach more potential buyers.
e. It makes no sense for these manufacturers to sell products at a warehouse club and diminish the image of their brand or product name.
2. The emphasis on channel design strategy is to help the firm gain ___________.
a. lower variable costs
b. a more efficient operation
c. strong channel members that will help the firm gain sales
d. a recognizable name and image among buyers
e. a competitive sustainable advantage
3. The market constructs used in the text to analyze markets in relation to channel design strategy consists of all of the following dimensions except:
a. Market density.
b. Market behavior.
c. Market reputation.
d. Market geography.
e. Market size.
4. According to the text, the most complex market dimension is:
a. Market geography.
b. Market size.
c. Market coverage.
d. Market behavior.
e. Market price.
5. It is the __________ that should drive channel design.
a. structure of competitive channels
b. level of costs
c. needs and wants of the market being targeted
d. length, breadth, and intensity of channel structure
e. the proclivities of prospective channel members
6. The __________ variables are the most fundamental variables in channel design.
a. market variables
b. target markets and industry size
c. distributor reputation and market size
d. cost and analytical technique
e. Which are most important varies by industry.
7. The fact that South East Asia, as well as the former Eastern Bloc countries of Central and Eastern Europe have become important locations for emerging markets is most closely related to which dimension of the Framework for Market Analysis discussed in the text?
a. Market density
b. Market size
c. Market behavior
d. Market geography
e. Market heterogeneity
8. What presents the most formidable challenges for distribution channels when firms deal with distant markets by selling products on the Internet?
a. Foreign exchange and brand recognition
b. Language barriers and logistics
c. Shipping and packing products
d. Accurate completion of purchase orders and payment
e. Fulfillment logistics and customer service
9. Market geography refers to:
a. The regions where the product is available.
b. How the market buys.
c. How distant markets are from the producer or manufacturer.
d. the density of markets.
e. Where the consumer makes purchases.
10. According to Bucklin’s distance and lot size model, other things being equal, the greater the distance between a producer (manufacturer) and his markets, the higher the probability that a channel using intermediaries will be:
a. Less expensive.
b. More expensive.
c. Optimal.
d. Short in structure.
e. Intensively covered by intermediaries.
11. Changing market locations, resulting from geographical boundaries of existing markets expanding or the opening up of new, more distant markets, should signal the channel manager that:
a. Shorter channels are definitely needed.
b. A higher level of intensity is called for.
c. Modifications in channel structure may be needed.
d. Intermediaries should be dropped.
e. Market density is increasing.
12. In terms of market geography, the channel manager’s responsibilities are to:
a. Delineate the geographic location of target markets.
b. Measure, track and forecast geographical changes.
c. Achieve high customer service in all locations.
d. Identify where customers make their purchases.
e. Identify costs in high density and low density regions.
13. Which of the following is not a type of geographical area for which census data are available?
a. MSAs
b. PMSAs
c. MRCs
d. PIPs
e. CBDs
14. Key published sources for locating markets include all of the following except:
a. Census Bureau’s Metropolitan Map Series.
b. Commercial Atlas and Market Guide.
c. Editor and Publisher Market Guide.
d. The International Business Guide to Distributors.
e. Sales Maps for Retail and Industrial Markets.
15. MSA stands for:
a. Measures and Standards of Accuracy.
b. Managerial Statistical Analysis.
c. Management Standards Agency.
d. Metropolitan Statistical Area.
e. Marketing Selection Areas.
16. Market size refers to:
a. The square miles within the market geography.
b. The dollar volume of sales in a market.
c. The number of buyers in a given market.
d. The number of outlets within the market geography.
e. The number of wholesalers in a specific industry.
17. If market geography and market size are both increasing, the average cost of serving buyers is sure to:
a. Increase.
b. Decrease.
c. Remain the same.
d. Cannot be determined with the information provided.
e. Increase at a faster rate than additional revenues.
18. Market density refers to:
a. The number of buyers in a geographic unit.
b. The absolute number of buyers per intermediary.
c. The ratio of dollar sales to number of buyers.
d. The ratio of retail outlets to wholesalers.
e. The number of intermediaries in a geographic unit.
19. According to the concept of efficient congestion, dense markets can __________ in the performance of several important distribution tasks.
a. decrease the level of efficiency
b. increase the level of efficiency
c. promote the use of intermediaries
d. reduce effectiveness
e. make it impossible for firms to achieve efficiency
20. The opportunity to achieve a relatively high level of customer service at low cost is higher in more:
a. Dispersed markets than in more concentrated markets.
b. Concentrated markets than in more dispersed markets.
c. Changing markets than in more stable markets.
d. Dispersed markets than in more dense markets.
e. Distant markets than in large regional markets.
21. Congested markets promote efficiency in the performance of all of the following distribution tasks except:
a. Communication.
b. Storage.
c. Transportation.
d. Negotiations.
e. Efficiency is promoted for all of the above.
22. Although channel members are faced with intense competition in dense markets, they have the offsetting advantage of ________ found in high density markets.
a. increased operations efficiencies
b. efficient congestion
c. brand name recognition
d. numerous opportunities for product placement
e. efficient use of the sales force
23. By 2010, consumer online sales reached approximately what level of sales?
a. about $1 billion
b. about $10 billion
c. about $50 billion
d. about $100 billion
e. under $175million
24. In the text’s example on marketing channel structures in Japan, the principal causes of the long channel structures in Japan are:
a. The market behavior of the Japanese consumer and the historical background of Japanese society.
b. The market density of Japan and the size of markets in that country.
c. Historical patterns of the Japanese society and the market geography in Japan.
d. The market behavior of the Japanese consumer and the density of Japanese markets.
e. Transportation logistics and market size found in Japan.
All Questions Included...
Activity Mode aims to provide quality study notes and tutorials to the students of MKT 315 WK 6 Quiz 4 Chapters 8 & 9 in order to ace their studies.

Similar Documents

Premium Essay

Mkt 315 Wk 3 Quiz 2 Chapters 3 & 4

...MKT 315 WK 3 QUIZ 2 CHAPTERS 3 & 4 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-3-quiz-2-chapters-3-4/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 3 QUIZ 2 CHAPTERS 3 & 4 MKT 315 WK 3 Quiz 2 Chapters 3,4 MULTIPLE CHOICE 1. For channel managers, which of the following is a variable in the external environment? a. Interest rates b. Emerging competitors c. Birth rates d. Inflation rates e. All of the above 2. For the channel manager, the external environments can be ranked, from most important to least important, as: a. Economic, competitive, sociocultural, technological, legal. b. Legal, competitive, technological, economic, sociocultural. c. Economic, legal, competitive, technological, sociocultural. d. There is no single sequence for all industries at all times. e. All are equally important. 3. The channel manager must analyze the external environment in terms of its impact on: a. Target markets. b. Facilitating agencies. c. Intermediaries. d. All channel participants. e. Retailers and brokers. 4. Adam Page, channel manager at Wood Products, Inc., read in this morning’s paper that two large Midwest furniture retailing chains had merged. Page needs to recognize the potential impact of this change in the external environment on all of the following except: a. Wood Products, Inc. b. Public warehouses, trucking firms, and other Midwest facilitating agencies. c. All Midwest furniture retailers. d. Consumers...

Words: 3766 - Pages: 16

Premium Essay

Mkt 315 Wk 4 Quiz 3 Chapters 5 & 6

...MKT 315 WK 4 QUIZ 3 CHAPTERS 5 & 6 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-4-quiz-3-chapters-5-6/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 4 QUIZ 3 CHAPTERS 5 & 6 MKT 315 WK 4 Quiz 3 Chapters 5,6 MULTIPLE CHOICE 1. Pertaining to the release of movies, windowing is a practice by which movie producers stagger the release of movies for various distributors. Which of the following statements about windowing is false? a. Windowing was established to help the movie industry maximize total revenues. b. The practice essentially made movie theatres exclusive distributors for the first four months after a movie's release. c. Windowing greatly benefited movie theaters. d. Windowing greatly threatened movie theaters. e. Windowing may be replaced with new approach to distribution that shortened the time consumers can purchase movies. 2. Which of the following is a false statement about the relationship between channel strategy and marketing strategy? a. Channel strategy is concerned with the place aspect of the marketing strategy. b. Channel strategy is narrower in scope than the marketing strategy. c. Channel strategy focuses on distribution objectives. d. The channel strategy is important to the firm’s overall objectives. e. The marketing channel strategy focuses on product, price, and promotion. 3. Channel strategy may be of more importance than the other strategic variables of the marketing mix and is also......

Words: 2953 - Pages: 12

Premium Essay

Mkt 315 Wk 10 Quiz 8 Chapter 15 & 16

...MKT 315 WK 10 QUIZ 8 CHAPTER 15 & 16 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-10-quiz-8-chapter-15-16/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 10 QUIZ 8 CHAPTER 15 & 16 MKT 315 WK 10 Quiz 8 Chapter 15,16 MULTIPLE CHOICE 1. According to the text, the Internet has had ________ impact on the design and management of marketing channels. a. little b. a major c. no d. an overwhelming e. some 2. Some observers predict that the Internet will so radically transform marketing channel structure and strategy that the __________ of the future will be profoundly different from what we see today. a. bandwidth b. interstate highway system c. distribution landscape d. cyberspace salespeople e. franchise system 3. Which of the following terms cannot be considered as synonymous with “electronic marketing channels” as stated in the text? a. Computer marketing b. Facebook commerce c. Social commerce d. Electronic commerce e. Internet commerce 4. Which of the following must be present to define electronic commerce as portrayed in the textbook? a. Purchases can be made via interactive electronic means b. The consumer must use a personal computer c. The consumer must also make use of the telephone d. Orders can only be placed by using e-mail e. Payments must be made using smart cards 5. If sellers list their products on the Internet and if customers who locate these products at the firm’s Web site still have to......

Words: 1161 - Pages: 5

Premium Essay

Mkt 315 Wk 8 Quiz 6 Chapters 12 & 13

...MKT 315 WK 8 QUIZ 6 CHAPTERS 12 & 13 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-8-quiz-6-chapters-12-13/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 8 QUIZ 6 CHAPTERS 12 & 13 MKT 315 WK 8 Quiz 6 Chapters 12,13 MULTIPLE CHOICE 1. One of the main issues Proctor & Gamble (P&G) Company had with its Max Factor is: a. Giant mass market U.S. retailers were not willing to give more shelf space to Max Factor products. b. P&G's marketing team had failed to gain sufficient brand recognition. c. Even though P&G threw millions of dollars in trade promotions, sales of the Max Factor brand continued to fall. d. Foreign sales of Max Factor products were falling. e. Offering big trade discounts to retailers simply did not work. 2. The effectiveness of the overall promotional strategy depends on how successful the manufacturer is in: a. Implementing its advertising, sales promotion, personal selling, and publicity. b. Securing cooperation from independent channel members in implementing the promotional strategy. c. Keeping its promotional budget in check. d. Developing creative promotional tactics. e. How its promotions compare to its competitors. 3. ___________ is a term used to refer to the use of several promotional tools in a coordinated effort to achieve maximum promotional impact. a. Exponential marketing b. Integrated marketing communication c. Expanded promotion d. Advertising materials e. Persuasive advertising 4...

Words: 1274 - Pages: 6

Free Essay

Mkt 315 Wk 9 Quiz 7 Chapter 14

...MKT 315 WK 9 QUIZ 7 CHAPTER 14 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-9-quiz-7-chapter-14/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 9 QUIZ 7 CHAPTER 14 MKT 315 WK 9 Quiz 7 Chapter 14 MULTIPLE CHOICE 1. Which of the following is a false statement about the Deere & Company and its independent dealers? a. John has nearly 3000 independent dealers. b. John Deere's new CEO, Robert Lane, says its dealers are part of the Deere family and can never be replaced. c. Dealers need to achieve targeted levels of sales. d. John Deere dealers are needed to proved technical service to their customers. e. The Dealers are part of the logistical programs to provide parts to John Deere customers. 2. According to the text, the evaluation of channel member performance is: a. Of less importance than employee evaluation. b. More important than employee evaluation. c. Of equal importance to employee evaluation. d. Easier to do than employee evaluation. e. Done far more frequently than employee evaluation. 3. Which of the following is not a factor affecting the scope and frequency of channel member evaluations? a. The level of expertise of the channel managers b. Relative importance of channel members c. Degree of manufacturer’s control over the channel members d. Nature of the product e. Number of channel members 4. The degree of control the manufacturer has over its channel members plays __________ in determining the scope......

Words: 1294 - Pages: 6

Premium Essay

Mkt 315 Wk 7 Quiz 5 Chapters 10 & 11

...MKT 315 WK 7 QUIZ 5 CHAPTERS 10 & 11 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-7-quiz-5-chapters-10-11/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 7 QUIZ 5 CHAPTERS 10 & 11 MKT 315 WK 7 Quiz 5 Chapters 10,11 MULTIPLE CHOICE 1. Amazon.com has begun to pressure manufacturers to use less wasteful packaging because: a. Thousands of workers are injured each year opening the hard, clear plastic packaging. b. The packaging is bad for the environment. c. With sales of over $35 billion annually, it has to clout to pressure manufacturers. d. Customers have complained about the use of excessive packaging. e. Having a large advertising budget. 2. To a channel manager, the elements of the marketing mix do all of the following except: a. They can inhibit the performance of the marketing channel. b. They can enhance the performance of the marketing channel. c. They are tools for securing channel member cooperation. d. They are viewed as resources for the channel manager. e. They do not affect the performance of other channel members. 3. The channel manager’s efforts to manage the marketing channels effectively should focus on: a. Creating synergy among the four components of the marketing mix. b. Motivating channel managers. c. Understanding advertising and promotions that attract customers. d. Developing the firm’s marketing objectives. e. Using good communication skills with channel members. 4. For the channel......

Words: 1299 - Pages: 6

Premium Essay

Mkt 315 Wk 2 Quiz 1 Chapters 1 & 2

...MKT 315 WK 2 QUIZ 1 CHAPTERS 1 & 2 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-2-quiz-1-chapters-1-2/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 2 QUIZ 1 CHAPTERS 1 & 2 MKT 315 WK 2 Quiz 1 Chapters 1,2 MULTIPLE CHOICE 1. Which type of strategy did Walmart decide to use to compete with Amazon? a. Heavy advertising b. Price reduction c. Establish kiosks in Walmart stores d. Wholesale distribution e. Mass distribution via its own online channel 2. Which of the following statements is false? a. Consumer expectations have moved firms to add additional channels. b. Both B2C and B2B businesses are increasing the number of channels they use to distribute their products c. The flexibility to respond to consumers does not appear to be relevant to channel design. d. Channels must be targeted to reach intended customer segments. e. The increasing role of technology is helping to foster the use of multiple channels. 3. Which of the following is a true statement about Internet-based channels? a. Walmart's channel model continues to rely on its 'brick and mortar' stores exclusively. b. ‘Bricks and Mortar’ retailers that added online capabilities to traditional channels of distribution have had sluggish sales. c. Online sales have become an established distribution channel for B2C but not B2B markets. d. Internet-based channels have become a mainstream channel in the channel mixes of many firms. e. The growth of......

Words: 1485 - Pages: 6