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Mkt 315 Wk 6 Quiz 4 Chapters 8 & 9

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MKT 315 WK 6 QUIZ 4 CHAPTERS 8 & 9
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MKT 315 WK 6 QUIZ 4 CHAPTERS 8 & 9
MKT 315 WK 6 Quiz 4 Chapters 8,9 MULTIPLE CHOICE
1. Why does it make sense to sell high-priced and exclusive merchandise such as diamonds, rare Cognac, or Waterford Crystal, through warehouse club channels?
a. The warehouse clubs attract thousands of customers each year.
b. Companies can sell last year’s style/model easily at the warehouse club.
c. Two-thirds of the shoppers at a warehouse club are business owners, many of whom are successful and affluent.
d. These types of manufacturers are changing their distribution channels to include mass merchandisers, discount stores, and warehouse clubs in order to reach more potential buyers.
e. It makes no sense for these manufacturers to sell products at a warehouse club and diminish the image of their brand or product name.
2. The emphasis on channel design strategy is to help the firm gain ___________.
a. lower variable costs
b. a more efficient operation
c. strong channel members that will help the firm gain sales
d. a recognizable name and image among buyers
e. a competitive sustainable advantage
3. The market constructs used in the text to analyze markets in relation to channel design strategy consists of all of the following dimensions except:
a. Market density.
b. Market behavior.
c. Market reputation.
d. Market geography.
e. Market size.
4. According to the text, the most complex market dimension is:
a. Market geography.
b. Market size.
c. Market coverage.
d. Market behavior.
e. Market price.
5. It is the __________ that should drive channel design.
a. structure of competitive channels
b. level of costs
c. needs and wants of the market being targeted
d. length, breadth, and intensity of channel structure
e. the proclivities of prospective channel members
6. The __________ variables are the most fundamental variables in channel design.
a. market variables
b. target markets and industry size
c. distributor reputation and market size
d. cost and analytical technique
e. Which are most important varies by industry.
7. The fact that South East Asia, as well as the former Eastern Bloc countries of Central and Eastern Europe have become important locations for emerging markets is most closely related to which dimension of the Framework for Market Analysis discussed in the text?
a. Market density
b. Market size
c. Market behavior
d. Market geography
e. Market heterogeneity
8. What presents the most formidable challenges for distribution channels when firms deal with distant markets by selling products on the Internet?
a. Foreign exchange and brand recognition
b. Language barriers and logistics
c. Shipping and packing products
d. Accurate completion of purchase orders and payment
e. Fulfillment logistics and customer service
9. Market geography refers to:
a. The regions where the product is available.
b. How the market buys.
c. How distant markets are from the producer or manufacturer.
d. the density of markets.
e. Where the consumer makes purchases.
10. According to Bucklin’s distance and lot size model, other things being equal, the greater the distance between a producer (manufacturer) and his markets, the higher the probability that a channel using intermediaries will be:
a. Less expensive.
b. More expensive.
c. Optimal.
d. Short in structure.
e. Intensively covered by intermediaries.
11. Changing market locations, resulting from geographical boundaries of existing markets expanding or the opening up of new, more distant markets, should signal the channel manager that:
a. Shorter channels are definitely needed.
b. A higher level of intensity is called for.
c. Modifications in channel structure may be needed.
d. Intermediaries should be dropped.
e. Market density is increasing.
12. In terms of market geography, the channel manager’s responsibilities are to:
a. Delineate the geographic location of target markets.
b. Measure, track and forecast geographical changes.
c. Achieve high customer service in all locations.
d. Identify where customers make their purchases.
e. Identify costs in high density and low density regions.
13. Which of the following is not a type of geographical area for which census data are available?
a. MSAs
b. PMSAs
c. MRCs
d. PIPs
e. CBDs
14. Key published sources for locating markets include all of the following except:
a. Census Bureau’s Metropolitan Map Series.
b. Commercial Atlas and Market Guide.
c. Editor and Publisher Market Guide.
d. The International Business Guide to Distributors.
e. Sales Maps for Retail and Industrial Markets.
15. MSA stands for:
a. Measures and Standards of Accuracy.
b. Managerial Statistical Analysis.
c. Management Standards Agency.
d. Metropolitan Statistical Area.
e. Marketing Selection Areas.
16. Market size refers to:
a. The square miles within the market geography.
b. The dollar volume of sales in a market.
c. The number of buyers in a given market.
d. The number of outlets within the market geography.
e. The number of wholesalers in a specific industry.
17. If market geography and market size are both increasing, the average cost of serving buyers is sure to:
a. Increase.
b. Decrease.
c. Remain the same.
d. Cannot be determined with the information provided.
e. Increase at a faster rate than additional revenues.
18. Market density refers to:
a. The number of buyers in a geographic unit.
b. The absolute number of buyers per intermediary.
c. The ratio of dollar sales to number of buyers.
d. The ratio of retail outlets to wholesalers.
e. The number of intermediaries in a geographic unit.
19. According to the concept of efficient congestion, dense markets can __________ in the performance of several important distribution tasks.
a. decrease the level of efficiency
b. increase the level of efficiency
c. promote the use of intermediaries
d. reduce effectiveness
e. make it impossible for firms to achieve efficiency
20. The opportunity to achieve a relatively high level of customer service at low cost is higher in more:
a. Dispersed markets than in more concentrated markets.
b. Concentrated markets than in more dispersed markets.
c. Changing markets than in more stable markets.
d. Dispersed markets than in more dense markets.
e. Distant markets than in large regional markets.
21. Congested markets promote efficiency in the performance of all of the following distribution tasks except:
a. Communication.
b. Storage.
c. Transportation.
d. Negotiations.
e. Efficiency is promoted for all of the above.
22. Although channel members are faced with intense competition in dense markets, they have the offsetting advantage of ________ found in high density markets.
a. increased operations efficiencies
b. efficient congestion
c. brand name recognition
d. numerous opportunities for product placement
e. efficient use of the sales force
23. By 2010, consumer online sales reached approximately what level of sales?
a. about $1 billion
b. about $10 billion
c. about $50 billion
d. about $100 billion
e. under $175million
24. In the text’s example on marketing channel structures in Japan, the principal causes of the long channel structures in Japan are:
a. The market behavior of the Japanese consumer and the historical background of Japanese society.
b. The market density of Japan and the size of markets in that country.
c. Historical patterns of the Japanese society and the market geography in Japan.
d. The market behavior of the Japanese consumer and the density of Japanese markets.
e. Transportation logistics and market size found in Japan.
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